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“Everyone has a use case for Hulken, and I think that’s what makes it so relatable. The product basically markets itself,” says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation.
Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alex’s journey challenges many common assumptions about what it takes to start a successful company. Is a large team really necessary? Or can resourcefulness and focus on a single standout product bring growth?
Alex’s story inspires entrepreneurs to start small, keep things straightforward, and rethink the need for external funding. Her approach is refreshingly practical, proving that anyone can build something meaningful with determination, adaptability, and a willingness to listen to the market.
Quotes
“Everyone has a use case for Hulken, and I think that’s what makes it so relatable… the product basically markets itself.” (14:22 | Alex Schinasi)“You don’t need the big fancy teams. You don’t need the six-figure hires. You can hire freelance people for projects. And I say this all the time: figure out what you don’t want to do and what you can’t do, and find someone who can do it for you, and you will be paying them less than it would cost you to ‘pay yourself.’ That’s how you grow a big business. That’s how you bootstrap a business… Hulken, it’s only now, and we’re almost at 20 million in revenue, that we’re investing in our website. Not a dime was invested in that website until literally right now.” (18:18 | Lindsay Pinchuk & Alex Schinasi)“It’s funny, there’s that misconception that you need capital to start a company, but it’s actually never been easier to start a company with nothing... You observed your customers and you made the pivot. In all of these situations, which is so important, you can just get started. The tools are there.” (20:27 | Alex Schinasi & Lindsay Pinchuk)“You somehow find the strength, right? I think that happens a lot as a founder—that things just seem impossible, and you just find it in you somehow and get through it.” (36:11 | Alex Schinasi)“If you overthink, you’re never going to start. Nothing’s ever going to be perfect, and you just have to be okay with that idea.” (38:35 | Alex Schinasi)Connect with Alex Schinasi:
Instagram: http://www.instagram.com/alexschinasi
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
There are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“Always come back to your North Star. Stay true to your mission, and when you find yourself veering off the path, remind yourself of who you are, what you do, why you do it, and how, and circle back to that original mission of your brand. It is always there to guide you.” This is one of Lindsay Pinchuk’s top takeaways in this episode, pointing out the need for alignment and focus in building a brand that lasts.
Lindsay is joined by Lauren Dudley Stephens and Katherine “Kaki” Dudley McGrath, the sister duo behind the direct-to-consumer brand Dudley Stephens. What’s the secret to their success? A mix of family values, sustainable practices, and an unwavering commitment to staying true to their mission—even as their business grows! They share how starting small, fostering genuine connections with their community, and building a grassroots approach to marketing allowed them to expand thoughtfully while staying grounded.
Tune in to hear how Dudley Stephens became a brand that’s as beloved for its values as it is for its products, and why sometimes, smaller really is better.
Quotes
“Marketing is everything, and you need to have a good core product. But how you get your story out there is just as important.” (10:53 | Lauren Dudley Stephens)“If it goes against our North Star, we say no. It kind of goes back to being true to ourselves and staying small and manageable as well. We want to be able to stay the course, and that North Star helps us do that.” (33:14 | Katherine “Kaki” Dudley McGrath)“Bigger is not better, and the grass is not always greener... you have to appreciate what you’ve built, grow steadily, be profitable, and have a nice family business.” (34:31 | Lauren Dudley Stephens)“Learn from the people who know it better than you… It’s a roller coaster and there are going to be downs, but take those—the negatives—and turn them into positives.” (39:55 | Katherine “Kaki” Dudley McGrath)Connect with Lauren Dudley Stephens and Kaki Dudley McGrath:
https://www.instagram.com/laurendudleystephens/
dudleystephens.com
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
There are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“Parents want the best for their children—of course, they do. That was the big ‘aha’ moment for us, where we realized we were onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen,” shares Jessica Rolph, the co-founder and CEO of Lovevery.
In this episode, Jessica joins Lindsay Pinchuk to talk about how deeply listening to parents has shaped Lovevery’s approach, from building a direct-to-consumer brand to launching thoughtful, stage-based products like their Play Gym and a new skill-based reading program. What does it take to build a brand that truly serves its customers? For Jessica, it’s all about understanding what parents need at every step of their child’s development.
