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In late October 2024, the Automotive Women's Alliance Foundation (AWAF) held its annual Step Into Power event. Attendees met the latest AWAF scholarship recipients and heard a Q&A presentation from Aruna Anand, President and Chief Executive Officer for Continental Automotive North America.
During the event, Marley Devergilio, Membership Board Chair for AWAF, spoke with Carl Anthony about the role of organizations like AWAF in the automotive industry. Marley shares why it's important to "bridge the gap" and encourages younger women to consider three key variables to determine if automotive is the right career for them.
Meanwhile, Carl recalls some of the most impactful lessons and insights from Aruna Anand's Q&A presentation.
More Resources:
Automotive Women's Alliance Foundation: https://awafoundation.org/
Kimberley Cole, Risky Women Radio host, interviews Dr. Juliet Bourke: https://tinyurl.com/33nxrr5k
The Diversity and Inclusion Revolution: Eight Powerful Truths—Deloitte Review, Issue 22: https://tinyurl.com/3dnefwap
Leave No Woman Behind ft. Kim Ziomek of AWAF
Spotify: https://tinyurl.com/45hr6xy8 Apple Podcasts: https://tinyurl.com/y98yt6ufFollow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b
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Reuters Automotive USA 2024 united over 100 expert speakers and 700 senior and executive-level attendees at the Huntington Place in downtown Detroit. In addition to the collaborative roundtables, a breaking news day with fireside chats, and over a dozen hours of networking time, AutoVision News Radio host Carl Anthony made his home on the Blue Stage, which focused on software-defined vehicles.
After moderating five panels and helping to host the Blue Stage as an MC, Carl recaps some actionable insights in this episode of AutoVision News Radio. Topics include generative AI, cybersecurity, vehicle architectures, and the in-cabin experience.
"I hope this summary of the panels and talks on the Blue Stage during Reuters Automotive USA 2024 will prove useful to those working in the industry," Anthony said. "The Reuters Events team has organized yet another world-class conference that expanded on the topics in automotive that impact our careers."
More Resources:
The Future of Automotive is Now—Reuters Automotive Europe 2025: https://tinyurl.com/22ussh3y
Revolutionize Automotive: Electrify, Automate, Innovate—Reuters Automotive USA 2025: https://tinyurl.com/yh3seear
Michigan Public Service Commission: https://www.michigan.gov/mpsc
The Software-Defined Future of Automotive ft. Volvo Group, Ford of Europe, and AutoVision News Radio via Reuters Events:
Spotify: https://tinyurl.com/4z26vvfj Apple Podcasts: https://tinyurl.com/w5yvjkxvFollow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b
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Immersive infotainment and navigation systems, robust powertrains and propulsion technologies, and autonomous vehicles are pushing the envelope regarding current bandwidth and data capacities. When we consider the "vehicle of tomorrow," what is the solution for the automotive industry when such data capacities reach their threshold?
John Simon, Product and Applications Manager at Intrepid Control Systems, joins us for this episode of AutoVision News Radio. He provides insight into how automotive Ethernet is evolving and why participation in organizations like IEEE and the OPEN Alliance are pathways to success. As a co-author of Automotive Ethernet—The Definitive Guide, John shares more about his contributions to this helpful resource for industry professionals.
2024 IEEE Ethernet & IP Automotive Technology Day: https://tinyurl.com/5ay94e53
OPEN Alliance: https://opensig.org/
Automotive Ethernet—The Definitive Guide, 2nd Edition: https://amzn.to/4dBp09D
Automotive Ethernet in One Hour: https://tinyurl.com/5f7vpkwp
Understanding Media Access Control Security (MACsec) via Juniper Networks: https://tinyurl.com/466mf8rk
Definitions, Challenges & Considerations of SDVs ft. Intrepid Control Systems, Dataspeed, Keysight Technologies, and AutoVision News Radio:
Spotify: https://tinyurl.com/2dcekyea Apple Podcasts: https://tinyurl.com/mr2vptvrFollow AutoVision News Radio on LinkedIn: https://tinyurl.com/49jyrd3b
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In September 2024, AutoVision News Radio host Carl Anthony attended a Tech Day hosted by Magna International in Troy, Michigan. During the outing, Magna innovations like ClearView and EtelligentCommand showed why creativity is one of the essential brushstrokes when painting the picture of the "future of mobility."
