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In this episode, host Gwen Montoya dives into the challenges of relying solely on social media for business marketing and explores alternative strategies to promote and grow your business.
From building a strong email list to leveraging in-person networking, Gwen shares actionable tips to create a diversified marketing plan that complements your social media efforts. Whether you're feeling burned out by algorithm changes or looking for long-term strategies, this episode is packed with insights to help you create a well-rounded marketing approach.
What You'll Learn in This Episode:
Why relying exclusively on social media is risky for your business.
The importance of an email list and how to maximize its potential.
How to leverage in-person networking events for lasting connections.
Long-term marketing strategies like SEO and blogging.
Options for starting your own podcast, YouTube channel, or guesting on others.
Immediate-action strategies like cold calling and running ads (and their pros/cons).
Tips for integrating various marketing methods into a cohesive plan.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
In this episode of Adventures in Marketing, Gwen Montoya dives into the importance of giving yourself permission to experiment in your business. Feeling stuck, bored, or uninspired? Gwen explores how trying something newâfrom tweaking your offers to reaching new audiencesâcan reignite your passion and creativity. Learn how curiosity and low-risk experimentation can bring fresh energy to your business without the need to âburn it all down.â
What Youâll Learn in This Episode:
Why business owners often feel stuck and bored after doing the same things for too long.
How giving yourself permission to experiment can lead to breakthroughs.
The benefits of approaching changes with curiosity instead of fear.
Practical, low-cost ways to experiment in your business, such as:
Tweaking your offers or services.Exploring new audiences or demographics.Trying new ways to show up, like networking or starting a podcast.Collaborating or engaging with new groups.
Why experimenting doesnât have to mean major changes or big investments.
How even small experiments can help you rediscover excitement and connection in your business.Key Takeaways:
Experimentation doesnât require a massive budgetâstart small and focus on curiosity.Revisiting how you market, whom you serve, or how you show up can provide clarity and inspiration.Trying something new, even if it doesnât work out, helps you learn and grow as a business owner.Staying engaged and curious keeps your business vibrant and prevents burnout.Action Steps:
Reflect on areas of your business where you feel stuck or uninspired.Brainstorm low-risk experiments, like tweaking your messaging or exploring a new platform.Commit to trying one small experiment in the next week.Remember to approach this process with playfulness and curiosityâitâs not about perfection!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Fehlende Folgen?
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Are you wondering how to market your business before opening?
Starting a new business is one of the most exciting and challenging adventures you can take. But once youâve checked off the basicsâlike setting up your website, creating your social media accounts, and securing your locationâhow do you effectively market your business before it officially opens? Thatâs what weâre diving into in this video!
Whether youâre a small business owner launching a brick-and-mortar store or an online service, Iâll share practical, actionable strategies to help you build excitement, connect with your ideal audience, and set the stage for a successful grand opening.
Hereâs what youâll learn in this video:
â How to create buzz and let people know your business existsâeven before you open your doors.
â Marketing tips for brick-and-mortar businesses, like connecting with other local businesses, building a referral network, and using foot traffic to your advantage.
â Creative behind-the-scenes ideas to showcase your brandâs personality and journey (even if your business isnât âphotogenicâ).
â How to use tools like a Google Business Profile and online directories to boost your visibility in local and niche markets.
Why This Matters
Marketing a business before it opens isnât just about getting people in the door on day oneâitâs about building long-term relationships with your audience and creating a community of loyal customers who are excited to support you from the very beginning.
Have questions about marketing your business before opening? Drop them in the comments below, or email me directly at [email protected]. I love helping small business owners feel confident and excited about their marketing strategies!
Launching a business is a journey, and Iâm here to make marketing one less thing to stress about. Letâs do this together!
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
In this episode, we'll talk about the value of refreshing your marketing strategy to ensure your business stays resilient and ahead of challenges.
Whether you're aiming for exponential growth or a solid foundation, this episode will inspire you to take a closer look at your marketing.What Youâll Learn:
Declining Leads or Sales: How to spot early signs that your marketing isnât as effective as it used to be and why curiosity is the best response.
