![Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/97/8d/62/978d6283-941c-7627-bab1-cdbe165b97f7/mza_13215280424904987734.jpg/250x250bb.jpg)
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Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.
We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention is a process we all inevitably face, especially when we’re striving to grow, create impact, or pursue our purpose.
That’s why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle.
In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You’ll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you’re scaling back to pivot or dreaming bigger than ever before, know this: you’re capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.
0:01:10 - What reinventing yourself means and why it’s a natural process.
0:03:45 - How to recognize when it’s time for reinvention in business.
0:06:10 - Overcoming fear and resistance to change.
0:08:25 - The emotional challenges of letting go of an old identity.
0:10:40 - Bringing your audience along during a business pivot.
0:13:00 - Real-life stories of reinvention and business transformation.
0:15:45 - The role of creativity in navigating change.
0:17:30 - Building a business that aligns with your evolving vision.
0:20:15 - The importance of clarity in reinventing yourself.
0:24:00 - How long does reinvention take? The timeline and mindset shifts.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthews
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique Club to get more clients from your copy by clicking here!
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Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?
If your landing page isn’t converting, you’re not alone. It’s frustrating, but here’s the good news: sometimes, small tweaks can make a massive difference. You don’t need to start from scratch or hire an entire marketing team to fix the problem. Instead, I’m sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily.
I’ve included quick action steps for these 3 fixes I am going to tell you about. That way, you’ll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.
0:01:00 – Why you don’t have to overhaul all of your copy
0:01:30 – Three fast fixes to try before hiring help.
0:02:30 – Fix #1
0:09:30 – Action Step #1
0:10:30 – Fix #2: Buyers need to trust you before they purchase.
0:16:15 – Action Step #2: where to place social proof
0:17:00 – Fix #3: Optimize for scannability. People don’t read every word; they skim.
0:21:00 – Action Step #3: Review your page on mobile to ensure readability.
0:22:00 – Why these fixes work
0:24:15 – Even the best ads can’t save a poorly optimized landing page.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examples
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Fehlende Folgen?
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Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.
The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience’s needs, and start selling or gifting it in no time.
Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they’re a memorable way to stay top-of-mind with your audience.
If you’ve ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.
0:01:10 - How Rachel helps people monetize their expertise through low-content books.
0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.
0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.
0:08:25 - Use cases for branded planners, journals, and other low-content books.
0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.
0:13:00 - Low-content books as high-value marketing gifts for networking events.
0:15:45 - Market demand and repeat sales potential for consumable books.
0:17:30 - Improved quality options in print-on-demand services for professional branding.
0:20:15 - Simplifying email funnels with shorter, more focused messages.
0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sund
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality fr
Join Copy Critique Club to get more clients from your copy by clicking here!
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The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out.
The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.
This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in!
0:01:10 - A shift to more sustainable marketing.
0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.
0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.
0:06:20 - Creating evergreen content that remains relevant over time.
0:08:05 - Common content creation struggles and how to avoid burnout.
0:10:20 - Three tips for sustainable content creation
0:12:45 - How to understand your audience deeply
0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.
0:21:30 - Clarify core message and brand values for consistency across all content.
0:25:20 - How to maintain consistency across platforms and content types.
0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.
0:30:10 - Examples of systematizing and what it could look like for you
0:35:30 - Save mental space and time in the content creation process➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/create-content-consistently-without-burnout
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.
Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without burnout.
Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You’ll learn how to connect with your audience in a way that’s real and relatable.
The key to a successful launch isn’t just about hitting numbers. It’s about building relationships that matter. So, let’s dig into what it takes to go deep, build trust, and nail your product launch KPI.
0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects
0:05:00 - The importance of a holistic approach to launching, blending heart with systems
0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches
0:11:00 - How storytelling in copywriting can help make genuine human connections
0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services
0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism
0:23:10 - Surrendering control and the value of letting go to embrace the unknown
0:27:00 - Tips for letting go of control: Practical steps for high achievers to try
0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her bookConnect with Sherry at www.squaretreepublishing.com
Check out www.ChristianCreators360.comFREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities.
Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to what works, and showing up in a way that resonates with today’s more discerning, sophisticated buyers.
We’ve seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven’t changed. In fact, they’re more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.
In this episode, I’m giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let’s dive in!
0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.