Tom Rucker, President of Magna's Power & Vision and Complete Vehicles groups, joins Carl to discuss how the global supplier strategically and creatively positions its product lineup to enable some of the automotive industry's most ambitious goals, from safety to sustainability. Tom shares how Magna combines its global presence with its startup mindset to offer cutting-edge innovations that address key challenges for the OEMs while also providing end consumers with an efficient, fun-to-drive vehicle.
Inspired by his longtime love for trucks, Carl also provides a comprehensive overview of Magna's ClearView and EtelligentCommand.
Magna International Newsroom: https://tinyurl.com/ytd5rcnw
Magna's New Mobility Group: https://tinyurl.com/595bdc5f
Carl's Magna International Media Kit: https://tinyurl.com/4xm94j35
The Software-Defined Future of Automotive ft. Volvo Group, Ford of Europe, and AutoVision News Radio via Reuters Events:
Spotify: https://tinyurl.com/4z26vvfj Apple Podcasts: https://tinyurl.com/w5yvjkxvDefinitions, Challenges & Considerations of SDVs ft. Intrepid Control Systems, Dataspeed, Keysight Technologies, and AutoVision News Radio:
Spotify: https://tinyurl.com/2dcekyea Apple Podcasts: https://tinyurl.com/mr2vptvrFollow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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Since 2018, there has been $160 billion in investment dollars linked to electric vehicles in North America, based on data from the Center for Automotive Research (2024 CAR Book of Deals). For EVs to reach their full potential, consumers must have complete faith and confidence in the charging infrastructure. Like how consumers think nothing of a gas pump when they pull up, building that same level of trust with charging stations is imperative.
Elaina Farnsworth, co-founder and CEO of SkillFusion, joins Carl to discuss a significant (and perhaps overlooked) opportunity for skilled trade professionals as more EVs populate our roadways. Elaina and her team at SkillFusion are building the talent pipeline of certified electric vehicle supply equipment (EVSE) workers through its EVSE Diagnostic Technician (EDT) Program. This robust talent pool will ultimately ensure charging stations across the United States are operational and reliable, increasing consumer confidence in EVs.
Elaina shares more insight into the EDT program, how she and her fellow co-founder saw a unique need, and why "playing with computers" has always served her well.
More Resources:
SkillFusion’s EVSE Diagnostic Technician (EDT) Certification Program: https://tinyurl.com/52u4ct35
National Electric Vehicle Infrastructure (NEVI) Program: https://www.fhwa.dot.gov/environment/nevi/
Uplift San Bernardino: https://upliftsb.org/
Pushing The Needle Forward ft. Alisyn Malek of SkillFusion
Spotify: https://tinyurl.com/y5x6dpuk Apple Podcasts: https://tinyurl.com/5d492x6bCAR Affiliate Program: https://tinyurl.com/4c4du9dt (Book of Deals)
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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The Management Briefing Seminars, organized by the Center for Automotive Research, bring together the industry's brightest minds and boldest ideas for an action-packed week. With its 2024 theme of Engage, Embrace, and Embark, attendees heard from some of the automotive industry's most dynamic decision-makers on impactful topics like electrification, green manufacturing, software-defined vehicles, cybersecurity, supply chain, and more.
Join AutoVision News Radio host Carl Anthony and Jan Griffiths, host of the Automotive Leaders Podcast for CAR MBS 2024 Unplugged. During the week of August 5th, 2024, Carl and Jan set up shop at the Grand Traverse Resort and Spa and conducted a series of interviews during the 59th annual CAR MBS.
Industry experts and thought leaders interviewed by Carl and Jan for CAR MBS 2024 Unplugged include:
Tara Andringa, Executive Director of Partners for Automated Vehicle Education (PAVE)
Scott Tobin, CEO of Envorso
Collin Shaw, President of MEMA Original Equipment Suppliers
Bob Lee, Corporate Executive VP and Head of North America for LG Energy Solution
Judd Herzer, Mobility Director of Michigan State University
Pamposh Zutshi, Vice President of Product Strategy and Planning at WiTricity
Stefan Buerkle, Regional President, Cross Domain Computing Solutions at Bosch North America
Joe McCabe, CEO and President of AutoForecast Solutions
Dr. Robert K. McMahan, President of Kettering University
Kevin Gilleo, Vice President of Electronic Systems at Toyota Motor North America, Inc.
