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Join us as we sit down with industry legend Mark Mastrov, the visionary behind 24 Hour Fitness and Founder and CEO of Fitness Holdings Worldwide. With a legacy of hundreds of clubs globally, Mark shares his insights on key fitness trends and investments shaping the industry in 2025. We’ll dive into emerging markets across Australia, New Zealand, Asia, the Middle East, and the Americas, and discuss how venture capital is driving innovation in fitness.
Plus, don’t miss our upcoming episode in early November, where Chris Smith will be joining us to cover European market trends straight off the heels of the Health and Fitness Association European Congress.
Whether you’re a fitness business owner, investor, or industry professional, this episode is packed with valuable insights to help you stay ahead in the global fitness landscape.
Connect with All Things Fitness and Wellness
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/
https://www.linkedin.com/company/all-things-fitness-and-wellness/ -
In this episode of the All Things Fitness and Wellness podcast, we are joined by Dan Uyemura, CEO of PushPress, a leading gym management software. Dan shares his journey from tech to fitness, starting as a software engineer and later transitioning into gym ownership. Frustrated by the operational inefficiencies many gym owners face, he built PushPress to streamline gym management and help fitness professionals focus on community building and growth.
We explore the challenges and opportunities fitness businesses will encounter as the industry heads into 2025. Dan offers insights into the most important trends gym owners need to watch out for, from technological advancements to the shifting needs of members. His unique perspective, shaped by years of experience in both tech and fitness, provides actionable strategies for fitness businesses looking to thrive in the future.
Whether you're a fitness entrepreneur or part of the C-suite, this episode provides valuable lessons on leadership, business growth, and how to stay ahead in the competitive fitness world. Learn how PushPress is empowering gym owners to maximize efficiency and why innovation is critical as we look toward the future of the fitness industry.
Connect with Dan Uyemura
https://www.pushpress.com/dan
https://www.linkedin.com/company/pushpress/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/ -
Fehlende Folgen?
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On the latest episode of All Things Fitness and Wellness, host Krissy Vann interviews Pete Moore, the founder of Integrity Square and a major figure in the HALO. Pete shares how artificial intelligence is increasingly becoming essential for health club operators, but stresses that its effectiveness lies in thoughtful implementation. AI has the potential to transform both member experiences and operational efficiency, but only if the right systems are in place to harness its power effectively.
Pete and Krissy also dive into the top investment trends to watch for in 2025. With wellness technology and the integration of fitness and healthcare set to drive significant growth, Pete provides insight into where the smart money is likely to flow in the coming years. His extensive background in finance and advisory work gives him a clear view of the emerging opportunities that will shape the industry’s future.
In addition to trends, the conversation explores the next big disruptors poised to shake up the HALO industry. Pete highlights how technological innovations, combined with evolving consumer behaviors, could create major shifts in the market. Health and fitness businesses must adapt to these changes to stay competitive and relevant.
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In this episode, we’re joined by Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year and Director of Fitness Classes at Fitness World Canada. We explore how the fitness industry is shifting to meet people where they are, with a growing demand for low-impact, approachable fitness formats like Pilates and how group classes are becoming social hubs. We also dive into the latest insights from the Lululemon Global Wellness Report and the Les Mills Blueprint for Instructor Recruitment.
Ingrid Knight-Cohee is a thought leader and a sought-after presenter with extensive expertise in fitness programming, management, and leadership. A former US National Team member in Rhythmic Gymnastics, she has parlayed her competitive spirit into educating and inspiring others to live healthier lives. At Fitness World Canada, Ingrid oversees a team of 150 instructors and creates innovative class experiences for over 90,000 members across 16 locations.
Ingrid holds a Bachelor’s degree in Human Kinetics and a Master of Science in Exercise & Health Psychology. She regularly speaks at global events like IDEA World, HFA, and canfitpro. She is also the creator of MSINGI™ - Elemental Movement, a unique fitness practice that enhances functional strength and primal mobility through movement set to soul-stirring Afrobeats. Ingrid's mission is to inspire more people to move, creating healthier communities and a healthier planet.
Connect with Ingrid Knight-Cohee
https://msingimovement.com
https://www.facebook.com/msingimovement/
https://www.instagram.com/msingimovement/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry -
On this episode Krissy Vann sits down with Jennifer Maanavi, the co-founder and CEO of Physique 57, a boutique fitness company that has grown from a single studio to an international fitness brand operating in four countries, with a digital presence reaching clients in over 120 countries.
