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  • In this week’s episode, Casey sits down with Grant Young to dive into the bold risks, relentless work ethic, and calculated bets that shaped his entrepreneurial journey. From knocking doors in the early days of the solar industry to moving his family across the country, two times, without a safety net. Grant’s story is one of grit, vision, and unwavering commitment.


    Grant shares how he and his business partner, Benson, navigated the complexities of the solar industry, why they chose New York as the proving ground for their company, and how they built a customer-first model that disrupted the status quo. He opens up about the sacrifices, the near-failures, and the mindset required to turn challenges into stepping stones for success.


    Beyond business, Grant discusses his approach to investing, personal growth, and the role of faith in his life. Whether you’re an entrepreneur, a leader, or simply someone looking to level up, this episode is packed with insights on taking calculated risks, staying adaptable, and betting on yourself when it matters most.


    Chapters:


    00:00 – 01:39 | Meet Grant Young

    How Grant and Casey first connected through business and shared passionsIntroduction to Grant’s entrepreneurial journey in solar energy

    01:39 – 05:27 | Early Days in Solar Sales

    Grant’s mission experience and transition into solar door-to-door salesThe challenges of dealer models and the vision for a customer-first company

    05:27 – 08:19 | The Leap to New York

    Why Grant and Benson chose New York as their proving groundMoving with no safety net: starting from scratch with a pregnant wife

    08:19 – 13:03 | Risk, Commitment & Growth

    Burning the ships: why full commitment was the key to successThe mindset shift from fear to growth and taking risks early

    13:03 – 17:32 | Building a Better Solar Company

    Creating a fully integrated sales and installation modelThe hard lessons from their first year and why New York’s red tape became an advantage

    17:32 – 22:19 | Money, Investing & Personal Philosophy

    Grant’s minimalist approach to money and focus on self-masteryLearning from mentors, self-help, and betting on skills over quick wealth

    22:19 – 28:11 | Partnership, Expansion & Leadership

    The dynamics of Grant’s partnership with BensonGrowing from a local business to a national home services company

    28:11 – 30:12 | Continuous Learning & Self-Education

    Grant’s approach to lifelong learning beyond formal educationHow curiosity fuels personal and professional growth

    30:12 – 32:37 | Defining Moments & Grit

    A story of resilience during a high-stakes game with business leadersHow grit and confidence shaped Grant’s leadership style

    32:37 – 38:37 | Faith, Service & Giving Back

    The role of faith and mission service in Grant’s lifeMentoring and uplifting youth from underprivileged communities

    38:37 – 44:34 | What Fires Grant Up Today

    Living with intention: doing the right thing and trusting the processCreating world-class customer experiences inspired by “Unreasonable Hospitality”

    44:34 – 47:09 | Vision for the Future

    Scaling Addix and building a culture of excellenceWhat’s next for Grant, Benson, and their mission-driven company

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.


    She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.


    Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.


    Chapters:


    00:00 – 02:30 | Childhood Roots & Piano Discipline

    Early lessons in hard work from her father and grandfatherBecoming a competitive pianist and the pursuit of perfection

    02:30 – 05:15 | Burnout & Career Pivots

    Why Corinne walked away from piano performanceChoosing broadcast journalism through unexpected advice

    05:15 – 08:00 | The Assistant Years & Entrepreneurial Sparks

    From Miss Provo to working under high-pressure execsThe persistence that led to her first key opportunity

    08:00 – 11:45 | Starting Over: Divorce, Recession & Rock Bottom

    Returning to Utah during the 2008 crashFinding hope and purpose through unexpected mentorship

    11:45 – 16:30 | Becoming a Mom & Finding Her Voice

    Struggles with postpartum depressionHow “someone go buy this” led to the Mint Arrow blog

    16:30 – 20:05 | Affiliate Marketing 101

    How a friend introduced her to affiliate linksTransitioning from hobby blogger to full-time income

    20:05 – 24:20 | Integrating Faith with Business

    The conference that changed her missionLosing followers but gaining clarity in purpose

    24:20 – 28:00 | Building a Faith-Driven Brand

    Sharing values in a non-polarizing wayHow Mint Arrow became both a business and a ministry

    28:00 – 32:10 | The Evolution of Influencer Marketing

    From curated content to the TikTok eraWhy podcasting became her most powerful medium

    32:10 – 35:30 | Adapting to AI & Digital Disruption

    Why Corinne embraces AI as a growth toolThe importance of authentic connection in a tech-driven world

    35:30 – 38:15 | From Passion to Business Strategy

    Teaching others how to monetize their platformsThe impact of helping others 2x their revenue

    38:15 – 42:00 | Faith as the Business Blueprint

    Morning rituals and divine guidance in decision-makingWhy success followed spiritual alignment

    42:00 – 45:25 | What’s Next for Corinne

    Scaling Mint Arrow by returning to its coreTeaching women how to create influence with impact

    Hosted on Acast. See acast.com/privacy for more information.

