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  • From Daycare Teacher & Bartender to Financial Copywriter: Carolynn Ananian’s Journey

    From Daycare Teacher & Bartender to Financial Copywriter: Carolynn Ananian’s Journey

    · Classroom to Copy by Tania Yeo
    [00:25] Introducing former daycare teacher and bartender, Carolynn Ananian, who pivoted to a successful career in financial copywriting.[01:12] Carolynn reveals why she explored numerous jobs before landing on a copywriting career.[04:26] Learn how her unique daycare teaching experience taught her some incredible skills she still uses in copywriting today – including the surprising truth about what toddlers and adults have in common![10:29] Find out why working with lawyers on Wall Street steered Carolynn away from law school and saved her a quarter million dollars![13:13] Discover how a chance interaction with a French customer while working retail at Williams Sonoma inspired Carolynn’s approach to understanding customer needs.[18:04] Carolynn shares how keeping a finger on the pulse of public sentiment helps her write better financial copy that connects deeply with her readers.[21:47] Learn how bartending (and talking to inebriated people!) gave her unique insights into human behavior that are essential for copywriting.[22:54] How she stumbled into copywriting – and the common misconception we all have about this career: “Why would I want to work with trademarks?”[28:27] How pulling an all-nighter at a bar during the Copy Chief Live conference landed Carolynn her first in-house copywriting job with Agora [32:07] Why she picked the challenging financial copywriting niche – and why becoming a financial copywriter is like getting a job on an oil rig[40:33] Get a behind-the-scenes look at Carolynn’s experience of joining Stansberry Research, one of the leading financial publishers.[50:15] Carolynn's advice for aspiring financial copywriters, including: the importance of knowing the right people – and surprising alternative roles to consider applying to.

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  • Former Junior College Teacher Siti Zahidah on Becoming a Public Relations Manager & Copywriter

    Former Junior College Teacher Siti Zahidah on Becoming a Public Relations Manager & Copywriter

    · Classroom to Copy by Tania Yeo

    In this episode, you will discover:

    [0:00:42] Zahidah’s background as a former Junior College teacher who taught General Paper in Singapore for 8 years[0:01:39] Her current job as a Public Relations assistant manager for a tech startup in Singapore[0:01:51] How Zahidah overcame her imposter syndrome and feeling unqualified when she was hired for her current PR role[0:02:30] A trip down memory lane – what she enjoyed about teaching, and the challenges she faced along the way[0:05:57] Her honest, highly practical reason for becoming a teacher in the first place – something we both share in common![0:10:56] Zahidah’s fascinating past as a musician and songwriter[0:12:30] Our frank discussion on what it’s REALLY like to be a creative in Singapore[0:15:33] Zahidah’s turning point – the moment she decided to leave the teaching profession for good[0:17:09] Her thorough job search process – how many jobs she applied to on LinkedIn, and how long it took her to land her next role  [0:19:53] How Zahidah leveraged BOTH her teaching and music experience to transition smoothly into public relations, marketing, and communications[0:22:35] More about her current PR role and how she works on crafting compelling stories to humanize tech products in a more relatable way[0:31:35] How Zahidah balanced her career transition with her family responsibilities and raising two children[0:37:58] Her best advice for teachers who are thinking about leaving – what to try before making the final decision, how to manage expectations, and how to prepare for the lifestyle change

    You can connect with Zahidah on LinkedIn.


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  • Former Pastor & VP Joshua Lee Henry on Becoming a Financial Copywriter (Instead of a College Professor)

    Former Pastor & VP Joshua Lee Henry on Becoming a Financial Copywriter (Instead of a College Professor)

    · Classroom to Copy by Tania Yeo

    [00:00] Introducing one of my biggest mentors, Joshua Lee Henry, and how he’s been instrumental to my copywriting journey



    [02:37] Joshua shares how he always wanted to be a teacher, including how he became a mega-church pastor and his original plans to become a professor



    [12:28] The powerful story of Joshua promoting his services as a copywriter, door-to-door, after falling on hard times (this is one of the stories that kept me going when I thought I was gonna give up on copywriting)...


