Folgen

  • In this episode, Steve Fretzin and Gordon Firemark discuss:

    Podcasting as a tool for branding, content creation, and growthLegal and ethical essentials for podcastingStreamlining podcast production with AI and techLeveraging unique marketing strategies to enhance professional presence

    Key Takeaways:

    Podcasting generates diverse discoverable content by utilizing video, audio, and transcription, which can be repurposed into clips, blog posts, or courses to expand reach.Preparation with detailed outlines, structured workflows, and AI tools simplifies production.Legal consent from guests is essential, covering recording, editing, and perpetual use, including AI-related content integrity.Success relies on audience-building through consistent, targeted content that establishes authority and drives client acquisition and referrals.

    "Once you do [podcasting], I think it is a fantastic way of getting the word out and publishing your message on a regular basis." — Gordon Firemark

    Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Expert Edge Podcast with Colin Boyd: https://podcasts.apple.com/us/podcast/expert-edge-podcast/id1500505303

    About Gordon Firemark: Gordon Firemark, widely known as "The Podcast Lawyerℱ," is a seasoned entertainment attorney specializing in podcasting law. With 32 years of experience, he advises podcasters and clients in theater, film, television, and digital media. A sought-after speaker and writer on legal issues affecting digital creators, Gordon has been featured in numerous podcasts, webinars, and industry events. He hosts the Entertainment Law Update podcast (since 2009) and Legit Podcast Pro, providing expert insights on podcasting law. Gordon is also the author of the Podcast, Blog & New Media Producer’s Legal Survival Guide and develops online courses for creatives, entrepreneurs, and small firm lawyers.

    Connect with Gordon Firemark:

    Website: https://firemark.com

    Email: [email protected]

    LinkedIn: https://linkedin.com/in/gfiremark

    Facebook: https://www.facebook.com/gfiremark

    Instagram: https://www.instagram.com/gordonfiremark/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Tracy LaLonde discuss:

    Dynamics of trust in professional and client relationshipsStress management and work-life balance strategiesEffective delegation and communication for legal professionalsMaintaining integrity and transparency in business

    Key Takeaways:

    Trust grows through intentional, proactive communication, where even small gestures like timely responses build respect, while ignoring issues can erode trust and risk client loyalty.Finding personal joy amid work demands means setting boundaries (like leaving office on time) and developing discipline to prioritize non-work activities, even when emails and tasks pile up.Incremental delegation—starting with small tasks and expanding—builds confidence and trust, allowing the delegator to guide quality without an "all-or-nothing" approach.Acknowledging when personal matters affect responsiveness and communicating transparently with clients, even with a brief update, repairs trust and reassures them of quality service.

    "Integrity is everything. And I define integrity as doing what you say you’re going to do when you said you were going to do it." — Tracy LaLonde

    Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker

    About Tracy LaLonde: Tracy LaLonde, an engaging trainer and speaker with over 30 years of experience, is dedicated to revolutionizing engagement in law firms. She offers practical, easy-to-digest guidance backed by cutting-edge research that will make a lasting impact on lawyers and business professionals. Through Joychiever’s Hierarchy of Engagement, as well as her comprehensive courses, Tracy equips law firms with tools to boost engagement, foster trust, minimize burnout, bolster financial performance, and create a culture where people thrive. With her dynamic approach, Tracy is setting a new standard for the legal industry.

    Connect with Tracy LaLonde:

    Website: https://www.joychiever.com/

    Email: [email protected]

    Book: Trust Me: The Insider's Guide to Being the Go-To Person at Work

    LinkedIn: https://www.linkedin.com/in/tracylalonde/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • Fehlende Folgen?

    Hier klicken, um den Feed zu aktualisieren.

  • In this episode, Steve Fretzin and Deb Feder discuss:

    Importance of client relationship management and deepening connectionsPrioritizing tasks to enhance productivity and work-life balanceRole of social media in professional growth and networkingEffective business development and optimizing client interactions

    Key Takeaways:

    Lawyers can achieve more sustainable productivity by prioritizing just two major tasks before checking email each day, preventing inbox overwhelm from dictating their workflow.Strategic questioning, like asking "Tell me more" or inquiring about specific client concerns, allows lawyers to gather deeper insights that often reveal additional opportunities to add value.LinkedIn profile optimization—especially the "about" section and professional headline—helps professionals attract the right clients by clearly reflecting their expertise and approach.Lawyers should leverage informal moments and small talk in client interactions to create authentic connections, which ultimately build client loyalty and lead to new business opportunities.

