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The framework George discusses today has been a game-changer for us at our personal training gyms.
It has dramatically increased our lead-to-sale conversion rate, making a significant difference by the end of each month.
This framework isn’t about arguing with prospects over why they need to think it over; instead, it helps them work through their decision in their own mind.
This is crucial because they need to feel that they are making the decision themselves.
If you’re struggling to convert prospects over the phone, this is a must-listen episode for you.
As always, if you’d like our help reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.
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After four years of running our own personal training gyms, INTENT91, and building over 35 in the past 12 months, we’ve identified the 4 key pillars to building a successful SGPT gym:
1. Marketing
The idea that "if you build it, they will come" is simply not true. You need to build a brand, understand your audience and their needs, and find a way to communicate with them effectively.
2. Sales
If you've opened a gym, you're now in the marketing and sales business. Sales are crucial to your success - simple as that.
3. The Model
If your business model is broken, you're creating a prison for yourself, not a business that provides freedom, fulfilment, and profit.
4. Systems
Systemise every aspect of your SGPT gym so anyone can step in tomorrow and follow along.
Follow these 4 key pillars, and you’ll build the SGPT gym you’ve always wanted.
If you’d like us to take care of your marketing by building your brand, generating leads, and ultimately increasing your sales, get in touch with us today.
Instagram: @hamperagency
Website: HAMPER
Email: [email protected] -
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Selling over the phone can be daunting - we totally get it. When we first opened our personal training gyms, INTENT91, we sold trials in person after 1-2-1 assessments.
We were so nervous to ask for money, we ended up waiting for prospects to ask to join… crazy, right?
We understand that asking for money over the phone can make you feel like a sleazy salesperson.
That's why we created this podcast.
Selling fitness shouldn’t feel dodgy. It should be an open, transparent conversation where you're genuinely trying to help someone.
Give this podcast a listen, and let’s see if it helps boost your front-end sales.
Want more help?
We train all our HAMPER clients to sell over the phone. If you'd like to start generating more leads and sales, we might be the perfect fit for you.
Reach out to us at [email protected] or DM us on Instagram @hamperagency today.
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Our co-founder, George, often receives DMs and emails about how we run things at INTENT91 (our personal training gym) and how we can help our clients.
Instead of just helping one person who sent in some great questions, we thought we’d share the answers with all of you!
We hope you enjoy it!
As always, if you have any questions of your own, feel free to reach out!
https://hamperagency.co.uk/
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The Nuts and Bolts of Facebook Ads
This week, we dive into the essentials of setting up Facebook Ads—perfect for beginners or anyone looking to refresh their skills.
We cover four key components:
Front-End Offer
Technical Aspects
Creative
Landing Page
Sink your teeth into this episode! If you have any questions or need advice, don’t hesitate to get in touch.
Email: [email protected]
Instagram: @hamperagency
https://hamperagency.co.uk/ -
Your marketing strategy should be simple:
Meta Ads that consistently speak to your ideal clientA website that aligns with that message.A CRM to make sure you squeeze the life out of each lead.Double down on this strategy with a super clear message, and we promise you’ll consistently generate high-quality leads that you can help.
As always, if you’d like our help, simply visit our website or email [email protected].
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This episode is perfect for small group personal training facility owners...
We see this mistake time and time again.You probably opened a gym because you initially loved fitness, then had success as a personal trainer, so the next natural step was to open a facility.
When you take that final step, a big change happens…
You need to become a marketing and sales machine if you want to grow and not coach every hour on the gym floor.
(Which is why you opened a gym in the first place).
Most gym owners think their prospects care about features like their new fancy Assault Runner.
Unless you train athletes and that is your target audience, we highly doubt the average person cares about all your features.
So, remove yourself from being a fitness lover, and put yourself in their shoes.
What problems are they facing?How are they feeling?What have they tried in the past?How can you speak their language?
Learn to do this, and you’ll be able to create better content, ads, and emails that generate much higher-quality leads.
Better leads = more sales, which = growth.
We hope you enjoy listening!
As always, if you'd like our help, simply email [email protected] or visit our website.
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CRUSH your Marketing in 2024 🚀
Maybe you’re struggling to generate leads this New Year…
OR
You’ve got off to a flyer, but you don’t want to lose momentum!
Either way, if you’re a Gym Owner and want a robust marketing strategy, then this podcast is for you!
We cover the 4 key pillars of marketing that, if you tick off, will generate leads and sales all year round.
They consist of…
Organic ContentMeta AdsEmail MarketingReferralsListen as we dive into how you should use each channel to maximise engagement and results!
Follow us on Instagram at @hamperagency for more help!
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How crucial is the art of selling?
In short, your business will live or die by it.
While your primary goal in the fitness industry is likely to assist people with their fitness, as a business, generating revenue remains essential.
Throughout this podcast, we dive into our clients' sales calls and their follow-up processes.
It may sound serious, but it holds true: making sales must be a top priority in your business.
We hope this episode will help you in securing more memberships.
As always, if you need further assistance, please don't hesitate to contact us!
GET IN TOUCH -
Organic vs Paid ⬇️
Do you sometimes feel like your organic content is posted but receives little to no engagement?
Then, you switch on a paid ad and start generating leads...
And that's when the doubts creep in – is organic content even worth it?
In short, absolutely!
Organic content is the backbone of your paid ads.
When someone lands on your social media page, they expect to see updated content that resonates with them.
Testimonials, educational posts, and showcasing your personality significantly increase the likelihood of them buying into your brand and responding to your paid ads.
If you've been inactive for years or your content is subpar, it erodes trust, and potential customers may turn elsewhere.
Even more crucially, organic content is evergreen. If you stop paying for ads, you'll still continue to get leads!
It's not an either-or scenario; we genuinely believe that both complement each other perfectly.
If you need assistance with your organic and paid content, we have one more space for a fitness business to join HAMPER in November.
Click below to get in touch today.
GET IN TOUCH
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All Things Fitness Marketing will be a place for you to learn and develop your skills so that you can grow and scale your business.
In future episodes we'll be covering Facebook Ads, SEO, sales, email marketing and so much more.
Make sure you subscribe so you don't miss a thing!
P.S. If you'd like to be one of our first clients, then make sure you register your interest HERE!
