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  • Join us for an engaging episode of Beyond the Rodeo, where we explore the rich tapestry of rodeo life and Western sports with WSF board member Jess McConnell.

    Growing up in rural Wyoming and later pursuing a career in the oil and gas industry, Jess shares how his career took him around the globe and ultimate brought him back to his Western roots. He reflects on his family's passion for professional bull riding and how it evolved into a beloved hobby following his retirement.

    Listen in as we discuss the profound sense of community within the rodeo and Western sports industry. Jess's personal experiences highlight the support and camaraderie that define this unique world, emphasizing the importance of giving back to the community through his role on the board. The conversation also touches on the strategic advancements being made to support athletes and the critical role of board engagement in enhancing the foundation's impact, bringing new perspectives and positive changes to the forefront.

    Jess also shares his take on the transformative power of education for Western athletes and his personal commitment to funding education in honor of his late wife, Fon. Through the Fon McConnell Be Cowboy scholarship, Jess and WSF provide educational opportunities that align with the values of the rodeo community.

    To wrap it up, Jess shares insights into how fans and supporters can contribute meaningfully, emphasizing that small donations can collectively lead to significant support for athletes. Join us as we celebrate the legacy and growth of Western sports, ensuring a brighter future for both athletes and the community.

  • In this emotional episode of Beyond the Rodeo, Sarah Becker, a rancher from Saskatchewan, Canada, takes us on a heartfelt exploration of her life and her family's passion for rodeo and ranching. She opens up about her journey alongside her husband as they navigated mental health challenges. Their story is one of resilience and joy as they navigate the demands of the ranching world, raise their children, and foster a love for rodeo. Sarah's delightful account of their balanced yet bustling lifestyle offers both inspiration and insight.

    We also delve into the significant role of support systems for rodeo families, with Western Sports Foundation standing out as a beacon of support and community resources. Our conversation touches on a personal connection to rodeo, spotlighting the transition from bull riding to breeding and the challenges faced along the way. These narratives weave together to celebrate the courage to seek help and the transformative power of a strong support network.

    Through this episode, we explore the complexities of navigating mental health challenges within the Western lifestyle. Through Dave's story, we uncover the journey of seeking relief from the stress of managing a life after rodeo, where medication and counseling played crucial roles. His path to finding hope and relief is a testament to the power of community support and open communication. By embracing vulnerability and reaching out for support, individuals and families can foster positive changes within themselves and their communities.

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  • Join us for an inspiring journey into the world of women's rodeo, as Aubrey sits down with Linsay Rosser-Sumpter to explore her family's rich rodeo legacy. As the grandaughter of rodeo legend Cotton Rosser, Linsay developed a passion for the sport at an early age. Linsay reflects on the importance of balancing personal relationships with a career in rodeo and honors the influential women in her life, who helped form her character and shape her career path.

    Throughout this episode, Linsay celebrates the incredible achievements of women in rodeo, both in and out of the arena. From goat tying and breakaway roping to the changes in rodeo leadership, this episode highlights the resilience and determination of female athletes who are breaking barriers and paving the way for future generations. Through personal anecdotes and stories of influential women, Aubrey and Linsay emphasize ongoing efforts to empower women in rodeo and ensure they receive equal opportunities and recognition.

    Tune in to hear how women like Linsay are reshaping the rodeo world and leaving a lasting legacy for those who follow.

  • Join us for episode 14 of Beyond the Rodeo as we welcome Jessie Jarvis, a third-generation rancher from Idaho who founded Of The West. Jessie shares captivating tales from her family's long-standing history as commercial Angus cattle producers and explains the complexities of life on an Idaho ranch.

    Jessie also reveals more about "Of the West," a platform created to connect job seekers and employers in the Western lifestyle industries. Launched in January 2021, this resource bridges a critical gap in the market, helping those interested in ranching, rodeo, and other Western pursuits connect with employers. The episode covers the platform's growing influence, including its expansion to support freelancers and contractors, as well as tips from Jessie on finding and securing a job in the ag industry.