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  • What if the future of education isn’t bigger—but smaller, more personal, and radically student-driven?

    In this episode of Case Studies, Casey Baugh sits down with Matt Clayton, founder of Slope School, to explore how traditional schools are being disrupted by a new, human-centered model. From working at Goldman Sachs to studying under Clayton Christensen, Matt shares how autonomy, real-world learning, and community are transforming how kids learn.


    You’ll hear why Slope School focuses on mastery over credentials, how AI is accelerating student growth, and why building identity is the most important part of education. This episode is packed with insights for parents, educators, and entrepreneurs who care about the next generation.


    Chapters:


    00:00 – 02:30 | Why This Conversation Matters

    •Casey on Slope’s personal impact on his family

    •Introducing Matt Clayton and the mission of Slope School


    02:30 – 06:11 | Childhood & Foundational Lessons

    •Growing up abroad and learning independence early

    •Matt’s parents’ influence: trust, faith, and adventure


    06:11 – 10:24 | Teaching Through “Competence +1”

    •How small, consistent challenges build student confidence

    •A core philosophy used at Slope and in Matt’s own life


    10:24 – 15:20 | From Art to Wall Street

    •Matt’s unique journey from music to finance

    •Why two years at Goldman taught more than five years of college


    15:20 – 20:58 | The Power of Excellence in Your 20s

    •Why mastering hard things early creates leverage for life

    •How intensity in early work shapes long-term success


    20:58 – 24:18 | Rethinking Teacher Credentials

    •How Slope hires based on performance, not paper

    •Why parents care more about outcomes than degrees


    24:18 – 30:45 | Learning from Clayton Christensen

    •Disruptive innovation in education explained

    •How the pandemic proved Christensen’s theory


    30:45 – 36:28 | Small Schools, Big Outcomes

    •Why small schools can now outperform large ones

    •Real stories of Slope students pursuing passions in sports and business


    36:28 – 43:25 | AI in the Classroom

    •Why AI should be embraced, not banned

    •How students use AI to accelerate—not shortcut—learning


    43:25 – 48:17 | Real-World Projects & Human Connection

    •Blending digital tools with in-person community

    •Why meaningful relationships matter more than ever


    48:17 – 52:49 | Breaking Bureaucracy with Innovation

    •Why small schools can adapt faster and serve better

    •The scalability challenge large institutions can’t solve


    52:49 – 58:47 | A Vision for the Future

    •Matt’s goal: 5 world-class schools in Utah

    •Why we’re in the midst of a historic shift in how we learn


    58:47 – 01:04:21 | Identity, Faith & the Hero’s Journey

    •How helping kids see themselves as heroes changes everything

    •Why identity-building is central to education at Slope


    01:04:21 – 01:12:31 | Building Inclusive Communities

    •Real-world interfaith collaboration at Slope

    •Creating sacred spaces of learning across backgrounds


    01:12:31 – 01:20:48 | From Banker to Builder

    •How a personal diagnosis sparked Matt’s leap into education

    •Why purpose—not profit—drives his vision


    01:20:48 – End | Scaling the Mission

    •Hiring Slope’s first graduate as a team member

    •What’s next for Slope and the kids leading the future

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of Case Studies, Casey sits down with his wife, Chelsea Baugh, for a raw and inspiring conversation about resilience, self-discovery, and navigating life’s unexpected turns. Chelsea shares her journey from being a competitive college athlete to stepping into motherhood, facing infertility, and becoming an advocate for autism awareness.

    Together, they dive into the lessons learned from early setbacks in sports, the emotional toll of infertility, and the transformative journey of adoption. Chelsea opens up about battling self-limiting beliefs, how therapy and personal development have shaped her, and why she chose to pursue an Executive MBA despite never seeing herself in the business world.