Jennifer takes us through her inspiring entrepreneurial journey, sharing how she turned a passion for fitness into a global enterprise. With over 20 years of experience in health, wellness, and financial services, Jennifer has led Physique 57 to become a leader in the boutique fitness industry, all while adapting to the rapidly changing digital landscape.
We discuss her approach to strategic planning, business development, leadership, and how she built a strong corporate culture that fosters growth and innovation. Jennifer also shares her thoughts on the challenges and opportunities facing the fitness industry in 2024, the importance of digital transformation, and how Physique 57 has maintained its competitive edge through personalized experiences and cutting-edge fitness offerings.
Jennifer, a frequent speaker and lecturer at Columbia Business School, has been featured in leading media outlets like Yahoo Finance, Bloomberg TV, Fox Business, and The New York Times. She also provides advice for aspiring entrepreneurs on how to build a resilient and scalable business in today’s fast-evolving fitness industry.
Connect with Jennifer Maanavi:
https://www.linkedin.com/in/jennifervaughanmaanavi/
Connect with ATFW:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry #boutiquefitness -
On this episode of The All Things Fitness and Wellness Podcast, Krissy Vann interviews Emma Stallworthy, co-founder of Your Reformer, as she details her journey from traditional gym ownership to building a thriving B2C Pilates brand. Emma shares key insights on pivoting to the at-home fitness market during the pandemic and how Your Reformer is now exploring B2B partnerships.
She also reflects on the challenges they faced in e-commerce and logistics, providing a candid look at what worked and what didn’t. As they prepare to expand into the US, Emma discusses their business strategy, including setting up new operations in Texas. Fitness entrepreneurs and business owners won’t want to miss this episode filled with practical advice for scaling a brand.
Connect with Emma Stallworthy:
https://yourreformer.com.au
https://www.linkedin.com/in/emma-stallworthy/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #pilates #yourreformer -
In this week’s episode of "This Week In Fitness," we cover a range of important stories impacting the fitness industry:
Lululemon’s Q2 Financial Report: Lululemon reports a 7% revenue increase but falls short of Wall Street expectations after the withdrawal of their Breezethrough leggings.GLP-1 Medication Accessibility: Eli Lilly introduces a discounted self-pay option for Zepbound® GLP-1 medication, making weight loss treatment more affordable for self-pay patients.$20K Wellness Program: Canyon Ranch launches LONGEVITY8™, a high-end wellness program blending advanced science and holistic health, priced at $20,000 per person.Technogym at Paris 2024 Paralympics: Technogym is named the Official Supplier for the Paris 2024 Paralympic Games, providing adaptable training equipment for athletes.Supporting Parents’ Mental Health: Following a new U.S. Surgeon General’s advisory, we explore how fitness centers can support parents by offering child care and promoting mental well-being.EGYM’s New Education Portal: EGYM is set to launch a new digital learning platform in 2025, aimed at enhancing training and education for fitness professionals.Tune in for all these updates and more, helping you stay informed and keep your fitness business in top shape!
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Join Krissy Vann in this insightful episode of the All Things Fitness and Wellness podcast as she welcomes Debra Strougo, a dynamic entrepreneur and Founder's Co-Pilot with over 20 years of experience in the fitness and wellness industry. Debra is best known for founding Row House, a brand she successfully scaled from a single studio to 300 locations through a strategic partnership with Xponential Fitness, culminating in a highly successful IPO in 2021. However, Debra's journey didn't stop there.
Now, through her work with Fitizens Holdings, Debra has shifted her focus to advising early-stage growth companies within the Health, Wellness, and Fitness sectors. In this episode, she shares her wealth of experience in helping startups reach their target customers, build sustainable businesses, and navigate the complexities of client acquisition and retention. Debra also discusses her current role as an investor and IHRSA (now Health & Fitness Association) Council member, offering invaluable insights into the future of the fitness industry, industry trends, and the challenges and opportunities facing today's fitness entrepreneurs.
