Folgen
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Discover the importance of finding passion and purpose in aiding small-medium businesses with cost-effective strategies. Leslie Sim introduces “crisortunity” (crisis opportunity) and emphasizes aligning activities with core competencies, the benefits of partnerships, and diverse revenue streams.
Leslie Sim is a visionary executive, coach, and co-creator of the Transformadox Methodology.
In this episode, Ari, Abe, and Leslie discuss:
Finding purpose and passion for business ownersListening to target audience needs“Crisortunity”: turning crises into opportunitiesDeciding between being a specialist or generalistAligning business activities with core competenciesBuilding partnerships with referral partnersFree discovery and coaching callsCertification programs for business expansionAdapting programs for certification and licensingExploring pilot programs and expansion strategies“We have a term inside our methodology. We call it a ‘crisortunity’. A ‘crisortunity’ is taking a crisis and flipping it into an opportunity.” — Leslie SimGuest Bio:
Leslie Sim is a visionary executive and co-creator of the Transformadox Methodology, whose career has been devoted to helping individuals and organizations unlock growth and achieve transformative results. With expertise in personal development and business transformation, she offers a range of services, including business and IT consulting, customized training, and leadership coaching. Leslie's approach empowers organizations through operational efficiencies, strategic planning, and innovation while fostering high-performing teams through servant leadership and systems thinking.
For individuals, Leslie provides personalized coaching and peer masterclass development courses, focusing on productivity, leadership, and personal growth. Her flagship Transformadox program combines assessment, strategic planning, and practical training to drive measurable results. Over the years, Leslie has interacted with and been mentored by thought leaders such as Bill Gates, Deepak Chopra, and Jean Houston, while her experience advising public and private sector leaders speaks to her forward-thinking approach that challenges the status quo and emphasizes efficiency and client experience.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Leslie’s website: Out of the Box CIOCredits:
Hosts: Ari Iny and Abe Crystal
Producer and editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Transformadox Method: Simplifying Business Growth (Leslie Sim) coming soon.
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Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.
Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.
In this episode, Ari, Abe, and Quinn discuss:
Quinn’s background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of transitioning from in-person to online learning during the pandemicMarketing and reaching different audiences, including individual teachers and organizational leadersScholarship and pricing strategies for scaling and accessibilityDiscussion on creating engaging and effective online learning experiencesThe importance of a learner-centered and outcome-based perspective in course designDifferences and alignment between curriculum building and coaching“One of the biggest lessons we've learned about helping people learn well online is you want them to feel connected to the work, you want them to be saying yes and wanting to do it.” – Quinn Simpson
Guest Bio:Quinn Simpson is one of the co-founders of Graydin, an organization working to revolutionize the ways we support, empower, and connect with our next generations so they can thrive at school and at home. Together with more than 300 schools and universities worldwide, Graydin has been at the forefront of the coaching movement in education since 2011.
Quinn has 18 years of experience in coaching, teacher-training, and learning content creation for teachers, students, and parents. She is a certified Co-active Coach and NLP Coach Practitioner, and at the age of 24, she co-founded a small charity called Akosia that operated for 10 years using coaching as a facilitation technique in filmmaking projects for underprivileged children and women. With a deep passion to break down the silos within education, Quinn has recently founded Gedi Village Foundation. As the acting chair, she aims to position Toronto as a hub for world-class education by establishing a cutting-edge K-8 school, a professional development center for educators and parents, as well as a philanthropic arm that promotes research and innovation in social-emotional learning (SEL). Living in the west end of Toronto with her family, she enjoys walking through High Park and showing her sons Theo and Bowie how coaching skills are for everyone.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Quinn’s website: Graydin.comCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Revolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson) coming soon.
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Fehlende Folgen?
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Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.
Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.
In this episode, Ari, Abe, and Marielle discuss:
Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier HenaultGuest Bio:
Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.
Under Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Marielle’s website: AquaMermaid
Marielle’s Instagram account: @aquamermaidschool
Marielle’s TikTok account: @mermaid.marielle
AquaMermaid’s YouTube Channel: AquaMermaidCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault).
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Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.
Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.