    00:00 – 00:45 | Intro & Setting the Stage

    •Casey introduces Chelsea and the focus on personal growth

    •Framing the episode around life transitions and identity


    00:45 – 02:30 | Texas Roots & Athletic Childhood

    •Growing up in Magnolia, Texas

    •Early exposure to competitive sports and family values


    02:30 – 05:15 | Club Volleyball & Varsity Dreams

    •The pressure to perform and make varsity

    •A game-saving moment that built belief


    05:15 – 08:26 | D1 Volleyball & Meeting Casey

    •Earning a last-minute scholarship at UVU

    •Early years of marriage and balancing student-athlete life


    08:26 – 14:33 | Losing Her Spot & Wrestling with Identity

    •Missing a tournament and getting replaced

    •Processing loss, bitterness, and emotional immaturity


    14:33 – 20:05 | Private Victories & Self-Limiting Beliefs

    •Not putting in the unseen work

    •How beliefs about worth and capability took root


    20:05 – 23:14 | Coach Sam & Character-First Coaching

    •Lessons from a coach focused on life, not just sport

    •A humbling moment in Samoa that stuck for life


    23:14 – 30:48 | Motherhood & Autism Diagnosis

    •Living her dream of being a mom

    •Early signs of autism and the start of a therapy journey


    30:48 – 36:21 | Going All-In on Advocacy

    •Hours of therapy, research, and driving across Utah

    •The mental load of trying to leave no stone unturned


    36:21 – 41:50 | Infertility & IVF Heartbreak

    •Failed treatments and emotional aftermath

    •Feeling the weight of time and hope slipping


    41:50 – 48:13 | Adoption & A Change of Heart

    •How caring for her nephew softened her resistance

    •CJ’s surprise arrival and beginning the adoption journey


    48:13 – 53:16 | Taking Massive Action in Uncertainty

    •Going full-send with agencies, consultants, and video profiles

    •Applying the entrepreneurial mindset to family building


    53:16 – 58:36 | Therapy, Awareness & Rewriting the Story

    •How Mara helped her reframe negative thought loops

    •Learning the brain’s biology and pausing to ask “What’s true?”


    58:36 – 01:06:31 | Academic Insecurity & Intelligence Wounds

    •Early school setbacks that shaped identity

    •Moments and mentors that sparked new belief


    01:06:31 – 01:14:11 | A New Calling: Education & Business

    •Feeling pulled toward purpose beyond motherhood

    •Rejection from BYU turned into redirection toward growth


    01:14:11 – END | The MBA Leap & Final Lessons

    •Choosing discomfort and growth over fear

    •What Chelsea would tell her past self about trusting the process

    Hosted on Acast. See acast.com/privacy for more information.

  • In this powerful follow-up episode, Casey Baugh dives into the final four habits from Stephen Covey’s The 7 Habits of Highly Effective People. Building on the foundation of independence from Part One, Casey unpacks the essential habits for thriving in relationships, leadership, and teamwork.


    From cultivating a win-win mindset to practicing deep empathetic listening and valuing differences, Casey shares real-life stories that show how these habits can transform your personal and professional life. He also highlights the often-overlooked habit of self-renewal—sharpening the saw—as the key to long-term success and fulfillment.


    Whether you’re a leader, entrepreneur, or someone striving for better relationships, this episode offers tactical wisdom to help you operate at your highest potential.


    Chapters:


    00:00 – 05:44 | Habit 4: Think Win-Win

    •Why win-win is a paradigm of abundance, not a tactic

    •Real-life story of putting others’ interests first and reaping long-term trust


    05:44 – 10:43 | Habit 5: Seek First to Understand, Then to Be Understood

    •The power of empathetic listening to build trust

    •How true understanding increases your influence


    10:43 – 16:28 | Habit 6: Synergize – Valuing the Differences

    •How differences, not sameness, drive exceptional teamwork

    •Stories of synergy in sports, business, and personal relationships


    16:28 – 23:05 | Habit 7: Sharpen the Saw – Self-Renewal

    •Physical, mental, emotional, and spiritual routines that elevate performance

    •Why rest, rituals, and recommitment drive sustainable success

    Hosted on Acast. See acast.com/privacy for more information.

  • In this powerful solo episode, Casey Baugh unpacks the life-changing principles from The 7 Habits of Highly Effective People by Stephen R. Covey. As part of his Book-A-Month Challenge, Casey revisits this timeless classic and shares how its first three habits helped shape his mindset, career, and personal life.


    Through compelling personal stories—including how one visualization helped his daughter overcome fear—Casey illustrates how choosing your response, envisioning your goals, and prioritizing what truly matters can lead to a more effective and fulfilling life.


    Whether you’re navigating a career pivot or striving for better habits, this episode is packed with actionable strategies to elevate your personal growth.


    Chapters:


    00:00 – 01:29 | Why This Book Changed Casey’s Life

    •Stephen Covey’s principles shaped Casey’s worldview and leadership.

    •Personal impact: from naming his child “Covey” to re-reading the book during his 52-book challenge.


    01:29 – 05:51 | Habit 1: Be Proactive

    •Freedom lies in the space between stimulus and response.

    •Our behavior is shaped by decisions—not conditions.


    05:51 – 07:39 | Viktor Frankl’s Impact on Habit 1

    •Lessons from Man’s Search for Meaning on ultimate human freedom.

    •Frankl’s mindset as a Holocaust survivor reinforces the power of choice.


    07:39 – 10:01 | Habit 2: Begin with the End in Mind

    •If we’re free to choose, we must define what we want.

