• Decisions. Our lives are full of small and mundane decisions we have to make on a daily basis. They are central to our individuality, our choices define who we are. Yet sometimes we make bad decisions that leave us unhappy or full of regret. In this edition of Respark Your Life, host Raymond Aaron discusses what governs decision making and how we can learn from human behavior in the art of sales.

    Raymond Aaron has committed his life to teaching people how to dramatically change their lives for the better, he transforms lives by helping people tap into their own potential. Today, Raymond is helping people achieve greater wealth, branding, recognition, confidence, respect, and authority. Raymond teaches his clients how to become respected authorities and experts in their fields.

    Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of 10 best-selling books, including Branding Small Business For Dummies, Double Your Income Doing What You Love and the co-author of New York Times best-seller Chicken Soup for the Parent’s Soul and author of the Canadian best-seller, Chicken Soup for the Canadian Soul.

    Key Takeaways:

    There are three components to a buying decision: decider, payor, and beneficiary. Focus on the person making the decisions in sales. Study, research and focus your sales.