In this episode, Ari, Abe, and Ross discuss:
Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable outcomesCo-creating and iterating educational content based on client needsThe distinction between online courses and extended programs"Done with you" models that integrate teaching, coaching, and consultingEffective uses of piloting and early feedback in course creationChallenges and strategies for maintaining client motivation and engagement“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'LochlainnGuest bio:
Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Ross’s website: Conversion Engineering
His book: Open Every Day
His previous episode on Making It: On the Level (Ross O’Lochlainn)
His previous episode on Blowing Up: Open Every Day (Ross O’Lochlainn)Giveaway for listeners: Client Studio Course
Coupon Code: MRSE
Note: The coupon will only apply to the regular price version of the program, not the VIP option.
Checkout Page: Join Client Studio. Mirasee and Mirasee FM have no affiliate relationship to this courseCredits:
Hosts: Ari Iny and Abe Crystal
Producer and editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Transform Course Success Without Launches (Ross O'Lochlainn) coming soon.
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Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.
Michael Sheridan is “Ireland’s favorite dream expert,” author of two books, and a radio host.
In this episode, Ari, Abe, and Michael discuss:
His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael’s realization of business coaching’s importance and its impact on growth and marketing strategiesHis mindset shift regarding financial success and making a significant impactAdvice for course creators to seek guidance and embrace the learning curvePersonal development through launching a membership program and refining skillsDevelopment of new event strategies to engage audiencesInsights into customer interactions and scaling challenges including team elevation and hiring practicesThe impact of automation and streamlining on business processes The financial implications, growth trajectory, and the necessity of patience in business scaling“If you really feel what you're doing is so important, make the biggest splash you can.” – Michael SheridanGuest Bio:
Michael Sheridan is Ireland’s favorite dream expert. He was a regular on the #1 TV talk show in Ireland — Ireland AM — as well as a regular on Ireland’s most popular radio shows, including “The Inbox” on 98FM, sharing the stage with both metaphysical and movie stars such as Paddy McMahon and Frank Vincent. He’s appeared on the BBC and countless other premier media outlets, interpreting dreams for his wide audience.
He’s the author of two books as well as a radio host with his own show on KKNW. His passion is to see people become all they came here to be and to live their life to its fullest potential. He does this by interpreting dreams. From reading your dreams, he can give clear direction on your life purpose, reveal the gifts that you brought with you to help achieve that purpose, and uncover the blocks you need to overcome to step into alignment.
With a focus on helping clients heal childhood trauma, Michael launched his first course in 1992. In 2012, he added online courses to his offerings and by 2015, after much experimentation, he switched entirely to an online hybrid model using the Ruzuku LMS. The hybrid model greatly increased course reach, course efficiency, and course effectiveness — and laid the framework for many later courses.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Michael’s website: Aisling Dream Interpretation
Michael’s previous episode: Hybrid Courses Are a Dream Come True (Michael Sheridan)Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: How to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan).
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A career professional harpist and harp instructor, Cheryl Ann Fulton shares her inspiring journey of merging artistry with business to earn a higher income. Her path reveals how creative fulfillment and financial reward can coexist, offering valuable lessons for course creators and artists alike.
Dr. Cheryl Ann Fulton is a world-class harpist, expert in historical harps, prolific recording artist, UC Berkeley faculty member, and online course creator.
In this episode, Ari, Abe, and Cheryl discuss:
Her journey to creating online courses and her initial experiences with Skype teachingThe process and challenges of developing her first big evergreen courseShifting her perspective on business and art through the ACES programDetails of her successful medieval music online course and its impactThe importance of understanding what students want and adjusting course content accordinglyLessons learned from teaching both individual and group lessons onlineChallenges of teaching instrument techniques in an online group settingThe evolution from one-on-one lessons to one-to-many group workshopsCheryl’s new courses and her approach to promoting through email lists and other channels“What I did was, I just went for it, because I was also trying to create a legacy.” — Cheryl Ann Fulton
Guest Bio:A world-class artist and leading pioneer of historical harps, Cheryl Ann Fulton has enjoyed a successful performing, recording, teaching, and scholarly research career since 1984. Recognized as a “genuine virtuosa of her instrument,” she performs on and teaches Medieval, Renaissance, Baroque (triple- and single-action pedal), contemporary "Celtic" lever, and pedal harps. She earned her BS (pedal harp), MM, and DM (performance/historical harp/musicology) degrees from the Indiana University Jacob’s School of Music. She received a Fulbright award for research and performance in Lisbon, Portugal, and became principal harpist for the Orchestre Gulbenkian.
