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In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead!
Guest Information:
Guest Name: N. Chloé Nwangwu
Guest Business Name: NobiWorks
Guest Website: https://www.nobiworks.com/
Guest Instagram: @NobiWorks
Links Mentioned:
NobiWorks Resources mentioned
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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This week Lauren (Jen’s previous designer) is back to share about her decision to leave the boutique studio space in favor of the agency world! She talks about her job search, interview process, and differences between boutique and agency she’s been surprised by.
Guest Information:
Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: www.elbycreative.com
Guest Instagram: @elbycreative
Links Mentioned:
[Insert Links Here]
Inbox Question:
"[Question here?]” - [Name Here]
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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I was asked to guest on another podcast called the Design Unfiltered Podcast with Abbey McGrew. You can find a link to that pod below. In this episode we talk about being a new mom, maternity leave, and preparing for a big family change. Thank you Abbey for having me on as a guest!
Design Unfiltered Podcast
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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I’m so excited to share an episode of The Unapologetic Designer podcast I recorded with Kenzi Green from Kenzi Green Design and the Brief Collective! We chatted all things brand messaging (I just completed her brand new messaging and home page copy during one of my signature Copy Sprints!)—focusing specifically on mistakes we see designers making (and how to avoid them!
The Unapologetic Designer Podcast with Kenzi Green
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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This week I got to chat with a personal friend and past student of mine Madison Standke from Soulful Solution, a boutique brand and web design studio specifically for therapists. We chat all things relationship marketing—how to maximize your current client relationships, get more referrals, and partner with other service providers. We also had a great discussion about finding the balance between motherhood and business!
Guest Information:Guest Name: Madison Standke
Guest Business Name: Soulful Solution
Guest Website: https://www.soulfulsolution.co/
Guest Instagram: @soulful.solution
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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This week I chat with Jenna Johnson from White and Salt - the original creator of the "design intensive." We discuss scheduling, hiring, team management, and of course talk all things design intensives - how to pitch them, how to sell them, and how to make them both profitable for your studio and valuable for your clients.
Guest Info:Jenna Johnson
Website
Instagram
Design Intensive Master Training - Listeners can use code BETTERBRANDPOD at checkout for $200 off!
Inbox Question:“As a brand designer, how do you find your inspiration when working on a major project with a short deadline”? - Nieves Arellano
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Another solo episode! Today, I talk about some of my business setbacks over the years and how each one taught me valuable lessons that helped both my business and me grow.
Past Episodes Mentioned:
Iterating on the One Concept Method
Spooooky Client Stories
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In this weeks episode I go over where our Industry was, is, and where I think it is going. I also share what I have done in my business to try to adapt to these changes in order to not fall behind.
Inbox Question:“When do you know whether you should niche or not?” - Cristina Mojica
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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What is everyone charging in this industry?! I asked and I have the results. This week I surveyed over 100 designers to ask what they are charging for various services and I share what they said with you.
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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A more personal episode this week! With baby number two right around the corner I share how both myself and my business have changed in the after the first four years of motherhood.
Links Mentioned:Carly Riordan
Rowan Made
Inbox Question:
"[Question here?]” - [Name Here]
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Do you want to hire but wondering if it's the right time? Or maybe you are concerned about adding a bunch of overhead to an already successful business. An Internship program may be the answer as an alternative to hiring a full time employee. Today I go over how and why I started an internship program at Hello June. I will also go over how you know it's time to hire and why an internship program may be a better fit for a lot of small businesses.
Inbox Question:“Do you ever do print design (posters, flyers) etc? If so how do you price for this kind of project? - Tanya LeClair
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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This week I am explaining all the web applications and software I use to help manage my business. Spoiler, it's a lot!
Links Mentioned:Honeybook
Notion
Novo Bank
Gusto
Loom
Quickbooks
Voxer
Slack
Figma
Inbox Question:
“How do you handle feedback from clients that conflicts with your professional design opinion?” - Kemorine Molyneaux
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Brand Messaging is just as important for a brand as the visual design... but what the heck is it?! In today's episode I explain what Brand Messaging is and isn't and how to use your messaging to attract the clients you want to work with and not those that you don't.
Links Mentioned:The Hello June Brand Messaging & Copy Sprint - DM me on Instagram @hellojunecreative for the link to the sales page!
Perplexity.ai
SEMrush.com
Ubersuggest.com
Inbox Question:
“How do you set the right prices for different branding packages?” - Angelie Napagao
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In today's episode I get super nerdy and do a deep dive into everything fonts!
Parts of Typography Glossary from CanvaPizza TypefacesNikolas TypeJen WagnerHarmonais VIsualTAN TypeTypical TypePeachCremeTypia Nesia
Links Mentioned:Inbox Question:
"Can you be a brand designer if you only know how to use Canva?” - Shannon Lynn
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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In the first episode of season 10 I bring back the guest with the most guest episodes, my close friend, and now sadly my former employee Lauren Braier! In this episode we go into our red flag list, talk about our major and more subtle red flags, and share some stories of some recent inquiries we had to let go.
Guest Information:Guest Name: Lauren Braier
Guest Business Name: Elby Creative
Guest Website: www.elbycreative.com
Guest Instagram: @elbycreative
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value to your clients and increasing your creativity. Alex shares a bit about her rebrand, her Oracle Deck, and what creating and launching her Squarespace Template shop was like!
Guest Information:
Guest Name: Alex McGinness
Guest Business Name: The Arcoíris Design Co.
Guest Website: https://www.thearcoirisdesign.co/
Guest Instagram: https://www.instagram.com/thearcoirisdesign.co/Inbox Question:
"How do you create standout brands that aren't typical?" - Chiara GarciaConnect With Us:
Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/ -
We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even better. We hope that this episode inspires you to mix things up and gives you some ideas to try in your own brand presentations. Check the Facebook group to see the visuals behind what we discuss in this episode!
Inbox Question:
"How do you get faster at design projects and honor limited time especially as a mom? I usually become hyper-focused and tend to go down a rabbit hole of exploring concepts."] - Jolie-Anne WalkerConnect With Us:
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This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles.
Links Mentioned:
Sign Up for the Waitlist for my small group program for designers The Design Minimind!
The Cheetah Company Website
The Timeless Sales Method (Ash's Course)
Podcast Episodes I Recommend Related to This Topic:
Going From $0 to Six Figures Post-Maternity Leave with Chaitra Radhakrishna - S6E8
Connecting and Selling in an Organic Way on Social Media with Ash Henry - S5E20
Inbox Question:
“I'd love to hear more about how other designers go about researching new industries or niches. I've mostly worked on referrals and on topics I was already familiar with, and am working on branching out.” - Libby Miner
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Our podcast disclaimer can be found by visiting:
www.betterbranddesigner.com/disclaimer
Tags:
designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more.
Guest Information:
Guest Name: Olivia Herrick
Guest Business Name: Olivia Herrick Design
Guest Website: https://www.oliviaherrickdesign.com/
Guest Instagram: @oliviaherrickdesign
Links Mentioned:
www.hellojunecreative.co/minimind
Design Retainer Bootcamp use 50OFF for $50 off
This Season’s Partner:
The Shopify Code(x)
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Our podcast disclaimer can be found by visiting:
www.betterbranddesigner.com/disclaimer
Tags:
designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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The finale of season 9 is already here! I can't believe how quickly time goes by! As always we are answering your submitted inbox questions to wrap up this season.
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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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