    Finally, Jessie unpacks the essential role of youth development through further education opportunities. She passionately advocates for engaging high school and college students through internships, preparing them for successful futures in a variety of fields. The episode also highlights the support offered by the Western Sports Foundation, aiding athletes in their career transitions with specialized services. With practical advice and heartfelt stories, this episode is a beacon of hope and guidance for anyone looking to navigate a career in the Western world. Listen in and be inspired by the dedication and impact of those striving to preserve and innovate within these communities.

  • Join us on Beyond the Rodeo as Aubrey sits down with PBR athlete Andrew Alvidrez, who takes us through his fascinating journey from a small town in Texas to the world of bull riding. Andrew shares how his passion for the sport ignited after watching the movie "Eight Seconds" with his family. Andrew's dedication to bull riding led him to travel long distances to ride bulls while balancing other sports during his high school years, with unwavering support from his family.

    Listen in as Andrew recounts overcoming a significant slump, while he was juggling work in the oil field with his pursuit of a career as a bull rider. A pivotal win at a PBR event in Arkansas, encouraged by his father, reignited his passion and set him back on track to chase his dreams. Andrew discusses the critical role of physical and mental fitness in his success, the importance of self-development, and the impact of being part of PBR's Missouri Thunder team. The camaraderie and mutual support within the team have not only enhanced his performance but also shaped his leadership skills, emphasizing the importance of understanding and motivating different team members.

    In this episode, we also explore the unique experiences and intense emotions of bull riding, as well as the camaraderie in PBR teams that mirrors the team dynamic common in other sports. Andrew reflects on his career, including the challenges of recovering from a severe neck injury and his aspirations for life after bull riding. We highlight the transformative support of the Western Sports Foundation, which has been pivotal in helping Andrew and other athletes focus on their craft and plan for the future. Tune in to hear Andrew's inspiring story of resilience, passion, and the powerful brotherhood that defines the world of professional bull riding.

  • What does it take to turn raw talent into a world champion? Join us for an enthralling conversation with Kody Lostroh, a legendary bull rider and coach of the New York Mavericks. As a 10-time PBR World Finals qualifier, Kody reached the pinnacle of the sport in 2009 when he was crowned World Champion following a feverish battle with J.B. Mauney. Following the 2014 season, Lostroh retired from the sport, having won 10 premier series events, while recording 51 90-point rides across all levels of competition and earning more than $3.2 million during his competitive career. In this episode, Kody recounts his early days, the highs and lows of his career, and his transition to coaching for PBR teams. You'll learn about the intricacies of building a successful team and how Kody balances the demanding worlds of family life, coaching, and raising bucking bulls. His insights provide a unique perspective on the sport, making this episode a must-listen for fans and aspiring athletes alike. Next, Kody explores the importance of mental toughness, sharing his innovative training techniques inspired by military practices and how he's put them into action as part of the Western Sports Foundation's holistic approach to athlete development. From stress inoculation exercises to financial literacy workshops, we discuss how these tools help athletes stay resilient under pressure and prepare for life beyond rodeo. Real-life anecdotes and expert insights reveal the transformative power of mental training and the continuous evolution of coaching practices aimed at pushing athletes to their best, both mentally and physically. Finally, Kody opens up about the personal side of his life, sharing heartwarming stories about raising his daughters, Sheridan and Odessa, and the unique challenges of parenting. We also touch on the emotional aspects of retirement and finding purpose beyond a rodeo career, offering valuable advice for athletes facing similar transitions. Cody's reflections on his recent inductions into the PBR Ring of Honor and Bull Riding Hall of Fame provide a poignant reminder of the lasting impact one can have on the sport and community. Don't miss this heartfelt and informative episode filled with lessons on resilience, family, and finding fulfillment in every stage of life.

  • Join us for an exhilarating episode of Beyond the Rodeo as we relive the magic of the recent Bootlegger Ball hosted by Western Sports Foundation in Austin, Texas. Aubrey O'Quin and Mai-Brit Harvey take us through the vibrant 1920s-themed event held at the historic Driskill Hotel. From the dazzling flapper dresses to the dapper suits, the evening was a visual feast.