    •The danger of working hard with the wrong map or vision.


    10:01 – 14:33 | Visualization & Creation: The Power of Mental Clarity

    •Everything is created twice: mentally, then physically.

    •Story of helping his daughter visualize success before a ski race.


    14:33 – 19:03 | Habit 3: Put First Things First

    •Schedule priorities, don’t just prioritize your schedule.

    •Focus on high-leverage tasks using the Pareto Principle.


    19:03 – 22:06 | Quadrants of Productivity & Effective Living

    •The magic lies in Quadrant 2: important but not urgent tasks.

    •Avoid distractions in Quadrants 3 and 4 to stay effective.


    22:06 – 24:23 | From Dependence to Independence: The First 3 Habits

    •Moving from relying on others to becoming self-reliant.

    •Personal story of gaining financial independence through sales.

    Hosted on Acast. See acast.com/privacy for more information.

  • In this week's episode, Casey sits down with Colin Wright to unpack the defining moments that shaped his career - from nearly losing his home in the 2008 financial crisis to building one of Utah’s most successful real estate development firms. Colin’s journey is a testament to perseverance, adaptability, and the power of learning from failure.


    Colin shares the lessons he learned from his father, the risks he took by striking out on his own, and the turning points that helped him transform failure into a foundation for growth. He opens up about the challenges of leadership, the importance of knowing your strengths, and the discipline required to survive volatile markets.


    Sharing insights on business, faith, and family, this episode is a masterclass in resilience, calculated risk-taking, and the long game of real estate success. Whether you’re an aspiring entrepreneur or a seasoned professional, Colin’s story offers invaluable lessons on navigating uncertainty and seizing opportunities.


    Chapters:


    00:00 – 00:39 | Introduction

    •Casey Baugh introduces Colin Wright

    •Their unexpected past business connections


    00:39 – 02:29 | Early Life & Family Influence

    •Growing up in Davis County, Utah

    •Parents’ strong emphasis on education and work ethic


    02:29 – 05:53 | Mission in Peru & University of Utah

    •Colin’s transformative missionary experience

    •Accelerated college path and early exposure to real estate


    05:53 – 10:12 | Real Estate Roots & Career Foundations

    •Father’s involvement in Ivory Homes

    •Learning through hands-on experience in land acquisition


    10:12 – 13:50 | The Columbia University Experience & New York Insights

    •Studying real estate at Columbia MRED

    •How living in NYC influenced Colin’s urban development mindset


    13:50 – 19:00 | Entrepreneurship & Early Struggles

    •Leaving a stable job to launch his own business

    •The harsh realities of the 2008 financial crisis

    •Nearly losing his home and rebuilding from scratch


    19:00 – 25:16 | Major Breakthroughs & Scaling Up

    •Co-founding Henry Walker Homes and scaling across multiple states

    •Selling the business and learning critical lessons in exits

    •Building CW Landco and evolving into Cole West


    25:16 – 30:42 | Navigating Real Estate Cycles & Market Shifts

    •Strategies for surviving economic downturns

    •How Utah’s real estate market is evolving

    •Adapting to industry headwinds and capital challenges


    30:42 – 36:42 | Faith, Family, & Business Philosophy

    •Balancing entrepreneurship with personal values

    •The role of faith in guiding career decisions

    •The importance of discipline and long-term thinking


    36:42 – 38:22 | Utah’s Future & Real Estate Outlook

    •Predictions for Utah’s housing market

    •How policy changes and development trends will shape the industry


    38:22 – 40:00 | Closing Thoughts

    •Reflections on business integrity and reputation

    •Colin’s vision for the next phase of Cole West


    If you enjoyed this episode, don’t forget to like, subscribe, and share!

    Hosted on Acast. See acast.com/privacy for more information.

  • What does it take to turn adversity into success? In this episode of Case Studies, Casey Baugh sits down with entrepreneur Asim Hafeez to explore his journey from growing up in Pakistan to building a thriving business empire in the U.S.


    Asim’s story is one of resilience, adaptability, and strategic thinking. From arriving in Brooklyn at age 10 without knowing English to leading high-growth sales organizations and ultimately founding his own companies, Asim has mastered the art of reinvention. He shares powerful lessons on financial independence, leadership, and the mindset needed to navigate life’s toughest challenges.

