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Is AI the key to revolutionizing market research?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market Research.
They discuss how AI is transforming market research through digital innovation and improved data quality. Male explains the concept of the "AI spectrum," highlighting different levels of AI adoption in businesses. They explore the practical applications of AI in market research, including its ability to process large datasets quickly and efficiently. They cover digital transformation trends in AI adoption and the importance of ethical considerations in AI implementation.
"AI can do a lot of the heavy lifting really quickly,” Male explains. “It addresses a couple of different areas of concern that you can then turn over to a human and get one final pass or look through.”
McKinney and Male also discuss digital transformation strategy about AI adoption, emphasizing the need for caution and due diligence when implementing AI tools. They explore digital transformation case studies from Male's experience, highlighting the potential of AI to enhance data quality and operational efficiency in market research. The conversation touches on the challenges and opportunities of AI in creating a better digital transformation customer experience for market research clients.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape.
Visit priscillamckinney.com for more information.
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!
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AI and digital innovation are actively reshaping the B2B landscape.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups.
The two discuss the evolving landscape of digital transformation, emphasizing the importance of marketing strategies that support product-led growth. Pierson highlights the differences between traditional sales-led growth and product-led growth, noting that the latter focuses more on community building, email marketing, and self-service access. Pierson stresses the need for companies to adapt their digital transformation strategy to align with these new growth models.
Together they review how AI is driving efficiencies for growth, with Pierson explaining how AI, particularly machine learning and generative AI, is revolutionizing marketing automation and personalization. She shares insights on building digital communities and leveraging influencer marketing to support product-led growth initiatives. She has found this approach to be key to implementing successful digital transformation solutions that drive growth and engagement. "Once you have a strong underpinning of community,” Pierson explains. “You can leverage this… and yes, they will help you grow your business."
McKinney and Pierson also discuss the importance of product-market fit in digital transformation initiatives, the potential of data monetization, and Pierson's upcoming book, Data and AI Imperative, which focuses on designing strategies for exponential growth. The conversation provides valuable insights for founders and leaders of data and AI-intensive companies looking to navigate their digital transformation journey. Be sure to sign up to be a part of the launch festivities for her much-anticipated book!
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
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Can digital transformation change surgical education for the better?
On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical education and advanced robotic colorectal surgery to the conversation.
Soliman describes SurgeOn as a digital transformation platform for surgical networking and education. He describes it as a mixture of professional social media platforms, tailored specifically for surgeons. The platform aims to address issues in surgical education by providing a cohesive space for learning, networking, and professional development.
The conversation explores how SurgeOn is transforming surgical education through digital innovation. Soliman explains that the platform enables surgeons to search, sort, and filter operative videos down to specific steps, allowing for targeted learning. This approach to digital transformation in healthcare aims to improve surgical techniques and patient outcomes.
Soliman discusses the broader implications of this digital transformation solution for the healthcare industry. He emphasizes the importance of including medical device manufacturers and industry representatives in the platform, albeit with restricted access. This collaborative approach ensures that product development is informed by real surgical needs, potentially leading to better tools and techniques. The platform's focus on privacy and identity verification is also highlighted as crucial for maintaining a professional and trustworthy environment.
"SurgeOn… fundamentally,” Soliman explains. “Is a surgical networking and education platform."
Finally, Soliman shares an example of how SurgeOn has directly impacted patient care by enabling surgeons to learn from shared experiences of managing complications. He discusses the platform's potential for expanding to include other healthcare professionals and international users, while maintaining strict identity verification processes.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit https://insightsmarketingday.com/ and get your tickets today!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Can AI break barriers for underserved communities?
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI.
Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers understand the challenges faced by underserved communities. They recognize that a lack of resources often means these communities have no cushion to fail, with minor setbacks potentially setting them back years if not decades. But there is a solution, and it lies not just in providing hardware like laptops, but in harnessing the power of generative AI.