Special Guests: Tharunika Vasudevan, Andrew Nodge, and Liuyan He from Wayne State University and part of the Students@MBS program.
More Resources:
CAR Affiliate Program: https://tinyurl.com/4c4du9dt
CAR Students@MBS: https://tinyurl.com/2ay84f99
What Keeps Automotive Leaders Awake at Night? ft. Alan Amici of CAR
Spotify: https://tinyurl.com/2tu9nwfd Apple Podcasts: https://tinyurl.com/mpszfjcpThe Software-Defined Future of Automotive ft. Volvo Group, Ford of Europe, and AutoVision News Radio via Reuters Events:
Spotify: https://tinyurl.com/4z26vvfj Apple Podcasts: https://tinyurl.com/w5yvjkxvDefinitions, Challenges & Considerations of SDVs ft. Intrepid Control Systems, Dataspeed, Keysight Technologies, and AutoVision News Radio:
Spotify: https://tinyurl.com/2dcekyea Apple Podcasts: https://tinyurl.com/mr2vptvrGravitas Detroit: https://gravitasdetroit.com/
Automotive Leaders Podcast: https://tinyurl.com/3kry7azt
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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Hagerty's 2024 Future of Driving survey indicates a growing interest in collector cars among younger generations. Nearly 80 percent of Gen Z respondents said they either love or like driving, while social media, film, and video games continue to serve as popular gateways into automotive culture.
AutoVision News Radio host Carl Anthony shares key findings from Hagerty's 2024 Future of Driving survey, including which vehicles are most popular among younger generations. Carl also examines the historical connection between Baby Boomers and muscle cars and the importance of preserving our automotive past.
More Resources:
Art of Mopar Book Details The History of Chrysler's Greatest Muscle Cars via Carl Anthony for Automoblog: https://tinyurl.com/yc3sy79d
2024 Hagerty Study Finds Gen Z Loves Driving, Gravitating Towards Collector Cars via Carl Anthony for Automoblog: https://tinyurl.com/ymv42pfw
Inside the Hagerty Drivers Foundation, from its documentaries to its mission to preserve automotive history via the Automoblog YouTube channel: https://tinyurl.com/mdpbtev
National Historic Vehicle Register: https://tinyurl.com/2tn9e2pa
Hagerty Drivers Foundation on YouTube: https://tinyurl.com/3ck8e35u
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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If we had only a handful of words to define the trajectory of our lives, what words would we choose? Inspired by her parents, who immigrated to the United States, and her years as a mechanical engineer, Anne Partington, Managing Director of the Tauber Institute for Global Operations at the University of Michigan, encourages us to find those few special words that truly define us.
With extensive automotive industry experience, Anne has held leadership roles in product development, program management, and global supply chain at General Motors and Stellantis where she led a $3.5 billion mechatronics global purchasing team. She has also led an automobility technology commercialization program at the University of Michigan. Anne holds a BSE in Mechanical Engineering from the University of Michigan and an MSES in Management of Technology from Rensselaer Polytechnic Institute.
Anne joins AutoVision News Radio host Carl Anthony to discuss the value of family and inclusion, why placing ourselves where the work is getting done matters, and why advocating for the next generation is vital.
More Resources:
Tauber Institute for Global Operations at the University of Michigan: https://tauber.umich.edu/
Automotive Women's Alliance Foundation: https://awafoundation.org/
Leave No Woman Behind ft. Kim Ziomek of AWAF
Spotify: https://tinyurl.com/45hr6xy8 Apple Podcasts: https://tinyurl.com/y98yt6ufFollow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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In this special episode of AutoVision News Radio, Carl Anthony teams up with Jan Griffiths, founder of Gravitas Detroit and host of the Automotive Leaders Podcast, for an in-depth conversation with Alan Amici, President and CEO of the Center for Automotive Research (CAR).
Discussing the need for a cultural shift in the automotive industry to match its technological advancements, Alan points out the strategies implemented by General Motors and Ford to attract new talent. He also underscores the industry's need for more diversity, particularly women in leadership roles, to improve decision-making and better cater to market demands.