    The struggles and sacrifices of his immigrant journeyHow early setbacks fueled his drive to succeedThe shift from sales leader to business ownerThe importance of financial literacy and passive incomeWhy gratitude, faith, and mentorship shape long-term success

    Chapters & Key Takeaways


    00:00 – 01:10 | Introduction

    •Casey welcomes Asim and shares their history of working together


    01:10 – 05:23 | Immigrating to the U.S.: A Crash Course in Resilience

    •Moving from Pakistan to Brooklyn at age 10

    •The emotional and cultural shock of adjusting to a new country

    •First-day school challenges and learning English through cartoons


    05:23 – 10:30 | Family Sacrifices & The Power of Hard Work

    •Asim’s father: A cab driver with a vision for a better future

    •Working tirelessly to support his family despite hardships

    •Lessons in humility, perseverance, and long-term thinking


    10:30 – 15:40 | Overcoming Financial Struggles & Life-Changing Moments

    •The family’s move to Connecticut after his father’s health crisis

    •How seeing his father battle illness shaped his mindset on financial security

    •Developing an appreciation for hard work and risk-taking


    15:40 – 22:05 | The Path to Entrepreneurship: Sales, Leadership & Growth

    •Starting with Cutco and learning the fundamentals of sales

    •The importance of mentorship and personal development

    •How investing early in himself led to long-term financial success


    22:05 – 27:50 | The Vivint Transition: A Humbling Career Pivot

    •Why he left a stable, high-paying job to take a bigger risk

    •Learning door-to-door sales and rebuilding from the ground up

    •How adaptability and mentorship transformed his career trajectory


    27:50 – 36:00 | Mastering Money: Why Passive Income Matters

    •The mindset shift from making money to securing long-term wealth

    •How Asim structures his finances for financial freedom

    •The power of investing and why traditional jobs limit financial growth


    36:00 – 45:47 | Launching a Business: Hard Lessons & Big Wins

    •How he was forced to start a solar company after a major financial setback

    •The challenges of building from scratch and learning from failures

    •Developing a lean, scalable business model that ensures profitability


    45:47 – 54:42 | The American Dream: Grit, Gratitude & Legacy

    •How his father went from driving a taxi to becoming a multi-millionaire

    •The real meaning of the American Dream and financial independence

    •Why gratitude, humility, and smart risks matter more than luck


    54:42 – 01:08:45 | The Power of Mentorship, Faith & What’s Next

    •Why investing in mentorship has been Asim’s biggest return on investment

    •How faith and values guide his decisions in business and life

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of Case Studies, Casey sits down with Jeremy Andrus, CEO of Traeger Grills, to discuss the hard-earned lessons that shaped his career—from losing everything in a day trading disaster to rebuilding with grit and vision.

     

    Jeremy shares the pivotal role of culture in business, the mental shift that helped him embrace failure, and the personal habits that keep him grounded amid challenges. With insights on navigating growth, leading through tough times, and balancing ambition with family, this conversation offers a candid look at the mindset behind long-term success.


    Discover how Jeremy went from nearly losing everything to building two iconic brands, the key to creating strong company culture, and why embracing challenges is the path to success.


    Chapters:


    00:00 – 02:00 | Introduction

    •Casey introduces Jeremy Andrus and his inspiring qualities

    •The power of optimism and resilience in leadership


    02:01 – 08:45 | Early Life & Developing a Winning Mindset

    •Jeremy’s upbringing in the Midwest and moving to England

    •Learning to thrive through discomfort and develop inner confidence


    08:46 – 23:22 | Investment Addiction & Hard Financial Lessons

    •Jeremy’s early success in stock trading and the $2.5M rise

    •How it all collapsed and the life-changing lessons learned

    •Why money alone isn’t enough to drive long-term success


    23:23 – 35:30 | The Journey to Harvard & Entrepreneurial Struggles

    •Getting rejected from Harvard Business School and trying again

    •Early business failures and living in his parents’ basement

    •How persistence led to finding his true passion in business


    35:31 – 51:07 | Skullcandy: The First Big Break & Hard Realities

    •Joining Skullcandy and nearly quitting within 72 hours

    •Surviving a financial crisis and investing his own savings to keep it afloat

    •Building a brand and realizing the importance of company culture


    51:08 – 01:14:42 | Traeger Grills: Reinventing a Legacy Brand

    •Buying a struggling 27-year-old company and starting from scratch

    •How Jeremy rebuilt Traeger’s toxic culture and made it a powerhouse

    •The importance of taking calculated risks and long-term vision


    01:14:43 – 01:26:07 | The Key Lessons from Skullcandy & Traeger

    •Why company culture is the ultimate X-factor in business

    •The power of persistence and making tough decisions

    •Why success is built on a series of small, smart choices


    01:26:08 – End | Final Thoughts & Advice for Entrepreneurs

    •Embracing failure as a learning tool

    •Why the journey matters more than the destination

    •How to find the perfect intersection of passion, market demand, and opportunity

    Hosted on Acast. See acast.com/privacy for more information.