Their approach involves providing strategies for modern problem-solving, identifying necessary tools, and teaching how to use them effectively. This education-focused method helps build a supportive community, fostering B2B-cross-team collaboration.
"The way [underserved communities] interact with AI can be a very embracing moment,” Ifiok explains. “We can use it to break down the biases that we have… that keep brilliant minds out of certain industries."
McKinney and the Inyang brothers also highlight the compounding barriers these communities face, noting that most industry gatekeepers are not people of color. They see AI as a game-changer, offering entrepreneurs less expensive, entry-level solutions. Their vision extends to partnering with academia, government, and public service organizations to increase access and expand the community of AI users.
Sponsors:
Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association.
This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.
You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation.
Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person.
Get your research done anywhere around the world quickly and efficiently with Gazelle Global!
Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more!
Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights.
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If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.
On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards.
Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information.
“The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].”
Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement.
His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.
Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
AI ain’t just for the big guys anymore.
On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.
A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others.
Reflecting on the pandemic, when loneliness was at an all-time high, Sherman highlights how the internet, initially meant to connect people, often did the opposite. In response, he launched Spinnr to foster positive interactions among people with similar hobbies and interests, extending these connections into the real world. Spinnr encourages community engagement and combats the isolation exacerbated by the digital age.
Along with Spinnr is Vengo AI, which emerged to meet the demand from Spinnr customers who wanted to customize their own AI programs, as Spinnr's technology remained closed source. As he explains, user feedback is crucial in overcoming challenges and improving AI technologies, a common practice in the field. The creator marketplace is a significant factor behind Vengo’s success, allowing users to train their AI to read various data and interact authentically with followers.
“We are democratizing AI,” Sherman explains. “We are giving it to the people [for free], so you can now use it just like the big boys are doing.”
Sherman and McKinney also discuss the financing involved in the digital transformation experience, like securing grants and investors, while bigger companies like Microsoft and Nvidia backing similar initiatives, as well as the importance of training AI to understand human interactions, enabling it to respond naturally and engage more effectively with users. This approach not only enhances the user experience but also broadens the accessibility of AI technologies, making them available to a wider audience.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
But don’t let the learning stop there!
Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.
Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!
So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!
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And who says talking to computers isn’t beneficial?
On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.
As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy.
McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision.
“By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.”
Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.
Sponsors:
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!
Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association.
This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.
You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation.
Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person.
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The biggest mistake a business can make is to ignore data they may already have.
On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers.
Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis.
McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively.
“There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.”
The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike.
Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome.
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind
The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.
Enter to win this exciting package of goodies to start building your influence today!
Get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making.
But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more data you could get with the most amount of precision would be a game changer.
Enter Planette.
Leading-edge companies, organizations, and governments are digitally transforming their strategic planning by using data to be better prepared for what’s next in the physical world. Climate change is inevitable so instead the way we are adapting is what is meaningful. In order to do this you need data that is actionable as early as possible.
Hansi Singh, CEO and co-founder of Planette gives us a few real-world scenarios of how climate adaptiveness and resiliency is a positive outcome of a digital transformation around weather and climate data. This climate tech startup specializes in year-ahead forecasts of environmental variables and extreme weather risks.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.
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The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?
CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers.
Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work. The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy.
Is all the tech jargon confusing you?
Want to improve ROI and drive business growth utilizing the data?
How do you grow your business using proven data insights?
What should you be looking for in terms of skills for that next great hire?
Listen in for some great inspiration for the road ahead!
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories.
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In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing.
With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is to help marketing teams create better-quality B2B digital marketing leads.