0:04:10 - Trend #1 AI Copywriting
0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for
0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging
0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy
0:30:40 - Avoiding the Referral Roller Coaster➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/2025-copywriting-trends
FREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan.
Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program.
Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are.
0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy.
0:10:15 - Common gut health issues: Brain fog, fatigue, hormone imbalance.
0:13:30 - How gut health impacts energy and focus.
0:17:00 - Don’t normalize feeling "off"—take action for better health.
0:23:30 - Gut health affects mood, energy, and mental clarity.
0:27:00 - Gut health is key for entrepreneurs’ productivity.
0:31:00 - Take action: Start improving your gut health for better performance.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan
FREE RESOURCES:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?
Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math.
Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to.
There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there.
Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration. You’re no longer running on empty in any or all of the areas of your life.
0:01:47 - The deeper benefits of rest
0:06:26 - Rest as a strategic advantage
0:09:02 - Maintaining work-life balance with a day of rest
0:14:26 - Defining your day of rest
0:19:26 - Overcoming guilt and fear of rest
0:22:26 - How to take rest without falling behind
0:25:26 - 3 small steps to rest without guilt today➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.
In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.
It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.
0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted.
I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner.
A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I’m averaging about one email every 10 minutes for my own business from scratch (and they’ve already sold!).
If you’re wondering how I did it, I’ll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you’re dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.
0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common
0:03:10 - The challenge to write five emails in under an hour.
0:04:15 - 10 tips to write email copy faster
0:19:00 - Final thoughts on your writing process.
0:20:15 - How messaging guides help streamline the writing process.
0:22:00 - Writing faster opens up time for other tasks.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutes
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.
That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute).
In this episode, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration.
0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.
0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.
0:07:55 - Using LinkedIn’s search features and filters to find ideal clients and partners.
0:11:05 - Benefits of using Sales Navigator for precise targeting.
0:14:45 - Importance of having a clear messaging guide for lead generation.
0:16:25 - Tips for sending personalized, non-salesy connection requests.
0:18:45 - Following up with open-ended, intentional questions after connections accept.
0:22:30 - Avoid assuming someone has a problem you can solve.
0:27:50 - LinkedIn as a business-specific platform versus other social networks.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-rowe
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you!
If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.
This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It’s not about just sprinkling in power words in copywriting. I’m sharing how to strategically use these words to truly connect with your best-fit clients.
Let’s explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.
0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode
0:06:04 The first power word
0:10:33 The second power word
0:14:49 The third power word
0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.
In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.
If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!
0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuisFREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll t
Join Copy Critique Club to get more clients from your copy by clicking here!
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This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.
We first started working together in August 2023 and have seen incredible results, including:
In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. On average, she made about 5x more per email once we started working together.This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month).And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it.
[1:46] Results from working together
[2:44] Challenges we faced
[4:44] The solution
[5:24] The process and benefits of working together with a copywriter
[7:06] Vicky’s testimonial
[10:41] A copywriter can be a strategic partner, not just a task-taker.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.
That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.
In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.
0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantzCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubJoin Copy Critique Club to get more clients from your copy by clicking here!
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Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.
In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.
By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.
[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services
[2:07] - Two factors to consider when deciding on discounting
[5:10] - Four strategies to increase holiday sales without discounting
EPISODES AND LINKS MENTIONED:
Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business.
🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.
0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywritingEPISODES AND LINKS MENTIONED:
Connect with Shelby Forsythia www.shelbyforsythia.comTake Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand When you know what you value, you can shape your authentic, relatable messagingCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting.
Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.
In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.
[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.EPISODES AND LINKS MENTIONED:
SEO tools: SEMrush or Keywords EverywhereOverthinking is one of the biggest copywriting mistakes to avoidJoin Copy Critique ClubCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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“What if only one person buys my group program?”
This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.
Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community.
Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.
In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full.
[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?EPISODES AND LINKS MENTIONED:
Michelle’s Facebook group: Market Like a BossUsing honest urgency and scarcity ethically and effectively (Ep 14)Do you really need to hire a copywriter? (Ep 2)Join Copy Critique ClubCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.
If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.
In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer.
Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.
[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.EPISODES AND LINKS MENTIONED:
A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People.THANK YOU TO OUR GUEST CONTRIBUTORS:
Kate KordsmeierLauren ArmstrongJess JoswickTricia DegeDallas TraversSelina FengCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-out
If you are enjoying these episodes, please rate and review so that I can continue to
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