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Most people starting a podcast focus on the wrong things:
They worry about their equipment, software, and cover art instead of focusing on how to use their show to generate fat stacks of cashola.
Worrying about meaningless things not only halts your progress, but it can make you quit before you even start.
When you start at the endâby focusing on leveraging your podcast to grow your business and boost your positioningâthe money rolls in on autopilot.
In this episode, youâll discover how to start at the end for your podcast, how to use it to talk to your perfect clients, and how to become a celebrity in your industry.
Want to unlock endless opportunities with your podcast? Listen now.
Show Highlights Include:
Why focusing on podcasting equipment, software, and cover art devours your time without generating any kind of return-on-investment (1:20) Podcastingâs best kept secret for filling your calendar to the brim with your ideal clients (5:33) The sneaky âTalk to Winnersâ strategy that grows your podcastâs value, generates more opportunities, and scales your business faster than any other tactic (5:47) How the âClient Cartel Systemâ helps you land more high-value clients with your podcast (6:07) The âMultiplier Effectâ for transforming one good interview into 5 more high-quality conversations with your perfect clients (7:00) The single biggest mistake youâre making after recording a podcast episode that cripples your return on effort (11:12)Resources mentioned in todayâs show:
Are you a driven dad who needs help creating your legacy? Then go wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other driven dads find this show.
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If youâre not growing, youâre dying. Yet too often, entrepreneurs grow their skills â but not their business.
Hereâs what I mean:
As you evolve your skills, you also need to evolve your client avatars and language you use. Otherwise youâll get stuck working with low-quality clients who donât value what you do.
If you work with these kinds of clients long enough, youâll burn out or your business will die.
In this episode, Iâm revealing 3 ways to evolve your marketing and land higher-paying clients.
Show Highlights Include:
The âClient Avatar Evolutionâ secret that attracts only the wealthiest clients to your business (4:54) The âMKP Reviewâ method that prevents your business from working with soul-sucking clients (5:51) How to use âPodcast Journeysâ to transform random strangers into your ideal clients (13:12) Why reading The Five Love Languages helps you charge your clients more (18:22)The single easiest, yet most underused skill that drowns you in high-quality and high-paying clients (19:24)
Resources mentioned in todayâs show:
Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when youâre done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Fehlende Folgen?
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Being the smartest person in the room puts you at a serious disadvantage. Youâre embarrassed to show weakness. And the pressure is on you to do all the thinking.
When youâre always the âteam brain,â it creates dependent workers who keep you trapped in mediocrity.
To escape mediocrity, you have to find the right people. If you're around the wrong people for too long, you mirror the same behavior.
In this episode, youâll discover why working dumb attracts the people ready to take your vision to the next level.
Show Highlights Include:
A rich muleâs secret for getting around successful, like-minded people. (0:43) Why âworking dumbâ is the key to creating high-level content. (4:38) The life skills about learning they didnât teach you in school. (8:50) How to get around the right people with advice Gandhi never shared. (10:19) Your three-point formula for transforming your life into constant growth. (12:42) The three ways to break free from bad culture and work with people ready to make an impact on the world. (18:13)Resources mentioned in todayâs show:
Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when youâre done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Most people never achieve what they want.
But itâs not because theyâre lazy or canât work hard. Some of the hardest workers today are also the poorest among us.
But it doesnât have to be that way. It takes work to âunlearnâ all the bad advice youâve heard your entire life, but itâs possible. And every successful person from a blue-collar background is proof of this.
In this episode, Kyle Newell interviews me and I reveal how you can go from a flailing career you hate to living your dream life.
Show Highlights Include:
The weird way a traumatic experience can be the springboard to more success than you ever thought possible (7:48) How to âhackâ your own laziness to create an ultra-successful business without burning out (9:51) Why you should sprint towards fear rather than shy away from it (15:55) The âAnti-Joe Rogan Approachâ to podcasting that wonât get you millions of downloads (but will fill your piggy bank to the brim) (18:32) The dead simple, yet outlandishly expensive way to make profit-generating opportunities appear out of thin air (22:46) How to make out like a bandit doing nothing more than making friends (26:27) The âSampling Secretâ for finally figuring out then achieving your dream life (32:14)
Resources mentioned in todayâs show:
Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when youâre done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Your clients are bombarded by 5,000 ads per day.