    [17:47] His first few copywriting jobs, how he got started prospecting clients, PLUS what gave him the conviction to choose freelance copywriting over another full-time job



    [22:35] Joshua’s SECRET to accelerating his copywriting career faster than anything – and replacing his income from his full-time job



    [25:16] Why you can’t get good – or far – in copywriting just by reading books or watching YouTube videos



    [31:02] The surprising skill overlaps between being a pastor, teaching, and copywriting
 and why a planning sermon is like writing a 45-minute VSL



    [39:02] “The biggest HOAX of my life”: Joshua’s honest (and controversial?) opinion on going to college, and the more VALUABLE skill he thinks we should be mastering instead



    [43:52] A day in Joshua’s life: his experience as a financial copywriter and copy chief at Banyan Hill, other projects he's working on, and the difference between being a copy chief and a copywriter



    [51:04] Joshua’s words of encouragement for those sitting on the fence and considering a career in copywriting.


    You can connect with Joshua here:

    LinkedIn

    Website


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  • Kristy Chadwick on Overcoming Burnout & Finding Community through Copywriting

    Kristy Chadwick on Overcoming Burnout & Finding Community through Copywriting

    · Classroom to Copy by Tania Yeo

    In this episode, you will discover:


    [00:48] Kristy Chadwick’s journey from working in a bank
 a law office
 a theme park
 to stumbling into teaching - PLUS why she thanked her boss for making the surprising decision to fire her from her teaching job last Thanksgiving



    [08:57] How she discovered copywriting after teaching, and why her entire life began to change after joining the Copy Chief community and Kevin Rogers’ Escape Velocity program



    [13:01] “These people believed in me, so how dare I doubt myself?”


    [13:27] How the Copy Chief community helped both of us create better personal and professional boundaries as former teachers who struggled with setting boundaries



    [16:42] The top 5 teaching skills that Kristy says will translate seamlessly into copywriting (PLUS: she shares a great document that shows you how your teacher skills translate to real-world skills!)



    [23:55] The #1 thing Kristy wants you to know - and a powerful message for teachers who currently get the “Sunday Scaries”, take work home every night and weekend, and can’t see themselves still doing this in 10 years



    [26:39] "It's never too late to become what you might have been" - Kristy reveals the No. 1 secret ingredient we both used to make the leap to a completely different career



    [28:40] Kristy’s advice for former teachers who’re considering copywriting - and her GREAT strategy for building your copywriting skills regardless of your budget



    [33:19] How to approach imposter syndrome (hint: it’s not about making it go away completely!) 


    Kristy Chadwick was a teacher for over a dozen years and is now building her new dream in writing, coaching, consulting, and community building. She is known as a “powerhouse” and a “conduit of community” in the Copy Chief universe. Kristy loves sharing stories, building people up, true crime documentaries, live theater, foreign films, satire, dark comedy, and her 7-year-old daughter’s pretend YouTube videos. Any of the above are even better by the ocean. 


    You can find her online here on LinkedIn, Medium, and her website. 


    Recommended Resource: Teacher Skills Translated


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  • Melanie Warren - From Teaching 9th-Grade Algebra to Becoming Tony Robbins' Copy Chief

    Melanie Warren - From Teaching 9th-Grade Algebra to Becoming Tony Robbins' Copy Chief

    · Classroom to Copy by Tania Yeo

    In this episode, you’ll discover:

    1:03: Melanie’s background as a former 9th-grade algebra teacher with a huge caseload of IEP students
 and all the cool strategies she used to get their attention

    4:51: “My whole life has been about children
 but [now] they're a little bigger, and I can get out of the house. What am I going to do?”

    7:46: How teaching forces you to fight imposter syndrome - and why you should do the same with copywriting

    9:12: “When you're on a steep learning curve like that, everything feels like the biggest deal ever. [But] it's mostly not. It's just that you're becoming a person who was always living on their edges.”

    10:19: Why being a former teacher helped Melanie snag a place on Kevin Rogers’s Copy Chief team
 as well as her first paying retainer client

    12:32: How she became one of Kevin’s first copy coaches for his Real Free Life program
 and how the attendees inspire her as a coach

    14:46: Melanie’s #1 secret for going from a sudden layoff to an interview with Tony Robbin’s team
 just a few days later!