    The night honored remarkable individuals like Linsay Rosser-Sumpter, Sage Kimzey, Justin McKee, and Outlaw Partners for their significant contributions to the Western space. The heartfelt recognitions and emotional moments truly showcased the strong community values and support for rodeo athletes.

    The evening underscored the importance of acknowledging the efforts of those who tirelessly support and uplift the community, emphasizing the deep bonds and shared commitment to giving back. The festivities wouldn't have been complete without acknowledging our amazing event partners and the excitement of our auctions. We extend our gratitude to all our sponsors, including The Austin Gamblers, Tecovas, Boot Barn, Smarty Rodeo and more, whose support made the event a resounding success. A themed photo booth presented by Smarty, a TruWestern scent bar, as well as both live and silent auctions presented by Boot Barn added layers of fun and engagement for all the attendees.

    Highlights from the gala, such as Ezekiel Mitchell's heartfelt speech about the WSF's impact on his life, brought the community together in support of WSF'S mission. Listen in as we reflect on these memorable moments and look forward to future events that promise more fun and community engagement.

  • What if the secrets to preventing long-term brain injuries in professional bull riders could fit into a single podcast episode? Join us on this episode of Beyond the Rodeo as we welcome Dr. Anthony Alessi, a revered neurologist and WSF provider, who opens up about his fascinating journey into the rugged world of caring for professional bull riders and shares critical insights on evolving concussion protocols in Western sports. Learn about the transformative impact of baseline testing and the tireless efforts to ensure athletes' safety through stringent concussion management.

    In our conversation, Dr. Alessi sheds light on the often-overlooked condition of traumatic encephalopathy syndrome (TES) in athletes. As he explains the symptoms and treatments of TES, Dr. Alessi explains how tailored medical plans can elevate an athlete's performance and overall well-being. This episode strikes a compassionate tone as we discuss comprehensive medical evaluations, which include state-of-the-art brain imaging and neuropsychometric testing, and how these assessments pave the way for effective solutions to issues such as migraines and attention problems.

    Brain health isn't just about recovery; it's about maintenance. From the critical role of proper diet, regular exercise, and sufficient sleep to the dire consequences of alcohol and smoking, Dr. Alessi walks us through practical strategies to sustain brain health. We also touch on the benefits of helmet use, the importance of aerobic exercise, and how athlete-to-athlete sharing fosters a supportive community. Tune in to learn more about the holistic and dedicated approach that is changing the landscape of athlete care in Western sports.

  • On this episode of Beyong the Rodeo, Aubrey and 'Smash' invite listeners to travel through the wild and exhilarating world of bullfighting as they bring you an exclusive conversation with 3x World Champion bullfighter Chance Moorman.

    Listen in as Chance shares his journey from his first bullfighting camp to clinching three world titles plus other notable victories along the way. Chance also shares how Western Sports Foundation Wellness Clinics equipped him with essential financial and social media strategies to boost his career and secure critical sponsorships, and facilitated a connection with one WSF provider who helped him recover from an injury.

    Prepare to be captivated as Chance reveals the grueling training regimen that shapes his high-risk performances in the arena. From the athletic spark that ignited his passion to the unique techniques and protective gear essential for his craft, every aspect of his preparation comes to light. We delve into the differences between traditional Spanish bullfighting and the American freestyle variety, where bullfighters perform with fierce bulls bred for their aggressive nature. Discover the nomadic lifestyle facilitated by Chance’s home on wheels, and learn from Smash about the intricate breeding programs that produce fighting bulls.

    Whether you're a rodeo aficionado or new to the sport, this episode offers an eye-opening view into the life of a professional bullfighter—plus fun bonuses.

