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Tami has built a successful and inspiring career from Nigeria. In this episode, we talk about she found content marketing, how she built a remote career, how she handles unreliable internet and electricity, and more.
I'm so inspired by Tami and I think you will be too. You can connect with Tami on LinkedIn and Twitter.
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Mark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the skills needed to become a VP and talk about Mark's early days at Hubspot.
You can connect with Mark on LinkedIn and Twitter. Check out Drift Insider to see all the resources we talked about.
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Nelson Jordan is a full-time freelance content strategist and copywriter (https://nelson-jordan.com/), but he has experience in e-commerce, paid acquisition and the agency world. In this episode, we focus on "soft skills"—i.e. all the ways you advance your career that have nothing to do with writing, coding, designing, etc.
Nelson also runs the Working From Home podcast. You can follow him on Twitter at @wfhpodcasthost.
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Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in product marketing, Blake says it's not *that* different from content. "Same bow, different arrow," he says.
In this episode, we talk about his career and hear his thoughts on the state of both product and content marketing. Check out his recent post Head of Product Content is the missing role on your marketing team and follow him on Twitter at @blakethorne.
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Joel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyone who has shared as much knowledge on copywriting as Joel. Check out Joel's businesses, Business Casual Copywriting and Case Study Buddy, as well as his fantastic Twitter account.
This is a preview of Superpath Pro. If you want a whole lot more of this, check out https://pro.superpath.co/membership.
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Margaret Kelsey Tatkow is the Director of Marketing at OpenView. So far in her successful marketing career, she's worked in brand, PR, communications, community and content marketing. The throughline is storytelling. In this episode, we explore this idea. What is storytelling? How can brands do it well? How does it help your career?
Here are a few of the links we mentioned:
A Study on Content Team Structure OpenView's podcast Margaret's Twitter Margaret's LinkedIn -
Ty Magnin can create content, but he jumped into management early in his career. He describes himself as a T-shaped marketer—he knows content, but has experience in many other areas of marketing too.
In this episode, we talk about Ty's transition from on-the-ground marketing to management. Here are some of the links we mentioned:
The 5 Levels of Leadership: Proven Steps to Maximize Your Potential The Making of a Manager High-Output Management Leading by DesignYou can follow Ty on Twitter at @tymagnin.
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We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the visuals and some resources to help improve each skill discussed, check out the full post here: https://superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work
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Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and was acquired. We talk all about that experience, as well as the skills she relies on to be successful in content. She encourages folks to be agile, to try new things and to learn to read their internal "barometer."
You follow Liz on Twitter at @lizrhuang.
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Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic.
In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.
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Ryan Bonnici is the CMO at G2. This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here.
Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici.
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Today, Mischa Vaughn runs content marketing at Webflow, but he's worked on content and editorial projects at Carta, Upworthy, Twitter, TED and more.
In this episode, we talk about the differences between content, editorial and media, as well as storytelling, the importance of general business skills and thinking laterally. You can follow Mischa on Twitter at @mischa.
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Benyamin Elias is just 26 years old. In his short career, he's already gone from content creator to content manager to content director. And he's done all that at a 500+ person SaaS company.
His success is no coincidence. In this episode, he talks about his approach to networking, learning and building new skills. There's a lot to be learned here, whether you're early in your career or a seasoned veteran. You can follow Benyamin on Twitter at @BenyaminElias.
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Haley Bryant is the COO of Animalz. She's helped build the team and infrastructure that's allowed the agency to grow into one of the largest and most influential content agencies in the world. Haley is one of the most important and influential people in content marketing that you probably haven't heard of.
No business can thrive without someone like Haley. She runs towards challenging problems. She empowers others to succeed. She brings her whole self to work. You follow Haley on Twitter at @haleymbryant and check out her newsletter, Start Again Today.
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Sonja Jacob is the Global Content Marketing Lead at Cisco's AppDynamics. She cut her teeth in the startup world, working at companies like Drift, Mattermak and Docsend. This episode is a recording of her recent "office hours" with Superpath Pro members. Each month, we bring in expert content operators and make them available for an hour to the group. We won't be publishing all of these, but you can check this one out to get a small taste of Pro. Learn more at https://pro.superpath.co/membership.
You can connect with Sonja on LinkedIn and Twitter.
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Hiten Shah has founded/co-founded a number of companies, including KISSmetrics, Crazy Egg and FYI. He's relied heavily on content to drive customer acquisition for each, but also has developed a name for himself as someone who isn't afraid to publish strong and sometimes controversial opinions. In this episode, we talk about how Hiten uses Twitter to clarify his own ideas, why it's a good idea to publish strong opinions and how he helped grow the KISSmetrics blog for free. You can follow Hiten on Twitter at @hnshah.
Here are a few things we mention in this podcast:
Hiten's ebook (direct link to the PDF): The Content Marketing Playbook Hiten's podcast: The Startup Chat Hiten's most recent company: FYI Why Trello Failed to Build a $1 Billion+ Business Ahead of Its Time, Behind the Curve: Why Evernote Failed to Realize Its Potential My Billion Dollar Mistake -
Walter Chen co-founded iDoneThis, sold it, founded Animalz, appointed a new CEO, and recently co-founded Sacra and Superpath. He's an entrepreneur at heart, but "content" is a skill that he's leveraged at each company.
In this episode, we talk about his own career journey, his thoughts on growing a content marketing career and people who have influenced him over the years. You can follow Walter on Twitter at @smalter.
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John Bonini is a T-shaped marketer—he's a content specialist that can do lots of things (manage a team, run paid ads, run growth experiments and way more).
In this episode, we talk about his career, his side projects and his latest venture. I highly recommend checking out his no-longer-active podcast Louder Than Words and his new Patreon subscription Some Good Content. You can also follow John on Twitter at @Bonini84.
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Melanie Pinola spent 13 years at a marketing agency before launching her writing career. She built a successful freelance business, ran content at Zapier and is now a staff writer at the New York Times' "Wirecutter" publication. In this episode, she talks about the core skills she's used to build her career and offers advice for young writers.
You can follow Melanie on Twitter at @melaniepinola and read her work on Wirecutter.
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Ricky has been working in content marketing for more than a decade. At one time, he ran a music blog that generated more than 100,000 visits/month. Today, he's a VP at a large agency and pursuing a mid-career MBA. He compares running a large account to being a diplomat—he knows content marketing like the back of his land, but he's added new (and valuable) skills like team management, account management, pitching and more to grow his career.
Check out Ricky on Twitter at @ricktagious and see a sample of the Must-Read IT Blog lists we mentioned.
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