A versatile recording artist, Cheryl Ann can be heard on over forty recordings on many major labels, as well as on film scores and video game soundtracks in a broad range of musical styles from medieval, baroque, and classical to contemporary, Celtic, World, and orchestral music. In 2017 she produced the film The Harps in the Trees illustrating the connection between harps, music, and nature. Her 2023 recording with the Silicon Valley girl’s choir iSing, love & light, was put up for a Grammy nomination.
Dr. Fulton is currently on the faculty of UC Berkeley, has a private studio in the San Francisco Bay Area and on Zoom, and offers online courses through her “Harp Secrets” programs. Her music can be heard on Spotify, Pandora, Apple Music, YouTube, and Magnatune. Besides music, she is a serious student of the Narrative Enneagram and Astrology. When she is not working, she is playing with and training her two Belgian Tervuren dogs or out riding her Arabian horse on the trails in the East Bay hills.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Cheryl Ann Fulton’s website
Special gift to podcast listeners:
Download Cheryl Ann Fulton's performance of Toccata in d minor by J.S. Bach
Teach Your Gift (book)
ACES Business Acceleration Program
Credits:Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Editor: Andrew Chapman
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: From Music Mastery to Teaching Online (Cheryl Ann Fulton).
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Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.
Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.
In this episode, Ari, Abe, and Kamila discuss:
Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course idea and positioningThe evergreen business model and its misconceptionsUpdating course content and marketing based on market changesBuilding trust and credibility with the audienceCreating and selling micro offersUsing different content formats like webinars, videos, and podcastsA focused and deep-dive approach to marketing strategies“I think that’s a misconception people have. Because there’s a craze around passive income, people think that I make it once and never have to work again.” — Kamila GorniaGuest Bio:
Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Kamila’s websites: HeartBehindHustle.com and EvergreenIcon.com
Kamila’s Instagram: Instagram.com/HeartBehindHustleCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).
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Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.
Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.
In this episode, Ari, Abe, and Paul discuss:
Paul’s leadership journey and origins of his coaching career Using online courses for leadership development and personal growth Structuring leadership courses with a focus on interpersonal neurobiology, systems thinking, and leadership theory The importance of relationships in leadership and the science behind them A unique four-part process for organizational transformation: assessment, awareness, acceptance, and action Strategies for creating experiential and embodied learning experiences in courses The energy around balancing coaching with teaching to enhance learning and behavioral change The challenges in achieving high adoption rates for online course content Paul’s experiences and tips in developing and delivering courses Insights into combining workshops, executive coaching, and online courses for effective leadership development “In the workaday world, it rewards certainty and it punishes uncertainty. But the truth of the matter is, the real world is incredibly uncertain.” — Paul PerezGuest Bio:
Paul Perez is a skilled combat-tested executive and leadership coach, organizational trainer, consultant, and cultural transformation expert. With more than 30 years’ experience, he specializes in identifying, developing, and growing leaders for progressively increasing responsibility and success in management and executive roles across a diverse spectrum of industry verticals. Paul also has more than two decades of experience in workshop and seminar facilitation and keynote speaking. He leverages deep understanding of neuroscience and interpersonal neurobiology to create unbreakable mindsets in individuals and organizations who face the daunting daily challenges of living and operating in a VUCA world.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Paul’s website: AcceleratedBreakthrough.com
Course Lab Episode #51: Somatic Course Design (Anne Bishop & Chantill Lopez)Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Courses for Breakthroughs (Paul Perez).
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Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.
Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.
Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in teaching niche topics like video game storytellingInviting past graduates to discuss recent games for clear and communal learningThe implementation of peer feedback structures with small cohorts and buddy systemsIntroducing a “pro tier” with industry professionals providing feedback Stringent guidelines to ensure quality feedbackSusan’s successful transition from video game writer to game writing teacherThe role of a strong community in achieving significant financial successFuture plans to expand the program to include game design classes for writers“Creative people desperately need to be in community and often are not to the point where they just feel like, ‘Well, I don’t really need community. I’m just an oddball weirdo.’” — Susan O’Connor
In this episode, Ari, Abe, and Susan discuss:Guest Bio:
Susan O’Connor’s first job as a game writer was for “a slumber party game — for girls!” She was an award-winning game writer who has worked on over 25 projects, including titles in the BioShock, Far Cry, and Tomb Raider franchises. Titles in her portfolio have sold over 30 million copies and generated over $500 million in sales. She founded the Game Narrative Summit at GDC. Now, she partners with studios, publishers, and writers to help teams ship great games with great stories. She is dedicated to supporting creatives in the games industry so that they can do their best work.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Susan’s website: TheNarrativeDepartment.com
Susan's previous episode: "Writing for Video Games"Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Creating Uncommon Commonalities (Susan O'Connor).
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Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.
Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.
In this episode, Ari, Abe, and Kevin discuss:
The importance of embracing mistakes, experimenting, and targeting the right audienceFocusing on a comprehensive client experience through diverse offeringsAddressing internal challenges for sustainable personal development resultsKevin’s integrative approach: conscious awareness, mind training, subconscious intervention, small actionsEvolving course formats based on experiences and feedback for lasting changeProviding remote support and teaching to a global audience via online courses and ZoomAddressing individual transformation within group settings using live guidanceIntegrating live events and accountability for better participant results and breakthroughsContinuously improving course structure and marketing to align with client needs“We weren’t moving the needle because of how powerful the subconscious is. And so we brought the other skills, tools, and processes we use with one-on-one clients into the courses.” — Kevin RussellGuest Bio:
Kevin Russell is a pioneering Transformation Guide, Energy Worker, and Quantum Consciousness Coach with over 20 years of experience in the natural healing arts. He helps people accelerate their healing and expansion by removing the blocks that keep us from living from our highest self to experience more optimal health, intuition, peace, fulfillment, freedom, and enjoyment in life.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Kevin’s website: KevinRussellGuide.com
Kevin’s academy: QCTAcademy.com
Another great episode with Kevin here at Mirasee FM: From Chaos to CoherenceCredits:
Hosts: Ari Iny and Abe Crystal
Producer and editing: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Unlocking an Integrative Course Approach (Kevin Russell).
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Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees.
Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals.
In this episode, Ari, Abe, and Oliver discuss:
Oliver’s certification course for early career professionals to perform like C-level executives Benefits of the certification for both employers and employees Marketing challenges, revenue potential, and organizational benefits of B2B sales in online courses The importance of long-term engagement and exploring secondary-tier certification for sustained interest Marketing conversations and framing offers in organizational language The structure of Oliver’s 13-week hybrid course, including live coaching and community engagement How his program is aimed at relieving overstressed HR professionals and providing training resources The pricing model of $3500 per team member, targeting businesses with an option for individual payment Oliver’s transition from traditional law to consulting, coaching, and training with a focus on scaling impact His shift to targeting businesses instead of individuals for greater efficiency and impact “My goal is to impact 10 million early career professionals, and I want to make this business my unique dent in the universe.” — Oliver GleesonGuest Bio:
Oliver Gleeson is an international executive coach, business consultant, trainer, and lawyer who helps companies and their people develop the skills and confidence to become great at growing their businesses.
As the visionary founder of SalientMap Executive Consultancy, Oliver has emerged as a trailblazer in the realm of executive coaching, particularly tailored for early career professionals (ECPs). Oliver pioneers innovative coaching programs crafted to equip emerging leaders with the requisite tools and strategies to navigate the complexities of the business landscape effectively. With an unwavering focus on nurturing leadership excellence and cultivating high-performance cultures, Oliver’s coaching methodologies have earned international acclaim for their proven efficacy in delivering tangible results.
Oliver’s groundbreaking program, Executive Coaching Built for Early Career Professionals, not only addresses the critical need for skill development among ECPs but also underscores his mission to empower businesses in nurturing and retaining their top talent. By training ECPs to “Think, Act, and Perform like C-Level Executives,”™ Oliver is revolutionizing talent development strategies, ultimately driving organizational success and fostering a culture of growth and innovation.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
ACES
Oliver’s website: SalientMap.com
Oliver’s LinkedIn: Linkedin.com/in/OliverGleeson
Course Lab Episode #97: Building Better Bosses (Danny Ceballos)
Credits:Hosts: Ari Iny and Abe Crystal
Producer and Editing: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Scaling Impact with B2B Courses (Oliver Gleeson).