    17:21: How she survived the emotional hiring process by brilliantly using the top 2 strategies every great copywriter uses in their copy

    19:40: The surprising number of skills Melanie transferred over from teaching to copywriting - including the ones we take for granted

    21:30: How Melanie juggled five kids with copywriting and freelancing
 and how she’s using the same skills she used as a super-Mom as a copy chief today

    24:22: Her advice for anyone who’s on the fence about leaving teaching for copywriting
 and why she can’t think of a teacher who wouldn’t excel at copywriting

    You can connect with Melanie here:

    https://www.linkedin.com/in/melanielwarren/

    https://9buyersystem.com/


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  • Celebrating Copywriting Wins with Ex-Teachers Charlotte Ellis & Ben Henken

    Celebrating Copywriting Wins with Ex-Teachers Charlotte Ellis & Ben Henken

    · Classroom to Copy by Tania Yeo

    When my friends Ben Henken and Charlotte Ellis posted about their latest copywriting wins in the Copy Chief forum, I knew I had to get them back on Classroom to Copy to celebrate and share HOW they did it. It took a long time to schedule this across 3 different timezones -- so this episode is an accomplishment in itself. Here's what we discussed when we finally recorded the episode in Nashville, with Charlotte calling in from New Zealand:


    01:26: Learn about Charlotte's past life as a preschool teacher in New Zealand, her freelancing journey, and the amazing copywriting role she just landed in Auckland...


    02:07: Discover how Ben went from 12 years as a high school math teacher and assistant principal to becoming a freelance copywriter and email marketer -- PLUS the life of freedom he's pursuing with his family...


    05:32: Follow Charlotte's journey from freelancing to landing her agency job (which she applied to on a whim!), including how she aced the application process, crushed group interviews, and overcame imposter syndrome along the way...


    16:48: Discover how Ben landed his biggest retainer client yet and impressed them with THIS fantastic strategy for turning an Upwork assignment into a long-term project...


    25:37: Do you get lonely as a freelancer? Or do you prefer having control over your schedule and who you work with? Hear our varied perspectives on the pros and cons of freelancing vs. full-time copywriting work...


    29:23: Learn about Ben's month-long adventure traveling across Northeast U.S. in an RV with his wife, two kids, AND two dogs -- while ALSO freelancing and scheduling meetings around spotty WiFi!


    37:25: Get Charlotte and Ben's BIGGEST tips for getting steady work as a copywriter -- whether you're freelancing or looking for full-time work -- and the #1 most overlooked way to find the best opportunities (hint: it's all about mindset).


    You can connect with Ben and Charlotte here:

    Charlotte's LinkedInCharlotte's websiteBen's LinkedInBen's website

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  • Sean MacIntyre on Why Copywriting Is More Than Just Paying Off Your Student Loans & House with a Single Check

    Sean MacIntyre on Why Copywriting Is More Than Just Paying Off Your Student Loans & House with a Single Check

    · Classroom to Copy by Tania Yeo

    here’s Part 2 of the priceless interview I did with Sean — the first teacher-turned-copywriter AND financial copywriter I ever met:


    [00:23] Why Sean is of two minds about niching down as a copywriter
 and why having a niche could make you struggle MORE in the beginning



    [02:40] What makes financial copy “a WEIRD freaking world” that’s different from any other type of copy
 and what you need to be prepared for if you want to break into this industry



    [03:19] Why a few of us IGNORED Sean’s advice about niching down and went for it anyway 


    [03:39] Sean: “Approach it with a monomaniacal singularity of purpose. Just go after it. But most people are not like that
 Most of those people don’t make it.”


    [04:00] His secrets for succeeding at a generalist copywriting career
 getting really good at copy
 and becoming known for your quality of work, NOT your niche (be warned, there’s a lot of talk about candles here)



    [06:29] Sean: “If you’re not passionate about something, if there’s not a particular niche or topic that you’re just like, ‘Oh my God, I want to live, breathe, eat, shit, consume financial copy every single day of my life for the next 18 years
’ If you’re not that person, man, just let yourself become the candle guy.”


    [08:00] His 3 steps to a BETTER, less stressful, faster-to-monetize copywriting path



    [08:06] Sean TURNS the tables on me and asks: “As you were learning copy, were you trying to go the broad route or were you trying to hyper-specialize at first?”


    [11:16] What you could miss out on if you ONLY hyper-focus on the most financially profitable niche



    [13:55] Sean’s journey from having a strong distaste of the financial industry DESPITE growing up around stockbrokers and Bloomberg terminals
 to finding REAL meaning in financial copywriting



    [16:23] How it’s possible to write ethical, evocative, emotionally compelling copy that STILL makes sales



    [19:14] Why being a copywriter is like being in the MAFIA
 and how it can get surprisingly lonely



    [21:13] Sean: “You know, my job is to show up and teach people and get paid
 Switching from that mindset to being like, ‘Oh my God, my pay is directly connected to how much work I do and the quality of the work that I do.’ Most people never experience that.”


