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A few weeks ago I mentioned doing a podcast about tools that every digital marketer needs. Frankly, the tools were the same boring list that you've seen before with the usual suspects. These paid tools are great and every digital marketer SHOULD be using them, but what about everyone else who doesn't have $100 a month to drop on a tool they may only use one feature of? That's why I wanted to do an episode on FREE tools! Specifically I wanted to cover free ways to audit your website like a digital marketing pro! In this episode I'm giving away at least 2 tips that I get paid pretty good money to use and you can use them for FREE!
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Have you ever been searching for something and noticed that some of the results have Google 5 star ratings or reviews listed? Today we dive into just how to get those stars to pop up for your website when so that when visitors search they will want to click on your results (because of the great reviews).
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In one of our first ever episodes we covered Site Architecture and why it's important to understand the fundamentals of SEO. Today we go a bit deeper but not too technical. Today we're going to talk about 7 applicable SEO Site Architecture tactics that can help you rank faster. In addition, I give away my content strategy secret that helps content I create gain momentum!
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Last week we answered "How Much Does Digital Marketing Cost?" and uncovered that there are a ton of questions about Digital Marketing, like "What is Digital Marketing anyway?" In this episode, we cover the most common questions around the sometimes nebulas term of Digital Marketing. We'll answer what a digital marketing campaign is, what types of careers are in Digital Marketing and why it's important to your future as a business owner!
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One of the most common questions I get is "How much does digital marketing cost?" Usually, my answer is "It depends." However, I think that is a LAME answer so I try to go into details that hopefully help you not only evaluate digital marketing proposals but actually gauge if you're ready to hire one. We cover not only what it costs but what's involved in different aspects as well as potential money savers opportunities.
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If you've been listing to the 4rd Marketing Podcast for any length of time you know that I love to talk about SEO (Search Engine Optimization). It's a topic that goes beyond understanding Title and meta-tags. I think SEO should be applied to every aspect of your marketing. In today's episode we'll dive into what SEO is in it's simplest form and for those action oriented listeners, we'll cover how to rank from a 30,000 foot view.
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We've covered how to make great content for almost a full year but haven't spent a lot of time covering where and how to share your content. Today we look at 11 places you can share your content to grow your audience and traffic. Some of these places are brand new, while others are some you've heard before (if you listen to our podcast!).
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We covered how to generate leads with LinkedIn before and literally 2 weeks later they made changes. These changes don't make the tactics we discussed any less relevant but they will require you to update your linkedin profile. Spoiler Alert! That's one of the tips! Updating your profile sends out a "signal" to your contacts and you should do it often. You'll have to listen to get the other 8 tips!
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2018 Marks the first year that we've become a Mobile majority world. We cover this and 15 other 2018 changes in Technology and marketing. From Governmental changes that affect the economy to the Voice search. The advancements are moving faster and faster and while businesses don't have to experts on all of these changes, they need to be aware to navigate the next 5 years.
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Every year, Facebook hosts a conference called F8 where they cover all the cool stuff that they are working. This year's F8 conference was loaded with some oddities as well as some vision of where they were going. I try to cover the highlights of conference with the 11 updates but 3 of them are key for small businesses to pay attention to.
See show notes at 4rd Marketing.
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You might be wondering what a Digital Marketing podcast has to do with online security. What part of security is SEO, SEM or anything in between. The reality of it is that for all businesses you need to have a look at your security, not just because it's the right thing to do. In fact, security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous!
On top of that the online world is on fire thanks to Europeans being concerned about their privacy. If you haven't heard about GDPR yet, you will.
Be sure to listen to find some easy fixes to help you be compliant.
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Today's episode is all about responding to the mobile first index. We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has. If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.
What can you do?
We cover some basic things you can do and luckily there are plugins for most of these things if you're using wordpress. Check out the shownotes for links to the plugins.
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