    "Tell me more
 triggers your brain to get back in and actually actively listen, and from there you can thoughtfully respond." — Deb Feder

    Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Make No Small Plans: Lessons on Thinking Big, Chasing Dreams, and Building Community

    About Deb Feder: Deb Feder, CEO of Feder Development, LLC, is a business development and practice management strategist and coach for lawyers and law firms. Having practiced corporate law for 15 years, her work focuses on helping lawyers and professionals bring in consistent clients through curious, confident conversations. Deb holds a history degree from the University of Michigan and her JD/MBA from the University of Iowa. She completed her coach training and certification through New Ventures West and completed training in The Daring Way, which is based on the research of Dr. Brené Brown. She is the author of After Hello and Tell Me More.

    Connect with Deb Feder:

    Website: https://debfeder.com

    LinkedIn: https://www.linkedin.com/in/bizdeb/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Brian Zapf discuss:

    Financial planning and metrics for law firmsImportance of strategic investments and cost controlLeveraging financial storytelling for decision-makingBest practices for client and revenue management

    Key Takeaways:

    In addition to revenue, law firm owners should track net income and cash flow, as well as specific KPIs like effective hourly rates and client lifetime value to fully understand profitability.Payroll should be about 40-45% of revenue; excessive payroll spending can prevent firm growth and profitability, especially if partners or staff are not contributing proportional value.Firms should aim to bill upfront where possible and maintain timely follow-ups on accounts receivable to reduce cash flow issues and avoid prolonged collection struggles.Undercharging for services can lead to rapid client acquisition but may indicate undervaluing; regular market assessments can ensure competitive and profitable pricing.

    "The financial story goes beyond just having a financial report that your bookkeeper might give you each month. It’s more about understanding where you are right now in your business and where you want to go." — Brian Zapf

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Tim Ferriss Show: https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795

    About Brian Zapf: Brian Zapf is the founder and Chief CFO of Flight Financial, a fractional CFO firm that helps law firm owners master their financials through clear financial storytelling and strategic financial management. With a focus on improving cash flow, profitability, and business growth, Brian uses his background in accounting and finance to help lawyers turn their numbers into actionable insights. He has helped his clients focus on what matters, improve their firm's performance, and reduce their stress.

    Connect with Brian Zapf:

    Website: https://www.flight.financial/

    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/bdzapf/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Scott Love discuss:

    The value of finding a specialized niche in legal recruitingStrategies for building resilience in a challenging fieldTechniques for effectively positioning oneself as a trusted expertThe importance of focusing efforts to maximize productivity and impact

    Key Takeaways:

    Focusing exclusively on corporate, finance, and private equity law clients allowed Scott to build deeper client relationships and better anticipate client needs.Analyzing hiring and attrition data from law firms helps identify ideal clients whose needs align well with a specialized niche, enhancing recruitment effectiveness.Narrowing service to a limited number of retained clients at a time can improve service outcomes by allowing more dedicated and strategic client development.Success in niche recruiting relies on building a brand distinct from competitors, using thought leadership, targeted marketing, and leveraging unique personal strengths to attract high-value clients.

    "If you're dealing with sophisticated people, you really need to find not just uniqueness but distinction. And if you don’t have it, you can build it through thought leadership." — Scott Love

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff: https://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854

    About Scott Love: Scott Love is the founder of The Attorney Search Group, a legal recruiting firm. His practice focuses on partner transitions and law firm mergers, with specialized expertise in recruiting for global law firms in the areas of corporate, finance, private equity, and related practices.

    Connect with Scott Love:

    Website: https://attorneysearchgroup.com/

    Show: The Rainmaking Podcast: https://podcasts.apple.com/us/podcast/the-rainmaking-podcast/id318840415

    LinkedIn: https://www.linkedin.com/in/scotttlove/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Michael Educate discuss:

    Effective habits for business development and client relationshipsRelationship-driven networking and sustained client loyaltyThe impact of mentorship and personal values on professional growthThe importance of active listening and sales-free selling techniques

    Key Takeaways:

    Making business development a regular, ingrained part of the daily routine is essential for long-term success and should not be left as an “end-of-day” task.Building a client relationship based on trust and a commitment to solving client issues, even outside one’s specific expertise, can strengthen loyalty and ensure clients return.Personal experiences and relationships, such as advice from family, shape and inform approaches to client interactions, stressing genuine investment in client outcomes.Developing an initial personal network—family, friends, and peers—early on can lay a foundation for a robust client base, emphasizing relationship depth over formal networking.