Connect with Debra Strougo:
https://fitizensholdings.com
https://www.linkedin.com/company/fitizensholdings/
https://www.linkedin.com/in/debrastrougo/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://linktr.ee/atfw?utm_source=linktree_profile_share<sid=49c98f23-1c9f-4bfe-801e-4de06b56fa24
#fitnessbusiness #fitnessindustry #entrepreurship -
Ross Campbell is a leader in the fitness industry, known for driving innovation and growth within the sector. As the Founder and CEO of Beyond Activ, Ross has played a key role in shaping the organization's mission to bridge the gap between health clubs and healthcare. His focus on creating synergies between fitness and wellness has made Beyond Activ a leader in the global movement towards integrating healthcare and fitness services.
With a deep understanding of the financial health of the fitness industry, Ross is committed to exploring global growth opportunities and leveraging new technologies, such as AI, to enhance member experiences. His insights into the challenges and opportunities within the industry have positioned him as an expert, regularly sought after for his knowledge.
Ross's dedication to addressing the untapped potential in the market, particularly the 80% of the population not currently engaged in regular fitness activities, has driven Beyond Activ's mission to create more inclusive and accessible fitness solutions.
Tickets:
We are a proud partner of the most anticipated Beyond Activ Americas happening over 17-19 Sept in NYC. As a partner, we have secured 15% discounted tickets for you to attend and join us there. Simply follow the following steps to claim this offer:
1. Click on https://beyondactiv.com/events/americas
2. Click on the REGISTER NOW button
3. Click on event ticket image - in the registration pop-up, type the code ATFW15 into the coupon box
4. Input attendee and credit card details - you are all set to go!
Chapters:
00:00- Podcast Intro
00:39- Guest Intro
02:12- What is Beyond Activ
03:16- The career journey of Beyond Activ Founder Ross Campbell
04:48- Competition vs Collaboration in the Fitness Industry
06:34: The Economic Health of The Global Fitness Industry
09:40- The impact of GLP-1 on The Fitness Industry in the Americas
11:32- The global impact of GLP-1 on The Fitness Industry
13:46- Ross Campbell on Artificial Intelligence and Fitness Business
15:42- Labour shortages in the Fitness Industry
15:50- Fitness Industry and Integration of New Technologies
17:30- Emerging Trends in The Fitness Industry
20:48- What to expect at Beyond Activ Americas in NYC
25:17- Gym tours at Beyond Activ & Global Events
29:44- The growth of the fitness industry in Saudi Arabia
33:09- Closing remarks with Ross Campbell
Connect with Beyond Activ:
https://beyondactiv.com
https://www.linkedin.com/groups/8686748/
https://www.instagram.com/beyond_activ
https://www.youtube.com/channel/UCiyWxj7NyjfUWQxikuUSJuQ
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #beyondactiv #fitnessindustry -
Welcome to This Week In Fitness, your go-to source for the latest headlines in the fitness business world—all in under 5 minutes! Here’s what’s making news this week:
Orangetheory Fitness Introduces PSL Workout: Orangetheory is bringing a fall twist to its routines with the one-day-only PSL workout on August 27th, emphasizing Press, Squat, and Lunge. Discover how fitness centers are evolving as essential third spaces in our communities.
GYMGUYZ Expands to 155 New Cities: As demand for in-home services grows, GYMGUYZ has added 155 new cities to its network in 2024, aiming for 400 cities by 2025. Learn more about their rapid expansion and new service offerings.
Plunge Partners with SWTHZ: Plunge and SWTHZ have teamed up to promote contrast therapy across the U.S., integrating Plunge’s cold plunge units into over 200 SWTHZ locations by 2025. We explore what this means for the wellness industry.
Eli Lilly’s Diabetes Breakthrough: Eli Lilly’s three-year study reveals that tirzepatide dramatically reduces the risk of type 2 diabetes by 94% in adults with pre-diabetes and obesity. Get the details on this promising development in healthcare.
Plus, a preview of our next podcast episode featuring Ross Campbell, Founder of Beyond Activ, where we’ll discuss the intersection of fitness centers and healthcare, the rise of GLP-1 medications, and upcoming global industry events.
Stay fit, stay informed, and keep your fitness business in shape!
#fitnessbusiness #fitnessindustry #fitnessnews
Chapters:
00:00- Intro
00:15- Orangetheory PSL Workout
00:45- Plunge Partners with SWTHZ
01:13- GYMGUYZ Expands to 155 New Cities
01:47- Eli Lilly’s Diabetes Breakthrough
02:22- Beyond Activ NYC Preview
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness -
On this episode of The ATFW Podcast, hosted by Krissy Vann, we dive into the significant and timely topic of GLP-1 medications, including popular weight loss drugs such as Ozempic and Wegovy, and their growing influence within the fitness industry.