They have shorter attention spans than ever before.
And there are more distractions in their front pocket alone than any other time in human history.
So how do you stand out and convince them to fork over their hard-earned cash to you?
You have to become unforgettable. You have to trap them in an ecosystem they canât ignore, where the only way to escape is by paying you.
In todayâs episode, Iâm sharing the exact system I use to make my clients unforgettable so your business can make more money while you work less than ever before.
Show Highlights Include:
How to âget awayâ with taking 9 weeks off per year while making more money than ever before (5:40) This simple formula will transform you from working your tail feathers off to eek out a living to becoming the most influential leader in your market (7:03) Learn how to âethically stalkâ your market so they canât escape you until they pull out their wallets and pay you (7:51) Use the âAIDAâ formula to penetrate your clientsâ psyches so they physically canât ignore you (8:48) The âReferral 2.0 Systemâ that siphons people to your business when they need you most (11:39) 3 tried-and-true methods to make sure your content is found every time someone needs to hire you (11:59) Hereâs how to make your content stick out like a sore thumb so itâs not ignored like the other 4,999 ads your clients see every day (16:42)Resources mentioned in todayâs show:
Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when youâre done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Something strange happens when you physically write your goals down.
Your brain internalizes it and your subconscious starts working to achieve whatever goals you have.
That is the idea behind an exercise two of my mentors gave me. To write a letter to myself from 10 years in the future.
And itâs been one of the most impactful and eye-opening exercises Iâve ever done.
In this episode, Iâm challenging you to write a letter to yourself from 10 years in the future so you can accomplish everything youâre meant to accomplish too.
Show Highlights Include:
The Army Rangerâs secret for conquering mountains without breaking a sweat (1:29) How to âtime travelâ to the future so you can give yourself the exact roadmap for accomplishing all your wildest dreams (3:25) Want to make an impact that will be felt for hundreds of years? Do this today⊠(5:38) How to set forces in motion that make it impossible to fail by doing this one silly-sounding exercise (6:05) The guaranteed way to burn out before getting everything you want in life (6:30)Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when youâre done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Most people overcomplicate business.
The most successful amongst us arenât smarter or better than us. Theyâre just better at dumbing everything down so anyone can understand it.
In todayâs episode, Iâm joined again by Matt Hudgins so he can share how he helps people make (and keep) more money by simplifying everything.
Show Highlights Include:
The simple, 4-word question to ask yourself that instantly springs you into action (2:51) The single most important thing you can tell your kids before bed every night so their success is inevitable (3:54) Are you robbing yourself of success? Find out here⊠(4:08) The âcopy and pasteâ secret that helps you become wildly successful in no time (5:47) The brutal truth about why most men wither and rot away into nothing (7:24) The completely backwards reason a bronze medal makes you happier than a silver medal (8:49) Why you should celebrate that the governmentâs stealing too much of your money (13:22) The 3 biggest telltale signs your business will be successful (15:27) The subtle mindset shift that helps you scale your business on âgod modeâ (17:00)To get your hands on âThe 3 Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them Allâ and learn more about how Matt can help your business make (and keep) more money, head over to https://10xprofitblueprint.com and enter your email.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
Tag me @Riverathan on Instagram and tell me what you learned from this episode.
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Too many entrepreneurs feel âguiltyâ for not working 16 hours per day.
But the truth is, the amount of money you make has nothing to do with how many hours you work if you understand this crucial business secret.
In this episode, Iâm joined by Matt Hudgins so he can share this secret with you so you can become ultra successful without becoming a slave to your business.
Show Highlights Include:
How to get away with working 20 hours per week or less (0:47) The trick for playing 132 rounds of golf each year while your business booms (2:20) The case for encouraging your children to steal other kidsâ homework (2:45) Youâll become more successful than your wildest dreams with only these two things in place (5:43) How to finally get that nagging inner voice in your head to shut up (6:32) How to leverage vacations to skyrocket your productivity (7:17) The counterintuitive way to create more freedom in your life (10:49) Youâll never be happy if youâre always chasing after this one thing (12:27)To get your hands on âThe 3 Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them Allâ and learn more about how Matt can help your business make (and keep) more money, head over to https://10xprofitblueprint.com and enter your email.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
Tag me @Riverathan on Instagram and tell me what you learned from this episode.