    "People want to work with people that they respect and admire and people they feel like ‘get it’
 it’s not just about the case in front of you. It's not just about the client relationship in front of you. It's making that person's life that much easier." — Michael Educate

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Par Train - A Mental Golf Show: https://podcasts.apple.com/us/podcast/the-par-train-a-mental-golf-show/id1136003885

    About Michael Educate: Michael Educate is a trial lawyer engaged in all aspects of dispute resolution and strategic counseling, both in commercial litigation and in tax controversy matters. He has experience across various legal areas and industries for clients of all sizes, from small, privately held businesses to multinational enterprises, and particularly focuses his practice on representing clients in the financial industry as well as motor vehicle manufacturers and distributors. Mike is also frequently called upon to handle disputes involving asset and business valuations and complex damages claims.

    Connect with Michael Educate:

    Website: https://www.bfkn.com/people/michaeleducate

    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/michaeleducate/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Rochelle Seltzer discuss:

    Embracing creativity for professional and personal growthManaging client relationships and workload creativelyBuilding an authentic personal brandUnlocking creativity in structured professions

    Key Takeaways:

    Lawyers can build a more fulfilling practice by choosing clients selectively, raising rates, and letting go of work that doesn’t align with their strengths, helping to prevent burnout.Short breaks throughout the day, even just to breathe or walk, help the right brain process information freely, often leading to "aha" moments that strict schedules may block.Starting the day with a quick intention, like five minutes of journaling, creates a mental foundation for openness, curiosity, and meaningful progress in both work and life.Reconnecting with personal interests, like gardening, music, or cooking, releases creative energy, boosts motivation, sparks new ideas, and adds enthusiasm to daily tasks.

    "When you step one little baby step over your comfort zone—that line of your comfort zone—you’re already in a more creative space." — Rochelle Seltzer

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

    About Rochelle Seltzer: Rochelle Seltzer is a Creative Core Coach, author of the highly acclaimed book, Live Big: A Manifesto for a Creative Life, and an international speaker. Her mission is to unleash the untapped creative capacity inside women (and men) everywhere. She coaches accomplished women, leads powerful retreats, and brings dynamic programs into companies. Her work enables women to show up boldly, bring all of their greatness into the world, have their biggest impact, and live their most fulfilling lives.

    Connect with Rochelle Seltzer:

    Website: https://www.rochelleseltzer.com/

    YouTube: https://www.youtube.com/@rochelleseltzercreativecoach

    LinkedIn: https://www.linkedin.com/in/rochelle-seltzer-coach/

    Instagram: https://www.instagram.com/seltzerrochelle/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Daniel Scola discuss:

    Developing business skills as a lawyerBalancing legal expertise with emotional intelligenceTransitioning from in-house counsel to a law firm partnerCompeting with larger firms for corporate clients

    Key Takeaways:

    Building strong relationships with general counsel often involves using emotional intelligence to understand their concerns and tailor communication effectively.Transitioning from in-house to a law firm typically requires learning business development skills, relying on initiative and building relationships to attract clients.To compete with larger firms, smaller firms can emphasize personal attention from experienced attorneys, offering more direct and hands-on service.Understanding the internal pressures on general counsel, such as how they communicate up the chain, helps lawyers offer tailored solutions that ease their stress.

    "If you just say, 'I can do it for a cheaper price,' it's not going to work... You have to emphasize that an experienced person will do the work... not a first-year associate with three others reviewing it." — Daniel Scola

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney & Roy F. Baumeister

    About Daniel Scola: Daniel A. Scola, Jr. is the managing partner of Hoffmann & Baron, LLP, overseeing the chemical, pharmaceutical/biochemical, and medical device practice in the New Jersey office. With extensive experience in polymers, pharmaceuticals, and medical devices, he specializes in building IP portfolios and strategies to protect company value. Scola practices in Post Grant Proceedings at the USPTO and has argued at the appellate level before the CAFC. He held roles at Warner-Lambert Co. and Loctite Corporation, and before law, he was a chemist at United Technologies with expertise in material science, polymers, and adhesives.

