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“People want to know where your food comes from. Why shouldn't people know where your building materials come from?” —Gregory Wilson
Many of the building materials we use in our homes and workplaces can pose serious health risks. From toxic chemicals like formaldehyde to hazardous plastics, these materials can negatively impact indoor air quality and overall well-being. Therefore, it's time to rethink the foundations of construction and seek out sustainable, plant-based alternatives that prioritize human health.
Gregory Wilson is a serial entrepreneur and the founder of HempWood®, a company revolutionizing the building industry with its eco-friendly, carbon-negative flooring solutions. With over 28 years of experience in the field, Wilson is on a mission to provide healthier, more sustainable materials for residential and commercial spaces.
In this episode, Wilson discusses his entrepreneurial journey, the environmental and health benefits of Hempwood, the challenges of competing with cheaper but less sustainable options, and his plans for global expansion.
Meet Gregory:
Gregory Wilson is the founder of HempWood®, a company that produces sustainable building materials made from hemp fiber and soy protein. He has a background in business strategy, financial modeling, and product development, with experience in setting up operations in the USA and China. Gregory is also involved in other ventures such as SmartOAK Pty Ltd and QPC Partners, focusing on innovative and eco-friendly solutions in the real estate and manufacturing industries. He holds an MBA from Frostburg State University and has completed executive education at Harvard Business School.
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Episode Highlights:
01:47 Loving the Outdoors
05:40 The Only Carbon-Negative Flooring Company
14:00 Overcoming Challenges in Sales
18:49 Do Not Be a Minority Owner in Your Own Company
23:59 Expanding Global Reach
27:43 What People Care About Most
31:06 It's Not Easy to Do What's Right
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Cha Cha Cha Changes Mini Series
Episode Description:
“We need to know what we're doing so that we can support women to feel their best and live long lives.” —Dr. Anjali Dsouza
Welcome to the Cha Cha Cha Changes Mini Series, a special limited exploration of menopause and the essential ingredients for navigating this transformative life stage!
Menopause and perimenopause are significant life transitions that impact women's health in profound ways. From changes in mood and cognition to increased risks of chronic conditions, this natural hormonal shift can bring a host of challenges. Yet, with the right knowledge and support, women can navigate this transformative period with greater ease and vitality.
District Center for Integrative Medicine (DCIM) Founder, Dr. Anjali Dsouza, is a leading expert in integrative medicine and a certified specialist in menopause care. Drawing on her extensive training and passion for holistic wellness, she provides comprehensive guidance to help women optimize their health during this pivotal stage of life.
In this insightful conversation, Justine and Anjali delve into the physiological changes of menopause, the importance of food as medicine in navigating the challenges of menopause and perimenopause, practical tips for symptom management, and a wealth of resources to support women on their journey.
Meet Anjali:
Dr. Anjali Dsouza is the Founder of District Center for Integrative Medicine (DCIM). She is a board-certified physician specializing in Integrative Medicine, Palliative Care, and Psychiatry. Her areas of particular interest are women’s health optimization, autoimmunity, digestive dysfunction, lifestyle medicine, nutritional medicine, preventative care, and metabolic health.
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Episode Highlights:
00:17 The Cha Cha Cha Changes Mini-Series
03:10 Meet Anjali
08:33 Understanding Menopause and Perimenopause
12:28 Menopause: Common Symptoms and Health Risks
16:51 Food as Medicine for Menopause
20:03 Tips for Managing Menopause Symptoms
26:44 Resources and Support for Menopause
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“What a lot of people don't quite understand about plant-based meat is that you have to understand the industry that you are replacing.” —Christie Lagally
The plant-based meat industry is at a pivotal moment, with innovative companies harnessing the power of technology to transform the way we think about sustainable protein. By seamlessly combining cutting-edge manufacturing processes and high-quality products, these visionaries are paving the way for a future where plant-based alternatives are not just viable, but the preferred choice for consumers, institutions, and the planet.
At the forefront of this revolution is Christie Lagally, the CEO and Founder of Rebellyous Foods. A mechanical engineer by trade, Lagally has leveraged her expertise to develop game-changing technology that makes plant-based meat production faster, better, and more affordable than ever before.
In this episode, Justine and Christie dive into the challenges of building a business around plant-based alternatives, developing the technology and market strategy to succeed, the impact of the hype cycle, funding challenges, addressing health concerns, and more.
Meet Christie:
Christie Lagally is the CEO and Founder of Rebellyous Foods, a manufacturing technology company working to make plant-based meat available and affordable for everyone. With a background as a mechanical engineer in the aerospace industry, Lagally transitioned to founding Rebellyous in 2017 to combine her personal values and professional expertise to address the negative impacts of industrial animal agriculture.