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A Podcast Factory client recently asked me about the future of podcasting.
So I recorded a private video sharing the massive growth podcasting has already had.
And you know what? Podcasting is only getting bigger. There are more opportunities now than I can ever remember in over a decade of podcasting.
In todayâs episode, I want to share that private video with you so you can tap into the enormous opportunity of podcasting before itâs too late.
Show Highlights Include:
The sneaky way to get in front of 84% of Americans (3:09) Why podcasts effortlessly attract better, smarter, and more motivated listeners (4:29) The anti-social secret to spend over 16 hours per week with your audience without relying on social media (4:44) Alexaâs trick for infiltrating your listenerâs homes so youâre always with them (5:58) Why Pandora and Spotify would rather promote your podcast than Taylor Swiftâs new music (6:23) How to ride on the coattails of celebrities to get more people tuning into your podcast (7:02)Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
Tag me @Riverathan on Instagram and tell me what you learned from this episode.
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Improving yourself is no easy task.
Youâll have to make a lot of tough decisions like cutting ties with your former friends.
But thereâs a certain âshortcutâ most successful people take to become wildly successful in less time than they wouldâve thought.
In todayâs episode, Nick Bradley is back to talk about this âshortcutâ to success as well as how to handle making tough decisions without regret.
Show Highlights Include:
Why the only way to give more is to become ruthlessly selfish (0:37) How youâre deliberately sabotaging your success without even realizing it (2:11) How to âdumpâ your friends who arenât supporting your growth without hurting their feelings (5:34) Why your biggest weaknesses will catapult you into your biggest accomplishments (9:52) How to âhackâ the universe to create your own luck out of thin air (11:18) The single most important question to ask yourself to reach all of your goals with ease (12:22) The trick for manifesting more energy â especially if youâre always exhausted (19:34)To find everything Nick is involved in, head over to https://NickCBradley.com. And donât forget to check out his Scale Up Your Business Podcast wherever you listen to podcasts at.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
Tag me @Riverathan on Instagram and tell me what you learned from this episode.
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Nick Bradley was so stressed from his corporate job that he literally broke his teeth in the middle of the night.
And you know what?
Most people are in the same situation as Nick was â trapped in a job you donât like with no leads on living a better life.
But thatâs okay. Nick used to be in that spot too.
In todayâs episode, Iâm sitting down with Nick Bradley so he can share with you how he went from shattering his teeth from stress to living an intentional life for his wife, his kids, and his consulting businesses.
Show Highlights Include:
How too much stress can cause all of your teeth to crack in the middle of the night (2:43) The stupid-easy thing you can do today to eliminate all the unnecessary stress from your life (5:49) The real reason youâre a slave to your past and future (8:10) The Tony Robbins documentary you need to watch if youâre unsure about what you want in life (11:20) Why listening to what society says about living your life is the quickest way to end up empty and depressed (12:41) How to âethically stealâ from more successful people to make yourself more successful and fulfilled (16:53)To find everything Nick is involved in, head over to https://NickCBradley.com. And donât forget to check out his Scale Up Your Business Podcast wherever you listen to podcasts at.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
Tag me @Riverathan on Instagram and tell me what you learned from this episode.
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My friend and mentor Mark Evans recently challenged me to write a letter to myself 20 years ago.
Nothing Iâve ever done has given me more power and clarity than writing this letter â not only for my own life, but for my sonâs life.
And in todayâs episode, I want to share my story with you and challenge you to write a letter to yourself 20 years ago â so your children can avoid all of your mistakes and achieve massive success.
Show Highlights Include:
The single most important thing you can do today to set your kids up for success (1:00) The #1 quickest way to throw your entire future down the drain (3:30) Want to change your life? Hereâs the unlikely place you need to start⊠(4:21) How something as silly as making your bed has a profound impact on your success (4:37) Hereâs the only thing you need to do to attract an endless amount of money (5:35) Make every decision based on these four F-words and youâll have everything youâve ever dreamed of (6:16)Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
I want to read your letters to yourself 20 years ago! Share your letter with me on Instagram at @Riverathan.