    Connect with Daniel Scola:

    Website: https://www.hbiplaw.com

    LinkedIn: https://www.linkedin.com/in/danielscola/ & https://www.linkedin.com/company/hbiplaw

    Twitter: https://x.com/hbiplaw

    Facebook: https://www.facebook.com/hbiplaw

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve, Camille, and Brenda discuss:

    Law firm compensation structures and challengesThe role of transparency in legal industry compensationSuccession planning and generational shifts in law firmsRecruiting and retaining legal talent in a competitive market

    Key Takeaways:

    Non-equity partnership tracks are becoming common, allowing lawyers to learn financial and managerial aspects before committing to buy-ins.Law school debt significantly influences young lawyers' careers, with some firms offering loan reimbursement to attract top talent.Compensation plans should align with a firm's goals and offer flexibility to retain high performers while balancing work-life needs.Origination credit structures can create competition within firms, but when managed well, they enhance succession planning and stability.

    "If you're willing to have conversations with people about what they want in life... you're speaking their love language at that point." — Camille Stell

    "I had a partner tell me a long time ago, 'I don't need any new clients because all of our conference rooms are full,' and I'm just thinking how short-sighted that could possibly be." — Brenda Barnes

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Financial Feminist Podcast: https://podcasts.apple.com/us/podcast/financial-feminist/id1566054936

    About Camille Stell and Brenda Barnes: Camille Stell and Brenda Barnes are the authors of the newly published 2nd Edition of Respect: An Insight to Attorney Compensation Plans. Brenda and Camille are available for consults in succession planning, path to partnership, and compensation plans, including financial formulas for capital buy-in and retirement buy-out.

    Connect with Camille Stell and Brenda Barnes:

    Website: http://www.lawyersmutualconsulting.com & http://www.brenda-barnes.com

    Book: RESPECT - An Insight to Attorney Compensation Plans:

    https://www.amazon.com/RESPECT-Insight-Attorney-Compensation-Plans/dp/1734108665

    LinkedIn: https://www.linkedin.com/in/camillestell/ & https://www.linkedin.com/in/brendabarnes/

    Twitter: https://x.com/barneslegalmgmt

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Steve Mehr discuss:

    Importance of CRM and data-driven approaches in law practice managementStrategies for scaling a law firm efficientlyThe role of marketing and brand differentiation in legal industry successBalancing multiple roles and responsibilities within a growing practice

    Key Takeaways:

    A customized CRM system is essential for tracking key metrics, enabling predictive analytics, improving budgeting, and preventing lawyers from running practices without measurable results.Scaling a law firm effectively requires standard operating procedures (SOPs) to ensure consistent case outcomes, allowing firms to handle more cases successfully as they grow.A unique brand name like "Sweet James" helped Steve’s firm stand out in a competitive legal market by attracting clients through a distinctive identity while reducing the focus on ego.Regular short team meetings that address daily priorities, obstacles, and urgent issues keep everyone aligned, enhancing both efficiency and clarity for the team.

    "If you're not tracking the data, that means you can't measure it, and if you're not measuring your data, then you're probably in law as a hobby." — Steve Mehr

    Join Steve on November 15th for an exclusive 60-minute session focused on actionable strategies for business growth. Register now—seats are limited to the first 20 attorneys! Sign up here: https://www.fretzin.com/blog/category/events/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish: https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526

    About Steve Mehr: Steve Mehr is the founding partner of Sweet James, a leading personal injury law firm in the U.S. With over 20 years of experience, he specializes in catastrophic injuries, product liability, vehicle accidents, and medical malpractice, overseeing hundreds of millions in client recoveries. As a business leader, Steve is passionate about helping businesses grow and used his proprietary CRM software to drive rapid growth at his firm, which he sold for multiple seven figures. He now shares unique insights into scaling businesses and is dedicated to mentorship and philanthropy, supporting local charities.