Alan also expands on the challenges around electrification, the significance of over-the-air updates, and the impact of increased global competition from China.
More Resources:
Center for Automotive Research: https://www.cargroup.org/
CAR Management Briefing Seminars: https://www.cargroup.org/mbs/
Add the Automotive Leaders Podcast to your playlist: https://tinyurl.com/b4532xsh
The Software-Defined Future of Automotive ft. Volvo Group, Ford of Europe, and AutoVision News Radio via Reuters Events:
Spotify: https://tinyurl.com/4z26vvfj Apple Podcasts: https://tinyurl.com/w5yvjkxvDefinitions, Challenges & Considerations of SDVs ft. Intrepid Control Systems, Dataspeed, Keysight Technologies, and AutoVision News Radio:
Spotify: https://tinyurl.com/2dcekyea Apple Podcasts: https://tinyurl.com/mr2vptvrFollow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
Watch the full episode on YouTube: https://www.youtube.com/watch?v=dDa3QS8zy8o
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As part of AutoSens and InCabin USA 2024, we welcomed a number of industry thought leaders as part of our AutoVision News LIVE broadcasts from the exhibition floor. One such expert was Krishna Govindarao, co-founder and Head of Product at LightMetrics.
While at AutoSens and InCabin, Krishna talked with AutoVision News Radio host Carl Anthony about LightMetrics' strategic expansion into developing driver monitoring systems for passenger cars. Krishna also shared more about the LightMetrics AI stack and why he enjoys working on complex and challenging problems.
Join Carl and Krishna for this previously live broadcast from the exhibition floor at the Huntington Place in downtown Detroit during AutoSens and InCabin USA 2024.
More Resources
InCabin Insights with Krishna Govindarao, Co-Founder and Head of Product at LightMetrics: https://tinyurl.com/3mr5djs5
In 2022, LightMetrics was recognized by Frost and Sullivan for having the most innovative AI dash camera in North America: https://tinyurl.com/mw4bmhx5
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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As part of AutoSens and InCabin USA 2024, we welcomed a number of industry thought leaders as part of our AutoVision News LIVE broadcasts from the exhibition floor. One such expert was Rubén Pérez-Aranda, co-founder and CTO of KDPOF.
During AutoSens and InCabin, Rubén helped AutoVision News Radio host Carl Anthony better understand the KD7251 for automotive applications, a single-chip solution integrating optical fiber interface, optical engine, photonics, and electronics in a hybrid package supporting a standard reflow assembly process.
Join Carl and Rubén for this previously live broadcast from the exhibition floor at the Huntington Place in downtown Detroit during AutoSens and InCabin USA 2024.
More Resources
AutoSens Insights Interview with Rubén Pérez-Aranda, CTO and Co-Founder of KDPOF: https://tinyurl.com/48wab9bu
KDPOF KD7251 Presentation Deck: https://tinyurl.com/282958fj
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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During AutoSens and InCabin USA 2024 in Detroit, Daniel Shwartzberg, Director of Business Development and System Solutions at Valens Semiconductor, joined AutoVision News Radio Host Carl Anthony for a discussion about MIPI A-PHY, the importance of that standard, and how the automotive industry can continue to leverage and embrace it.
Daniel also speaks about the A-PHY-compliant chipsets from Valens, the VA7000 Series, engineered to withstand harsh EMC and environmental interferences and cable degradation that results from age, temperature change, and physical impacts. He also shares what he loves most about his work and what legacy he hopes to leave at the end of his career.
More Resources
MIPI Alliance: https://www.mipi.org/
AutoVision News LIVE at AutoSens and InCabin USA 2024 w/ Daniel Shwartzberg of Valens: https://tinyurl.com/5n6kbcvd
Carl Anthony w/ Daniel Shwartzberg of Valens via the AutoSens & InCabin YouTube channel: https://tinyurl.com/4pe882f8
Valens Semiconductor Collaborates with Sony Semiconductor Solutions to Complete EMC Testing of an Interoperable A-PHY Chip System: https://tinyurl.com/4udcpswu
Valens Semiconductor Partners with Black Sesame Technologies to Add MIPI A-PHY Connectivity to Black Sesame's ADAS and Cross-Domain Compute Platforms: https://tinyurl.com/3zxb6xds
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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On Wednesday, May 8th, AutoVision News Radio host Carl Anthony moderated a panel session on software-defined vehicles as part of SDV Social 2024 organized by Intrepid Control Systems. Carl was joined by three respected panelists: Colt Correa, Chief Operating Officer of Intrepid Control Systems; Paul Fleck, founder and CEO of Dataspeed; and Marty Gubow, Product Manager at Keysight Technologies.