Under her leadership, Rebellyous has developed innovative processing equipment to produce high-quality, price-competitive plant-based meat products, with a focus on serving large-scale customers like school lunch programs.
Lagally is committed to creating a sustainable path forward for the meat industry to transition to plant-based production, driving positive change for the environment, human health, and animal welfare.
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Episode Highlights:
05:01 Rebellyous Foods: Challenges and Early Development
13:05 The Hype Cycle and Its Impact
23:55 Health Concerns and Future Plans
35:06 Collaborations, Partnerships, and Exit Strategies
40:00 Future Opportunities
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“For something that you eat every day or consume every day, shouldn't it be the best quality ingredients that you can possibly have?” —Adrienne Lufkin
For something we consume on a daily basis, the food we choose should be of the highest quality possible. Granola has long been a breakfast staple, but many store-bought varieties are packed with added sugars and artificial ingredients. It’s time to shift to a granola that’s good for us.
Adrienne Lufkin, the Founder of Struesli, brings a unique perspective to the granola game. As a former private chef, she learned firsthand the power of using food as medicine to support her clients' health needs. Now, she's on a mission to share her better-for-you granola with the world.
In this episode, Adrienne takes us through her entrepreneurial journey - from ideation to securing investors, building a talented team, and expanding Struesli's distribution. Tune in to learn how she's revolutionizing the granola category and providing a healthier breakfast option for all.
Meet Adrienne Lufkin:
Adrienne Lufkin, seasoned private chef and founder of Struesli, combines her love for food, health, and human connection through her recipes. With a background in crafting clean and nutrient-dense meals for clients and her personal struggles with Crohn's Disease and Migraines, Adrienne is passionate about supporting people along their health journeys.
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Episode Highlights:
01:04 Adrienne’s Personal Health Challenges
04:43 From Chef to CPG Founder
09:51 Funding and Team Building
15:38 Balancing Roles and Responsibilities
20:54 Product Expansion and Distribution
24:15 What’s Next?
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“If your soil is nutritious, all those micronutrients are now being born into your food.”—Caryl Levine
“There's no standing still. You're moving forward or you're moving backwards. To regenerate is to actually restore or bring to health, or bring to life, the living systems that sustain us.” —Ken Lee
Rice is the staple food for over half the world's population, providing essential nutrients and sustaining livelihoods. Yet, the true potential of this ancient grain remains largely untapped. From heirloom varieties to regenerative farming practices, the story of rice is one of resilience, innovation, and global impact.
As the co-founders of Lotus Foods, Caryl Levine and Ken Lee have dedicated over three decades to promoting rice biodiversity, empowering smallholder farmers, and championing sustainable agriculture. Their unwavering commitment to transforming the rice industry has positioned them as trailblazers in the realm of conscious consumerism and regenerative food systems.
Tune in to this captivating conversation as Caryl and Ken share their journey, from uncovering hidden rice treasures to spearheading the regenerative organic certification movement. Discover how Lotus Foods is addressing misconceptions, educating stakeholders, and navigating challenges to drive innovation and create a more nourishing and equitable future for rice.
Meet Caryl and Ken:
Caryl Levine and Ken Lee are the co-founders of Lotus Foods, an organic heirloom rice company they started in 1995. With a shared passion for promoting rice biodiversity and supporting smallholder farmers, Caryl and Ken have dedicated over 30 years to building a purpose-driven business that creates positive social and environmental impact.
As pioneers in the organic and regenerative food movement, Caryl and Ken have led Lotus Foods to become the first rice company to achieve Regenerative Organic Certification. They have championed innovative farming practices like the System of Rice Intensification, which reduces water usage and labor-intensive work, particularly for women farmers.
Through their commitment to education and advocacy, Caryl and Ken have worked tirelessly to address misconceptions about rice cultivation and elevate the voices of smallholder farmers in the global food system. Their vision for a more sustainable and equitable food future continues to inspire and guide the evolution of Lotus Foods.
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Episode Highlights:
03:59 The Road to Entrepreneurship
09:32 Smallholder Farmers
20:53 Education and Consumer Perception
29:35 The Importance of Maintaining Company Culture
33:32 Staying True to Company Values
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Series: World Food Day
Episode Description:
“If you have healthy soil then you have a healthy system.” —Lily Verdone
Our agricultural lands are the beating heart of our communities, tended to by the hardworking hands of farmers and ranchers. Safeguarding these vital landscapes is not just an environmental imperative, but a moral obligation— a promise we make to those who came before us, and a gift we must pass on to generations yet to come.