  • Join us on Episode 9 of Beyond the Rodeo as Aubrey sits down with Natasha McCann, a WSF provider and clinical rehabilitative specialist with a passion for rodeo. Natasha shares her journey from working as an EMT to becoming a multifaceted expert in personal training, massage therapy, and clinical rehabilitation for rodeo athletes. Listen in as she discusses her unique career path, her love for the rodeo community, and how her own experiences with rodeo-related injuries have driven her dedication to helping others. Natasha's story is a powerful testament to resilience and the pursuit of a career that aligns with personal interests and community needs. In this episode, Natasha reveals the upcoming expansion of her Texas-based business to become McCann Athletic Therapy, Performance, and Recovery Lab. Natasha outlines the comprehensive wellness services offered, from massage therapy and cold plunges to infrared saunas and PEMF therapy. Additionally, Natasha discusses her role with Western Sports Foundation, focusing on injury prevention and the importance of proactive health care for rodeo athletes. Finally, she emphasizes the critical importance of preventive sports medicine and shares insights on how early intervention and professional expertise can enhance performance and recovery, preventing minor issues from becoming severe. Together, Aubrey and Natasha discuss the broader evolution of rodeo athletes as elite sports professionals and the importance of taking the necessary time for injury recovery.

    To learn more about McCann Athlete Therapy, connect with Natasha on Instagram or book her services through WSF.

  • Join us on this exciting episode of Beyond the Rodeo as we sit down with Callie Adams, the Director of Events at Montana Silversmiths and longtime friend of Western Sports Foundation. Growing up in a family of big game outfitters, Callie developed a profound respect for nature and animal stewardship, which later led her to participate in 4-H and FFA, and compete in college rodeo and rodeo queen pageants. Callie shares her journey into the world of silversmithing, starting with an opportunity at the Wrangler National Finals Rodeo in Las Vegas, which blossomed into an 18-year career with Montana Silversmiths. Through her experiences, we explore her passion for rodeo, horses, and her influential role at Montana Silversmiths.

    Listen in as Callie takes us through her professional journey at Montana Silversmiths, from her beginnings in the marketing department under Judy Wagner's mentorship to her transition into a sales role. Discover how pivotal moments brought her back to the company, where she now balances marketing and sales, focusing on events and sponsorships. We also highlight the global reach of Montana Silversmiths' products, their presence in Western stores across the US and Canada, and the process of creating custom products like buckles and jewelry for customers.

    In this episode, we also explore the impactful partnership between Montana Silversmiths and WSF, showcasing their commitment to athlete wellness and community contributions. Callie shares stories of participating in fundraising events, such as "Dancing with the Rodeo Stars," which brought together the rodeo community in support of a great cause. From brainstorming creative ideas to receiving custom buckles as tokens of appreciation, this episode captures the essence of teamwork, creativity, and the joy of making a difference through meaningful collaborations.

  • Join us on the seventh installment of Beyond the Rodeo as host Aubrey O'Quin hears the riveting story of Mia Thomas, a 23-year-old former bull rider from Ohio. Mia opens up about her journey from discovering her love for rodeo to facing the life-altering experience of a severe spinal injury. Mia's resilience and determination have led her to a remarkable recovery, supported by the Western Sports Foundation.

    Aubrey and her guest discuss Mia's launch of The Life Brand as well as her latest initiative, Bulls and Bibles, which aims to bring Christian resources to rodeo athletes and attendees. Mia shares heartwarming stories of meaningful interactions, including distributing Bibles to those who've never owned one and praying with individuals seeking spiritual connection. This program not only spreads faith but also blends the rugged spirit of rodeo with messages of hope and redemption.

    Looking ahead, Mia outlines her ambitious plans to expand the Bulls and Bibles outreach, reaching collegiate levels and various rodeo events. Mia also emphasizes the importance of mental toughness and the invaluable support provided by Western Sports Foundation athlete clinics, encouraging everyone to utilize these resources for personal growth.

    This episode is a testament to the incredible strength and unity within the rodeo community, showcasing how faith, support, and unwavering determination can lead to transformative experiences and a renewed sense of purpose. Tune in for an episode that promises to inspire and uplift.