The panel discussion delved into crucial aspects that set software-defined vehicles apart from traditional ones, the necessary adaptations for electronic architectures, and Detroit's pivotal role as the automotive industry transitions to a software-defined model.
Join us for a rebroadcast of this previously live panel discussion from the Intrepid Control Systems headquarters in Troy, Michigan.
More Resources
Automotive Ethernet - The Definitive Guide: https://amzn.to/3V7uW4c
The Software-Defined Future of Automotive ft. Volvo Group, Ford of Europe, and AutoVision News Radio via Reuters Events
Spotify: https://tinyurl.com/4z26vvfj Apple Podcasts: https://tinyurl.com/w5yvjkxvConnected Car Study Reveals Features Buyers Will Trade Personal Data For
Spotify: https://tinyurl.com/b79vxhwx Apple Podcasts: https://tinyurl.com/2kwc4rhsHow Can SDVs Put Automotive Suppliers Back In The Driving Seat via Randstad Digital: https://tinyurl.com/2k5wkary
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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On March 7th, 2024, AutoVision Radio host Carl Anthony moderated a webinar from Reuters Events called the Software Defined Future of Automotive. The webinar examined the topic from both a passenger and commercial vehicle perspective, the importance of merging hardware and software, and why organizational culture change is necessary for software-defined cars.
Carl was joined by two respected and distinguished panelists: Sreenath K.R., Vice President of Computational Systems Infrastructure at Volvo Group Truck Technologies, and Filip Krnja, Chief Designer for Advanced Design at Ford of Europe.
Join us for a rebroadcast of this previously live webinar from Reuters Events on the Software-Defined Future of Automotive.
More Resources
AutoCulture 2.0 ft. Jan Griffiths of Gravitas Detroit
Spotify: https://tinyurl.com/4atrhaxn
Apple Podcasts: https://tinyurl.com/57845vmf
Podbean: https://tinyurl.com/3tkf3b36
Become the Automaker of Tomorrow, Reuters Events Automotive USA 2024: https://tinyurl.com/5yj2te25
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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Raising speed limits on highways could lead to more crashes on nearby roads, according to research by the AAA Foundation for Traffic Safety. This "Spillover Effect" creates unintended safety hazards for local communities that might not be involved in the decision-making process to raise the posted speed limit on a nearby highway.
Dr. William J. Horrey, Technical Director for the AAA Foundation for Traffic Safety, joins Carl for this episode of AutoVision News Radio. Dr. Horrey shares the Foundation's research on Spillover Effects, including how "Hot Spot" analyses can provide new insights for road safety. Meanwhile, Carl takes us back to rural Iowa and imagines how Spillover Effects might impact his former home.
More Resources
AAA Research Exposes the Crash Danger of Spillover Speeding: https://tinyurl.com/67jyp3md
Risky Business Behind The Wheel ft. Dr. Rebecca Steinbach of the AAA Foundation for Traffic Safety
Spotify: https://tinyurl.com/yvpz8e6c
Apple Podcasts: https://tinyurl.com/y2tw24uz
Podbean: https://tinyurl.com/3cs5j6yx
Statewide Speed Awareness Day via Ric Hanson for KJAN: https://tinyurl.com/ykm7xvm9
Iowa Governor's Traffic Safety Bureau: https://www.drivesmartiowa.com/
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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The automotive industry is experiencing a historic transformation at every level, from the manufacturing plant to the showroom. While new technologies will always push the boundaries of what is possible, do we believe the same about leadership? As a collective automotive industry that is accustomed to putting our faith in technology, do we believe cultural innovations deserve equal merit and footing?
Gravitas Detroit founder Jan Griffiths is the architect of cultural change. Whether on stage, walking the shop floor, or behind the microphone as the host of the Automotive Leaders Podcast, Jan has become the industry's most significant force for authentic leadership, a style of leadership that demolishes old silos and antiquated principals, building up trust and inspiration in their place.
