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In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From adopting fresh brand perspectives to navigating the evolving world of HR and finance solutions, Erika sheds light on the powerful ways Workday stays innovative in a fast-changing market. Don’t miss this compelling conversation packed with insights on collaboration, culture, and building a future-ready brand.
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In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers.
Takeaways
Spotify launched its ad exchange to meet customer demand for programmatic buying.
Owning ad tech allows for better control and relevance in advertising.
Generative AI is rapidly being adopted in Spotify's advertising solutions.
Spotify's user base is highly engaged and loyal, creating a unique advertising environment.
Quality control in advertising inventory is crucial for maintaining advertiser trust.
Spotify is transitioning towards performance advertising while maintaining brand focus.
The emotional connection to music enhances advertising effectiveness.
Spotify's logged-in user platform provides valuable data for advertisers.
Innovative ad formats are being developed to enhance user engagement.
Feedback from the industry is welcomed to improve Spotify's advertising solutions.
Chapters
00:00 Introduction to The Refresh Podcast
01:30 Spotify's Programmatic Advertising Launch
04:58 The Importance of Owning Ad Tech
07:49 Generative AI in Advertising
09:34 Building a Strong User Culture
12:01 Quality Control in Advertising Inventory
15:08 Shifting Focus to Performance Advertising
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In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies.
They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.
Takeaways
Moe Chughtai is a child of immigrants, shaping his worldview.
He transitioned from a potential medical career to marketing.
MIQ has grown from 200 to 1500 employees in eight years.
The importance of personal connections in corporate culture.
CTV is becoming a primary platform for marketers.
Brands are looking for total video strategies, not just CTV.
AI is transforming sales enablement in advertising.
Collaboration is key in the evolving ad tech landscape.
The advertising industry is experiencing significant maturity.
Constant change in advertising keeps professionals engaged.
Chapters
00:00 Introduction to Moe Chughtai and MIQ
01:36 Moe’s Journey into Advertising
04:01 Transition from Adobe to MIQ
07:36 The Evolution of CTV and Streaming
10:17 Bridging the Gap: Data and Measurement in Advertising
12:54 Balancing Linear and CTV Strategies
15:05 Future Trends in Streaming and AI
20:58 The Excitement of the AdTech Industry
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In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions.
This week’s highlights:
• Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google’s experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment.
• Walmart’s Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets.
• Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise.
• Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments.
• AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively.
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In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services.
Takeaways
The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy.
Data collaboration is essential for driving results in digital advertising.
AI is transforming marketing by moving beyond traditional identity-based approaches.
Privacy and control over data are paramount for clients in data collaboration.
InfoSum's technology allows for unique data sets to be analyzed for insights.
The integration with WPP will enhance capabilities for their clients.
Speed and efficiency in data collaboration are critical for success.
The future of advertising lies in leveraging AI for audience building and predictive behavior.
InfoSum aims to maintain a mission-driven approach post-acquisition.
The collaboration will enable faster onboarding and integration of new technologies.
Chapter
Chapters
00:00 Introduction to Marketecture Media and Upcoming Events
01:23 Acquisition of InfoSum by WPP
03:11 The Value of Data Collaboration
06:18 Intelligence Beyond Identity and AI Integration
09:28 Privacy and Control in Data Collaboration
12:29 Enhanced Capabilities for WPP Clients
15:32 Product Roadmap and Future Integration
18:25 Mission-Driven Approach and Team Dynamics
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In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life.
Key Takeaways
Ali's journey into ad tech began with a desire to learn something new.
Her background in psychology helps her understand clients better.
Building trust and confidence is crucial in partnerships.
She emphasizes the importance of human connection in business.
Ali believes in setting high standards for herself and her team.
Her experiences at various companies shaped her approach to ad tech.
She sees the ad tech industry as a puzzle to solve.
Ali values the importance of creative strategies in advertising.
She believes in the power of communication over email.
Finding balance in life is a continuous journey.
Chapters
00:00 Introduction to Ali Wendroff
01:08 Journey into Ad Tech
04:32 Influences and Inspirations
07:37 Building from the Ground Up
11:10 Transitioning to ShareThrough
14:14 Industry Trends and Future Outlook
19:50 Psychology in Ad Tech
24:43 Finding Balance and Motivation
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In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down.