    To learn more about The Life Brand, visit tlthelifebrand.com.

    To get involved or support Bulls and Bibles, visit tlthelifebrand.com/pages/bulls-and-bibles.

    Follow Mia's journey on social media at instagram.com/mia.thomas19/.

  • During Episode 6 of Beyond the Rodeo, host Aubrey O'Quin is joined by Heidi Foy, founder of Bullfrog Creatives, and Katie Hollingsworth, founder of KRAVE Coaching, to share about the inaugural Coach's Edge Summit, presented by Smarty Rodeo, which was held on June 10, 2024 during the CNFR in Casper, Wyoming.

    In this episode, our guests bring insightful discussions on the intricate process of college rodeo recruitment. Heidi shares her journey and the creation of essential tools designed to help high school athletes connect with college rodeo teams and coaches. Katie, offering a unique perspective as both a college rodeo coach's wife and a mother of a collegiate athlete, sheds light on the challenges families face when selecting the right college program for their young athlete. Together, they explore the significance of having a comprehensive resource to navigate the complexities of college rodeo recruitment, emphasizing the importance of finding a program that aligns with the student’s aspirations.

    Aubrey, Heidi, and Katie also highight Western Sports Foundation's impactful work within the rodeo community, speciifcally focusing on resources available for junior high, high school, and collegiate athletes. The conversation underscores the importance of mental performance coaching and support for athletes and coaches alike, especially through initiatives like the Coach's Edge Summit. Listen in to be inspired by the passion and dedication driving these efforts to new heights.

    Please note: this episode was recorded prior the 2024 Coach's Edge Summit. For more information about future opportunties with Bullfrog Creatives, KRAVE Coaching, or the Western Sports Foundation, please visit WSF.org or find Bullfrog and KRAVE on social media.

  • On Episode 5 of Beyond the Rodeo, Aubrey O'Quin is joined by Western Sports Foundation provider Katie Hollingsworth, a mental performance and leadership coach who brings a wealth of knowledge from her experience in and out of the rodeo arena. With a unique perspective as the wife of a college rodeo coach and mother of a collegiate rodeo athlete, Katie opens up about her own time as a barrel racer and how she found her calling as a coach.

    In our discussion, we uncover the unique challenges faced by rodeo athletes at all levels, particularly the gaps in education and support within the sport. Katie passionately advocates for WSF and its crucial role in providing resources that many athletes and their families might otherwise lack. She shares insightful stories about her experience with WSF, highlighting the profound impact the foundation has had on athletes' lives. Katie also emphasizes the critical importance of mental performance coaching, sharing strategies to help athletes overcome performance anxiety and achieve their goals.

    Through personal anecdotes, Katie provides practical advice on time management, goal setting, and transitioning from sports to entrepreneurship. Additionally, we discuss the transformative impact of wellness clinics for collegiate rodeo athletes, featuring contributions from industry leaders. This episode is packed with personal stories, expert advice, and inspiring discussions that highlight the power of support and the importance of finding purpose and passion in every endeavor. Don’t miss this insightful conversation that promises to leave you motivated and informed.

  • In the fourth installment of Beyond the Rodeo, Aubrey catches up wth Peyton Gay, wife of a bull rider and visionary behind Peyton's Project Runway.

    Peyton's story includes sparks of ranch life, rodeo passion, and fashion innovation—plus all the adventures of being married to pro bull rider Gage Gay. Discover how Peyton's dedication to her family and Western Sports Foundation led to the creation of Peyton's Project Runway, a charity event that's as stylish as it is impactful. Aubrey and Peyton discuss the resilience and creativity required for organizing such a successful affair as they recount the journey from the event's inception to this year's event which is set to take place on May 17 in Fort Worth.

    Join us as we take a closer look at what it means to make a difference in the lives of those who live for the thrill of the rodeo, and how initiatives like Peyton's Project Runway are leading the charge in providing funds to offer vital wellness resources to rodeo athletes through Western Sports Foundation.