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Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought leader. They discuss the potential of creating lifestyle content, such as home decorating and holiday activities, to attract and engage her audience. The conversation also touches on the possibility of launching a membership and the importance of understanding her audience's needs and preferences.
https://goldcityventures.com/beyond
Watch on YouTube: https://youtu.be/kMHEoaBG3Wg
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Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia games. Lisa also talks about her experience with social media, specifically Pinterest, and her plans for building an email list and engaging with customers. The conversation focused on identifying the target audience for Lisa's printable products and determining the best approach to reach them.
Gold City Venture's Beyond Program: https://goldcityventures.com/beyond/
Contact Lisa: https://www.instagram.com/midwestprintableco/
Watch on YouTube: https://youtu.be/pL74eiK5-Ww
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Fehlende Folgen?
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Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', accessories like headbands and socks, home decor items like pillows and doormats, boo baskets, dioramas, Halloween slime, digital products like trivia and bingo, Twitch emotes, and wall art.
eRank: https://go.goldcityventures.com/erank
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/9vSCfZRO3aY
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Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses.
Takeaways
Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on what sells and what your target audience wants. Understanding your target demographic and their needs is crucial for building a successful business. Consider exploring trends and niches within your niche to find new opportunities for growth. Building a Facebook group can be an effective way to connect with your target audience and create a community. Collaborating with other influencers in your niche can help you reach a wider audience and gain credibility. Pitching is essential for growing an online business, even if the response rate is low Collaborations and bundles can be effective in reaching a wider audience and generating sales Building a following and validating the demand for products is important before investing too much time and effortContact Stephanie: https://thebusymamabee.com/
Watch on YouTube: https://youtu.be/pXIDaur0Pw8
Gold City Ventures: https://goldcityventures.com
Beyond: https://goldcityventures.com/beyond
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In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of UGC on Etsy sales and the value of testing different types of content to see what converts best.
Contact Lauren: https://lauren-likes.com/
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/vgcvBFvLeLc
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Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts. We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups, floral craft countdown Takeaways The crafting community has grown, especially since the pandemic, with a predominantly female audience. Crafters use SVG files to create their projects, which can be customized and uploaded to the Cricut Design Space. Trends in crafting include gnomes, dog breeds, and personalized items. Selling digital files is more popular than selling finished crafts due to scalability and lower costs. The price of digital craft files can vary depending on the complexity and time investment required to create them. Layered paper crafts command a higher sale price due to the time investment and complexity involved. Sublimation crafting is growing in popularity, especially with the availability of affordable sublimation printers. AI is starting to impact the crafting industry, but there is still a demand for hand-drawn and unique designs. Joining crafting communities on Facebook can provide valuable support, inspiration, and learning opportunities. The floral craft countdown summit is a great way to learn new techniques and try out different crafts. Chapters 00:00 Introduction and Overview 01:56 The Crafting Community and its Audience 03:56 The Popularity of the Cricut Machine 08:49 Trends in Crafting 20:31 The Pricing of Digital Craft Files 22:51 The Popularity of Layered Paper Crafts 26:10 The Growing Trend of Sublimation Crafting 32:54 Joining Crafting Communities on Facebook 39:24 The Floral Craft Countdown Summit Resources: Get your free ticket to the Floral Craft Coundown Summit from Craft with Sarah: https://go.goldcityventures.com/floral-countdown Learn more about us: https://goldcityventures.com/ The Episode on YouTube: https://youtu.be/exXxqJNCOTg
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Julie Berninger and Janet LeBlanc of Paper and Spark discuss the steps to take when starting an Etsy shop from a CPA's perspective. They cover topics such as understanding the difference between a business and a hobby, obtaining a DBA permit, opening a business bank account, and the importance of bookkeeping. They also touch on the issue of Etsy shop suspensions and the need for proper tax ID information. The conversation emphasizes the importance of treating an Etsy shop as a business and making informed decisions based on accurate financial data. This is not legal or tax advice. Please obtain your own professionals.