As Lily Verdone settles into her third year as CEO of the Marin Agricultural Land Trust (MALT), her focus has shifted towards reinvesting in the lands the organization has worked tirelessly to protect. By channeling resources into innovative stewardship programs, MALT aims to not only safeguard the land but also empower the farmers and ranchers who are the backbone of Marin's agricultural community. Lily believes that this reinvestment will unlock the full potential of the land, benefiting both the environment and the people who depend on it.
In this episode, Justine and Lily explore the critical role that land trusts and conservation organizations play in addressing pressing environmental and agricultural challenges. Join in as they discuss innovative programs that support farmers and drive holistic, systems-based approaches to land management, the value of partnerships, and the trend of younger, diverse leaders bringing fresh perspectives to traditional conservation organizations.
Connect with Lily:
Lily Verdone is the CEO of Marin Agricultural Land Trust (MALT), a leading land trust focused on protecting farmland in Marin County, California. Lily has over 20 years of experience in environmental conservation, having previously worked with organizations like The Nature Conservancy on climate change and land management initiatives.
As CEO of MALT, Lily is responsible for leading the organization's efforts to preserve over 60,000 acres of agricultural land through conservation easements and sustainable stewardship practices. She is passionate about finding innovative solutions to support the viability of local farming and ranching communities.
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Episode Highlights:
00:49 What is MALT?
07:44 Protect the Land
10:16 The Water Conservation Issue
15:30 Shifting the Quality of Life
18:17 The 5 Pillars of MALT
23:17 Building Partnerships
26:23 The Land Trust Movement
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“They know they're going to get taken care of when they come to school. That's one of the most important things that we can do, and then they're ready to learn.” —Laura La Vacca
Food and nutrition are often overlooked as the most important part of a child's day, despite their crucial role in fueling young minds and bodies. Yet, while schools play a vital part in ensuring students have access to healthy, nourishing meals, the integration of food education into the curriculum remains a challenge.
Laura La Vacca is the Food Service Director of Burlington School District in Vermont. Her primary role is to oversee the district's federally funded meal programs and spearhead initiatives to incorporate local, fresh produce into school cafeterias.
From the importance of building trust with students to the transformative power of hands-on food education, this conversation offers valuable insights into the future of school nutrition and its potential to shape the next generation's relationship with food.
Tune in as Justine and Laura discuss the importance of building trust and relationships with students to encourage them to try new, healthy foods, the transformative impact of hands-on food education, the challenges of balancing federal nutrition guidelines with student preferences and limited resources, he vital role of school nutrition programs in providing nourishing meals and a sense of community for all students, plus much more.
Connect with Laura:
Laura La Vacca is the nutritionist for the Burlington School District in Vermont, bringing over two decades of experience in school nutrition to her role. Responsible for overseeing the district's federally funded meal programs, Laura is dedicated to integrating local, fresh produce into school cafeterias and empowering students to develop a lifelong love of nutritious foods through hands-on education and community-based partnerships.
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Episode Highlights:
00:49 USDA Guidelines and Requirements for Meal Planning
04:24 The Impact of Peer Influence and Hands-On Experiences
07:23 Healthy Meals for the Community
11:17 The Number of Food-Insecure Students
15:02 Integrating Food and Nutrition Into Education
22:01 Mission: Sustainable School Nutrition Programs
25:06 The Need for Continued Advocacy
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Series: Edible SchoolYards
Episode Description:
“It's harder for adults to try new things. So when we build those habits with kids, they can disseminate that and spread that joy to their family members— it's really, really powerful.” —Charlotte Steele
Food education is a powerful tool for supporting kids' holistic development. By providing access to fresh ingredients, teaching cooking skills, and connecting food to culture, we can empower the next generation to make informed, nourishing choices that benefit their health and communities.
The Edible Schoolyard Project is an innovative food education initiative that integrates garden and kitchen classrooms into the school day, empowering students to explore the connections between food, health, and community. By cultivating hands-on learning experiences that foster food literacy, agency, and appreciation for local food systems, Edible Schoolyard aims to equip the next generation with the knowledge and skills to become conscious, confident consumers.
In this episode, Edible Schoolyard New Orleans Director, Charlotte Steele joins Justine to discuss the transformative power of food education programs that go beyond just teaching nutrition facts, the challenges of implementing these kinds of programs, the broader implications of these programs for global food education and the role of cafeterias in promoting healthy food choices.