Here is a guide to help with common business term acronyms we used in this episode:
ICP - Ideal Customer Profile
TAM - Total Addressable Market
SaaS - Software as a Service
B2B - Business to Business (meaning business who specifically sell to other businesses)
MarTech - Marketing Technology
GTM - Go to Market
CAC - Customer Acquisition Cost
CRO - Chief Revenue Officer
According to Dan, the path for the marketing leader to be the best help to the GTM team starts with including the finance team. Unfortunately, many make the mistake to keep the finance department far away from the marketing department. But leaning into the relationship with the finance leaders leads to a better understanding of what customers are driving the growth in the organization. This valuable information brings the team together as they understand how each department plays a role in achieving and exceeding quarterly goals.
Dan built AlignICP for people who are accountable for revenue and growing their company. This software provides the right metrics at the right time to make key decisions on where to spend efforts to create efficient growth engines.
Listen in, and learn how to avoid the number one mistake Dan sees SaaS companies make. And don’t miss his recommendation The Science of Scaling by Mark Roberge, previously of HubSpot.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
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XDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro.
Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shifts that need to happen in the healthcare industry.
Amanda White, Head of Insights at TEGNA, asks us all to focus more on what we’re DOING with the data and less on the collecting part.
Shawn Nason, Founder and Chief Experience Officer of MOFI, shares the truth of what employees need. Purpose. Shawn’s book, Kiss Your Dragons, will teach you how to fall in love with the problem in order to build a scalable business.
Carrie Angiolet, President of Illuminas and a native of Austin, recognizes that even when a good change happens with brand building, it can be hard on employees.
Cecil Puvathingal, VP of sales at QuestionPro, shares the importance of looking at your company through the windshield, not the rearview mirror. But beyond looking through the windshield, is to pay attention to the passenger. How can we go about this together, in collaboration? (Priscilla expounds on this in her book Collaboration is the New Competition.)
Gina Woodall, Vice President and Group Director at Rockbridge Associates, a part of Illuminas, states, “Companies can innovate, but unless it really impacts the customer experience, it doesn't have an impact on consumer loyalty or business growth.”
Dan Riley, Co-Founder at RADICL, has the people in mind. His advice for a better thought leadership strategy is not to force a culture shift. He states, “Ultimatums don’t drive progress.”
Cat Smith, Fractional VP of Insights, was inspired by the XDay 2023 event to take her career to the next level through personal development.
Crystal Wiese, Director of Marketing at QuestionPro, brought together this amazing event with her team. Sometimes, we get a little too serious about market research, and she is here to say, “Surveys are fun and sexy.”
Arti Pullins brought her inspiring friend, Puja Rios, to discuss her new book, Get it Together, a Winning Formula for Success from the Boss You Need. Her goal with this book: help people!
Don’t miss our full episode featuring Sumair Sayani, Global Lead of AI Programs and Strategic Partnerships for QuestionPro: A Brighter Future Can be Powered by AI.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So, this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
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So many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own?
Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laura has watched the evolution of the data industry change from collecting as many insights as you can to helping me find the nuggets of meaning in data. And it is in that pursuit of getting more meaning from the data, powerful AI-driven data analysis tools make all the difference. Laura keenly states, “Data is fantastic it’s the most valuable asset that any company has, but until you can find it, refine it, and actually make use of it, it’s somewhat useless.”
She explains how consumer insights and business growth professionals are suffering from the mismanagement of survey data. While first-party survey data companies own is probably their most valuable asset, they simply don’t know how to find the data they’re looking for! With multiple systems housing both structured and unstructured data, what is needed is a tool that can reach back into disparate systems and query the existing data for answers. Sophisticated systems like KnowledgeHound can even allow teams to ask NEW questions about data that has already been collected. Talk about cost savings!
The result of this digital transformation of consumer research and insights will be a democratization of access to data and better stewardship of the data companies already have. AI data analysis tools like KnowledgeHound mean that companies can quickly find, mine, and refine the data they already have for deeper insights within seconds.
Afraid of your data sitting somewhere on a desk without being utilized? Listen to this case study on digital transformation success.
To learn more about KnowledgeHound’s capabilities, see this discovery guide - Tap into Hidden Data Reserves: The Cost-Saving Effect of AI for Market Research.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.