Resources:
Janet's Etsy Seller Spreadsheet
Janet's Get Legit Toolkit Course training
**we are affiliates for both products
Takeaways: Before starting an Etsy shop, it's important to understand the difference between a business and a hobby, as well as the legal requirements for running a business. Obtaining a DBA permit (Doing Business As) is often necessary for running an Etsy shop under a name different from your own legal name. Opening a business bank account can make bookkeeping and tax filing easier, even if it's not legally required. Proper bookkeeping is crucial for tracking expenses, understanding profitability, and making informed business decisions. It's important to provide accurate tax ID information to Etsy, and to keep track of all business-related transactions for tax purposes. Etsy shop suspensions can occur for various reasons, and it's important to understand and comply with Etsy's policies to avoid suspension. Sellers should be aware of their tax responsibilities, including sales tax and income tax. Janet LeBlanc's GetLegit Toolkit is a valuable resource for product sellers to navigate their financial responsibilities.Learn more about Gold City Ventures and Crickets to Cha-Chings: https://goldcityventures.com/
Episode on YouTube: https://youtu.be/0K-1qYQTpVo
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Laura Winston, Principal and Chair of the Intellectual Property Practice Group at Offit Kurman, answers your questions on common trademark and copyright issues Etsy sellers face.
Note: This is not legal advice. Please review your own situation with professionals.
Questions covered:
How do I search on the USPTO web site and understand the results? Is the word FRIENDSGIVING trademarked? Can I use a song title on a t shirt or baby shower bundle of products? What about song lyrics? How about an illustration of a famous pop star? Is parody on a song title allowed? What about a t-shirt that says โIn my Swiftie eraโ? Trivia games โ can you use the names of songs? Artists? Candies? Can you use a picture of a candy to show how a printable works with that candy? Can you sell reproductions of vintage art? Letโs talk about Winnie the Pooh. Can I use this image in my product? Can I copyright my printable? What if something is trademarked in one country and I live in a different country? Someone copied my printableโฆbut it doesnโt look like it exactlyโฆwhat do I do? Should I be using legal templates that I can purchase on the internet? How can I be sure an artwork is in the public domain?If listeners need further advice on trademark and copyright issues, they can contact Laura at [email protected] or connect on LinkedIn at https://www.linkedin.com/in/laurawinston/
Watch the Episode on YouTube here
Learn more about Gold City Ventures
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Etsy put out a spring/summer trend reportโโ and Julie reviews it in this episode of the Crickets to Cha-Chings podcast.
Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report:
+266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for cozy home items +465% YoY increase in searches on Etsy for host or hostess gifts +2,159% YoY increase in searches on Etsy for lawn games +105% YoY increase in searches on Etsy for wildflower art +50% YoY increase in searches on Etsy for pickleball giftsWe're also seeing major vibes for western and pasta night here.
You may be like "eh, my product doesn't fit in these trends" but I would encourage you to think a little deeper about how you can incorporate trending ideas into the product that you already make.
Watch on YouTube: https://youtu.be/R5wfzV7pQoQ
Etsy Marketplace Report: https://www.etsy.com/seller-handbook/article/1255437605579?ref=handbook
Watch our free workshop at: https://goldcityventures.com/
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In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email list, repurposing content for social media, and creating YouTube videos. They emphasize the importance of niching down and finding the right platforms to connect with the target audience. The hosts also highlight the need for traffic generation and suggest exploring Facebook groups as a potential avenue for growth. In this conversation, Julie and Sasha discuss the importance of trying new things and not being afraid to fail in business. They also explore the target audience for Naomi's products, including Sunday school teachers, camp directors, and homeschooling parents. They emphasize the need to understand the specific needs and interests of these target customers in order to create relevant and valuable products. The conversation also touches on the potential for affiliate marketing and the importance of staying focused on the core topic of the business.
Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/
Takeaways
Building an email list is crucial for growing an Etsy business off of the platform. Repurposing content for social media can help save time and reach a wider audience. Creating YouTube videos can be an effective way to showcase products and attract customers. Niching down and finding the right platforms to connect with the target audience is essential for business growth. Generating traffic is a challenge for Etsy sellers, and exploring Facebook groups can be a potential solution. Don't be afraid to try new things in your business and allow yourself to fail. Understand the specific needs and interests of your target audience to create relevant and valuable products. Consider the potential for affiliate marketing to promote complementary products to your target audience. Stay focused on the core topic of your business to avoid confusing or losing your audience. -
If you missed our Live Q&A, here is the replay on YouTube.
Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase. Special pricing ends April 30th at 11:59PM ET.