Adapting to Algorithm Changes: The impact of shifts in social media and search engine algorithms and how staying proactive can protect your business.
Business Changes: Why a shift in your goals, audience, or products might require a marketing refresh to align with your new direction.
Avoiding Marketing Ruts: The risks of sticking to the same strategies for too long and how to identify missed opportunities.
Diversifying Your Marketing: Why relying on a single source for leads leaves you vulnerable and the importance of exploring multiple channels.
Key Takeaways:
Regularly review your marketing strategy to ensure it supports your current goals and circumstances.
Diversify your lead sources to reduce risk and increase resilience.
Stay aware of industry trends and shifts, but donât let them overwhelm you.
Marketing is not a one-and-done task; itâs a dynamic process that evolves with your business.
Refreshing your marketing doesnât have to be stressfulâitâs an opportunity to grow and strengthen your business.
Call to Action: Have questions or want to share how youâve refreshed your marketing? Email me at [email protected].
Ready for a marketing refresh of your own? Let's work together!
If you're looking for gentle, ongoing marketing support, check out the Adventures in Marketing membership!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
While tiny steps might not be glamorous or make for exciting sales copy, they are essential for sustainable progress when it comes to marketing your small business.
You don't need to have everything perfectly mapped out to start; taking the first step is crucial.Small, consistent actions add up over time and can lead to substantial results.Adapt your marketing efforts to fit your personal workflow and energy levels.
Remember:For more tips and insights on making marketing less intimidating, visit gwenmontoya.com.
If you're ready for support when it comes to being consistent, join the Adventures in Marketing group - www.gwenmontoya.com/membershipInterested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
In this episode, Gwen shares how you can turn website visitors into happy customers.
She covers making your website easy to navigate and engaging right from the start.
Learn why it's crucial to have your most important info where visitors expect it.
Gwen also explores the essentials of building trust through consistent branding and error-free pages, using language that speaks to your audience, and leveraging analytics to tailor your content perfectly.
You'll get practical tips on boosting your siteâs traffic with smart SEO, engaging social media, and email marketing.
Wrapping up, you'll learn how to set realistic goals for your conversion rates and help you keep tweaking your marketing strategy to get better results.
Make your website not just a place to visit, but a place where visitors become loyal customers!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
As much as we'd love for our friends and family to be as excited about our business as we are, it doesn't always work that way.
So what do you say to someone who can't resist telling you how bad your business idea is or sends you every scary small business article they come across?
In this episode Gwen shares quick tips and ideas to help you manage unsupportive friends and family.
Want more marketing support?Become an AIM member
Connect with me on TikTok
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
What do you do when you've lost your groove and how do you get it back?
In this episode Gwen shares quick tips and ideas to help you rediscover your groove!
Want more marketing support?Become an AIM member
Connect with me on TikTok
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
If you're struggling with Instagram right now, you're not alone!
In this podcast episode, we'll talk about the different areas of Instagram (the main feed, Stories, Reels, and the explore page) and how Instagram ranks content for each area AND how you can work with the algorithm instead of fighting against it.
Want to go deeper? Here's the blog post from Instagram explaining how they rank things.
Want to stay up to date on Instagram changes and updates? Follow the Instagram Creator's account or join my Tidbit email list to get weekly curated marketing updates (and how they impact you!).Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Lack of access to funding is a common challenge for small business owners.
I wanted to put something together that was current, accurate, and wasn't an affiliate-link mill or advertisement for one business.So I did!
Read the blog post (and find all the links you need) here.
If you'd like to explore crowdfunding, check out my crowdfunding episode here.
If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group starting at $10/month. There are different tiers for different marketing support needs!
Join here - www.gwenmontoya.com/membership
If you'd like one-on-one support, complete my intake form here and we can chat about what you are looking for.
Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com
And connect with me on social media! I'm most active on TikTok.
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
The content you create isn't just meant to fill a slot on your content calendar. It has a job.
In this episode, Gwen explains how to create content with purpose, how to track what's working, and how to create content that resonates with your intended audience.