Connect with Charlotte:
Charlotte Steele is the Director of Edible Schoolyard New Orleans, a pioneering food education program that empowers students to build a positive relationship with food through hands-on learning in gardens and kitchens. With a background in human development and social relations, Charlotte is deeply passionate about using food as a vehicle to support the holistic growth and well-being of young people.
Under Charlotte's leadership, Edible Schoolyard New Orleans has become a model for integrating food-based education into the school day, providing over 4,000 student experiences annually across four public charter schools. Through her work, Charlotte is committed to increasing food access, fostering agency, and cultivating food-literate individuals who will carry these essential life skills into adulthood.
An engaging public speaker, Charlotte has shared her expertise on leveraging food to drive personal and community transformation at events throughout the region. Her vision is to see food education become a standard part of every child's learning experience, empowering the next generation to make informed, nourishing choices that benefit both their own health and the health of the planet.
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Episode Highlights:
01:08 Access and Agency
07:16 Understanding Food Access
11:57 Food and Community
15:30 Equipping Students with Essential Food Knowledge
20:25 3 Ways To Help Kids Build A Positive Food Relationship
24:56 Tradition and Mindfulness
30:01 An Important Life Skill
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Series: Edible Schoolyards
Episode Description:
“School meals are part of the education day.” —Betsy Rosenbluth
For far too long, the school lunchroom has been the butt of jokes and the source of dread for students and parents alike. Mention the words "cafeteria food" and visions of limp, gray mystery meat and rock-hard tater tots immediately come to mind. This pervasive stigma has reduced the lunchroom to a place where kids simply have to get through the meal as quickly as possible before rushing off to their next class.
By changing the culture and elevating the dining experience, we can empower students to see the cafeteria as an extension of the classroom, where they can learn about nutrition, explore new flavors, and take pride in the food that fuels their growing bodies and minds.
This week, we hear how we can transform the lunch room into a place of nourishment, community, and joy with Betsy Rosenbluth. Betsy is the Farm to School Director at Shelburne Farms, a nonprofit organization on a 1400-acre working farm in Vermont. For the past 10 years, Betsy has been spearheading efforts to expand farm-to-school programming across Vermont and support a national movement to transform the school food system.
Stay tuned as Justine and Betsy talk about the importance of tailoring programs to local needs, overcoming supply chain challenges, empowering students to make informed choices about their food, the benefits of building partnerships, and how farm-to-school programs are inspiring long-term impacts.
Connect with Betsy:
Betsy is Co-Director of Vermont FEED, a nationally recognized farm-to-school partnership program of the Northeast Organic Farming Association of Vermont and Shelburne Farms. Betsy also coordinates the Vermont Farm to School & Early Childhood Network and the Northeast Farm to School Collaborative and serves on the Advisory Board of the National Farm to School Network.
Prior to joining Shelburne Farms, Betsy helped establish the Burlington School Food Project and Education for Sustainability programs in Burlington schools. She also helped Vermont FEED draft and pass Vermont’s first Farm to School bill and grant program. She led the effort to create a Lake Champlain museum on Burlington’s waterfront with a nationally recognized youth employment program. Most recently, Betsy was Director of Projects and Interim Director at the Orton Family Foundation with a focus on community planning, development, and engagement in small cities and towns.
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Episode Highlights:
01:06 Mission: Educate and Cultivate
06:38 Tailoring Programs to Communities
11:30 Getting Schools’ Attention
15:34 Getting Funding and the Importance of Partnerships
18:31 Incorporating Values
22:45 Celebrating Food Through Cooking Competitions
26:37 Empowering Kids to Try New Things
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Series: Labor Day Special Episode 2
Episode Description:
“If we were smart as a country, we would look at all of these immigrants that are new citizens of the United States, and look at all of these food production methods and skills that they bring. We would have better food security by including the immigrant farmers in the decision-making on how food production is going to be developed for the future is hitting us really hard with climate change.” —Rosalinda Guillen
Farming is the backbone of our communities, yet too often, the hard-working men and women who toil in the fields are overlooked and undervalued.
But a growing movement is changing that narrative, empowering farmers to take the reins and shape a more sustainable, equitable food system. Community to Community (C2C), founded by Rosalinda Guillen, is a pioneering organization that empowers farm workers and immigrant communities to lead the charge in building a more sustainable, equitable, and community-driven food system.
In this episode, Justine and Rosalinda discuss the challenges and barriers in organizing farm workers, the integration of immigrant farmers' practices, the vision for community farms and food security, the role of regenerative agriculture in addressing climate change, and Rosalinda’s hopes for the future of empowering farmers and transforming the food system.
