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Tom Roche is an expert in branding and startups, with over 15 years of experience. He's known for his skill in developing effective marketing strategies and creating memorable brand experiences.
Tom has worked with big names like Red Bull, Gap, and SoFi, helping them reach their audience in unique ways. Beyond his work with major brands, Tom also has a talent for entrepreneurship. He co-founded a popular pop-up beer and spirit garden in San Francisco, showcasing his ability to turn ideas into successful ventures.
At Abodo, Tom served as the founding marketing executive, playing a role in the company's growth. With a diverse skill set that includes event planning, customer education, and strategic marketing, Tom continues to to be highly regarded in the world of startups and branding.
Link: https://www.linkedin.com/in/tomrochesf/
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Alanna Gregory is a growth marketing expert, currently serving as the Head of Growth at Cash App and Afterpay US. With a background in finance and a strong ability to analyze data, Alanna has successfully scaled companies across multiple regions, specializing in media and performance marketing, CRM, and growth operations.
Alanna's expertise lies in driving growth for both DTC and B2B channels, leveraging her skills in customer behavior analysis and market optimization. She's experienced at navigating the challenges of early-stage growth and scaling, having successfully managed them across various ventures, ranging from startups to well-known brands.
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John Coyle's journey in digital marketing speaks volumes about resilience and adaptability. In 2017, he faced unexpected job loss but turned adversity into opportunity by diving into freelancing and eventually founding his own successful agency, later acquired by Structured.
Now, as a key figure at Triple Whale, John specializes in paid media and data-driven strategies, helping businesses achieve growth through innovative approaches to attribution and analytics.
His expertise and track record make him a valuable asset to any marketing team, and his story is an inspiration for aspiring entrepreneurs and marketers.
Instagram: @johnjhcoyle
LinkedIn: John Coyle
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Nisha Dearborn is the Founder & CEO of Fresh Chemistry. As the daughter of a dermatologist, she has been thinking about skincare since childhood, and then went on to spend almost a decade in the corporate beauty industry.
A family move to Maine inspired Nisha to make healthy lifestyle changes, including meal planning with fresh ingredients whenever possible. This is when she had her lightbulb moment - just like food, the ingredients in your skincare matter. And just like fresh food is better for your body, fresh skincare is better for your skin because ingredients are at their peak potency when they are first mixed together and activated.
Most skincare companies can take nine months or more to get their product into your hands, and during that time the products are getting weaker and more stale before you even buy it! We don’t eat stale food, so why do we settle for stale skincare? She set out to find a way to take active skincare to a whole new level, and Fresh Chemistry® was born.
Links: www.instagram.com/freshchemistry, www.freshchemistry.com
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Matt Terrill is a lifelong inventor who found his passion in creating innovative products for dogs. His journey began in college when he realized his love for dogs and his knack for inventing could be combined to address the needs of his beloved pets.
In 2005, he founded InnoVet Pet Products, focusing on developing solutions for various dog-related issues, including ear care and blindness. Later, in 2016, inspired by the health needs of his Labrador and Bulldog, he ventured into the emerging market of CBD for pets, founding another successful brand.
More recently, Matt launched ChefPaw, a revolutionary dog food maker, born out of his desire to provide fresh, customized meals for his dogs while tackling issues like digestion and skin conditions. With a keen eye for innovation and a commitment to quality, Matt continues to push boundaries in the pet product industry, aiming to make a meaningful impact on pets' lives and their owners'.
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Background: Carolina Barsa is the Chief Innovation and Growth Officer, and Co-Founder, at FitBiomics, leading the translation of cutting-edge microbiome technology into commercially viable solutions to optimize health & longevity for everybody.
She is passionate about creating purpose-driven brands that have a positive impact on society and education to empower people to take charge of their well-being. Carolina holds a Master’s in Engineering from WPI and an MBA from Duke University. Professionally, she is experienced in driving innovation, insights, brand positioning, consumer engagement, and go-to-market strategies for dozens of leading global brands and disruptive emerging brands.
She enjoys hiking, biking, and traveling the world in addition to volunteering to promote women in STEM fields. Having struggled with gut issues impacting her health, she is determined to help everyone realize the power of the gut on holistic health and share all she has learned in her gut health journey.
Company Site: Fitbiomics.com
Linkedin: https://www.linkedin.com/in/carolina-barsa/
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Growing up around food and service, Theodora decided to try something different after studying at Hofstra University. She then spent five years working in healthcare.