  • In this solo episode, Casey breaks down the core skill that has shaped his career: the art of selling. Reflecting on his own experiences and insights from Brian Tracy’s classic, The Psychology of Selling, he unpacks the eight principles that have made a lasting impact—from believing in yourself to mastering the art of persuasion.


    Casey shares personal stories, including lessons learned from top-performing colleagues at Vivint, and explains why identifying customer pain points and maintaining a positive mindset are game-changers in sales. He also reveals the power of continuous learning and how a single decision to invest in his own education led to years of consistent success.


    Whether you’re a seasoned professional or just starting out, this episode offers practical, timeless advice to sharpen your sales skills and elevate your performance.


    Chapters:


    00:00 – 00:26 | Introduction: The Power of Selling

    •Why sales is the most valuable skill


    00:26 – 00:44 | The Most Influential Sales Book

    •How The Psychology of Selling shaped Casey’s career


    00:44 – 01:29 | Learning from Top Performers

    •Lessons from Vivint’s #1 sales rep, Bo Gardner


    01:29 – 03:59 | Principle #1: Believe in Yourself

    •Overcoming fear and rejection


    03:59 – 05:25 | The 80/20 Rule in Sales

    •How top 20% earn 80% of the money


    05:25 – 06:34 | Believing in Your Product

    •Why conviction determines sales success


    06:34 – 08:53 | Principle #2: Focus on the Customer’s Needs

    •Selling solutions, not products


    08:53 – 09:10 | The Key to Selling: Solving Problems

    •Finding and fixing customer pain points


    09:10 – 11:03 | Principle #3: Develop a Positive Attitude

    •Why mindset impacts sales performance


    11:03 – 12:57 | Principle #4: Master the Art of Persuasion

    •Why people buy emotionally, then justify logically


    12:57 – 13:16 | Why People Buy Emotionally

    •The subconscious decision-making process


    13:16 – 15:06 | Principle #5: Ask the Right Questions

    •Selling is listening, not telling


    15:06 – 17:12 | Principle #6: Overcome Objections

    •How to reframe objections into opportunities


    17:12 – 18:33 | Why Objections Are a Sign of Interest

    •Recognizing buying signals in pushback


    18:33 – 21:42 | Principle #7: Learn How to Close Effectively

    •Why 48% of salespeople never ask for the order


    21:42 – 22:09 | Principle #8: Commit to Continuous Learning

    •How investing in yourself 10X’s success


    22:09 – 25:27 | The 10X Investment in Personal Development

    •Lessons from 20 years of dedicated learning


    25:27 – 26:35 | The Mindset of a Sales Professional

    •Mastery, success, and fulfillment


    26:35 – End | Closing Thoughts

    •The never-ending process of growth

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of Case Studies, Casey Baugh sits down with longtime friend and business leader Kenny Cox. From early entrepreneurial failures to two decades of success at Vivint, Kenny shares the lessons that shaped his career. They discuss leadership, delegation, investing, and the impact of faith and family in building a meaningful life.


    This conversation is packed with insights on resilience, financial growth, and the mindset of top performers.


    00:00 – 01:04 | Introduction & First Impressions

    Casey introduces Kenny and reflects on his leadership qualities.


    01:04 – 03:47 | 20 Years at Vivint: Hard Work or Luck?

    Kenny discusses his journey and why long-term success isn’t just luck.


    03:47 – 06:54 | Learning from Failure

    How Kenny’s first business venture collapsed and set him on a new path.


    06:54 – 11:49 | Near Bankruptcy & A Turning Point

    The struggles that nearly led Kenny to work in a coal mine before finding his way to Vivint.


    11:49 – 13:50 | Embracing the Process

    Why failure is a stepping stone, not a roadblock.


    13:50 – 21:30 | Rebuilding Confidence & Personal Sales

    How mastering sales helped Kenny regain his confidence and build a career.


    21:30 – 27:11 | Breaking Through Leadership Barriers

    The lesson that transformed Kenny’s leadership—delegation and scaling a team.


    27:11 – 31:36 | Overcoming Self-Doubt & Imposter Syndrome

    How even top leaders struggle with self-limiting beliefs.


    31:36 – 34:04 | The ‘Chip on the Shoulder’ Mindset

    How internal drive and past struggles fuel success.


    34:04 – 40:57 | Mentors That Made an Impact

    Lessons from Bodhi Gardner, Todd Pedersen, and Jeff Mendez.


    40:57 – 45:49 | Building High-Performing Teams

    Why great leaders empower others and attract top talent.


    45:49 – 49:53 | Kenny’s Investment Philosophy

    Key principles for long-term financial success.


    49:53 – 53:55 | The Hard Truth About Investing

    Why understanding investments is more important than just finding “good deals.”


    53:55 – 57:59 | The Power of Saving & Financial Discipline

    How consistent saving builds wealth over time.