    [23:33] What he would say to himself if he could go BACK in time
 and how he would approach his career and mindset differently



    [25:43] Sean: “I was able to pay off all my student loans with a single check. I was able to buy a house with a single check.”


    [29:11] Sean: “Teachers are horrifically mistreated and underpaid. But, unfortunately, you know, we don’t get to live in the world we want. We have to live in the world that we’re in.”


    [31:42] His advice for anyone transitioning from teaching to copywriting, why you DON’T have to quit your job, and how this could be a FAR more fulfilling career for you.


    If you want to check out more of Sean’s work
 He’s the chief editor and analyst at diywealth.com (which I used to write for back in the day), which also has a very entertaining YouTube channel. Also, check out his copy YouTube channel, Copy That! You’ll find lots of fantastic free tutorials to get you started in copywriting there.



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  • Sean MacIntyre’s Journey From Grading Papers & Waiting Tables to Becoming a Top Agora Financial Copywriter

    Sean MacIntyre’s Journey From Grading Papers & Waiting Tables to Becoming a Top Agora Financial Copywriter

    · Classroom to Copy by Tania Yeo
    As promised, meet Sean MacIntyre – the first teacher-turned-copywriter I ever met. He’s one of my biggest inspirations in this crazy copy journey I’m on, and I’m so glad I finally got to interview him.This was such a fun conversation that we ended up chatting for more than an hour
 So I’ve decided to break the episode into 2 parts.Here’s part 1:[00:00] Why meeting Sean was the first time I realized there’s a lot more I can do with my teaching and creative background
[01:25] How I first learned copywriting in 6 hours from a friend of Sean’s (Hi Alex Myers!)
[02:00] Follow Sean’s journey from teaching English to college students
 to becoming one of Agora’s top financial copywriters
 and running his MANY other businesses and YouTube projects
[07:00] Why the most painful aspects of teaching made it an “unsustainable lifestyle” for him even though he loves teaching
[10:26] Quote: “I don’t want to do that. That sounds silly and dishonest and I have a horrible chronic disease called integrity.” – Sean[12:15] Check out the crazy route he carved from doing odd jobs and freelance writing
 to becoming a proofreader, copywriter, and then publisher* at Agora – within 13 months!(*Which is kind of like the CEO in this universe)[15:06] Can you guess the copywriting/business/entrepreneurship pioneer who first mentored Sean as a copywriter?[17:45] Quote: “The first copy that I ever sent to him in 2016 – he responded, and I quote, ‘This copy sounds like copy. Fucking stop it. Rewrite this so that your copy doesn’t sound like copy.’” – Sean[18:52] The #1 misconception people have about copywriting mentors – and how to tell when you ACTUALLY need one during your copywriting journey
[25:00] The top mentee qualities that mentors and experienced people respond well to (plus a mini-rant from yours truly about online communication)[27:13] Sean reveals all the best secrets he shared in our copywriting community about getting good at copy
 Plus: why you need to STOP browsing the internet with AdBlock on
[31:44] At this point, we start nerding out about financial copy and what on EARTH a Big Idea really is
[34:56] How often do you REALLY find a Big Idea? And how important are they, really? [38:00] The surprising thing Sean believes sells even BETTER than Big Idea copy
[38:50] How the pioneer of Big Idea copy “co-opted” the term from David Ogilvy
 and why most people misuse the term
[41:02] The BIGGEST skill Sean transferred from his teaching career that best prepared him to think deeply about copy
[42:42] Quote: “Really good copywriting is
 almost conversational in nature. It’s very friendly, it’s very supportive, and learning how to speak in that register and how to write words and sentences that cut out the fluff and very succinctly deliver messages in that register
 requires a lot of deep reading, a lot of thinking, a lot of practice.” – Sean
This episode is to be continued.

    If you want to check out more of Sean’s work
 He’s the chief editor and analyst at diywealth.com (which I used to write for back in the day), which also has a very entertaining YouTube channel. Also, check out his copy YouTube channel, Copy That! You’ll find lots of fantastic free tutorials to get you started in copywriting there.