-
Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively.
Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations.
In this episode, Ari, Abe, and Joachim discuss:
Joachim Lépine’s background and journey to creating online courses for translators His translation course structure and key areas of focus The primary audience for the course and their needs Evolving the course from its initial version to the current improved model The importance of support and community in the course structure Using Discord for community interaction and support Lessons learned and improvements made from earlier attempts Challenges and considerations in creating effective online courses “I really organize things in threes. Whether you’re talking about an individual lesson or your modules… It’s easy to remember things in threes. It makes things easy to process for short-term memory.” — Joachim LépineGuest Bio:
Joachim Lépine is a French-to-English translator with a passion for helping translators to thrive. Even more importantly, he’s a proud dad... and dog owner!
In recent years, Joe has provided training for the United Nations, the European Commission, OTTIAQ, Magistrad, Editors Canada, the Translation Bureau, ITI (UK), Training for Translators (USA), and many others.
Joe taught English translation and related courses at Université de Sherbrooke for nearly 15 years and was head of the OTTIAQ continuing education committee from 2013 to 2020. He holds degrees in fine arts, professional translation, and education, respectively from Concordia University, Université de Sherbrooke, and Plymouth State University.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Joachim’s website: LionTranslationAcademy.comCredits:
Hosts: Ari Iny and Abe Crystal
Producer and Editing: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Harnessing Community in Courses (Joachim Lépine).
-
What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.
Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.
In this episode, Ari, Abe, and Ali discuss:
Balancing between short-term progress and long-term sustainable change in marketing coursesThe importance of understanding time for meaningful change to build better client relationshipsRoot-cause thinking in sustainable change courses, especially in healthy eating and weight lossDifferentiation by going deeper and providing more value in coursesThe significance of community and listening to previous Course Lab episodes for insightsPlanning for obstacles and objections in course creationHow to identify triggers and using a “second wind” exercise for real transformationThe impact of past educational experiences on behavior and planning for those influencesAdaptive versus technical change and recognizing adaptive challenges for effective coursesDesigning courses focusing on the why behind behavior change and flexible identity definitions“You’re teaching them how to tune into themselves and become their own leader, and what the actual behavior needs to be in a situation, rather than focusing on: ‘Okay, here’s what you’re going to do every morning.’” — Ali Shapiro
Guest BioAli Shapiro is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause.
She's academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy.
Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager.
Ali's work and clients' unique success has been featured in well + Good, mindbodygreen, Prevention, Women's Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Ali’s website: AliShapiro.comCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Sustainable Courses (Ali Shapiro).
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After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.
Danny Ceballos is the founder and principal of Unleashed Consulting.
In this episode, Ari, Abe, and Danny discuss:
Danny’s transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The importance of relationship-building in B2B sales Strategies used to engage participants in the course and maintain their commitment Tailoring course content to meet the specific needs of different organizations The importance of tracking and demonstrating results to clients “When I fly my freak flag a little bit… there's a lot more engagement, and I distinguish myself from other folks that are doing this work.” — Danny CeballosGuest Bio:
Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Danny’s website: UnleashedConsult.comCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Special effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: Building Better Bosses (Danny Ceballos).
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Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience.
Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity.
In this episode, Ari, Abe, and Kay discuss:
Kay’s journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despite initial fear and establishing an online presence with Ruzuku Current focus on 80% online teaching and creation of hybrid courses Distinguishing audiences: therapists needing continuing education units (CEUs) and the general public interested in journaling for self-improvement Adaptation during the pandemic: creating relevant courses and significant growth in mailing list and enrollments Key takeaways: overcoming personal discomfort, validating content through testing, continuous learning, and maintaining authenticity and integrity “I realized that even though I was introverted and it was really scary for me to talk to people, I had something to say that was more important than feeling comfortable.” — Kay AdamsGuest Bio
Kathleen (Kay) Adams LPC is a best-selling author, speaker, psychotherapist, visionary and founder of the Center for Journal Therapy. Her first book, Journal to the Self (1990), is a classic best-seller that helped define the field of personal writing as a tool for healing, growth, and change. She has written 13 more books (and one card deck), and her innovative work has led to a movement in writing and healing.