    57:59 – 01:02:53 | Teaching Financial Wisdom to the Next Generation

    Lessons on credit, money management, and investing.


    01:02:53 – 01:04:52 | The Spiritual Side of Business

    Why business and leadership are deeply connected to faith.


    01:04:52 – 01:06:42 | Emotional Conditioning & Resilience

    How top performers develop mental toughness and handle adversity.


    01:06:42 – 01:08:09 | The Three Pillars of Success

    1.Mastering a skillset

    2.Surrounding yourself with the right people

    3.Letting financial success follow naturally


    01:08:09 – 01:13:11 | The Power of Habits & Consistency

    Daily routines that drive long-term success.


    01:13:11 – 01:16:30 | Faith, Eternal Perspective & Family

    How spiritual principles keep Kenny grounded.


    01:16:30 – 01:18:30 | Final Thoughts & Closing Wisdom

    The importance of consistency, integrity, and long-term vision.


    Key Takeaways:

    •Failure is a stepping stone—embrace it and learn from it.

    •Great leaders delegate, empower others, and build strong teams.

    •Investing requires discipline, education, and long-term thinking.

    •Your network and mentors determine your success.

    •Business, leadership, and faith are deeply connected.


    Don’t miss this powerful episode with Kenny Cox!

    Hosted on Acast. See acast.com/privacy for more information.

  • In this episode of Case Studies, Casey reconnects with Doug Barnett, a seasoned operator and entrepreneur whose career spans pivotal roles at Atlas, Pinnacle, and Vivint before founding Remi, a fast-growing startup transforming the roofing industry.


    Doug opens up about the lessons learned from navigating career-defining setbacks, including the 2008 financial crisis and personal challenges, and how those experiences shaped his approach to leadership, innovation, and building teams. From turning losses into opportunities to finding product-market fit in a highly fragmented market, Doug shares the critical steps in scaling a startup and maintaining clarity in the face of uncertainty.


    With insights on the power of faith, mentorship, and a bias for action, this episode offers a rare look into the mindset of a leader committed to creating value while balancing life’s demands. It’s a compelling conversation for anyone striving to build something meaningful—both in business and life


    Connect with Casey:

    YouTube: https://www.youtube.com/@CASESTUDIESPOD

    Instagram: https://www.instagram.com/case.studies.podcast/

    Website: https://www.casey-baugh.com/

    Hosted on Acast. See acast.com/privacy for more information.

  • In this solo episode, Casey kicks off 2025 by sharing his renewed focus on foundational habits and the inspiration they bring to living an excellent life. Reflecting on personal routines, he highlights two practices: revisiting his long-standing commitment to a book-a-week (or month) challenge and embracing Jocko Willink’s 10-minute burpee routine as a mental and physical game-changer.


    Casey dives into Am I Being Too Subtle? by legendary entrepreneur Sam Zell, unpacking Zell’s unique journey and the five principles that defined his success: thinking contrarian, managing risk, valuing relationships, keeping things simple, and staying curious. Through Zell’s incredible stories—like building a real estate empire, crafting billion-dollar deals, and forging lifelong partnerships—Casey explores timeless lessons that resonate in both business and life.


    This episode offers practical insights for starting the year with intention, learning from extraordinary lives, and adopting habits that drive success, fulfillment, and joy in 2025.

    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits down with Blake Modersitzki and Chris Cooper, co-founders of Pelion Ventures, to explore their journey of building one of Utah’s most impactful venture capital firms. From their humble beginnings to managing over $500 million in their latest fund, Blake and Chris share the lessons, challenges, and triumphs that have shaped their lives and careers.


    They reflect on the profound influence of mentors, the role of faith and family in guiding their decisions, and the importance of giving back to create a legacy of opportunity. With candor and humor, they dive into the realities of venture investing, navigating tough times, and fostering a culture of resilience and collaboration.


    Packed with practical insights on leadership, generosity, and staying grounded in success, this episode offers inspiration for entrepreneurs, leaders, and anyone striving to make a meaningful impact. Don’t miss this heartfelt conversation about grit, gratitude, and building something that truly matters.

    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits down with Jeff Burningham, co-founder of Peak Ventures and a leading investor in Utah’s Silicon Slopes, to discuss his journey of entrepreneurship, leadership, and personal transformation. From building and scaling successful ventures to stepping into the world of public service, Jeff shares how his bias for action, commitment to relationships, and belief in creating meaningful impact have defined his career.


    Jeff reflects on the importance of faith, family, and mentorship in shaping his approach to business and life. With honesty and humility, he recounts lessons learned from early entrepreneurial wins, navigating public challenges, and embracing the evolution of his personal and professional identity.