Resources: https://goldcityventures.com/beyond/
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In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank! They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience. Links: Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/ This episode on YouTube: https://youtu.be/TU_L6OaA5UQ In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community. Takeaways Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy. Collaborations and sponsorships can be effective ways to expand your reach and attract new customers. Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms. Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel Consider affiliate marketing as a way to leverage the networks of others to promote your products Build an email list to capture leads and nurture relationships with potential customers Outsource tasks to save time and focus on high-value activities Collaborate and network within the crafting community to expand your reach and opportunities Chapters 00:00 Introduction and Background 02:00 Competitor Analysis and Insights 04:06 Understanding the Woobles and Differentiating Your Products 09:06 Taking Advantage of Competitors and Building the Market 12:24 Repurposing Content and Driving Traffic with Video 15:18 Exploring Collaborations and Sponsorships 22:16 The Role of Video Content in Attracting Customers 25:49 Experimenting with Different Platforms and Strategies 28:03 Understanding the Customer Journey and Tailoring Content 35:24 The Potential of Affiliate Marketing and Building an Email List 45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities 52:07 Creating Efficient Workflows and Maximizing ROI 58:22 Collaborating and Networking within the Crafting Community
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In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The conversation provides valuable insights and ideas for Jenny to grow her business. In this conversation, Julie and Sasha discuss different strategies for monetizing an Etsy shop that sells golf-themed products. They explore options such as affiliate marketing, creating video content, and targeting specific niches within the golf community. They also discuss the importance of understanding the target audience and their preferences. The conversation ends with rapid-fire ideas for expanding the product offerings and leveraging affiliate marketing.
This is another coaching call-style podcast and there will be two more following in the series!
They discuss:
The customer journey of people searching for niche printables Why picking a niche once you start selling off Etsy is the way to go Where Etsy sellers posting on social are messing up What to post on social media to attract your ideal customer Ways to monetize with YouTube and affiliate marketing by performing product reviews How the Gold City Ventures team can improve their new offering Beyond & more!Stay tuned to learn more about Beyond which launches mid-month to the Gold City Ventures community!
Resources:
Episode on YouTube: https://youtu.be/3VCSKIx5bUM
๐ Learn more about Gold City Ventures -- https://goldcityventures.com ๐
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Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures.
They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand, growing your email list if you sell in person, and more.
Resources:
Gilded Butterfly Shop: https://www.etsy.com/shop/Gildedbutterflyshop
E-Printables Course: https://goldcityventures.com/e-printables-course/
Episode on YouTube: https://youtu.be/2IYLYb-NEG4
^^ The E-Printables Course is open for enrollment until Monday 4/1 at Midnight!
๐ Learn more about Gold City Ventures -- https://goldcityventures.com ๐
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Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast.
They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more!
Resources:
Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld
Our Friendly World Website: https://ourfriendlyworldcrochet.com/
E-Printables Course: https://goldcityventures.com/e-printables-course/
Gold City Ventures YouTube Episode: https://youtu.be/qIc90wmEgLQ
๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Learn more about Gold City Ventures -- https://goldcityventures.com -
Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop.
Topics covered in this episode:
1 - Etsy Gift Mode
2 - Etsy Email Marketing policy change
3 - Tik Tok Shop
Resources:
Gift mode article: https://www.etsy.com/seller-handbook/article/1232461378911?ref=handbook
Gold City Ventures YouTube Channel: https://www.youtube.com/c/goldcityventures
๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Learn more about Gold City Ventures -- https://goldcityventures.com -
This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024.
Learn more at: https://goldcityventures.com/
Resources in the video: https://www.etsy.com/legal/policy/search-advertisement-ranking-disclosures/899478564529
https://help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works?segment=selling
https://www.youtube.com/watch?v=CAvxU7fEkO4
https://help.etsy.com/hc/en-us/articles/115015663987-Search-Engine-Optimization-SEO-for-Shop-and-Listing-Pages?segment=selling
๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com -
Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/
These deals apply for handmade, POD, or digital product sellers.
Some require using the special Gold City Ventures links or coupon code.
๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com
Black Friday Deals -- https://goldcityventures.com/etsy-seller-resources/
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What titles, tags, and keywords should you add to your Etsy listings this year for the holidays?
Can you package your existing listings in a different way to capitalize on what holiday shoppers want?
Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources:
Etsy Holiday Merchanding Guide Etsy Marketplace Insights: Holiday Trends Our Link for eRank: https://go.goldcityventures.com/erank Share & Save ProgramGold City Ventures E-Printables Course is closing for enrollment November 6th at Midnight ET.
Sign up for E-Printables here๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com
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Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups.
They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond.
For those outside of the POD space, they also talk about interesting opportunities for handmade sellers to expand their revenue sources (including a cool story with the woman who runs Happy Rugs).
And of course, what all this means for digital product sellers too.
Cody shares his beginnings in the digital product space and the strategy that made him successful.
๐ For More Insider Tips & Strategies on E-Commerce Success! ๐
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com
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