Jessica also opens up about Lovevery’s strategic partnership with Target and how they’ve managed to balance retail presence with their D2C model. How can brands grow while staying connected to their core mission? This episode shows the importance of staying close to your customers while navigating both the online and retail landscapes. It’s a must-listen for anyone interested in building a brand that resonates deeply with their consumers.
Quotes
“Parents want the best for their children—of course, they do. That was the big ‘aha’ moment and unlock for us, where we realized we were really onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen.” (20:06 | Jessica Rolph)“If there’s one thing I want anyone listening to know about Lovevery, it’s that this is a very human brand, and we really care.” (21:58 | Jessica Rolph)“One of the things we think about is: is there something we can offer that’s truly of service and differentiated? Is there something that no one else is doing that is needed? Those are two really important questions. Is it needed, and is it important? And if nobody else is doing it and we feel we can step in and help, we want to do that.” (28:38 | Jessica Rolph)“If you make something great, you can count on word of mouth, but you can’t count on word of mouth to take you all the way there.” (31:59 | Jessica Rolph)“We are direct-to-consumer because we want to have a direct relationship with parents. So, when somebody buys our product from Amazon, it’s fine...but at our core, we want to be in conversation with families. We want to have that direct relationship, and we want to be there as your child grows.” (32:50 | Jessica Rolph)Connect with Jessica Rolph:
http://www.instagram.com/JessicaRolph
http://www.instagram.com/lovevery
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
Get tickets for Dear FoundHer... on Tour with Sunny + Jenn:
https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else,” shares Julie Nguyen, the co-founder and CEO of Methodology, a luxury meal delivery service that’s all about clean eating and sustainability. Julie shares how her own struggles with health led her to realize the power of food as medicine, sparking the idea for Methodology—a business that blends wellness with convenience.
What makes Methodology stand out in the crowded meal prep world? It’s the Michelin-Star quality meals that are designed to be both nutritious and genuinely enjoyable. Julie talks about how they’ve nailed this balance, from the top-tier ingredients they use to the beautifully designed, reusable packaging that reflects their commitment to sustainability.
But how do you grow a business like this without sacrificing what matters most? Julie credits mentorship and community support as the key to scaling her business while staying true to her values. Her story is a reminder that when you build something with passion and purpose, you can create not just a successful business, but one that makes a real difference in people’s lives.
Quotes
“We still rely primarily on social media and influencers to grow and the reason why it really works for us is because our product truly is differentiated. There are hundreds of meal prep services in America, but they are all playing in that $15 price range. And we are $10 to $15 more expensive than that. The reason why only we are doing it and the others aren’t is because if you are going to charge that price, you need to deliver that level of value, which is very hard to do.” (16:44 | Julie Nguyen)“I named the business ‘Methodology’ because I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else.” (19:49 | Julie Nguyen)“Give yourself way more time than you think you’ll need to achieve your goals. When we don’t give ourselves enough time, we approach our problems with a desperation that leads to making decisions that deliver short-term results rather than long-term results.” (42:32 | Julie Nguyen)“We know how to do every job at our business extremely well. We are so in the weeds, like anyone who directly reports to us, I could take over their job and do it at least as well as they could.” (43:35 | Julie Nguyen)Connect with Julie Nguyen:
http://www.instagram.com/joolieshmoolie
https://www.gomethodology.com/
Waitlist for Dear FoundHer... Community: https://lindsaypinchuk.myflodesk.com/foundherfridays
Get tickets for Dear FoundHer... on Tour with Sunny + Jenn:
https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
JOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
NOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rrerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
JOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
NOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie’s passion to solve everyday body concerns like chafing and sweat led her to make products that have truly resonated with a wide audience.
In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents’ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.
As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don’t happen overnight? Katie’s story reminds us that persistence and finding the right audience are key.