    Filled with practical wisdom on prioritizing presence, fostering meaningful connections, and finding purpose beyond material success, this episode is a must-listen for entrepreneurs, leaders, and dreamers alike. Don’t miss this inspiring conversation about love, resilience, and daring to imagine a brighter future.


    Connect with Casey:

    YouTube: https://www.youtube.com/@CASESTUDIESPOD

    Instagram: https://www.instagram.com/case.studies.podcast/

    Website: https://www.casey-baugh.com/

    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits down with David W. Miller, a local entrepreneur and leader whose remarkable journey of resilience and growth has shaped his life and career. From overcoming a life-changing accident early in his marriage to building and scaling multimillion-dollar businesses, David’s story is one of faith, determination, and a relentless commitment to purpose.


    David reflects on the foundational role of faith and family in his life, his transition from corporate roles to entrepreneurship, and the importance of taking calculated risks. He shares lessons on empathy-driven leadership, the power of mentorship, and how embracing challenges can foster personal and professional growth.


    With practical insights on navigating uncertainty and building a life of meaning, this episode is packed with inspiration for anyone looking to lead with purpose and create lasting impact. Don’t miss this candid and thought-provoking conversation about resilience, opportunity, and staying grounded through life’s biggest challenges.

    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits back down with Todd Pedersen, renowned entrepreneur, philanthropist, and visionary leader, to share deeper insights into his remarkable journey. Todd’s story is one of resilience, focus, and an unwavering commitment to pursuing dreams—whether his own or those of his family.


    Todd dives into the lessons learned from building successful businesses, the principles of investing in people, and the transformative power of long-term thinking. He also shares personal updates, including his family’s move to Europe to support his 14-year-old son’s aspirations of becoming a Formula One driver, and how generosity has been a guiding force in his life and career.

    With candid reflections and actionable insights, this episode offers


    inspiration for anyone seeking to lead with purpose, dream bigger, and create a life of meaningful impact. Get ready for a conversation that explores the intersection of leadership, legacy, and living with intention.


    Connect with Casey:

    YouTube: https://www.youtube.com/@CASESTUDIESPODInstagram: https://www.instagram.com/case.studies.podcast/Website: https://www.casey-baugh.com/

    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits down with Mara Sundwall, a life coach, mentor, and advocate for personal growth who has profoundly impacted the lives of those she works with, including Casey’s own family. Mara’s journey is one of self-discovery, resilience, and an unwavering dedication to helping others uncover their potential and live in alignment with their values.


    Mara dives into the principles of empathy-driven leadership, the importance of rewriting personal narratives, and how mental health can shape—and be shaped by—the stories we tell ourselves. She shares her insights on overcoming shame, embracing vulnerability, and building meaningful habits that foster personal growth and clarity.


    With practical tools for navigating life’s challenges and a deeply compassionate approach to self-confrontation, this episode offers inspiration for anyone seeking to better understand themselves and create lasting positive change. Get ready to explore the power of truth, connection, and living with intention in this compelling conversation.


    Hosted on Acast. See acast.com/privacy for more information.

  • This week, Casey sits down with Ted Broman, a serial entrepreneur, philanthropist, and a deeply driven leader whose life story is equal parts resilience and inspiration. From his unconventional upbringing in Salt Lake City to building multiple successful businesses, Ted’s journey is a testament to the power of grit, resourcefulness, and an unwavering commitment to growth.


    Ted reflects on pivotal moments that shaped his path, including navigating family challenges, turning a small healthcare software company into a multi-million-dollar enterprise, and stewarding businesses with a mission to positively impact lives. He shares his philosophy on discipline, love, and accountability in leadership, as well as how faith and spirituality have guided his decisions and created a deeper sense of purpose.


    With lessons on leadership, the human side of business, and finding abundance in adversity, this episode is packed with wisdom for aspiring entrepreneurs and leaders alike.

    Hosted on Acast. See acast.com/privacy for more information.

  • In this solo episode, Casey reflects on the profound principle of giving and how acts of kindness—both big and small—can transform lives and create a lasting impact.


    Drawing from personal experiences, Casey shares powerful stories, from a life-changing moment at Cold Stone to an unforgettable Christmas Eve encounter, illustrating how acknowledging others and expressing generosity can break barriers and inspire connection. He highlights lessons learned from mentors who model a spirit of abundance, emphasizing that true fulfillment comes from growing and giving.


    Casey also dives into the psychology of human needs and the super-needs of growth and contribution, offering practical insights on how anyone can give—whether through time, resources, or simple acts of kindness. He issues a Christmas Challenge to intentionally seek opportunities to bless others and shares how these moments can ripple into a legacy of goodness.


    This episode is a must-listen for anyone looking to embrace abundance, create meaningful connections, and make this holiday season a time of true giving.

    Hosted on Acast. See acast.com/privacy for more information.