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  • From Teaching in China to Writing Financial Copy with Alex Perry

    From Teaching in China to Writing Financial Copy with Alex Perry

    · Classroom to Copy by Tania Yeo
    Introducing Alex Perry, my fellow financial copywriter.0:02Alex’s unique teaching background and teaching background.Her journey of becoming an English major.Her journey into direct response.Teaching in Wuhan, China.3:25Learning mandarin for the job in hong Kong.Leaving America for China.Deciding to leave China during Covid-19.Why did you decide to pursue copywriting? 9:05Going back into journalism after a lacklustre experience.The freedom that copywriting gave her in her 30s.What she loves about the craft.The perfect marriage of creative writing and copywriting. 14:17The best kept secret for English majors.How financial copywriting differs from other forms of writing.Teaching experiences that transfer over to copywriting.Why copywriting is more lucrative than writing? 19:24Why copywriting is a great way to hone skills.The key to being a good writer.How copywriting can help pay the bills.Why copywriting can be a grind.Why royalties are dependent on the list.The financial freedom of copywriting.25:35The financial freedom that comes with copywriting.The first taste of financial stability.The learning curve.How the financial publishing industry is changing.29:58The financial copy market aligns closely with the stock market.Measuring success by getting words on paper every day.The one thing that keeps her going.How to break into the copywriting industry.35:33How to get started with copywriting.The 3 things that build the best copywriters.Using LinkedIn

    About Alex Perry: Alex is a copywriter with 6+ years of experience in direct response. She’s generated over $5 million in sales in the Fin Pub industry and have helped raise over $10 million for companies going through Regulation A+ offerings. She’s also written multiple top-performing lead gen and YouTube campaigns. She’s a marathoner, avid book reader, and writer of fantasy and science fiction short stories. She also has a dog. Alex says, “If you know me, you already know this because I have likely made you look at photos of that dog.” You can connect with her on LinkedIn here.


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  • Former Special Ed Teacher Chris Orzechowski On How to Build a Multi-Million-Dollar Copywriting Empire

    Former Special Ed Teacher Chris Orzechowski On How to Build a Multi-Million-Dollar Copywriting Empire

    · Classroom to Copy by Tania Yeo

    Today, I’m interviewing a very special guest. To me, he represents the next step in the teacher-turned-copywriter journey, and so much more. He’s where I want to be in the next 3 to 5 years. He’s none other than THE Email Copywriter himself, Chris Orzechowski.


    In this episode, you will discover:

    - How Chris Orzechowski saved MY copywriting career multiple times (probably without knowing it himself) 😆
0:02

    - Chris’s background as a Special Ed teacher and how he knew teaching wasn’t for him
2:15

    - How he started making money online while teaching
 and how getting laid off from his first teaching job “lit a fire under his ass” to make copywriting work for him
4:49

    - Why “winning takes care of EVERYTHING”
 how he used sick days and personal days to boost his copywriting career
 and the 3 “flows” you need to have before you’re ready to “rip the bandaid off” and make the tough decision to leave

8:33

    - How he MADE the time to keep his copywriting business growing as a teacher
14:30

    - The top 3 things he invested most of his time, energy, and money on
 to get GOOD and make money from copywriting
17:18

    - Why you NEED to break out of your teacher circle to build a copywriting network
 and his SECRET to growing his network fast and doubling his ROI
19:43

    - How ONE opportunity changed everything for him and led to a 31-month project that made him almost $200K
 and how to quickly get KNOWN for what you do
 26:01

    - How to earn monthly copywriting income BEYOND full-time jobs and one-off gigs
 30:50

    - His pep talk for teachers who think it’s impossible to command so much authority and income in copywriting – especially after coming from a field where it was pretty much the opposite
 36:25

    - BONUS: THE NEXT STEP FOR TEACHERS-TURNED-COPYWRITERS
 His advice for anyone who has broken into copywriting and wants to move beyond simply offering copywriting services
 to building a multi-million-dollar empire like his
39:31


    About Chris Orzechowski:

    In 2013, Chris knew from his first day as a teacher that he didn’t want to work a job for the rest of his life, but didn’t know what else he could do. So he started studying copywriting. In 2015, he landed his first copywriting gig and realized he’s found the “thing” he wants to do for the rest of his life. In 2017, he finally quit to become his own boss and full-time email copywriter. It’s been TEN years since Chris started, and he’s worked with over 200 clients like Jeff Walker, Filippo Loreti, NeuroGym, The Hustle, Betterment, and Rich Dad Poor Dad, generated over $100 million in revenue, and helped over 4,000 students start their copywriting careers. In 2020 he earned his millionth dollar from copywriting. In 2022, he was featured in a Forbes article where he talked about making $974,000 from his copywriting business last year
 while only working four to five hours a day
 with less than ten years of experience as a paid copywriter. He also does consulting, coaching, and team training, and he works as a fractional Chief Marketing Officer (fCMO) for two brands.