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Most of us grew up with broken beliefs about money. Daddy included.
But one little book forever changed how I thought and interacted with money.
And today, Iâm sharing that with you because I want you to make all the money in the world and finally break free from your bad beliefs about money.
Show Highlights Include:
The one true way to raise the amount of money you have (Hint: it has nothing to do with how much you make) (5:49) How nothing but a few envelopes will save you from financial ruin (6:11) The admittedly strange requirement for attracting money to you like honey does bees (7:47) Why more money makes you feel uncomfortable and what you can do about it (7:59) How half a paragraph in a book I hated will forever alter your relationship with money (11:32) The cold, hard truth about why 58% of Americans have less than $1,000 saved (11:58) Carry this one thing in your pocket to instantly command respect from everyone you interact with (14:32)Resources mentioned in todayâs show:
Check out the Yahoo Finance article mentioned in the show here: https://finance.yahoo.com/news/58-americans-less-1-000-090000503.html
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.
And make sure to tune into my daily stories on my Instagram by following me at @Riverathan and use the hashtag #DWPodcast to show me your wad.
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The most frequently asked question I get from other podcasters is about how to increase their downloads.
Thereâs only one small problem with thatâŠ
...podcast downloads donât matter!
In this episode, Iâm giving you a âsneak peekâ into the inner workings of The Podcast Factory and revealing what you should be focused on instead of downloads.
Show Highlights Include:
Why your podcast doesnât need more downloads (1:03) The only true âmeasuring stickâ you need for your podcast (hint: itâs not downloads) (2:58) The one simple question that immediately eliminates your need for more podcast downloads (4:05) The crazy Italian economistâs secret for booking more sales calls from your podcast (4:36) The single best sponsor you could get for your podcast thatâs never talked about (6:44) How to make the most bang for your buck with your podcast without worrying about downloads (6:57) 4 expert level tops from a special âhall-of-fameâ podcaster that will double your downloads (10:04) What the VP of Marketing at Lisbyn thinks about podcast downloads (12:17) The super obvious and unsexy advice from Lisbynâs marketing team about growing your podcast (13:45) The absolute worst place to plug your âcalls-to-actionâ in your show (15:45)Resources mentioned in todayâs show:
Want to learn exactly where to plug your âcalls-to-actionâ in your show to make it impossible for your listeners to resist taking action? You can find get my Click Worthy Content Training at https://thepodcastfactory.com/creating-click-worthy-content
If you want access to the podcast data Lisbyn shared with me, head over to https://thepodcastfactory.com/benchmarks
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.
And make sure to tune into my daily stories on my Instagram by following me at @Riverathan.
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Thereâs a certain âlawâ to success.
The trouble is, only the successful people understand and leverage this âlaw.â
Until today.
In todayâs episode, Iâm shattering the mold and sharing with you the most powerful law of success I knowâŠ
Show Highlights Include:
The single biggest mistake youâre making in your business (3:03) How to pinpoint exactly what gives you the most bang for your buck in your business (3:50) The brain dead simple way to expand your mind (5:09) A fail-proof, 3-step sequence for picking the right mastermind that prevents you from flushing thousands of dollars down the drain (7:08) The absolute worst type of conferences you could attend that all but guarantees you wonât see a return-on-investment (10:34) The secret only successful people know about becoming successful (13:06) How to unlock the full super powers of masterminds that nobody ever talks about (20:16) How to lose everything and get it back (and more) in 3 months or less (22:26)Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.
And make sure to tune into my daily stories on my Instagram by following me at @Riverathan.
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Balancing your attention between your business and family is no easy task.
Too much attention on your business and your kids will grow up without you. Too much attention on your family and your business will crumble.
In this episode, Scott Doucet is back to explain how he balances both his family life and his business.
Show Highlights Include:
How to overcome your depression â especially when it seems you have everything your heart desires (5:52) Why you must learn to kill yourself (6:16) How to not be weak and crumble when your sex life isnât what you want it to be (7:59) The little-known trick that immediately erodes your stress and gives you more of your time back (11:34) What nobody tells you about parenting that makes it much easier than you think (14:52) How to manipulate the public to unknowingly help you avoid failure (17:57) Why working from home isnât as easy as everybody thinks (22:02) The 2-second trick you can do right now that helps you find balance between your business and life (22:42)Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.