Jan joins AutoVision News Radio host Carl Anthony to discuss why she left her high-powered executive role, why a culture overhaul in automotive is necessary, and why having her daughter's support means everything to her.
More Resources
Gravitas Detroit: https://gravitasdetroit.com/
Automotive Leaders Podcast: https://tinyurl.com/3kry7azt
AutoCulture 2.0: https://amzn.to/4awtbmt
89.7 The River: https://897theriver.com/
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
Because Carl didn't know anything about Telex: https://tinyurl.com/4arx5x7w
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When it comes to next-generation ADAS innovations and higher levels of vehicle automation, an almost infinite number of images and point-cloud frames must be annotated in a way that is fast, affordable, and at scale. Time, cost, and quality factor into this process and are among the primary challenges when realizing ADAS and automated driving functions that require validation via high volumes of annotated data.
Juergen Daunis, CEO of understand.ai, provides a more in-depth look at these challenges, how AI and machine learning play a role, and the importance of a CI/CD toolchain.
More Resources
What is CI/CD? Continuous integration and continuous delivery explained via Isaac Sacolick for InfoWorld: https://tinyurl.com/mrdua5dj
2024 ICA Summit: https://ica-summit.com/
dSPACE Strengthens AI Expertise by Acquiring understand.ai: https://tinyurl.com/4c5nhtvb
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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On March 5th, 2024, Dodge debuted the Charger Daytona, the brand's first multi-energy muscle car. AutoVision News Radio host Carl Anthony provides an in-depth look at the Charger Daytona's spec sheet, including the importance of the STLA Large platform, the three-in-one architecture of the electric drive modules, and key features of the Hurricane engine.
More Resources
All-Wheel Drive & Sustainability ft. Ben DeLand of GKN Automotive
Spotify: https://tinyurl.com/bdcntpvk
ApplePodcasts: https://tinyurl.com/2z82s3ds
Podbean: https://tinyurl.com/5a8xthnp
2024 Dodge Charger Daytona Debuts With Muscular Electric Powertrain, Fratzonic Exhaust & Cool Donut Mode via Alvin Reyes for Automoblog: https://tinyurl.com/3jmvs6pn
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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Jayada Pandit loved being on the manufacturing floor at her father's company in India. As a young girl, well before university, her passion for engineering was ignited by her father's side as she would rush to the factory after school. In adulthood, she later worked on patents with her father, still remembering the toy airplane he gifted her years ago.
Today, Jayada is the Head of Marketing, Branding, and Thought Leadership Initiatives at KPIT Americas and oversees KPIT's Women in Mobility program. In this special episode of AutoVision News Radio, Jayada shares her personal and professional journey, how women can overcome imposter syndrome, and why she seeks to "die empty" in honor of the name given to her by her father.
KPIT Women in Mobility: http://tinyurl.com/2pvntdsx
KPIT Insights: http://tinyurl.com/5cayf28z
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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While consumers may not understand all the jargon, quirks, and idiosyncrasies of the automotive industry, their interests are piqued once they have a basic definition of a connected car and its potential benefits. However, that interest only extends so far, as consumers view certain connected car features and capabilities as more valuable than others.
This realization is among the key findings in a body of research from Salesforce in partnership with YouGov, released in January 2024, that surveyed nearly 2,200 U.S. drivers aged 18 and over.
In this solo episode, AutoVision News Radio host Carl Anthony summarizes the findings of this Salesforce study on connected cars and shares key insights from the survey on which features consumers will either pay more money or trade their personal data for.
More Resources
On Automotive Cloud 9 ft. Achyut Jajoo of Salesforce:
Spotify: http://tinyurl.com/32avxj9r
ApplePodcasts: http://tinyurl.com/jfcpxxm9
Podbean: http://tinyurl.com/4cjcvn9u
Average Age of Light Vehicles in the U.S. Hits Record High via S&P Global Mobility: http://tinyurl.com/4jpxnscb
2024 Salesforce Connected Car Study Reveals Features Consumers Will Pay a Premium or Trade Personal Data For: http://tinyurl.com/m9fss8tn
Follow AutoVision News on LinkedIn: https://tinyurl.com/49jyrd3b
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