    To learn more about Chris, get a free copy of his book, “Make It Rain” at https://theemailcopywriter.com/
 and follow him on Twitter at https://twitter.com/chrisorzy.


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  • A 30-Day Gameplan For Getting Closer to Your Copywriting Dream As a Teacher

    A 30-Day Gameplan For Getting Closer to Your Copywriting Dream As a Teacher

    · Classroom to Copy by Tania Yeo
    In this episode, you will discover:- The first 3 steps you need to take BEFORE using this 30-day game plan
1:49- The BIGGEST needle-moving step you can take to break into copywriting in the next 30-days
 whether you’re still in the classroom or trying to find clients
4:48- 2 important negative beliefs you must overcome if you want to start getting copywriting work
6:27- How to tell if your portfolio and writing samples will attract your dream clients and income
7:42- Why this needle-mover is the secret to effortlessly positioning yourself on LinkedIn and in your resume (although copywriters usually don’t need one)
9:24- Why you should do this ONE simple step before school starts again to get closer to the lucrative copywriting career of your dreams
11:27

    What about you? What are the biggest things you hope to accomplish in the next 30 days to get closer to your copywriting goals? Leave a comment below and let me know.

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  • Q&A: A Day In The Life of a Teacher-Turned-Copywriter + How to Know if Direct Response Is For you

    Q&A: A Day In The Life of a Teacher-Turned-Copywriter + How to Know if Direct Response Is For you

    · Classroom to Copy by Tania Yeo
    In this episode, you will discover:- Updates on the exciting future of my “Classroom to Copy” podcast – including a very special guest I’ll be interviewing next week, and my latest transition in the world of direct response copywriting
 0:00- What I’ll be covering today – Is copywriting for you
What a day in the life of a copywriter looks like
 What exactly is direct response copywriting
 4:25 - The first step you absolutely must take before considering a leap from teaching to copywriting
 6:03- What a day in the life of a direct response copywriter looks like – the Tania edition (I can’t claim to speak for ALL copywriters! 😆)
 8:07- How to really tell the difference between content writing and direct response copywriting, plus the IMPORTANCE of your daily writing rituals
 12:08- Why direct response copywriting is not for everyone – important questions to ask yourself before jumping into this lucrative field
 21:19What about you? Have you ever considered direct response copywriting? Did you hear anything that excites or scares you about direct response? Let me know via email or the comments below.



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  • How Teachers Can Break Free from Burnout & Build Thriving Careers as Copywriters

    How Teachers Can Break Free from Burnout & Build Thriving Careers as Copywriters

    · Classroom to Copy by Tania Yeo
    This special episode is a response to a Copy Chief post by a fellow former teacher, Kristy Chadwick. In this episode, you will discover:- How to leave teaching (when the time is right!) and overcome guilt – so you can thrive as a copywriter
- My and Kristy’s thoughts on the overwhelming demands faced by teachers, the toll it takes on your mental and physical health, and the burnout it leads to
- How to prioritize self-care and happiness (after years of depriving yourself of both) when considering a career transition
- 3 tips on transitioning to copywriting: how to start, what attitude to adopt, and the #1 step to take BEFORE you even consider copywriting
- Why I believe copywriting is such a fulfilling alternative career for former teachers
- My honest thoughts on the impact of a person’s work environment on mental health – and how all that’s changed for me since I’ve become a copywriter!What about you?Have you ever felt guilt or self-doubt about leaving the teaching profession? How did it affect your decision-making process?Feel free to send your questions and thoughts my way. I’ll be happy to answer any questions in my future episodes!