To learn more about Scott and his journey to fatherhood, check out his Fathership podcast.
Scottâs Facebook Group
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Being a father is hard enough. It becomes much harder when youâre trying to build a business on top of it.
And it becomes even more difficult if you let your nasty emotions get in the way and cloud your judgements.
In this episode, Iâm sitting down with the formerly angsty and angry Scott Doucet about how to channel your emotions in a positive and productive way.
Show Highlights Include:
How your angst is sabotaging all of your goals and how to âsiphonâ that energy in a more productive way (1:51) The little-known trick to get your competition to work for you (3:07) How to âseepâ into your prospects mind using nothing more than a computer and a microphone (6:22) The single biggest mistake youâre making with your podcast thatâs causing nobody to listen (6:59) The musicianâs secret to building a loyal audience who will do all of your bidding for you (7:33) The subtle mindset shift required to reach your full potential as a father and in your business (9:43) Your secret weapon to becoming eternally blessed in your business and life (19:22) The cold, hard truth about why youâre always angry and how to transform yourself before it wrecks your life (20:02)Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.
To learn more about Scott and his journey to fatherhood, check out his Fathership podcast.
Scottâs Facebook Group
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Thereâs no shortage of right answers when it comes to growing your business, becoming more fit, or living a better life.
Itâs much harder trying to figure out which right answers deserve your attention.
In todayâs episode, Josh Schoenly is back to talk about some of the right answers heâs discovered â especially those that defy âcommon knowledge.â
Show Highlights Include:
How to build a generational business that you can give to your children (3:39) The #1 best marketing channel for buying and selling land (5:38) How to retrain your brain to see all obstacles as opportunities (7:03) The âold and outdatedâ marketing strategy that still works like gangbusters in the modern world (7:33) Why not knowing your market like the back of your hand is quietly, but ferociously bankrupting your business (9:42) The counterintuitive reason for why you should try to get fewer responses from your ads (12:25) How to ethically get away with âhighway robberyâ when purchasing real estate assets (13:37) The lazy manâs secret to looking good without your shirt on that takes less than 4 hours per week (15:58)Resources mentioned in todayâs show:
To learn more about Josh and how he can help you generate and close more real estate leads, go to https://clientalchemist.com and follow him on Facebook.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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We all face obstacles in life.
Ordinary people use their obstacles as an excuse to have something else to complain about. While the successful ones use their obstacles as an excuse to grow and expand.
In todayâs episode, Iâm chopping it up with Josh Schoenly as he shares his secrets for pivoting from a failing real estate business to a successful one smack dab in the middle of the recession.
Show Highlights Include:
How to handle all the frustrations in your business without ripping all of your hair out (4:45) How to magically âflipâ problems on their head so they work in your favor (6:35) The fatal mistake average, ordinary people make that dooms them to a life of failure (7:20) Why every single problem is 100% your fault (8:10) The subtle mindset shift that effortlessly turns living nightmares into your wildest dreams (9:25) How to grow a profitable and almost ârecession-proofâ business (11:09) The cold, hard truth about why you get stuck on certain problems with no solution in sight (11:40) Daddyâs secret for building a business without sacrificing being a part of your kidsâ lives (20:25)Resources mentioned in todayâs show:
To learn more about Josh and how he can help you generate and close more real estate leads, go to https://clientalchemist.com and follow him on Facebook.
Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.
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Have you ever had the feeling that your business is taking over your life? Youâre successful, but sometimes it seems that it may be costing you your relationships. Your kids are growing up faster than you can believe, and your spouse wishes they had more time with you.
In this episode, Kyle Miller discusses the way he balances his work and family life, the most important attributes you can possess to get ahead and changes you can make to get yourself unstuck.
Show Highlights Include:
Stop wasting your life chasing deals. Do this instead. (1:10) If you donât possess this life-changing attribute, youâre going to fail (6:10) Stuck in a rut? Change this one thing to break free. (10:05) Why being selfish makes you a better person (11:20) Invest this way to stop losing money (15:05)Are you picking up what Jonathanâs laying down? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review.
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