We're joined by Eric Durak, a leading authority in medical fitness with over 30 years of experience in wellness programming, clinical exercise, and research. Together, we discuss the critical legal responsibilities that fitness professionals must be aware of when working with GLP-1 medications, the essential knowledge that gym operators should ensure their personal trainers possess, and the innovative technologies that can enhance the member experience for those using these medications.
Whether you’re a fitness professional, gym owner, or someone interested in the latest health trends, this episode offers valuable insights into how GLP-1 drugs like Ozempic and Wegovy are shaping the future of fitness and wellness.
Don’t forget to subscribe to All Things Fitness and Wellness for more expert-led discussions, and stay informed with our weekly segment, "This Week In Fitness," where we cover the latest fitness business headlines in under 5 minutes, perfect for busy executives.
Connect with Eric Durak:
https://www.linkedin.com/in/eric-durak-a331944/
https://www.medhealthfit.com
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en -
Welcome to this week's episode of "This Week In Fitness," where we bring you the latest fitness business headlines from the fitness industry—all in under 5 minutes!
In this episode, we cover:
Life Time's Innovation: Discover how Life Time is revolutionizing pickleball with its patent-pending "Ultimate Pickleball," designed for consistent performance and durability. Tennis legend Andre Agassi will unveil this game-changing product at Life Time’s exclusive event in New York City.
Blink Fitness Files Chapter 11: Blink Fitness has filed for protection under Chapter 11 of the U.S. Bankruptcy Code in Delaware as part of a strategic move to streamline its operations. Learn what this means for the company's future and its commitment to employees and members.
GLP-1 Medication Surge in Kentucky: Did you know Kentucky is the epicenter of GLP-1 medication usage in the U.S.? We explore how drugs like Ozempic and Wegovy are reshaping obesity management and what this means for the broader healthcare landscape.
Zumba and Noom Partnership: Zumba and Noom have teamed up to offer exclusive fitness content to Noom members, while Zumba instructors get the opportunity to become Noom Mindset Coaches. Find out how this partnership is setting a new standard in the fitness industry.
Crunch Fitness Appoints New COO: Crunch Fitness has named Molly Long as its new Chief Operating Officer. We dive into her background and what this strategic appointment means for Crunch's future.
Don’t forget to like, subscribe, and hit the notification bell to stay updated with the latest in fitness business news. Stay fit, stay informed, and keep your fitness business in shape!
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry #fitnesspodcast
Chapters:
00:00- Intro
00:15- Life Time's Pickleball Patent
00:43- Blink Fitness Files for Chapter 11
01:27- Weight Loss Drugs/GLP-1 Epicentre
02:27- Zumba and Noom Partnership
03:00- Crunch Fitness Appoints New COO
03:45- Extro -
In this episode of All Things Fitness and Wellness, we sit down with Joe De Sena, the relentless founder of Spartan. Joe's journey from a pre-teen entrepreneur to building a multimillion-dollar business in college and creating a Wall Street trading firm is just the beginning. His mission to inspire 100 million people to get off their couches led him to create the Spartan lifestyle, transforming over seven million lives worldwide.
Listeners will discover how Joe's move to Vermont fueled his passion for endurance events, ultimately giving birth to the global phenomenon that is Spartan. With over 270 events annually across more than 40 countries, Spartan challenges people of all fitness levels to push their limits.
Key takeaways include Joe's insights on building economic resilience through mental toughness, the evolution of the fitness events industry, and the vital role of leadership in overcoming both physical and mental obstacles.
Join us as Joe shares his blueprint for success, resilience, and the Spartan way of life.
Connect with Joe De Sena:
https://joedesena.com
https://www.linkedin.com/in/josephdesena/
https://x.com/realjoedesena
https://www.instagram.com/realjoedesena/
https://www.youtube.com/channel/UC4Qr5Y1XGP87v9_LuOUWZgQ
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness/
#fitnessbusiness #fitnessindustry #fitnesspodcast -
Welcome to this week's episode of "This Week In Fitness," where host Krissy Vann dives into the most important headlines shaping the fitness industry. In this episode, we explore a range of topics that highlight the latest trends and developments.