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  • Writing the Next Chapter of Teaching Through Copy with Elizabeth Salisbury

    Writing the Next Chapter of Teaching Through Copy with Elizabeth Salisbury

    · Classroom to Copy by Tania Yeo
    In this episode, you will discover:- Why former Reading and Writing Specialist Bitsy Salisbury decided to explore alternative career options
- Why copywriting stress looks COMPLETELY different (and BETTER) than teaching stress
- Bitsy’s personal experience of overcoming burnout and feelings of being stuck in her teaching career
- The #1 step she recommends you take BEFORE considering copywriting as an option
- How she leveraged the top 8 parallel skills between teaching and copywriting to gain clarity and confidence in her new role
What about you? - Does Bitsy’s experience resonate with you? - What strategies or resources do you think would help you explore alternative career paths outside of teaching? - What other skills and experiences do you think teachers can leverage in copywriting?About Bitsy SalisburyFormerly a fourth-grade teacher in Colombia, Bitsy Salisbury now wears multiple hats as the communications and website manager for Generation Schools Network in Denver, Colorado. Bitsy leverages the parallel skills between teaching and copywriting to her advantage, from crafting compelling emails to designing captivating promotional materials.

    To learn more about Bitsy and her copywriting services, connect with her on LinkedIn or visit her Medium!


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  • Former Teacher Charlotte Ellis Shares Insider Tips on Balancing Teaching, Copywriting, and Building a Lucrative Writing Business

    Former Teacher Charlotte Ellis Shares Insider Tips on Balancing Teaching, Copywriting, and Building a Lucrative Writing Business

    · Classroom to Copy by Tania Yeo
    In the latest episode of “Classroom to Copy,” I had an inspiring conversation with my special guest Charlotte Ellis, a former preschool teacher who successfully made the leap from teaching to copywriting. đŸŽ§ Click here to listen to the full episode. In this episode, you will discover:>> How Charlotte gradually built her copywriting business while still teaching – including some very practical advice and strategies
>> Her unique way of “niche-ing down” and how she helps entrepreneurs stand out in competitive industries.
>> How she leveraged her background in Child and Family Development and her teaching experiences in Cambodia and New Zealand to become the copywriter she is today
>> The importance of discipline, consistency, and setting boundaries when juggling teaching and copywriting
>> Our insights into the financial aspects of transitioning from teaching to freelancing
>> Charlotte’s networking strategies for attracting leads and dream clients.Some great quotes from Charlotte!About tipping your toes in the water: “I think it’s a good idea, before you go all in on something, to try it out. Like the first course that I did was a pretty low investment
. Try a couple of different things as long as you’re not in that state of trying different things for too long, like as long as you have a goal of trying things in order to make a decision.”About why she works with parenting, weddings, and real estate businesses: “To me, it’s about building that life that you’ve always dreamed of
 I work with their clients because you wouldn’t really work in that industry unless you cared about people and it attracts people who are passionate about families and creating a good experience for people.”About how teaching preschoolers can be similar to writing copy: “You have to start with understanding them first
 You have to get on their level and let them know — ‘I know you’re not happy about doing this. I get it. You’re frustrated
’ — before they’re gonna listen to you.”Meet Charlotte Ellis, web copy extraordinaire!Originally from the US, Charlotte has traveled the globe and taught in diverse settings, from running an English school in Cambodia to working as a team leader and preschool teacher in New Zealand. She discovered the world of copywriting through a Facebook ad and eventually transitioned into copywriting full-time. Today, she lives in New Zealand with her family. She writes web copy for industries she’s passionate about, such as parenting, weddings, and real estate.

    To learn more about Charlotte and her copywriting services, you can connect with her on LinkedIn or visit her website.

    Hosted on Acast. See acast.com/privacy for more information.

  • Guilt, Regrets, and Freedom: A Teacher’s Honest Reflection on Switching To Copy

    Guilt, Regrets, and Freedom: A Teacher’s Honest Reflection on Switching To Copy

    · Classroom to Copy by Tania Yeo
    In this episode, you will discover:– My take on how an acquaintance can leverage her unique advantages as a sociology teacher to succeed in copywriting– My answers to her 3 great (and thought-provoking) questions:(1) How long did it take you to transition out of teaching full-time?(2) Did you have any feelings of guilt over leaving your school and students?(3) How can teachers navigate these emotions and reconcile their desire for a new career path with their dedication to their students’ growth and development?– Plus: 5 practical steps for minimizing regret about leaving teaching and transitioning smoothly into copywritingWhat about you? How do you think teachers can overcome guilt and find peace in pursuing a new copywriting career?



