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"Even if nobody listened to my podcast, I'd still do it."
That's what a lot of podcasters say. And I'm not one to call people liars, but let's get real -- it's a lot more fun to make a podcast if people actually listen to it.
Promoting your podcast online is great, but if you want to go really big with your podcast, you can reach a lot more people offline. In this episode, I talk about a way to get traditional press for yourself and your podcast.
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Urban Dictionary defines "time suck" as "Something that's engrossing and addictive, but that keeps you from doing things that are actually important, like earning a living, or eating meals, or caring for your children."
The same definition could be used for social media.
But social media also has its advantages. It's a great research tool and a great way to find new listeners for your podcast.
This episode talks about how to use social media to create a better podcast and expand your podcast audience.
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Fehlende Folgen?
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You've probably heard the saying, "People vote with their wallets." And that's true, but they also vote with their time.
Time is more valuable than money. You can make more money, but you can't make more time.
Will somebody take the time to listen to your podcast? Hopefully.
Want to improve the chance of this happening? You need to get feedback. And this episode talks about how to do it...
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"Episode Zero" is basically the foundation for your podcast -- a trailer to let potential listeners know what your podcast is about and why they should listen.
Whether you've already launched your podcast or not, creating an Episode Zero is a great way to help you clarify your message create something that will connect with the people you want to reach.
In this episode, I share my four-part formula for creating an Episode Zero.
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If you want your podcast to stand out in directories such as Apple Podcasts or Google Play, you need to have great artwork.
In this episode, I talk about how to create artwork that attracts listeners to your podcast and gets them check out what you're doing. I also talk about the (very common) mistake that can actually repel potential podcast listeners and share the story of a major podcaster who learned this the hard way.
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In a perfect world, at least a perfect world for podcasters, potential listeners would actually listen to your podcast before making a decision as to whether it's any good or not.
But that doesn't happen.
When searching for a new podcast to listen to, potential listeners are looking at the title of your podcast, the names of podcasts episodes, and your podcast cover art.
And the description of your podcast...
This episode is about how to write a compelling description for your podcast that makes potential listeners want to download an episode and see that they're missing!
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Podcasts aren't radio shows. People listen to podcasts from the beginning. And people who listen to podcasts have hundreds (and even thousands) of options other than your podcast.
Because of these things, it's important to have a great podcast intro that will let listeners know they're in the right place and keep them listening.
In this episode, I talk about a 3-part "teaser" intro that does both of these things and more...
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Go to any podcast directory, look at the podcasts listed, and you'll see the majority of them will make you wonder, "What's that podcast about?"
Your podcast deserves better. You want a show name that will let people know exactly what you do and what they can expect when they press play.
This episode shows how to come up with the perfect name for your podcast.
Already have a "perfect" name for your podcast? I've got an option for you too...
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Want to make your podcast stand out from the crowd?
The best way for you to not only attract new listeners, but also develop solid relationships with them is to have a very clear point-of-view. In other words, taking a stand and letting listeners know how you really feel.
But won't that piss people off?
Yes. You'll lose some people. But a solid point-of-view will help you get your message and branding so clear, you'll more than make up for those people with new listeners who will love what you're doing.
NOTE: While not everybody will agree with your point-of-view, it doesn't have to be controversial. Take a listen to Jeff Brown's Read To Lead Podcast for a great example of a strong example of this.
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What do you want from your podcast?
- More Downloads?
- A Big Platform?
- Money?
The best way to get "more downloads" or whatever else you want from your podcast is to set goals and go after them in a consistent and systematic way. In this episode, I share thoughts on how to make this happen as well as ideas for elements of your podcast you can improve upon.
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The 28-Day Podcast Jumpstart is about helping you improve three things -- your podcasting skillset, your mindset, and marketing of your podcast. I don't get deep with the "tech" aspects of podcasting within this series because, compared to these three elements, tech isn't that important. There are plenty of technically perfect podcasts created with top-of-the-line technology that never get heard.
But... There are a few tech issues we need to talk about when it comes to building a strong foundation for your podcast...
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This is Day 17 of the 28-Day Podcast Jumpstart.
Want to be a better podcast host? This is the final episode of a four-part segment on hosting. It contains exercises and advice that will immediately improve your hosting skills and help you to sound great on the mic.
This episode talks about organizing your podcast so your content makes sense and listeners are able to take action on it. I give a three-part framework for organizing episodes as well as some optional elements you can add to build rapport with listeners.
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This is Day 16 of the 28-Day Podcast Jumpstart.
Want to be a better podcast host? This is Part Three of a four-part segment on hosting. It contains exercises and advice that will immediately improve your hosting skills and help you to sound great on the mic.
This episode talks about "non-interview" skills that will help you build rapport with guests and go deep with your interview. I talk about the three elements of a good conversation and how to apply this to your podcast. I also give you options for how you can get better at these "non-interview" interviewing skills.
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This is Day 15 of the 28-Day Podcast Jumpstart.
Want to be a better podcast host? This is Part Two of a four-part segment on hosting. It contains exercises and advice that will immediately improve your hosting skills and help you to sound great on the mic.
This episode is about interviewing skills. In it, I talk about how to get better at interviewing, where to start if you've never done an interview before (or just want to build a good foundation for interviewing), and common interviewing mistakes that derail the majority of podcasters.
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This is Day 14 of the 28-Day Podcast Jumpstart.
Want to be a better podcast host? This is Part One of a four-part segment on hosting. It contains exercises and advice that will immediately improve your hosting skills and help you to sound great on the mic.
If you want your podcast hosting to sound smooth and seamless, you have to be good at reading. In this episode, I share some fun exercises you can do right now to improve your ability to read and sound natural when doing it.
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This is Day 13 of the 28-Day Podcast Jumpstart.
Napoleon Hill described the mastermind as, "A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose."
In this episode, I share my method for starting and running a podcast mastermind, including the process and 4-step sequence for running a successful mastermind meeting.
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This is Day 12 of the 28-Day Podcast Jumpstart.
If you want to really grow your podcast and get better at podcasting, one of the best ways to do that is by connecting with other podcasters. The problem is that online podcasting groups and forums are full of noise...
In this episode, I talk about how to connect with podcasters who are actually having success at podcasting, not just talking about it. I have three options, two of which you can start working on right now.
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This is Day 11 of the 28-Day Podcast Jumpstart.
Yesterday, I talked about my 5-step podcasting process. On this episode, I go deeper into important elements of podcast creation including thoughts on where and when you should podcast...
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This is Day 10 of the 28-Day Podcast Jumpstart.
How do you come up with new podcast episode ideas? How do your organize them?
What's the best way to outline your podcast? Should your script your podcast?
These are just a few of the questions I answer when talking about my 5-step podcasting process...
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This is Day 9 of the 28-Day Podcast Jumpstart.
Continuing on yesterday's discussion about attracting your ideal podcast listener, this episode talks about the value of copying other podcasts and why you shouldn't worry about doing this.
Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode! - Mehr anzeigen
