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The title of this podcast episode might sound dramatic, but it’s 100% true.
There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this strategy to put your copywriting success at risk.
Because this strategy sounds good.
The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you.
That sounds great, doesn’t it?
But here’s the thing: you can’t rely on SEO for landing clients.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It’s a recipe for not hitting your copywriting goals.
Listen now to hear why this strategy is such a bust and where you should focus your time instead.
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Mentioned in the Episode
Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 10: Your Ideal Clients Want You to Pitch ThemRelated Links
SEO Copywriting Guide for Search Result Ranking SuccessEp. 93: The SEO Copywriting MythSEO Copywriting & Strategy 101: How to Write SEOEp. 84: When to Break the Copywriting Niche Rule---------------
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We’ve talked a lot about boundaries. You know they’re important …
… but how are you with enforcing your boundaries?
It’s all too easy to let those boundaries slide.
And the message your sending when you set a boundary, but don’t enforce it, is that none of your boundaries mean anything.
Brutal, but true.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing their best tips—from both the copywriter and client perspective—on how you can more easily set and stick to your boundaries.
We all want our clients to like us and respect our work.
But respecting us as professionals requires us to enforce those boundaries—even though we’re not raised to advocate for ourselves and say, “No, that’s not okay.”
Doing that can make us uncomfortable. But it’s essential to your success—and your sanity.
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Mentioned in the Episode
Episode 134: Keep Copywriting Fun: 3 Must-Implement Business BoundariesRelated Links
Setting Boundaries as a CopywriterWhat Are Your Copywriting Business Rules?---------------
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Fehlende Folgen?
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Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then …
… find life getting in the way?
That was the start of Crystal’s journey.
But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was always going to feel uncomfortable.
So, two years later, she’s back with tactics she’s learned from her PhD program in Applied Behavior Analysis—and she’s sharing them with us.
On this episode of the Build Your Copywriting Business podcast, Kate and Nicki had the privilege to chat withe Comprehensive Copywriting Academy student Crystal about her story.
Plus, she’s sharing her top tips for making progress on even your biggest goals—even when life gets in the way.
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Mentioned in the Episode
Streaks AppJulia Cameron’s “The artist’s way”Related Links
Episode 158: Set Your Future Self Up for Success Right NowEpisode 143: Business Builder or Time Waster?When You Need to Get Down to Work: The 5 Second Rule---------------
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Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!)
This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.
This is the information we wish we had when we were starting out. It’s all too easy to dwell on the negatives and the “what ifs.”
If we focused on what we want instead of dwelling on those negatives and “what ifs,” we would hit our goals so much faster. (Not to mention save ourselves so much mental, physical, and emotional pain!)
On this episode of the Build Your Copywriting Business podcast, Kate and I are shattering seven more copywriting myths.
Let’s bust these myths once and for all and focus on the tactics that will move your business forward!
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Mentioned in the Episode
Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEpisode 84: When to Break the Copywriting Niche RuleEpisode 195: Freelance vs. Contract: Which is Better?Episode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInRelated Links
Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)Ep. 93: The SEO Copywriting Myth5 Myths of Working in an Office as a Copywriter---------------
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Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉
Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level …
… And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place!
Raise your hand if you’ve heard any of these:
It’s hard to find copywriting workCopywriters work long hours.You have to know someone to get hired as a copywriter.You have to be clever (or funny, even!) to be a copywriter.🙋🙋♀️🙋♂️
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are busting through all-too-common copywriting myths.
And we had so many myths to bust that this is part 1 of a 2-part series.
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Mentioned in the Episode
Ep. 52: What to Do Before Your Copywriting Interview (Part 1 of 3)Ep. 53: Ace Your Copywriting Interview (Part 2 of 3)Ep. 54: Post-Interview Must Dos (Part 3 of 3)Ep. 61: Juggling Multiple Copywriting ClientsRelated Links
Ace These Copywriting Interview Questions to Land the JobHow To Prepare for a Copywriting InterviewInterview Tactics to Get an Copywriting Ad Agency JobEpisode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInBONUS – Laser Coaching: How Do I Find Clients for Freelancing?Ep. 10: Your Ideal Clients Want You to Pitch Them---------------
Get Free Copywriting Training here
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“Pitching is hard.”
“I am scared to meet with clients.”
“I can’t become a copywriter.”
Do any of these sound familiar?
The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy.
What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into some of the ways they get in their own ways.
But as Nicki and Kate’s stories demonstrate, what we believe is often not only not true, but not beneficial to what we want to do and where we want to go.