Eventually, she decided to return to her roots, rejoining her family. Now, she's putting her own spin on things at The French Workshop, bringing a fresh perspective to the family business.
Connect with Theodora on:
Website: https://www.thefrenchworkshop.com/
Instagram: https://www.instagram.com/theodora.pc/
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Kira Kessler started Rock N Rags when she was 17 with just a few dollars and an Instagram account. David joined the company as Co-CEO and built out a flourishing website & in-depth e-commerce strategy. 10 years later it's blossomed into a multi-million dollar business known around the country and shipping to 65+ countries worldwide.
With a mission of inspiring confidence in every person shopping with them, Rock N Rags has built a community of strong women embracing their realness and imperfections together.
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Laura Maurer digital marketing consultant with the ability to develop creative integrated marketing strategies for clients across verticals. With a deep understanding of the entire digital funnel as well as brick-and-mortar retail, she creates strategic roadmaps that effectively incorporate social media, email marketing, content, and digital partnerships.
She's worked with clients of all sizes from small startups to Fortune 100 companies like Amazon and Samsung.She also works as a marketing advisor for ex-corporate women, helping them to launch and scale their service-based businesses & to exceed their corporate income in a year.
Connect with Laura on:
LinkedIn: https://www.linkedin.com/in/lauramaurer1/
Website: http://lauramaurer.com/
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Afshan Dosani is an experienced growth leader with a diverse background in marketing and a passion for creative problem-solving. She holds a strong track record in brand building, customer retention, and cross-channel marketing strategies. Afshan has successfully navigated challenges within various startups, from managing multi-channel growth efforts to advocating for the right strategies to drive business success. Social: https://www.linkedin.com/in/afshan-dosani
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With a decade of e-commerce experience under his belt, Iman has collaborated with various direct-to-consumer brands spanning apparel, skincare, and more. Currently, he holds the position of Director of Ecommerce at INNBEAUTY Project, a skincare brand, where he leads growth and strategy initiatives for their direct-to-consumer operations.
Website URL: innbeautyproject.com
Social: https://www.linkedin.com/in/imanhamidi/
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Greg is Founder at GROW, a media and tradeshow company that specializes in eCommerce and online retail. In this exclusive conversation, Greg shares insights into his experiences and career highlights, including becoming an e-commerce expert and founding Grow in 2018. Listeners will gain valuable insights into the world of marketing events, the importance of authentic connections, and the unique opportunities available for sponsors at Grow conferences.
Connect with Grow on:
Website URL: www.joingrow.com
Social: https://www.linkedin.com/company/join-grow/
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Jesse is the co-founder and CEO at HiTide where he helps Shopify brands grow their SMS lists with social Direct Message automations. Before co-founding HiTide, Jesse worked in advertising technology at Meta including on Facebook's Audience Network product, and previously at ads startups acquired by Facebook (LiveRail) and Google (Admeld). Jesse is based in New York City.
Connect with HiTide on:
Website URL: gohitide.com
Social Handles: https://twitter.com/JayClemm,
https://twitter.com/gohitide
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This season we are kicking off with some new interviews talking through different specialities across Digital. In our first episode of season 2, we had the pleasure of talking with Sam Moore who focuses on brand marketing. Her goal is to help businesses build teams and processes that can help drive hypergrowth. Sam Moore is a fractional CMO and brand strategist based in Los Angeles.
As President of Brand at Jenni Kayne, she established the business as a notable lifestyle authority across wardrobe, home, and beauty, and was one of the founding team members responsible for building Jenni Kayne into a $100M business in 6 years. As a consultant, Sam has worked with companies across a variety of business sectors including women’s health, retail, CPG, and hospitality.
She is a results-driven brand builder with a passion for authentic storytelling, foundational processes, team building, and driving growth for early-stage businesses.
Follow Sam on Instagram & LinkedIn
Linkedin: https://www.linkedin.com/in/samanthaomoore/
IG: @samanthaomoore
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Talking Points: The importance of creative testing in optimizing Facebook ad campaignsImportance of running isolated test (One variable at a time)Unleashing the Potential of Dynamic CreativeCrafting Compelling Ad CopyWhat angles do you start withAudience Segmentation and Targeting (Interest vs Broad vs Lookalike)Budget Optimization and Bidding StrategiesCase Studies
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Talking Points: Do you know your numbers?AOV, Margins Target, ROAS…Why ROAS is not an absolute measure for profitability?Strategies for Increasing Sales and RevenueCost Reduction and Efficiency ImprovementCustomer Retention and Lifetime Value (LTV)What should you optimize first?
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