Quotes
“I knew this was something people needed. I knew this product was going to do well, but no one else really did. I had to stick to my guns and follow my gut, even when people, including family members, were saying, ‘I don’t really see this as something people need.’” (11:17 | Katie Sturino) “It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” (15:28 | Katie Sturino) “Our brand loyalists understand that we truly care, that we’re real people behind the brand, and that we listen to customer feedback.” (21:14 | Katie Sturino)“It’s hard to engage in some of those really straightforward ways of marketing because I’m not going to win against a big brand like that. So we have to get creative.” (27:25 | Katie Sturino)“Don’t quit your day job until you have proof of concept. I think oftentimes people think they’ve got to blow up their life, sit at their computer alone, and be like, ‘Logo: step one.’ Launching without a really differentiated point of view in today’s market is undoable.” (40:30 | Katie Sturino)Connect with Katie Sturino:
https://www.tiktok.com/@katiesturino?lang=en
http://www.instagram.com/katiesturino
http://www.instagram.com/megababe
https://lindsaypinchuk.myflodesk.com/foundherfridays
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I’ve found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.
Sarah opens up about the valuable lessons she’s learned on flexibility, authenticity, and building a strong community—particularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.
Quotes
“I really wanted to give people a story and a journey that they could understand and simplify hair care, because what I’ve found throughout my career is that it can be a little confusing to a lot of people.” (23:48 | Sarah Potempa) “I would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.” (34:05 | Sarah Potempa)“You also have to educate yourself and learn… It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we weren’t… I just learned that, ‘You know what, I have to deal with it.’ I have to learn every element of this business. I have to know who’s replying and how to the customers.” (47:26 | Sarah Potempa) “While you’re live streaming, show the real you. And that’s okay because that’s something I struggled with. Don’t be afraid to be yourself and show that.” (53:59 | Sarah Potempa)“Enjoy the moment and appreciate the struggles, the hard times.” (56:19 | Sarah Potempa)Connect with Sarah Potempa:
https://www.instagram.com/sarahpotempa/
https://www.tiktok.com/@thebeachwaver
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.”
Leslie’s story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audience—moms of teenage girls—was often about silencing her “inner teen” voice and focusing on building meaningful partnerships.
Being adaptable has been essential to Leslie’s success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when it’s tough, play in success? Leslie’s story shows how staying open to experimentation can make all the difference.
Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, don’t wait for perfection, and, most importantly, enjoy the process.
Quotes
“My strategy has been a bit of spaghetti on the wall—what works? You won’t know what works until you try. And so I tried.” (09:23 | Leslie Randolph) “It is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, ‘Oh, that’s never going to happen,’ or ‘Oh, they’re not going to pick me? You have to believe in yourself, and you have to be willing to see what’s possible, even when you’re scared, even when you doubt.” (31:58 | Leslie Randolph) “I think when you’re doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.” (40:11 | Leslie Randolph) “Believe in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think that’s a big one right now—enjoying the process because it’s a journey. It’s not an overnight, three-step process. It is a journey. Have fun while you’re doing it.” (44:14 | Leslie Randolph)Connect with Leslie Randolph:
Follow Leslie on IG: @the_coach_chronicles
Listen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.
Takeaways
In-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth.Feedback from attendees is crucial for improving events.Simple, no-frills events can be highly effective---your events don't have to be grandiose to work. The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events. Hosting events can transform your business model and your bottom line.Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.
Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perla’s direction during her time as creative director.
In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and she’s dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve women’s lives by combining style and comfort.
Julia Haart’s resilience and the influence she’s had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life that’s truly your own.
Quotes
“I’m an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. I’m not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.” (05:13 | Julia Haart)“Something that most women have tremendous difficulty with is acknowledging they’re not happy and giving themselves permission to choose a different life.” (14:18 | Julia Haart)“People always ask me, ‘Oh my God, how do you walk in those high heels?’ My answer has always been, ‘One step at a time.’ And that is really an answer for how to build a business—one step at a time.” (26:25 | Julia Haart) “I built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable… I changed the way people market. So, it’s always about not just looking at what is but finding the spaces in between and identifying what isn’t. That’s how you build a business.” (33:37 | Julia Haart) “We have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.” (39:26 | Julia Haart)Connect with Julia Haart:
https://www.instagram.com/juliahaart/
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.
Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business’s value during negotiations? The Whisper Way provides the tools and strategies to achieve this.
The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.
As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.
Quotes
“Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that’s what I hope we can provide for other female founders. People can tell you, ‘Slow down. It’s okay. It’s going to get done.’ If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen) “The thing I wish most female founders knew is that the more money you’re able to figure out how to pull out, the more you’ll be worth at exit.” (20:56 | Carrie Kerpen) “It’s really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen) “Ideas are great, but executing on that idea is really important, and there’s no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen)Connect with Carrie Kerpen:
http://www.instagram.com/carriekerpen
Report on female founded exits: closetheexitgap.com
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.
Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brand’s growth? For Crystal, it’s been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.
Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.
Quotes
“What I observed working in my dad’s restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.” (06:49 | Crystal Ung)“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impact—bringing people together through food. Being inclusive is a core element of our brand.” (07:24 | Crystal Ung) “When we think about our mission, it’s very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that we’re redefining what eating well tastes like for a new generation.” (09:42 | Crystal Ung)“As a small brand, you’re often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.” (31:10 | Crystal Ung) “I think it’s really important to carve out time for yourself. Even if it’s literally just five minutes, you need a moment to take a step back because there’s going to be so much going on. Your mind will be split in a million ways, and you’ll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.” (39:40 | Crystal Ung)Connect with Crystal Ung:
https://thebowlcut.com/
https://www.instagram.com/getbowlcut/
RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/events
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been central to Dormify’s success.
Amanda’s entrepreneurial journey began in her own college dorm, where she identified a gap in the market for stylish, functional decor. This insight sparked the creation of Dormify, a thriving business now partnered with nearly 900 colleges and universities and supported by a vibrant community of over 1,000 student ambassadors. But what really drives Dormify’s growth? Amanda emphasizes the critical need to understand and connect with Generation Z, the company’s primary customers.
Reflecting on Dormify’s early days, Amanda recounts how they built their brand from the ground up, starting with a WordPress blog that engaged college students and their families. This focus on content and community laid the foundation for their success and allowed them to seamlessly transition to emerging social media platforms like Instagram, Pinterest, and TikTok. A pivotal moment came when they embraced a TikTok strategy, inspired by advice from Gary Vaynerchuk, leading to a significant boost in their following and engagement.
Amanda shares practical advice for aspiring female founders, emphasizing the power of networking, finding the right strategic advisors, and staying in tune with your customers.
Quotes
“As our customers and their content consumption habits changed and evolved, we followed suit. We were very much the type of brand that jumped on every social platform as soon as we learned about it. We had to just experiment and gain traction.” (12:56 | Amanda Zuckerman) “If you have something you want to talk about and content you want to put out there, just start doing it, no matter what is holding you back.” (16:59 | Amanda Zuckerman)“Community is really important to the brand. As I mentioned, we position ourselves as a big sister to all of those college students. That means going above and beyond, with customer service at a really high level… I often refer to our customer service team—or rather, our customer experience team—as therapists in a way.” (39:02 | Amanda Zuckerman)“Staying close to our customer is probably the number one thing that differentiates us from any of the competitors in our space. No other competitor understands the customer like we do, and that’s because we’ve made it a priority.” (41:11 | Amanda Zuckerman)Connect with Amanda Zuckerman:
https://www.dormify.com/
http://www.instagram.com/dormify
Connect with your target customer! Grab Lindsay's free checklist: https://lindsaypinchuk.myflodesk.com/g35aa3xnrm
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone.
In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling merchandise. Lindsay emphasizes the importance of building trust and engagement with your community before asking for sales, and she shares her own experiences with monetizing her community at Bump Club and Beyond. She also highlights the need for trial and error, knowing when to pivot, and the value of partnerships in monetization efforts.
