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Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count...
In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step!
If youâre seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building!
DISCOVER:
Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention
What Tests To Run After Getting Traction
How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement
When To Start Selling and Why You Donât Need The âPerfectâ Offer To Begin
Why So Many Artists Underestimate Their Ability To Monetize Attention
What To Do In The âMurky Middleâ Between Content Success And Business Growth
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
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Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...
In this episode of Creative Juice, Jack and Circa break down Jon Bellionâs release strategy for Father Figure and why itâs one of the coolest fan-focused rollouts weâve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, whatâs working, why his fans are going crazy over it, and how you can take notes for your own marketing!
If youâre watching what other artists are doing and wondering whatâs worth paying attention to (and whatâs just hype), this episode will help you separate stunts from strategy!
DISCOVER:
How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships
Why His Approach To His Comeback Is Rallying His Fans
What Heâs Doing Differently With Instagram
How Heâs Driving Traffic To Release Shows And Merch
Why Short-term Stunts Don't Create Long-term Fan Impact
What To Model From Jonâs Marketing and What To Avoid When Watching The Industry
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Jon's Finsta Account
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
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As artists grow, itâs easy to let the little things slide. Itâs the artists who stay locked in on the details who see long-term success...
In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from!
If youâre looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward!
DISCOVER:
How To Use Fan Data In Your Messaging
Why Simple Personalization Shows Fans You Know Them
How To Create Subject Lines And Questions That Spark Replies
Why Shouting Out Fans Matters (And How To Do It Well)
How Consistent Small Actions Compound Into Long Term Growth
What Separates Great Artists From The Rest
What Is The One Opinion That Should Drive Your Decisions
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
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What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?
Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why.
Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint.
And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first.
Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers)
How to apply this
candid conversation
We do this all the time, literally OFTEN because it's so easy to get distracted
different way of fighting shiny object syndrome
Will doing X distract us/get us closer from/to our bigger goal of Y
Ask circ of times he's helped an artist identify their constraints
not new ways to do x, why currently why y isn't working
when you live in your problems, you get blindness
how to look for the one big thing
sidequests and skills - the dirty secret of the fitness industry
attacking your goals head on
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âHow about TikTok?â Itâs one of the most common questions we get from artists and their teams when talking about running ads...
In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieXâwhere they fit, when we use them, and how to get results without burning cash! Learn why we donât use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!
If youâve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!
DISCOVER:
Why We Donât Recommend TikTok Ads For Testing
How Organic Content Sets The Foundation Before You Spend Money On Ads
What The Community Interaction Objective Is And How To Use It For Growth
When To Run Ads On Proven Viral Content To Build Audience
How TikTokâs Audience Growth And Retargeting Tools Work
What Changed With Retargeting on TikTok
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...
In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.
If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!
DISCOVER:
How To Think About Growing Your Streaming Numbers Using Digital Marketing
Why Streaming Might Not Be Your First Roadblock and How To Find What Is
What To Focus On If You're Aiming For Chart Success With Your Releases
What Jonah Wishes Every Artist Knew About Music Marketing
Why "Direct To Fan" Is Becoming A Buzzword
How The Music Marketing Landscape Is Evolving And What To Prepare For Next
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Apply To Work With The IndieFounder Team
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?
In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!
If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!
DISCOVER:
How To Stay Authentic In Your Marketing And Still Get Results
What It Really Means To Engage With Fans Beyond Basic Interactions
Why Owning Your Data Matters And How To Build The Infrastructure To Do It
How Simple Marketing Systems Keep You From Running In Circles
What Prep Work You Need Before Marketing An Album Or Tour
How To Tie Fan Engagement Directly To Sales And Revenue
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Apply To Work With The IndieFounder Team
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
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Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.
In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after theyâve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from youâand how your marketing should actually scare the wrong people away!
If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!
DISCOVER:
What The Three Ways To Grow Your Music Business Are And How To Use Them
Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans
How 20% of Your Customers Could Be Responsible for 80% of Your Income
What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved
Why Your Marketing Should Repel The Wrong People To Attract The Right Ones
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Getting fans to follow you is one thing â getting them to buy from you is another. But when you do it right, it can change everything for your music career...
In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!
If youâve been wondering how to turn all that attention youâre getting into real revenue, this episode will give you offer ideas to get you started!
DISCOVER:
How To Create Offers That Feel Natural To You And Your Fans
Why Live Shows Are A Great Catalyst For Turning Fans Into Customers
What To Do After Viral Growth To Capture And Convert New Audiences
How To Use Tripwires To Get Your Fans To Buy
Why Building Simple Sales Systems Now Will Help As Your Audience Scales
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!