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While a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality.
In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware exists. They take a look at this service and a broader view of the consumer insights industry, touching on critical themes and practices shaping the field.
As the Global Director of Research Services at Qualtrics, Ali sheds light on the company's evolution, emphasizing its role in assisting clients with research projects, from survey design to data analysis. At Qualtrics, they emphasize the significance of providing value to clients, aligning with the company's commitment to ensuring client satisfaction and renewal rates.
Research Services, a division within Qualtrics, acts as a research agency linking clients with third-party panel respondents. They help design research tools and large-scale programs, covering everything from initial setup to generating reports and dashboards, catering to the specific needs of each project. Ali’s team is the sticky factor that keeps clients engaged with the platform at Qualtrics. Their motivation lies in the fact that they are accountable to the clients' renewal rate. Where clients lack expertise of their own, Ali’s team provides the ebb and flow of services needed on a daily basis. They continue to make efforts to refine and enhance the quality of research.
Beyond providing research services to clients, Ali has a passion for mentorship and meaningful connections in the industry. They share their thoughts on the opportunities for women in the industry and the importance of giving back in a way that paves the way for broader equity and inclusion in the market research space. Whether you’re looking for a great connection with a remarkable professional or need to accelerate your next research endeavor, be sure to connect to Ali on LinkedIn. Feel free to ask for some dance tips, too - she’s pretty good!
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now to unlock the power of your words and stories.
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It’s time to wake up. The concept of artificial intelligence has been around for over 70 years.
While AI is nothing new, we need to change the questions being asked.
In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, positions him as an authority in the field, and he provides a lot of insights into better questions we could be asking to maximize successful outcomes with this technology.
According to Samir, organizations must continuously evolve, putting the customer at the forefront of decision-making and fostering a collaborative work culture. Making a shift from asking to listening and observing will provide more valuable insights. All of this can be brought to a new level with innovative applications of AI tools.
Priscilla is asking the right questions of the right person. Listen in for answers to staying innovative and imaginative in the face of evolving challenges with artificial intelligence.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
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John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness.
Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management’s history, emphasizing the founder's personal interactions with customers and the passion that drives the automotive appearance industry.
Companies often reach a point where they need to reassess their strategies and address critical issues that were neglected during their growth. These issues can range from underinvestment in marketing to a lack of clear marketing plans. A well-thought-out plan ensures that marketing efforts align with the company's objectives and are sustainable in the long run.
“It has to be sustainable, or else what we do is for nothing.” - Tony D’Amato
Ready to fall in love with your own brand and find the fulfillment your company needs? Listen to gain a fresh perspective and receive strategic guidance and sustainable marketing plans.
Episode Sponsor Highlight:
Want to know the real intentions of survey-takers?
Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!
Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
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Successful business leaders just keep on changing. Today, Little Bird Marketing CEO Priscilla McKinney and Steve Phillips, CEO of Zappi, give some guidance on how to embrace it all - especially when it comes to consumer insights.
In case you’ve been living under a rock, here’s a bit about Zappi: Initially, Zappi focused on enabling high-quality agile market research. It aimed to drastically reduce the time required for market research, allowing marketers, creators, and innovators to work more efficiently. Over time, Zappi has evolved into a comprehensive platform facilitating digital transformation within organizations. They provide a unified space for consumer insights and allow companies to work more collaboratively, access data from various sources, and continuously learn from their research. Zappi aims to help businesses become more consumer-focused, adaptive, and innovative while streamlining their consumer insights processes.
There are several common challenges facing consumer insight departments across companies, and they address many of them. “It’s not about the idea, it’s about the execution,” says Steve. The Zappi team is set apart by the relentless pursuit of iterative innovation.
Ready for a shift toward consumer obsession in decision-making? Listen in for mindset shifts to help you prioritize consumers and make the magic happen.