Get the Content with Purpose mini-course
Become an AIM member
Read the blog post version of this podcast episode
Connect with me on TikTok
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Learn about ChatGPT, and how it can be helpful in streamlining content creation.
In this episode Gwen shares ways small businesses can use ChatGPT to their advantage: streamline content creation, improve consistency, and enhance the customer experience.
By using ChatGPT to generate ideas and copy for emails, social media, videos, blogs, and more, businesses can save time and focus on other parts of their business. The consistency of content creation can also improve, which can lead to a better customer experience by providing extra touches of customer care and service.
Get the ChatGPT for Content Creation mini-course.
Become an AIM member.
Read the blog post version of this podcast episode.
Connect with me on TikTok.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
The term "content creation" is often overused in marketing but it remains an important aspect of running a business.
With so much content to create, it can be overwhelming for business owners.
However, with proper planning and organization, the content creation process can be streamlined to be faster and more effective.
A content calendar is a useful tool in this process as it helps plan ahead when to post and on which platform. The calendar can also be used to determine the type of content to be shared and the assets needed. Each piece of content should fit into the overall marketing strategy, which may include educating the audience, engaging them, generating leads or sales, sharing expertise, or building community.
Reusing, repurposing, and recycling content is another way to make the content work harder and increase impact while saving time.
Templates can also be used to streamline the content creation process by providing a shortcut and reducing the number of decisions that need to be made.
By using templates, the general idea of what is needed is established and the content creation becomes easier over time.
Also discussed in this episode - planning to promote the content you create, creating SOPs to make processes repeatable, and using ChatGPT to write outlines and help ideate.
Learn more about how to use ChatGPT in my new mini-course here.
Read the blog post version of this podcast here.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
There's a lot of rush and pressure for small business owners to make quick decisions, always know what is going on, and "be successful".
But what if there were another way to look at it? What if you could create goals that suit your own definition of success and work in a way that feels good to you?
Interested in learning how we can work together to build a roadmap between where you are now and where you want to go? Complete my intake form here.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
No matter how passionate we are about the work we do or the impact we have, we're all going to have low energy days when it comes to our business.
And you know what? It is ok to shift your tasks on those days to something that feels more manageable and doable for where you are that day.
In this episode we talk about 13 things you can do on low energy days (or if you're working on handed because you're nursing a baby).
Interested in ongoing marketing support and resources? Join my Adventures in Marketing membership starting at $10/month.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Local SEO (and all SEO) is a big topic, but I wanted to share this podcast episode to get you started.
While I don't help businesses exclusively with SEO anymore, this is something I am passionate about. If you need a referral for someone to help you with your local SEO, please let me know!
Interested in ongoing marketing support and resources? Join my Adventures in Marketing membership starting at $10/month.Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party!
Join here - www.gwenmontoya.com/membership
If you'd like one-on-one support, complete my intake for and we can chat!
Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com
Join my email list to be notified of new podcast episodes and get other bonuses!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Download your own copy of the flowchart here - https://www.subscribepage.com/flowchart
If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party!
Join here - www.gwenmontoya.com/membership
If you'd like one-on-one support, complete my intake for and we can chat!
Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com
Join my email list to be notified of new podcast episodes and get other bonuses!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
Instagram is adding even more changes and many are struggling with the algorithm.
Let's talk about how today's Instagram plays into your overall marketing strategy and why I think Instagram is now three social media platforms in one!
Looking for more marketing support?
If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party!
Join here - www.gwenmontoya.com/membership
If you'd like one-on-one support, complete my intake for and we can chat!
Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com
Join my email list to be notified of new podcast episodes and get other bonuses!Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx -
f you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketing. We even start each week with a dance party!
Join here - www.gwenmontoya.com/membership
If you'd like one-on-one support, complete my intake for and we can chat!
Learn more about what I do, access freebies, and find resources on my blog at www.gwenmontoya.com
Join my email list to be notified of new podcast episodes and get other bonuses!
Interested in working together? Start with my intake form here.
Learn more about the AIM membership group.
More ways to connect:
Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx - Mehr anzeigen