    Hosted on Acast. See acast.com/privacy for more information.

  • The Secret Copywriting Superpower That Teachers Take for Granted

    The Secret Copywriting Superpower That Teachers Take for Granted

    · Classroom to Copy by Tania Yeo
    In today’s episode, you’ll discover:– The #1 overlooked superpower that teachers should leverage when transitioning to copywriting
– How to network 101 (when you’ve only “networked” with teenage angst for 6 years) — featuring great advice from one of my mentors, Joshua Lee Henry
– The key to creating valuable relationships without getting slimy or transactional
– The BIGGEST thing I wasn’t prepared for as a copywriter, and how I overcame the hurdle
Join me and my friends at Kevin’s free training, “Dream Gig 2023”, happening on Tue May 9th, 2pm EST here.



    Hosted on Acast. See acast.com/privacy for more information.

  • The Value of Community and Mentorship in Copywriting w/Chris Pearson & Ben Henken

    The Value of Community and Mentorship in Copywriting w/Chris Pearson & Ben Henken

    · Classroom to Copy by Tania Yeo

    Meet Chris Pearson and Ben Henken.

    They very kindly allowed me to interrogate them for a SUPER special episode of my podcast (which I finally named), Classroom to Copy.

    Check out Episode 5, “More Done Than Perfect — The Value of Community and Mentorship in Copywriting”!

    (So, although Chris didn’t transition from teaching, he’s got a really cool story that I believe anyone can learn from.)

    We talked about:

    – How Chris went from quitting his job without a plan, with only two months of savings
 to clearing $20K in total gross revenue last month and working on a huge deal with an agency to build their email department


    – How Ben went from being a Math teacher and assistant principal
 to becoming an email list manager for DTC eCommerce brands, information clients, and ed-tech clients within a year!

    – Why you shouldn’t overlook (1) your use of time, (2) your budget, and (3) your short-term sacrifices to successfully make the transition into full-time copywriting

    – How Chris and Ben took vastly different approaches to generating leads and clients for their freelancing businesses

    – Chris’s surprising “trick” for making great sales calls, and Ben’s interesting perspective on Upwork as a “front-end offer” for his funnel

    – The ONE thing all 3 of us have in common that accelerated our progress and transition (we all wish we’d discovered it sooner)


    Hosted on Acast. See acast.com/privacy for more information.

  • Discovering Your Copywriting Niche Part 2: Lessons from Teachers Turned Copywriters

    Discovering Your Copywriting Niche Part 2: Lessons from Teachers Turned Copywriters

    · Classroom to Copy by Tania Yeo

    In this episode, you will discover:

    >> The exciting future of this podcast (hint: I want to help more teachers transition to copywriting and get paid well for it!)

    >> How different teachers-turned-copywriters approach the process of “niching down”, with a special shoutout to Elizabeth Salisbury, Charlotte Ellis, and Ben Henken

    >> My special guests on next week’s episode at Copy Chief Live, who’ll be sharing their unique experiences of breaking into copywriting

    >> Charlotte Ellis‘s super cool and unusual approach to niching down that’s unlike any approach I’d ever seen before

    >> My take on Elizabeth Salisbury‘s really great medium posts about transferrable skills teachers bring to copywriting [see below, they’re a must-read!]

    >> The surprising advice I got about “niching down” early in my copywriting career

    My biggest question I’ll be asking teachers and other #careerchange folks next week: Why copywriting?


    Hosted on Acast. See acast.com/privacy for more information.

  • How the Copy Chief Community Helped Me Find A Lucrative Niche

    How the Copy Chief Community Helped Me Find A Lucrative Niche

    · Classroom to Copy by Tania Yeo

    In this episode, you’ll find out:

    >> How to find your niche in direct response copywriting after spending years in a completely different industry

    >> The #1 thing you need to ASK other experienced copywriters if you want to find a lucrative niche

    >> What to do when you find out you’re in the “wrong” niche and feel like you have to start over

    What about you?

    Have you found your niche in copywriting? If so, what is it and how did you discover it? If not, what steps are you taking to find it?

    Have you tried writing for different industries or niches outside of your comfort zone? What did you learn from that experience?


    Hosted on Acast. See acast.com/privacy for more information.

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