As they share their stories of self sabotage, Nicki and Kate are also sharing ways you can start to notice these patterns and break the cycle.
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Related Links
When to Be in Client-Finding ModeFrustrated, Disillusioned, and/or Procrastinating? It’s Time to Go to War[BONUS]: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a CopywriterEpisode 162: #1 Secret for Copywriting Success---------------
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Does the word “sales” give you the heebie jeebies?
It did for Jared, too.
Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics.
But … he was in technology. He wasn’t a writer, right? And he certainly didn’t want to sell his services. Ick.
Spoiler: he’s now partnered with the largest entrepreneurship network in Arizona.
On this episode of the Build Your Copywriting Business podcast, Jared is sharing his story from how he went from being unemployed for nine months to
He’s also sharing his tips for working through questions like, “Are they interested in my services?” and “Am I really worth what I am trying to sell? Is my pricing right?”
The big secret? Getting curious.
Listen in to hear Jared’s tips for using curiosity as a super power.
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Mentioned in the Episode
www.sharpbrandcopy.comSKOOL CommunityRelated Links
8 Tips for Networking SuccessUse Copywriting Networking to Help Land More Clients5 Keys for Getting Valuable Connections on LinkedInBONUS: Build Confidence & Overcome Imposter Syndrome as a CopywriterBONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking---------------
Get Free Copywriting Training here
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Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”)
Just because its flexible does not mean there aren’t certain rules, or laws if you will, that you need to follow.
Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into eight must-upload laws—starting with law #1: ABP.
Listen in to learn the eight laws and how you can make upholding them part of your routine.
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Mentioned in the Episode
Part-Time Attorney, Part-Time Copywriter – Leslie’s StoryRelated Links
Common Copywriting Mistakes You Cannot MakeCreative Brief: The First Step to Any Successful Copywriting ProjectHow Can You Know if a Copywriting Deadline is Doable?The Right Way to Invoice Your Copywriting ClientsPaying Freelance Writer Taxes in 20244 Things Most Copywriters Get Wrong on Their Portfolio WebsitesEp. 7: Freelance Job Sites Are Bad NewsCreative Ways to Market Yourself as a Copywriter---------------
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You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing.
A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client’s audience tick. (For example, you may have two ideas for a subject line—how do you know which one is better?! Test!)
Now, as a copywriter, you don’t need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them. It’s another way to show you’re a strategic partner (and another way to potentially land some more work with your existing clients!).
Listen in to hear five email tests you can recommend to your clients. Nicki and Kate break down what these tests are, how you can pitch them to your clients (very low key!), and what you need to deliver copy-wise to thrill your clients.
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Mentioned in the Episode
Why I Named My Company Filthy Rich WriterRelated Links
Top 3 Biggest Email Mistakes Copywriters MakeThe Most Important Piece of Email CopyWhy You Need to A/B TestingWhat’s a Copy Test?---------------
Get Free Copywriting Training here
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Freelancing or contracting: what’s the difference?
There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor.
Most of us are familiar with what it’s like to be an employee. And because we’re familiar with it, it feels “safer.” But there’s nothing that makes being an employee safer (in fact, it’s often “safer” being a freelancer).
If you’ve been intrigued by contracting or freelancing, but don’t know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better.
Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now!
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Mentioned in the Episode
Freelance Copywriter Benefits: How to Build Your Own Benefits Package3 Steps to Taking a Vacation as a Freelance CopywriterEp. 11: Tax and Bookkeeping Tips for Freelance CopywritersWhy Copywriting is One of the Most Enjoyable, Flexible CareersRelated Links
What is the Difference Between Freelance Copywriting and Contract Copywriting?Copywriting Contracts: Do You Need to Send Them to Clients?Marketing Trends for Freelancers and Contractors in 2024Can You Break Your Copywriting Contract Early?Why We Love Working as a Contract Copywriter (And You Should, Too)---------------
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You wake up in the morning, excited to start the day … then remember you have to go to work.
*Groan*
Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay.
On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income.
Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout).
Whether you’re still considering to go all-in on copywriting or you’ve already committed to working as a copywriter, Leslie’s story has a ton of inspiration on how you can rethink your career to make it exactly what you want.
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Mentioned on This Episode
www.copy-hero.comRelated Links
Who Are the Clients for Copywriters?Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter BackgroundsEpisode 189: Before Starting a Copywriting Side Hustle … Listen to This---------------
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As writers our clients hire us to … well … write!