    Connect with Steve Mehr:

    Website: https://sweetjames.com/

    Email: [email protected]

    LinkedIn: https://www.linkedin.com/company/sweetjames/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Eido Walny discuss:

    Entrepreneurial mindset in lawBalancing personal and professional lifeClient experience and relationship managementMentorship and professional growth

    Key Takeaways:

    A singular focus on achieving business goals ensures that all efforts are dedicated to success, with no fallback plan to divert attention.Focusing on doing what’s best for the business and clients will naturally lead to financial rewards, rather than chasing short-term gains.Ensuring clients leave just as satisfied as they were when they arrived (‘Smiles In, Smiles Out’ policy) by maintaining clear, timely communication and proactively managing expectations throughout the relationship.Setting aside a portion of earnings for profit ensures the business stays financially healthy while rewarding those taking the risk, without jeopardizing operations.

    "We all have personalities, cultures, and other things that explain why we're where we are and why we're happy. And if we're just chasing dollars, it leads to a path of unhappiness." — Eido Walny

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Profit First For Lawyers by RJon Robins (book)

    Profit First For Lawyers by RJon Robins (podcast)

    About Eido Walny: Eido M. Walny received his J.D. from Boston University School of Law in 2001, where he was Executive Articles Editor of the Boston University International Law Journal. He earned a B.A. in Political Science, with honors, from The University of Chicago. His practice focuses on estate planning, asset protection, business succession, probate, and trust administration, with additional experience in business, tax, and real estate law. He is also a national speaker, author, and expert witness on estate planning, charitable giving, and business issues. Eido founded Walny Legal Group LLC in 2011 to offer clients both high-level legal care and excellent customer service.

    Connect with Eido Walny:

    Website: https://walnylegal.com/

    Phone: 414-751-7531

    LinkedIn: https://www.linkedin.com/in/eido-walny-jd-aep-epls-2756a5/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Jonathan Baum discuss:

    Transitioning from a big law firm to independent practiceCultivating strong client relationships for career sustainability in lawThe evolving dynamics of legal workPersonal branding and positioning oneself in a competitive legal environment

    Key Takeaways:

    Independent lawyers can effectively compete with large firms by assembling specialized teams for specific projects, which allows them to deliver high-quality services while remaining flexible and responsive to client needs.The financial advantages of independent practice are substantial, as independent lawyers can retain up to 99.7% of their billed income, a stark contrast to the lower take-home pay typically seen in large law firms.For lawyers transitioning from big firms, conducting a thorough risk assessment and leveraging existing client relationships can help establish a sustainable practice without relying on a large firm's reputation.The belief that clients require a big law firm's name can be countered by demonstrating that hiring based on a lawyer’s individual expertise and client relationships is far more crucial for achieving favorable outcomes.

    "If you really think that leaving that firm is going to cause you to lose all those clients, I would ask you, are they really your clients in the first place?" — Jonathan Baum

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Ezra Klein Show: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447

    About Jonathan Baum: Jonathan Baum has more than 40 years of experience as a corporate, securities, and finance lawyer, including many years organizing and managing legal teams. He considers himself to be a big law and big city escapee and spends time supporting the overall well-being and success of the legal community through Avenir Guild, an online portal where legal professionals can access resources and a community that empowers their legal career at every stage.

    Connect with Jonathan Baum:

    Website: https://avenirguild.com/

    Email: [email protected]

    Personal LinkedIn: https://www.linkedin.com/in/jobaum/

    Company LinkedIn: https://www.linkedin.com/company/avenirguild/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and RJon Robins discuss:

    Understanding the business side of law firmsCommon challenges in growing a law firmOvercoming financial and operational hurdles in law practicePersonal development and mindset in law firm success

    Key Takeaways:

    Law schools fail to teach essential business skills, leaving lawyers unprepared for running a firm, particularly in areas like marketing and financial management.Law firm success depends on mastering key fundamentals such as marketing, sales, staffing, and financial controls, rather than using overcomplicated strategies.Inconsistent marketing leads to major issues like cash flow problems and bar grievances, making continuous marketing crucial for a stable practice.Profit goes beyond money and includes value gained in decisions, relationships, and time management, encouraging a holistic approach to firm management.

    "The job of the lawyer is to perform legal services......The business of a law firm, however, is to market legal services, sell legal services, deliver the legal services, and get paid." — RJon Robins

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319

    About RJon Robins: RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm in 2009 while flat broke. Since then, he has achieved 8,000% revenue growth and now has over 600 members. Operating in multiple countries, RJon works about 90 days a year and spends the rest launching new ventures. He speaks to thousands of law firm owners annually, helping them redefine profit and break free from the belief that suffering is necessary for success.