Topics Covered:
Life Time Group Q2 2024 Results: Discover how Life Time Group Holdings, Inc. achieved an impressive 18.9% revenue increase, reaching $667.8 million, and the factors driving this growth, including higher membership dues and increased in-center revenue.
Fitness Ventures and Meaningful Partners: Learn about Fitness Ventures LLC's strategic partnership with Meaningful Partners to accelerate growth through new developments, mergers, and acquisitions, expanding the Crunch Fitness footprint nationwide.
Equinox Appoints New President: Find out more about Marc Mastronardi's appointment as President of Equinox, starting August 12, and his plans to collaborate with the leadership team to sustain growth and profitability.
LALO Spirits and Barry's Partnership: Get the details on the exciting collaboration between LALO Spirits, a Mexican-owned tequila brand, and Barry's, known for high-intensity interval training. This partnership includes nationwide pop-ups, special events, complimentary classes, exclusive merchandise, and social and digital integrations.
Stay informed on these key trends and insights that are shaping the fitness industry. Don't forget to like, subscribe, and hit the notification bell to stay updated with the latest fitness business news!
#fitnessbusiness #fitnessindustry #fitnessnews -
On this episode of the ATFW Podcast, host Krissy Vann welcomes DeAnna and Kurt Mangum, the dynamic duo behind CoupleyFit, a brand dedicated to promoting generational health and corporate wellness.
From their humble beginnings in the food and beverage industry to becoming digital fitness influencers, DeAnna and Kurt share their journey of building CoupleyFit into a benefit corporation focused on supporting marginalized communities. They discuss their innovative S.W.A.N. (Sleep, Water, Activity, Nutrition) lifestyle, overcoming challenges like Imposter Syndrome, and leveraging social media for authentic brand growth.
Tune in to learn how CoupleyFit combines fitness, community service, and social good to inspire positive change. Perfect for fitness business professionals and wellness entrepreneurs looking to create meaningful impact.
#fitnesspodcast #fitnessbusiness #fitnessindustry
Chapters:
00:00- Intro
02:02- What is CoupleyFit?
07:29- The SWAN Lifestyle Sleep, Water, Activity, and Nutrition
09:32- Turning a passion into a Fitness Business
14:36- Entrepreneurship without private equity funding
18:30- Entering the digital media space for fitness business
20:33- Public Relations Lessons for Fitness Business Exposure
22:22- Global Fitness Statistics and the physical inactivity crisis
24:41- Becoming a business for social good
26:31- Diversity and Inclusion in fitness business
30:16- Charitable campaigns to help marginalized communities
33:47- Lessons from fitness business mentors
Connect with CoupleyFit:
Website: https://www.coupleyfit.com
Instagram: https://www.instagram.com/coupleyfitt
https://www.facebook.com/CoupleyFit1/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness -
Welcome to "This Week In Fitness," where we crunch the latest fitness business headlines all in under 5 minutes. I’m your host Krissy Vann, and here’s what’s making news this week:
Planet Fitness Expansion: Planet Fitness opens its first club in Spain, introducing their Judgement Free® Zone to a new market.
Equinox Resort Treyam: Equinox Hotels unveils plans for a new luxury wellness resort in Saudi Arabia's NEOM project.
GLP-1 Agonist Studies: Recent studies reveal the increasing use of GLP-1 agonists for weight loss, highlighting new trends in obesity management.
Deadpool Charity Auction: Ryan Reynolds donates Deadpool-themed gym equipment to support the Welsh charity Your Space, adding a fun twist to charity efforts.
Chapters:
00:00- Intro
00:15- Planet Fitness Expansion
00:40- Equinox Resort in Saudi Arabia
00:58- GLP-1 Rising Use By Non Diabetics
01:41- GLP-1 Adherence Study
02:08- Deadpool Gym Donation
#fitnessbusiness #fitnessnews #fitnessindustry -
Explore the latest in fitness industry financial trends, AI innovations, and real estate strategies. Join experts as they discuss GLP-1s, capital investment, and the future of health clubs.
Welcome to the third edition of the Quarterly Fitness Forecast, proudly presented by ABC Fitness and hosted by Krissy Vann. In this episode, we explore critical topics impacting the fitness industry, including the financial health of the sector, the appetite for institutional capital, Greenfield vs. brownfield real estate expansions, the integration of artificial intelligence, and the role of GLP-1s and weight loss drugs in health club offerings.