Resources or websites mentioned in this episode:Mirasee
Ruzuku
Kay’s website: JournalTherapy.com
Credits:Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Pioneering Journal Therapy (Kay Adams).
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Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer.
Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your approach, Monica’s tips on non-aggressive promotions and ethical marketing are bound to provide clarity and direction.
In this episode, Ari, Abe, and Monica discuss:
Email marketing frequency and content relevancy for building brand authority and trust The necessity of at least one engaging email per week to maintain brand recognition Consistent, valuable email communication for client engagement and trust Context and relevancy in creating non-fluff email content that provides real solutions The detrimental effects of infrequent and purely promotional emails on brand awareness and trust Email marketing as a core responsibility for course creators to foster robust relationships and provide substantial value Proactive use of social media to enhance visibility, promote lead magnets, and grow email lists The right channels for reaching ideal clients and the significance of valuable content creation Clear calls to action in emails and occasional course promotions Segmenting for better deliverability and open rates, tracking engagement metrics, and periodically cleaning your email list of inactive subscribers Authenticity in email marketing, using it more as a communication channel than just a sales tool “If I send an email this week to my audience, how is that email relevant to the context they’re in right now? What’s happening in their lives around them with the people they follow on social media, with the economy, with their health?” — Monica BadiuGuest Bio
Monica Badiu is a Conversion Copywriter & Copy Coach who specializes in helping course creators increase revenue through customer-centric copywriting. With more than 25,000 hours of hands-on marketing experience over 13 years, the biggest course creators in the world hire her to optimize their email marketing efforts. She has a passion for writing engaging and compelling emails and funnel pages that prioritize value over pressure, which results in driving conversions and building long-lasting relationships with audiences. Simple, but no-bullshit and non-spammy copy that sells.
Along with being a conversion copywriter, Monica is also a mother, a former marketing consultant, a multipreneur, and a crafter. She writes about consumer behavior, copywriting tactics, email marketing, and conversion strategies on her blog, which is filled with valuable information for her readers.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Monica’s website: MonicaBadiu.com
Monica’s LinkedIn: LinkedIn.com/in/monicabadiuCredits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: From Engagement to Enrollment (Monica Badiu).
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Dorie Clark is a renowned branding expert, keynote speaker, business school lecturer, and bestselling author of multiple books.
In this episode, Ari, Abe, and Dorie discuss:
Balancing production quality with iteration speed in online coursesDorie’s career trajectory, including early setbacks and transition into self-employment and online educationThe development and growth of her “Recognized Expert” course, emphasizing its long-term orientation and community success storiesOffering both self-paced and structured learning, along with mechanisms for ongoing participant engagementManaging courses primarily solo, with minimal assistance, highlighting scalability and hands-on engagementThe importance of content quality over high production values, with practical tips for budget-friendly content developmentStrategies on leveraging third-party platforms like LinkedIn Learning for marketing and increasing course visibility and student enrollmentAdvice for new course creators on achieving success through community building, iterative development, and alignment with market needs“We didn’t start out having a community element. But it turns out, this is one of the crucial elements that people love as a way of connecting with one another. So the community element became really big over time.” — Dorie Clark
Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named three times as one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards and as one of the Top 5 Communication Professionals in the World by Global Gurus.She is a keynote speaker and teaches executive education for Columbia Business School. She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.
Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and you can download her free “Long Game Strategic Thinking Self-Assessment” at dorieclark.com/thelonggame.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Dorie’s website: DorieClark.comFor show notes, visit Expanding Your Influence (Dorie Clark)
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding Your Influence (Dorie Clark).
~~~~~ -
Kathryn Goldman is an intellectual property attorney and partner at Goldman & Minton who specializes in helping creative professionals.