    Connect with RJon Robins:

    Website: https://howtomanageasmalllawfirm.com/

    Show: RJon Robins: From The Vault: https://podcasts.apple.com/us/podcast/rjon-robins-from-the-vault/id1635177206

    LinkedIn: https://www.linkedin.com/in/rjonrobins/

    & https://www.linkedin.com/company/how-to-manage-a-small-law-firm-com

    Facebook: https://www.facebook.com/rjonrobins2

    & https://www.facebook.com/HowToManageASmallLawFirm

    Instagram: https://www.instagram.com/rjonrobins/ & https://www.instagram.com/howtomanageasmalllawfirm/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Ben Paul discuss:

    AI in modern business development for legal professionalsBuilding and sustaining client relationships in a competitive legal marketEnhancing personal branding and marketingNavigating economic challenges and their impact on legal services

    Key Takeaways:

    AI tools like ChatGPT can assist lawyers in creating business development strategies and optimizing content, but human review is essential to ensure accuracy and relevance to the legal context.Lawyers should track their market share rather than just focusing on revenue fluctuations, as maintaining or increasing market share during a downturn can still lead to business growth.AI can greatly enhance the efficiency of content creation and client outreach, but all outputs should be carefully checked to ensure they align with legal regulations and client expectations.Consistent use of AI-powered personal branding, such as automated LinkedIn posting, can significantly increase a lawyer's digital presence and client engagement, as shown by a case study where impressions jumped from 800 to 4,000 per week.

    "[AI is] a habitual liar. It wants to please you. It wants to give you the answer. It will always give you an answer, whether it's factually based or not. So it's on you to fact-check that." — Ben Paul

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    This Legal Life: NOT Another Legal Podcast: https://podcasts.apple.com/us/podcast/this-legal-life-not-another-legal-podcast/id1679451845

    About Ben Paul: Ben Paul is a leading Business Development coach for lawyers. He provides practical sales and marketing training and coaching services to individuals and law firms of all sizes. Having held senior BD positions within major law firms and with experience working in different countries, Ben is well-placed to help lawyers increase their revenue and enjoy the benefits of a healthy practice.

    Connect with Ben Paul:

    Website: https://bdladder.com/

    Email: [email protected]

    Personal LinkedIn: https://www.linkedin.com/in/benpaulbdm/

    Company LinkedIn: https://www.linkedin.com/company/18110718

    YouTube: https://www.youtube.com/@thebdladder

    Personal X (Twitter): https://x.com/BenPaul_NZ

    Facebook: https://www.facebook.com/BDLadder

    Instagram: https://www.instagram.com/bd_ladder/

    Company X (Twitter): https://x.com/BdLadder

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and David Telisman discuss:

    The role of content in business growthChallenges professionals face in content creationAI's impact on marketing strategiesDelegating marketing efforts effectively

    Key Takeaways:

    Blogging remains the second most effective form of content marketing after video, but many attorneys fail to utilize it consistently, missing out on a powerful tool for brand visibility and client engagement.Repurposing content, such as turning podcasts into articles or short videos, allows businesses to maximize their exposure across multiple platforms without constantly creating new material, which saves time and effort.AI, like ChatGPT, has revolutionized content marketing by helping professionals organize and optimize their content creation processes, but it must be carefully monitored to avoid factual errors and ensure originality.A common issue for small business owners is the discrepancy between their in-person presence and their online branding, which often leads to a lack of trust or missed connections with potential clients.

    "As a practitioner, I could smell rubber-stamped AI that hasn't gotten through QC from a mile away. I mean, it's just used to the format, the formula of the words." — David Telisman

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Club Random with Bill Maher: https://podcasts.apple.com/us/podcast/club-random-with-bill-maher/id1613459129

    About David Telisman: David Telisman is the founder of David Telisman Communications, LLC, a leading content writing and marketing company. With 26 years of experience in writing, marketing communications, and education, David partners with businesses across various industries to create powerful content that drives customer engagement and boosts sales. David’s strategic content creation helps brands stand out, elevate their reputation, and achieve sustained growth in competitive markets.