Our panel includes:
Chris Smith, CEO of Fitness World Canada and Chairman of the Health and Fitness Association
Khal Rai, President of ABC Ignite
Mark Mastrov, Chairman of New Evolution Ventures (joining virtually)
Jeff Zwiefel, Executive Director of MIORA Longevity & Performance by Life Time (joining virtually)
Topics Discussed:
-Financial health of the fitness industry
-Institutional capital and investment in fitness businesses
-Greenfield vs. brownfield real estate expansions
-The role of artificial intelligence in the fitness industry
-GLP-1s and weight loss drugs in health club offerings
Don't forget to like and subscribe for weekly podcasts featuring industry thought leaders and influencers. Also, check out our Friday series, "This Week in Fitness," summarizing the latest fitness business headlines in under 5 minutes, perfect for busy executives.
Chapters:
0:00 - Podcast Introduction and Welcome
1:51 - Guest Introductions: Chris Smith & Khal Rai
3:11 - Financial Health of the Fitness Business in 2024
7:28 - Obtaining Institutional Capital in Fitness Business
11:57 - Mark Mastrov on the Financial Health of the Fitness Industry
14:37 - Interest Rates and Their Impact on Fitness Business
17:54 - Commercial Real Estate for Fitness Businesses
22:19 - Mark Mastrov on Fitness Business Real Estate
25:06 - Sectors Attracting the Most Investment
28:36 - Economic Impact of the Fitness Industry
32:17 - Artificial Intelligence in Fitness Business
40:49 - Mark Mastrov on Investing in AI
42:23 - GLP-1s, Weight Loss Drugs in Fitness
52:11 - Jeff Zwiefel on MIORA & GLP-1s
1:01:03 - Attracting the Other 80% to Fitness Facilities
1:09:00 - Closing Remarks
About the Host:
Krissy Vann, former Canadian national TV host and fitness competitor, now directs and hosts the All Things Fitness and Wellness podcast, bringing industry leaders' voices to the forefront.
A special thank you to our sponsor, ABC Fitness. With over 31,000 clubs and studios, 542,000 coaches and trainers, and 38 million members across 100+ countries, ABC Fitness is the leading fittech provider. Visit us at ABCFitness.com.
Connect with ABC Fitness:
www.abcfitness.com
https://www.linkedin.com/company/abc-fitness/
https://www.instagram.com/abcfitnesssolutions/?hl=en
Connect with ATFW:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #gymowners #healthclubs -
Welcome to "This Week In Fitness," where we crunch the latest fitness business headlines and insights all in under 5 minutes. This is your go-to podcast for staying updated on the latest developments shaping the fitness industry. Hosted by Krissy Vann, here's what's making industry news this week:
1. Roche’s New Oral GLP-1 Obesity Drug:
Roche has announced positive results from its Phase I clinical trial for CT-996, a new once-daily oral GLP-1 medication aimed at treating type 2 diabetes and obesity. Discover the significant weight loss results and what's next for CT-996.
2. Fitness International Acquires XSport Fitness:
In a major corporate move, Fitness International, LLC, the operator behind LA Fitness, Esporta Fitness, City Sports Club, and Club Studio, has acquired XSport Fitness, enhancing its presence in the Chicagoland, New York, and Virginia markets with 35 new locations.
3. IDEA World Fitness Awards 2024:
The IDEA World Fitness Awards celebrated outstanding contributions from fitness professionals. Find out who won the prestigious titles, including Ingrid Knight-Cohee as IDEA Fitness Leader of the Year, Marc Coronel as Personal Trainer of the Year, and Aimee Nicotera as Fitness Instructor of the Year.
4. Sleep and Exercise Study Insights:
Could your evening workout be the secret to a better night's sleep? A recent study published in the BMJ Open Sport & Exercise Medicine suggests that bodyweight workouts in the evening may add up to 30 extra minutes of sleep without causing more interruptions.
5. David Beckham's New Fitness Venture:
Prenetics, a health sciences company, has announced that David Beckham has joined as a strategic investor. Beckham will co-found a new health and wellness brand called IM8, focusing on consumer health products.
Stay informed and keep your fitness business in shape with our quick, insightful updates. Don't forget to like, comment, and subscribe for more weekly fitness news!