In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isnât enough, and how to shift from content mode to offer mode without losing momentum!
If you've been putting off launching your first product or promotion because you're unsure if itâs âthe right time,â this episode will give you the confidence and strategy to move it forward!
DISCOVER:
Why Artists Either Rush Or Avoid Making Offersâand How To Avoid Both Mistakes
When To Start Planning Your First Call To Action Once Your Attention System Is Working
How To Set Expectations For Your First Offer (Or Your Next One)
What To Do When The Path To Monetization Feels Slow Or Painful
Why Taking Cues From Other Artists May Be Holding You Back
What Types Of Monetization Paths You Can Explore
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests...
In this episode of Creative Juice, Jack and Circa break down 3 split tests weâve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook!
If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!
DISCOVER:
What Weâve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns
Why Open Targeting Can Actually Work Better With High-performing Content
How To Test Email Subject Lines The Right Way (Hint: Itâs Not What You Think)
Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement
How To Use Split Testing To Improve Your Music Marketing Over Time
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists...
In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career!
If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using!
DISCOVER:
What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy"
Why Researching And Modeling Successful Content Can Set You Up For Success
Why Focusing On Performance-Driven Content Is The Right Move
How Streaming Numbers Serve As A B2b Metric
What It Means To Syndicate Your Successful Content
How To Pivot Your Song Selection And Marketing Strategy Post-Virality
What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
EP198: How As December Falls Sold Out Their UK Tour (Case Study)
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look...
In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric!
If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time!
DISCOVER:
How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing
How Her Approach To Email Marketing Changed Leading Up To The Release
Why You Should Focus Your Music Releases On Your Fans
What Crowdsourced Content Does For Fan Engagement
Why Music Might Be The Loss Leader In Your Business
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
EP286: Dollars, Percentages, and Why Artists Stay Poor
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists...
In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork!
If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field!
DISCOVER:
Why Understanding Music Law Is Crucial For Artists In 2025
How AI Is Changing The Legal And Ethical Landscape Of The Industry
What Separates A Good Deal From A Bad One
What Sam Altmanâs Comments On US Copyright Laws Mean
Which Legal Basics Artists Absolutely Must Get Right
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Ryan on Instagram at @ryanschmidt.esq
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists...
In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support!
If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away!
DISCOVER:
What Most Artists Miss In Their Abandoned Cart Automations
What Makes Winback Strategies So Powerful For Your Bottom Line
How Incremental Changes Improve Your Overall Marketing Strategy
What To Include In Your Post Purchase Emails To Make Your Fans Love You
Why Follow Up Is The PERFECT Place For Your Exclusive Content
How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right...
In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow!
If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before!
DISCOVER:
How To Split Your Customer And Subscriber Lists
Why Most Of The Music Industry Talks To Every Fan The Same Way
How To Keep Your Email And Text Marketing Lists Clean
What Simple Engagement Segmentation Looks Like And Why It Matters
Where To Focus Once You Start Seeing Results From Your Segmentation Efforts
When To Get Hyper Targeted In Your Paid Ad Campaigns
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...
In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!
If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!
DISCOVER:
Why Too Many Constraints Can Dilute Your Brand
How To Ask The Right Branding Questions As An Artist
What Artists Can Learn from Mark Rebillet About Branding
What The Key Differences Are Between Marketing And Branding
How To Use Active And Passive Listening With Your Fans
When Branding Becomes A Waste Of Time And How To Time It
How To Deploy A Stupid Simple Branding Strategy
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing?
In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion.
Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in!
DISCOVER:
How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition
Why Branding Is About Finding And Communicating Your Core "Why"
What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding
How Creatives Can Use Social Media For Proof And Qualified Engagement
What Lessons Artists Can Take From Studio Branding
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Carl Bahner on Instagram
StudioLand
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference...
In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers!
If youâre serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts!
DISCOVER:
How To Identify And Meet The Needs Of Your Music Career At Its Current Stage
Why Artists Need To Decrease The Time To Music And Content Creation
Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them
What The Most Critical Metaskill For Musicians Is
How To Audit And Build Marketing Systems From The Ground Up
Why It's Worth Going The Extra Mile In Content Creation
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...
In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!
If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!
DISCOVER:
What Offers Had The Most Success Last Year At IndieX And Why
Why Value Stacking VIP Upgrades Makes For A Great Offer
How Narrative Around Your Products Changes The Game
What Impact Soft Goods Can Have On Your Overall Sales Strategy
Why Knowing Your Numbers Is Crucial For Effective Offer Planning
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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