    Connect with David Telisman:

    Website: https://davidtelisman.com/

    Email: [email protected]

    Phone: 224-645-2748

    LinkedIn: https://www.linkedin.com/in/davidtelisman/

    Facebook: https://www.facebook.com/david.telisman & https://www.facebook.com/davidtelismancommunications/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Michael Oberther discuss:

    Effective networking for attorneysCommunicating complex legal concepts in a relatable mannerUnderstanding your target audience in networking effortsBuilding strong referral relationships within professional networks

    Key Takeaways:

    Attorneys should prepare to explain their services in simple terms, akin to explaining to a high schooler, to ensure clarity and recognition of referral opportunities.Sharing specific stories about past client interactions can help others understand the value of your services and identify potential referrals.Networking should be targeted; lawyers should focus on connecting with professionals who have clients that may need their legal services.Engaging others in conversation about their industries first can create a tailored networking approach that resonates more effectively with potential referral sources.

    "I want to get them talking first... That gives me the opportunity, when it is my turn to share, to tailor my conversation directly back to the industries that they serve." — Michael Oberther

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    REAL AF with Andy Frisella: https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406

    About Michael Oberther: In 2014, Michael Oberther moved to New York City and, as a seasoned salesperson, aimed to build a professional network from scratch. He engaged with the NYC networking community and met the owner of ArcLedge Accounting, an outsourced bookkeeping firm, leading to his role as Director of Business Development. He developed a 100% referral-driven sales process and continues to drive growth through the referral network he built.

    With 20 years in business development and client relations, Michael focuses on outsourced business service sales and effective relationship building, skills honed during seven years in the Air National Guard. His success comes from connecting with people, understanding their needs, and delivering solutions. Outside work, he enjoys Jiu Jitsu, rock climbing, and strength training.

    Connect with Michael Oberther:

    Website: https://www.arcledge.com/

    LinkedIn: https://www.linkedin.com/in/michaeloberther/ & https://www.linkedin.com/company/arcledge/mycompany/

    Instagram: https://www.instagram.com/moberther/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Chris Ruzicka discuss:

    Networking and relationship buildingThe role of business development in law firmsWhy many lawyers struggle with sales and networkingMaking the most out of networking opportunities

    Key Takeaways:

    Building strong relationships is key to business development by focusing on genuine connections over immediate sales and starting with familiar, comfortable contacts.Non-lawyers add significant value in law firms by handling networking, generating referrals, and guiding attorneys in business development strategies that drive firm growth.Effective networking relies on thorough preparation through researching contacts, utilizing LinkedIn, and planning conversations to establish rapport.Consistent follow-up strengthens professional relationships by maintaining regular communication and making strategic introductions to turn connections into business opportunities.

    "[Business development people] can provide attorneys with additional ammo, additional help, and additional support to not only recruit but also retain." — Chris Ruzicka

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    About Chris Ruzicka: Chris Ruzicka, Director of Business Development at the Carmody MacDonald law firm in St. Louis, Missouri, provides attorneys, clients, referral partners, and network connections with ideas and resources to improve their sales and marketing efforts. Chris’ primary objective is to market the firm and its attorneys while securing weekly referrals for the law firm.

    His extensive business development and marketing experience, ranging from start-ups to large organizations such as Anheuser-Busch and Sara Lee, enables him to bring innovative ideas and best practices to the firm and his connections. Chris regularly presents to groups on the topics of effective networking for business and how to develop a simplified, sensible marketing plan.

    Connect with Chris Ruzicka:

    Website: https://carmodymacdonald.com/

    Phone: 314-854-8603

    LinkedIn: https://www.linkedin.com/in/christopherruzicka/ & https://www.linkedin.com/company/carmody-macdonald-p-c-/mycompany/

    Facebook: https://www.facebook.com/carmodymacdonaldpc/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Robert Hanna discuss:

    Podcasting as a business development toolBuilding and engaging a legal communityStrategies for growing a personal or firm brandLeveraging LinkedIn and legal technology for career advancement

    Key Takeaways:

    Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable content over direct sales approaches.Consistent content creation and social media engagement, especially on LinkedIn, enhances professional visibility and opens doors to opportunities and collaborations.Mistakes in podcasting, like generic episode titles or ineffective video strategies, limit growth potential, highlighting the need for strategic digital marketing efforts.Focusing on long-term benefits of building a community or brand is essential, as the cost of inaction (missing key opportunities) outweighs immediate return on investment.