#fitnessbusiness #fitnessnews #fitnessindustry
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness/ -
Welcome to MarketFit, our quarterly panel dedicated to empowering fitness businesses with cutting-edge digital marketing insights and strategies. Hosted by Krissy Vann, this expert-led podcast features a rotating team of top marketing professionals who delve into the latest trends and best practices in SEO, local SEO, and social media marketing specifically tailored for the fitness industry.
In each episode, our panelists share their expertise on optimizing your online presence, leveraging Google Map Packs, and engaging your audience through innovative digital marketing techniques. Whether you're looking to enhance your gym's visibility, boost member engagement, or stay ahead of the competition, MarketFit provides the actionable advice and insights you need to thrive in the ever-evolving fitness landscape.
Join us to discover how to effectively integrate AI into your marketing strategies, collaborate with micro-influencers, and create impactful seasonal promotions. Presented by Americaneagle.com, this panel is your ultimate resource for driving growth and success in the fitness industry.
Maximizing Local SEO and Social Media for Fitness Businesses in 2024
Topics Covered:
1. Understanding Local SEO
- Essential components for fitness centers and health clubs.
2. Importance of Local SEO for Fitness Businesses
- Real-world impacts and examples.
3. Lessons from the Franchise Restaurant Industry
- Successful local SEO strategies from the restaurant industry.
4. Google Map Pack and Business Listings
- Optimizing business listings for gyms and fitness clubs.
5. Leveraging Social Media for Engagement
- Effective social media strategies and latest trends for fitness businesses.
6. Influencer Marketing
- Benefits of collaborating with micro-influencers for local engagement.
7. Digital Marketing Trends and Promotions
- The integration of AI in digital marketing strategies.
- Adapting to marketing shifts in the fitness industry.
- Unique B2C digital marketing tactics for fitness businesses.
- Importance of omnichannel marketing for gyms and fitness clubs.
8. Artificial Intelligence in Digital Marketing
- Discussion on how AI has transformed digital marketing strategies.
- Benefits and potential risks of integrating AI in the fitness industry.
9. Summer Promotions for Gyms
- Analysis of aggressive summer promotions for fitness centers and their long-term impact on member retention.
Chapters:
00:00- Intro
03:19- The importance of local SEO for fitness businesses
05:45- Reinventing your marketing team
13:28- Google Map Packs: Organic vs Paid
15:30- The importance of ranking in the top three of google maps
16:58- Responding to negative google reviews
21:21- Manual google review response vs artificial intelligence
24:25- The importance of soliciting Google reviews for your fitness business
25:02- Social media summer and back to school engagement for fitness business
27:48- Working with social media influencers
32:41- Trends in social media marketing in 2024
39:05- How much money to invest in video content for social media
40:53- Artificial intelligence in digital marketing
47:09- The importance of editing content from generative AI
55:10- Summer gym promotions and efficacy
57:10- Final takeaways from SEO and Digital Marketing Experts -
Get ready to crunch the latest fitness headlines -- —all in under 5 minutes. Let’s sprint through the latest happenings in the fitness industry and fitness business news.
Welcome to "This Week in Fitness" by ATFW hosted by Krissy Vann.
In this episode, we cover:
-A recent ukactive poll revealing 85% UK adult preference for gym-based health solutions over weight-loss drugs.
-The International Olympic Committee's AI agenda for Paris 2024, enhancing athlete performance with Technogym's AI tools.
- Mindbody's introduction of Mindbody Insurance, providing tailored coverage for fitness professionals.
-Research on physical activities enhancing cognitive development in preschool-aged children.
-The role of GLP-1 receptor agonists in reducing cancer risks among patients with type 2 diabetes.
-WakenAI's BTwin AI Friends app, offering emotional support and simulating interactions with ex-lovers and virtual companions.
Don't forget to like, subscribe, and rate our content! Tune in next week for our Quarterly Fitness Forecast, featuring industry heavyweights discussing economic health, AI advancements, GLP-1 research, and fitness real estate trends.
00:00- Intro
00:18- ukactive health poll
00:54- AI agenda for Paris 2024
01:25- Mindbody Insurance
01:43- Cognitive development in preschool-aged children.
02:16- GLP-1 and reducing cancer risks
02:40- WakenAI's BTwin AI Friends wellness app
03:14- Extro
Connect with All Things Fitness and Wellness:
www.atfw.ca
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