Folgen
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Save 10% or more of your income every month to put towards a diversified portfolio of companies that you know inside and out.
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“A man who goes to a hardware store to buy a power drill doesn’t need a power drill, he needs a hole.”
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Fehlende Folgen?
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What is your company’s specific, overt benefit that you provide to your customer? Nail that down.
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In advertising, you must choose between boredom, shouting, and seduction.
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Picture and write down your ideal week to the minute, and be committed to follow through with this week.
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“There is no limit to what you can learn once you see yourself as a scientist in your own lab”
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“Common sense is the enemy of sticky messages.”
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Action Item: Sleep during the hours 10pm and 2am and get sunlight right when you awake!
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What is an experience with your product that your customers would love to share verbally with friends?
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“Marketers tell stories, which let us lie to ourselves. Those lies satisfy our desires; It’s the story, not the good or service you actually sell, that pleases the consumer.” - Seth Godin
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“I care only about what I can change”
- Lady Gaga
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Give value to your audience (Jab), before you try to sell to them (Right Hook!).
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“If you know your enemy and you know yourself, your victory will not stand in doubt.”
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Are you commited to being happy, no matter what happens to you?
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“The stock market is a device for transferring money from the impatient to the patient.” - Warren Buffet
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What is the one thing you can do today that will make everything else easier or unnecessary?
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“You have the power of your mind… not outside events”