This week’s highlights:
TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin’s algorithmic advantage and Amazon’s ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption.
Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.”
Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It’s a clear move to democratize access and tap into the growing SMB market.
WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs.
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In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.
Takeaways
Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.
The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.
The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.
Privacy regulations have significantly impacted data collection and attribution methods.
Oren emphasizes the importance of passion in driving innovation and overcoming challenges.
The mobile marketing landscape is evolving towards multi-channel solutions.
AppsFlyer has become a leader in privacy-enhancing technologies for measurement.
The company faced initial skepticism from investors about the viability of mobile attribution.
Oren's journey reflects the importance of resilience in entrepreneurship.
The future of mobile marketing will focus on privacy-preserving measurement solutions.
Chapters
00:00 The Birth of AppsFlyer
05:11 Identifying Market Gaps
10:58 The Aha Moment in Attribution
14:50 Navigating Privacy Regulations
20:03 The Future of Mobile Marketing
25:04 Passion and Persistence in Entrepreneurship
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In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy.
This week’s highlights:
TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem.
Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it.
Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount.
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In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.
Takeaways
Heather's journey began in mobile marketing before transitioning to ad tech.
The importance of education in sales and client relationships.
MadTech focuses on product and data consultancy in the AdTech and MarTech space.
A shift from checkbox solutions to intentional investment in technology.
The convergence of AdTech and MarTech is becoming more pronounced.
Efficiency is a key trend in the industry, driven by client needs.
AI is playing a significant role in enhancing product development.
Personal relationships are crucial in the ad tech industry.
Finding balance in life is a continuous challenge for professionals.
Connectivity between platforms is essential for future success.
Chapters
00:00 Introduction to Heather Macaulay and Her Journey
03:01 Career Path and Industry Insights
06:05 MadTech's Culture and Team Dynamics
08:50 The Future of AdTech and MarTech
11:57 The Shift Towards Efficiency in the Industry
14:55 Personal Connections in AdTech
17:56 Finding Balance in a Demanding Industry
20:55 Key Takeaways and Closing Thoughts
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In this week’s episode of The Refresh, Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded.
This week’s highlights:
Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance
Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control
A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA
Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data
Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features
#adtechgod #advertising #news #adtech #god
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In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.
Takeaways
The rebranding to Innovid reflects a commitment to innovation.
The merger aims to provide brands with better choices in advertising technology.
There is a significant shift towards CTV and AI in advertising.
Transparency in brand-consumer connections is increasingly demanded.
The merger combines the strengths of Innovid and Flash Talking.
Clients will experience immediate benefits from the merger.
The focus is on scaling personalization across all screens.
Innovid is now the second largest independent ad server.
The integration will enhance creative delivery and measurement capabilities.
The future of advertising lies in an omni-channel operating system.
Chapters
00:00 Introduction to Innovid's Rebranding
03:00 Industry Shifts and the Merger's Significance
06:00 Integration Plans and Future Innovations
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In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space.
Takeaways
Molly started her career in ad tech at a small startup with no prior experience.
Working in a startup allows for personal growth and a unique company culture.
Transitioning into sales was a pivotal moment in Molly's career.
Demand transparency is crucial in the advertising supply chain.
Education and awareness are key for brands and agencies in ad tech.
AI is becoming integral in improving ad tech processes.
Building a strong network is essential for support in challenging times.
Community involvement is important for personal fulfillment.
Women in ad tech can build strong networks and support each other.
Confidence and assertiveness are vital for success in the industry.
Chapters
00:00 Introduction to Ad Tech and Molly McArdle
03:04 Molly's Journey into Ad Tech
05:47 The Startup Experience and Its Challenges
08:51 Industry Trends and Demand Transparency
12:00 The Role of AI in Ad Tech
14:59 Maintaining Motivation in a Volatile Environment
17:56 Community Involvement and Giving Back
21:10 Women in Ad Tech: Challenges and Triumphs
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In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.
This week’s highlights:
Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions
AI’s impact on advertising jobs – How AI agents could replace traditional media roles
Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead
Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media
TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle
NBC’s massive Olympics deal – A pivotal moment for media strategy and execution
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In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.
Takeaways
Universal Ads aims to simplify TV advertising for SMBs.
The partnership with Ramp allows businesses to access TV advertising easily.
Premium video content is crucial for effective advertising.
AI is being leveraged to create ads and streamline production.