Episode Sponsor Highlight:
Want to know the real intentions of survey-takers?
Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!
Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.
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Introducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines.
At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the importance of creating a safe space for authentic perspectives through collaborations and partnerships.
Switching gears, Priscilla explores Jennifer's role in evaluating REI's digital experience. Seamless online interactions, especially for digitally savvy customers accustomed to platforms like Amazon, are of the utmost importance. Recognizing the prominence of REI's website in customer discovery, Priscilla and Jennifer discuss the delicate balance between in-person and online experiences. Understanding the entire customer journey, both in-person and online, allows Jennifer and her team to identify areas for enhancement and provide valuable insights to elevate the digital experience.
Looking ahead, Jennifer shares her enthusiasm for AI and automation, as well as the importance of synthesis in insights generation, a topic that resonated with her at IIEX. Envisioning streamlined processes and improved efficiency through AI, there still lies the irreplaceable role of human judgment in deriving meaningful insights from AI-generated data.
Jennifer Lu’s expertise and experiences shed light on the importance of collaboration, inclusivity, and seamless experiences in driving successful strategies at REI.
IIEX Panel Mention: It Takes Two: Decision Making is a Team Sport panel at IIEX 2023 with Oded Netzer, Vice Dean of Research at Columbia Data Science Institute, Christopher Frank, Vice President of American Express, Paul Magnone, Head of Global Strategic Alliances at Google, and Gregg Archibald, Managing Partner at Gen2 Advisors.
Episode Sponsor Highlight:
Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.
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Is that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data.
In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based methods, providing real-time insights into consumer behaviors. The primary objective is to unravel the complexities of brand loyalty and decode the intricate decision-making processes that consumers undergo. Through meticulous analysis of these captivating videos, NAILBITER provides brands with invaluable knowledge, that encompasses consumer preferences, optimal product placements, influential drivers of purchase decisions, and deterrent factors.
Due to the ubiquitous use of smartphones and people’s comfort in taking videos, Amishi unpacks how quantitative behavioral videometrics capture consumer behavior and turn videos into actionable metrics. She emphasizes the significance of adapting to evolving consumer mindsets and preferences, particularly in the wake of the COVID-19 pandemic and dynamic economic landscapes. She talks about how continuous in-the-moment data collection and analysis serve as a compass for clients, enabling them to stay attuned to shifting trends and identify untapped opportunities for growth and innovation.
Episode Sponsor Highlight:
Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here.
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The world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks.
Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free up researchers' time to focus on strategic thinking and applying their expertise. Yabble’s AI tools are specifically designed to accelerate the research process, offering revolutionary solutions for data coding, theming, and processing.
You can’t talk about AI right now without at least mentioning ChatGPT. Kathryn highlights that ChatGPT is a general AI tool and then businesses should seek out and utilize more specialized tools that are catered to each company's specific needs. “The world is a lot bigger than ChatGPT,” notes Kathryn. The largest concern for enterprises is data privacy and protection. Kathryn explains how systems like ChatGPT are open source with the data itself used to train the AI models and what that means about the real risk of the data falling into your competitors' hands. But with the Yabble chatGPT plug-in, the data is safe and ensures the confidentiality and security of sensitive intellectual property and competitive intelligence.
Kathryn also introduces some of the various tools Yabble has created such as the Yabble ChatGPT plugin, a tool that augments the knowledge of ChatGPT by incorporating additional layers of data, and This plugin facilitates a streamlined and efficient process for generating insights by leveraging sophisticated search algorithms to identify relevant trends and conversations. Warning: It can be addictive!
Kathryn Topp and Yabble are both committed to saving time, freeing researchers' minds, and delivering valuable insights in the rapidly evolving digital world. As AI truly changes hour-by-hour, Priscilla noted that checking back in with Kathryn in three days should be enough time for there to be something new and groundbreaking to discuss. Let’s keep moving forward!
Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.
Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here.
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