Takeaways
Building trust and engagement with your community is crucial before asking for sales.Trial and error is necessary to find the right monetization strategies for your community.Partnerships can play a significant role in monetizing your community.You don't need millions of followers to make money from your community.Sound Bites
"Building trust and engagement with your community is crucial before asking for sales.""Trial and error is necessary to find the right monetization strategies for your community.""Partnerships can play a significant role in monetizing your community."Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
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“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.
Palak’s story highlights the impact of following your passion and the opportunities that arise from taking bold risks. She recounts key moments in her career, from her initial reluctance to compete on Chopped to how winning the show opened numerous doors. Despite setbacks like the pandemic disrupting her plans to open a restaurant in New York City’s Hudson Yards, Palak continues to grow and adapt.
Beyond her TV success, Palak is also an accomplished author. Her cookbook, “Food is Love: Plant-Based Indian-Inspired Recipes to Feel Joy and Connection,” reflects her deep connection to food and her cultural heritage. She emphasizes the importance of authenticity, staying true to one’s values, and building a personal brand that aligns with one’s beliefs.
This episode of Dear FoundHer… explores the challenges and rewards of being a public figure in the culinary world, the importance of community, and the impact of meaningful partnerships. Palak’s journey is a reminder that it’s never too late to pursue your dreams and that the experiences and setbacks along the way add depth to your story.
Quotes
“Food is Love” represents the culmination of my entire relationship with food. When I began writing this book two years ago, I started to dig deep into what I wanted to bring to the cookbook. It is an extension of me and reflects the idea that food is one of the ultimate connectors in our lives—it’s been that way since the dawn of time. Food is a beautiful way to get to know someone and express how you feel.” (12:55 | Palak Patel)“Whenever I’m looking at partnerships or long-term engagements with brands, it’s definitely about alignment. It’s similar to selling a service: does this match my value system? Does the brand align with the things that are important to me? And do we have similar goals?” (16:39 | Palak Patel) “Staying true to what you stand for and knowing what aligns with your guardrails and what falls outside of them is really important.” (19:30 | Palak Patel)Connect with Palak Patel:
https://www.chefpalakpatel.com/
https://www.instagram.com/chefpalak/
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community."
You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content."
On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing budget.
This powerful episode will have you thinking about your own community in ways you never could have imagined. Next Thursday we'll continue the conversation as Lindsay shares how your community can impact your bottom line and the top tips for making a strategic impact.
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
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“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.
Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares these athletes’ stories through podcasts, videos, and live events. The athletes become ambassadors for Flame Bearers, helping to grow the platform organically.
The episode covers the challenges and triumphs of building a business from scratch, including the importance of a supportive network and the pivotal moment when Jamie realized Flame Bearers could be more than a passion project. She talks about the role of grants and sponsorships in funding her venture and the shift toward a sponsorship model for sustainability.
Jamie’s story demonstrates the power of community and storytelling in driving social change. Tune in to this episode of Dear FoundHer… to hear more about Jamie Mittelman’s innovative media approach through Flame Bearers, her commitment to elevating female athletes, and her mission to spotlight the stories of women Olympians and Paralympians.
Quotes
“Women athletes have not historically had a community. They have been pitted against each other. Historically, women in general have viewed each other as competition and not as a whole rising together. I wanted to do it differently.” (22:31 | Jamie Mittelman) “Some of the best ideas I’ve had have not been mine; they’ve come from our community. I think I’ve been open enough to hear them and been responsive to them. Where a lot of founders go wrong is they ignore the comments of their community.” (36:28 | Jamie Mittelman) “I want people to think of Flame Bearers anytime they think of the best female athletes in the world. I want it to be the community, the hub of the best athletes in the world, where they feel like their stories are told in their own words.” (38:08 | Jamie Mittelman)Connect with Jamie Mittelman:
http://www.instagram.com/jamiemittelman
http://www.instagram.com/flamebearers
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible.
This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world.
Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because you’re going to hear her talk in the coming weeks a lot about community—not your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside.
Take a listen to today’s episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line.
STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way.
Connect with Dr. Becky Kennedy.
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
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