    "We were the first legal recruitment firm in the world to launch a podcast, and that was a great way to build thought leadership, produce content, and utilize social where certain people were behind." — Robert Hanna

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Legal Operations in the Age of AI and Data (edited by Olga Mack, Humira Noorestani, and Memme Onwudiwe): https://www.amazon.com/Legal-Operations-Age-AI-Data/dp/1837230099/

    About Robert Hanna: Robert Hanna is the Founder & Managing Director of KC Partners, a UK-based global leader in legal talent solutions and content creation. He helps legal professionals secure roles across the UK, Europe, the Middle East, Far East, and the US, and has been featured in leading publications like The Lawyer and Law.com. Rob is a LinkedIn Top Voice, host of the Legally Speaking Podcast, and co-founder of the Great Big Legal Offsite. He advises legal tech startups, mentors, and advocates for mental health, diversity, and inclusion, drawing inspiration from his grandfather's legacy in law.

    Connect with Robert Hanna:

    Website: https://legallyspeakingpodcast.com/

    Legally Speaking Podcast: https://podcasts.apple.com/us/podcast/legally-speaking-podcast/id1485892170

    LinkedIn: https://www.linkedin.com/in/roberthanna/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Ron Latz discuss:

    Challenges in business development and marketing for lawyersAligning marketing strategies with law firm goalsChoosing the right marketing vendors for law firmsPersonal branding and networking in law firm success

    Key Takeaways:

    Lawyers often struggle with marketing due to a lack of business development education and being overwhelmed by running their practices.When selecting marketing vendors, firms should assess cultural fit, business alignment, scope of work, track record of success, and trust.Small law firms with limited budgets can achieve growth by focusing on community involvement, referral marketing, and low-cost marketing channels like social media.Law firms should base their marketing investments on specific goals, competition analysis, and available budget, as certain markets may be cost-prohibitive.

    "[Lawyers] don't necessarily know what they don't know... there just not as many hours as we all want in each of these days to become a specialist at everything." — Ron Latz

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    Obviously Awesome by April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

    Positioning with April Dunford: https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

    About Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a consultancy dedicated to providing industry-leading marketing consulting and fractional CMO services to the legal community. With a deep understanding of the unique challenges lawyers face with their legal marketing, Ron has helped numerous law firms enhance their market presence, attract more clients, and transform their marketing results. His strategic approach and industry expertise make him a sought-after consultant and fractional CMO in the legal space.

    Connect with Ron Latz:

    Website: www.legalfenix.com

    Email: [email protected]

    LinkedIn: https://www.linkedin.com/in/ronlatz/ & https://www.linkedin.com/company/legalfenix/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

  • In this episode, Steve Fretzin and Merry Neitlich discuss:

    Challenges in legal marketingImportance of branding in law firmsEvolving marketing techniquesIntegration of branding with business development

    Key Takeaways:

    Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.Without integrating marketing and business development efforts, even the best branding will not drive results, as lawyers must raise visibility through thought leadership and client engagement.Short-form videos and data-driven social media strategies are increasingly important, with platforms like LinkedIn promoting interactive content that boosts engagement.One of the major obstacles to effective marketing and branding is lawyers' lack of time, which can be mitigated by using outsourcing and automation for content creation and promotion.

    "A lot of lawyers think having a tagline like 'excellent experience wisdom' would be great, but that doesn't differentiate them from the person who cleans your pool or the plumber." — Merry Neitlich

    Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

    Thank you to our Sponsors!

    Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    The Ultimate Sales Revolution by Steve Lishansky: https://www.amazon.com/Ultimate-Sales-Revolution-Differently-Change/dp/1599325519

    About Merry Neitlich: For 25 years, Merry Neitlich has been assisting law firms to drive revenue by creating unique brands with unusual and deep differentiation. She then applies this clearly branded messaging to each client's website and social media platforms. Once the brand essence is clearly created, Merry develops unique and sustainable business development opportunities for her clients.

    Merry, a founding partner of EM Consulting, frequent speaker, and author, was inducted into the Legal Marketing Association Hall of Fame in 2017 and is also an accomplished figure skater with multiple national titles.

    Connect with Merry Neitlich:

    Website: https://emconsults.org/

    Email: [email protected]

    Phone: 949-260-0936

    LinkedIn: https://www.linkedin.com/in/merryneitlich/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: [email protected]

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.