So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want?
As you’ll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner.
Ultimately, is it their decision? Yes.
But that doesn’t mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it’s a piece you really want in your portfolio).
Listen in to hear the tactics you need to use.
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Mentioned on This Episode
What’s a Copy Test?Ep. 56: What is a Copywriting Test and Should You Do One?Related Links
Why You Need to A/B TestingThe Most Important Piece of Email CopyTop 3 Biggest Email Mistakes Copywriters Make---------------
Get Free Copywriting Training here
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Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones.
And that’s a huge perk—we love our friends and family! It’s 100% doable to work from their homes. But working remote from family and friends’ homes is a very different experience than working from pretty much anywhere else.
If you think you’ll get the same amount of work done, or the same type of work done: surprise! That’s not realistic. Even if you tell friends and family—and they know you’re working—hiccups are inevitable.
On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration.
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Mentioned on This Episode
6 Must-Pack Items to Write Copy OverseasRelated Links
Is it Really Possible for Copywriters to Work Entirely Remotely?7 Tips to Living the Digital Nomad Lifestyle as a CopywriterHow Can I Work Remotely from Anywhere in the World?---------------
Get Free Copywriting Training here
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Are you ready to stand out in your next copywriting interview or discovery call? Whether you’re applying for an on staff position or a freelance role, the key to success lies in the right preparation.
That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You’ll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig!
(Psst: You’ll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!)
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Mentioned on this Episode
Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3)Related Links
Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting TacticsHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn---------------
Get Free Copywriting Training here
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Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It’s not just about witty words; it’s the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace!
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Mentioned on this Episode
11 Traits of the Most Successful CopywritersRelated Links
What Does it Take to Become a Copywriter?Confused About Where to Start Your Copywriting Career? This One’s For You---------------
Get Free Copywriting Training here
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"It wasn't even a stepping stone; it was a springboard for my career!"
Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting.
Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months.
Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio.
Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast.
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Mentioned on This Episode
Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 84: When to Break the Copywriting Niche RuleRelated Links
Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesThe Simplest Way to Start Finding Copywriting ClientsFind Copywriting Clients by Networking in the Right PlacesLand Copywriting Clients With These 35 TipsThe Three Steps to Career ChangeValue-Based Pitches, English-Language Nuances, and About Pages---------------
Get Free Copywriting Training here
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One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can feel like an impossible task.
Luckily, Nicki and Kate are on hand to make it a whole lot easier! Listen in as they dig into the key factors you need to consider in your pricing, such as experience, location, rush time, meetings, and more. Plus, discover the types of questions you need to ask clients *before* pricing your services.
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Related Links
Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting is Only 1/3 Writing, Here’s Why That Affects How You ChargeWhat Copywriters Charge for Content WritingWhen and How to Raise Your Copywriting Rates---------------
Get Free Copywriting Training here
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Ditch the corporate chains and jump into the dynamic world of freelancing with Nicki & Kate! Unravel the myths behind losing benefits as they dive deep into healthcare, retirement perks, and endless vacay possibilities—proving the freelance lifestyle’s true worth. Ready to redefine your work-life?
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Mentioned on this Episode
How to Build Your Own Benefits as a FreelancerRelated Links
Freelance Copywriter Benefits: How to Build Your Own Benefits PackageDo Copywriters Need Insurance?---------------
Get Free Copywriting Training here
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If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy.
Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your new career. That’s why we’re rewinding back to this special episode of the Build Your Copywriting Business podcast, where you’ll hear Nicki and Kate talk about what it’s like to work as a copywriter, whether you’re an introvert, extrovert, or even an ambivert! Tune in now to discover how to make the career work for *your* personality type.
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Related Links
Copywriting Success Secrets for ExtrovertsFreelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts---------------
Get Free Copywriting Training here
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If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections.
Join us as we delve into Lizzie’s journey, where networking played a pivotal role in transitioning from her old job as a business analyst to a full-time, three-months-booked-out copywriting pro! Discover Lizzie’s top secrets to network building as an introvert, insights on thriving as a copywriter with ADHD and autism, and some of the incredible opportunities that have stemmed from networking for Lizzie.
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Mentioned on this Episode
View Lizzie’s profileRelated Links
The One Question That Makes Copywriting Networking EasyCan an Introvert Be a Successful Copywriter?Thriving as a Neurodivergent Copywriter – Cleo’s StoryHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn---------------
Get Free Copywriting Training here
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