TV advertising can be as accessible as social media ads.
A budget of $500 can get businesses started with TV ads.
Measurement of TV ad performance is essential for proving value.
Creative production challenges for SMBs are being addressed with AI.
TV advertising can enhance the effectiveness of social media ads.
The future of TV advertising looks promising for all business sizes.
Chapters
00:00 Introduction to the Podcast and Guest
01:28 Making TV Advertising Accessible to SMBs
04:46 The Role of Premium Video in Advertising
07:31 Leveraging AI for Creative Production
08:51 The Future of TV Advertising
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AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs.
Takeaways
Meagan's journey in programmatic advertising has been extensive and transformative.
Starting her career at SpotX, she gained valuable experience in ad tech.
Meagan's move to Paris was a pivotal moment in her career.
AMC Networks focuses on distributing content across multiple platforms.
The importance of audience engagement is central to AMC's strategy.
Partnerships are crucial for monetization and growth in the ad tech space.
Human connection is key to successful business relationships.
AMC's diverse content caters to a wide range of audience preferences.
Challenges in the streaming industry include adapting to changing viewer habits.
Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection.
Chapters
00:00 Introduction to Meagan Myers and Her Journey
03:00 Meagan's Career Path and Experiences
06:07 AMC's Unique Approach to Streaming
08:55 Ad Strategy and Audience Engagement
12:00 Partnerships and Monetization Strategies
15:04 The Importance of Human Connection in Business
17:54 Content Diversity and Audience Loyalty
21:01 Challenges in the Streaming Industry
23:57 Personal Insights and Future Aspirations
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In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.
This week’s highlights:
T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform
Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs
Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles
The rise of alternative IDs – The challenges of scaling identity solutions in ad tech
Google & the DOJ – What’s next for Chrome & Android?
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In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem.
Takeaways
The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities.
Rockerbox helps brands measure outcomes across multiple advertising channels.
Transparency is crucial for building trust in digital advertising.
Double Verify is expanding its focus from brand safety to measurement solutions.
Advertisers can benefit from integrating Rockerbox's technology for better insights.
Understanding which channels drive conversions is essential for advertisers.
The integration process will require some implementation work for advertisers.
Granular data insights will help advertisers make informed decisions.
Rockerbox excels in centralizing and normalizing data for accurate measurement.
Different channels require unique methodologies for effective attribution.
Chapters
00:00 Introduction and Announcements
06:20 DoubleVerify's Shift Towards Measurement Solutions
12:34 The Importance of Transparency in Advertising
19:32 Future of Supply Side Platforms and Advertisers
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Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising.
Takeaways
Vanessa Otero transitioned from law to AdTech through a passion for media reliability.
AdFontes rates news sources to help readers and advertisers navigate bias.
The rise of partisan media has led to a fragmented news landscape.
Advertisers are increasingly avoiding news outlets, impacting journalism.
Brand safety tools often block valuable news content due to keyword filtering.
The First Amendment protects free speech but allows private companies to moderate content.
The definition of 'press' is evolving in the digital age.
Negative news is crucial for public awareness and engagement.
Advertisers can benefit from associating with high-quality news content.
Sentiment analysis in advertising may overlook the importance of negative news.
Chapters
00:00 From Law to AdTech: Vanessa Otero's Journey
07:58 Navigating Free Speech and Advertising Pressures
14:30 The Evolving Landscape of News and Media
20:45 AdTech Solutions: Bridging Advertisers and Reliable News
26:44 Challenging Sentiment Analysis in Advertising
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AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.
Takeaways
Networking is key to success in any industry.
Women often face unique challenges in balancing work and family.
The advertising landscape is rapidly evolving with CTV.
AI is transforming how advertising campaigns are executed.
Building relationships is a long-term investment.
Mentorship can significantly impact career growth.
Work-life balance is often a myth, especially for women.
Consumer behavior is changing with new technology.
Binge-watching has changed how we consume content.
The future of advertising will be driven by programmatic transactions.
Chapters
00:00 Introduction to Kathy Argyriou and Her Journey
05:51 The Importance of Networking and Mentorship
11:19 Challenges Faced by Women in the Industry
17:41 The Rise of Connected Television (CTV)
22:54 The Future of Advertising and AI's Role
25:24 Changing Consumer Habits and Content Consumption
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