In this episode, Ari, Abe, and Kathryn discuss:
The importance of continuous improvement in educational business modelsKathryn’s career transition from litigation to education and membership programsHer evolution from blogging to a membership programWhy a pre-packaged course wasn't effective for her audienceHow her course became the knowledge base for her membership program, which includes monthly workshopsHer membership program being a way to offer affordable, accessible, and customized legal servicesThe benefits for members and engagement with non-member workshop attendeesHow the membership acts as a pipeline for her legal servicesThe value and affordability of the membership modelLow churn rates and engagement strategies for her membersChallenges and strategies for nurturing a sense of community among members“My clients have unique stories and unique issues. And so a pre-packaged course didn't necessarily serve my audience well, which is why moving to the membership model really allowed me to adapt what I was offering to the needs of the members.” — Kathryn Goldman
Kathryn Goldman is an intellectual property and internet law attorney who helps creative professionals protect their work so they can profit from it. She believes sustainable businesses are built on properly protected creative assets. Kathryn has assisted countless artists, writers, designers, and creative entrepreneurs with the move from early stage idea to startup essentials to scaling their businesses and ultimately to sale or wrap-up. Kathryn practices law in Baltimore, Maryland, USA, with the firm of Goldman & Minton, P.C.Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Kathryn’s website: TheCreativeLawCenter.com
Kathryn’s email: [email protected]For show notes, visit From Court to Courses (Kathryn Goldman)
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: From Court to Courses (Kathryn Goldman).
~~~~~ -
Dr. Darnyelle Jervey Harmon is a multi-book author and Inc. 5000 CEO of Incredible One Enterprises, LLC.
In this episode, Ari, Abe, and Darnyelle discuss:
Combining online courses, content coaching, and consultingSelling courses individually and including them in coaching and consulting programsThe importance of customization and support for courses to ensure successful completionUsing courses as a stepping stone to higher-level programsCreating beta courses for validation and feedbackIncorporating AI for efficiency while maintaining personal touch and expertiseCustomizing content and method to suit different industries and business models“Whatever the problem is that you’ve decided you want to solve, as you think about creating a course, create a course from every angle to solve it.” – Darnyelle Harmon
Dr. Darnyelle Jervey Harmon is the award-winning, iconic, and incomparable Inc. 5000 CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients and live event attendees, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. In fact, over the last 10 years, she has helped her clients generate more than a half-billion dollars in sales and more than $365 million in revenue.By teaching her award-winning Move to Millions® Method, Darnyelle takes business owners from six-figure years to six-figure quarters, six-figure months, six-figure weeks, and ultimately six-figure days in record time — all while deepening their connection to God and strengthening their faith. Darnyelle is a seven-time best-selling author, the creator of five powerful business systems, and the host of the MOVE To Millions Podcast. Now, she is introducing the world to the book she was born to write, Move to Millions®.
Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Darnyelle’s website: DrDarnyelle.comFor show notes, visit The Power of Iteration (Darnyelle Jervey Harmon)
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.
Episode transcript: The Power of Iteration (Darnyelle Jervey Harmon).
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Mingtong Gu is a Qigong Master and the founder of The Chi Center / The Center for Wisdom Healing Qigong.
In this episode, Danny, Abe, and Mingtong discuss:
Mingtong’s online and in-person programsHow he’s structured his online membership levelsSupporting students for sustainable, consistent actions and resultsThe differences between the in-person and online experience and making both of them excellentThe importance of community and connection“It's relatively easy to create a temporary, feel-good experience. But the difficult part is… deeper benefit, sustainable benefit.” — Mingtong Gu
Master Mingtong Gu shares his joyous teachings and extensive master skills to expand wisdom and energy. Named Qigong Master of the Year by the 13th World Congress for Qigong and Traditional Chinese Medicine, Master Mingtong is on faculty for Esalen Institute, Omega Institute, 1440 Multiversity, Spirit Rock Meditation Center, and the Shift Network. He has been featured in multiple media outlets, including PBS, Wisdom 2.0, and US Journal. He is the founder of The Chi Center / The Center for Wisdom Healing Qigong, a beautiful 79-acre retreat center located 20 minutes south of Santa Fe, New Mexico.Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Master Mington Gu’s website: ChiCenter.comFor show notes, visit Creating a Holistic Experience (Master Mingtong Gu)
Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.
Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Creating a Holistic Experience (Master Mingtong Gu) coming soon.
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