Connect with Rosalinda:
Rosalinda Guillen (she/hers) is the founder of Community to Community and a lead strategist and visionary within the non-hierarchical ecofeminist leadership of C2C. Her perspective is fundamentally influenced by her introduction to the multi-racial, working-class community organizing model of the Rainbow Coalition, the Cesar Chavez house meeting model, The World Social Forum, the Landless Workers Movement (MST) of Brazil and growing up a farmworker in La Conner, WA. Rosalinda has organized farmworkers in WA State and the strawberry fields of Salinas CA. She has represented farmworkers in the Legislatures of California and Washington State and in ongoing policy and Movement dialogues on immigration issues, climate change, labor rights, trade agreements, ecofeminism, and strengthening the food sovereignty movement towards a Solidarity Economy.
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Episode Highlights:
01:30 What is C2C?
09:18 Learning How to Organize a Community
11:54 Creating a New Narrative
18:09 Getting Into Consensus
21:49 Agricultural Lessons From Immigrant Farmers
26:50 The Answer is in Collaboration
30:45 The Role of Regenerative Agriculture
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Series: Labor Day Special Episode
Episode Description:
“Suffering doesn't have to be part of the food we eat. Workers feed every family in this country, and it is only fair that everyone, everywhere should do something to make sure that farm workers have the same ability to feed their families with dignity and respect. And it doesn't take much. It takes for us to have these conversations.” —Gerardo Reyes Chávez
The food we consume is often built upon the backs of a vulnerable workforce struggling to maintain their dignity and basic rights. While we enjoy the convenience and affordability of our food, we must reckon with the unseen sacrifices made by the men, women, and children who toil in the fields, a sobering reality that challenges us to consider the true price we pay for the food we consume.
Gerardo Reyes Chávez is a seasoned farm worker and community organizer who has dedicated over 25 years to advocating for the rights of agricultural laborers. As a long-time member of the Coalition of Immokalee Workers (CIW), Gerardo has been instrumental in the development and implementation of the groundbreaking Fair Food Program, which has dramatically improved working conditions and wages for tens of thousands of farm workers across the United States.
Tune in as Justine and Gerardo relate the stark contrasts between farm workers' cultural expectations and the harsh realities they face in the agricultural industry, the systemic nature of the abuses and exploitation they endure, the outsized power of major food brands driving industry consolidation and wage stagnation, the innovative and persistent approach of the Coalition of Immokalee Workers in targeting this systemic change, the potential for replicating successful models like the Fair Food Program, and the critical importance of building solidarity and collective action between consumers, advocates, and the farm worker community to address the deep-rooted challenges in the food system.
Connect with Gerardo:
Gerardo Reyes Chávez is a distinguished farmworker advocate and a key leader of the Coalition of Immokalee Workers (CIW). With a background in farm labor that began at the age of 11 in Zacatecas, Mexico, Gerardo has dedicated his life to improving the conditions and rights of farmworkers. He has worked in the fields of Florida, picking a variety of crops including oranges, tomatoes, blueberries, and watermelon.
As a leader in the CIW, Gerardo has played a pivotal role in the development and implementation of the Fair Food Program, which aims to protect workers from exploitation and improve labor conditions. His efforts include facilitating community meetings, educating workers about their rights, and attracting new buyers to support the program. Gerardo is also actively involved in addressing issues such as wage theft and modern-day slavery, ensuring that farmworkers’ voices are heard and their rights are upheld.
Gerardo’s work has been recognized nationally and internationally, and he frequently speaks at events to raise awareness about the challenges faced by farmworkers and the importance of ethical labor practices.
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Episode Highlights:
00:50 Farmer vs Farm Worker
08:02 Overcoming Challenges and Abuse
15:41 The Role of the Coalition
20:32 Change the Farming Community
23:25 Suffering Should Not Be A Part of Our Food
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“I wanted to share a look at what's to come in the biggest and the best season of essential ingredients yet!” —Justine Reichman
The wait is over! Season 9 of Essential Ingredients is finally here, and it's the most impactful and eye-opening season yet, and we can't wait to share it with you!
This season, we're pulling out all the stops to bring you the most captivating, thought-provoking, and downright inspiring stories from the frontlines of the food revolution.
Get ready to meet the visionary entrepreneurs, passionate activists, and pioneering innovators who are transforming our food systems in remarkable ways. But it's not just about the latest breakthroughs— we're also diving deep into the critical issues that are transforming our food systems, from the fight for food access and worker dignity to the quest for true environmental sustainability, and more.
Prepare to be informed, inspired, and galvanized into action as we explore these vital topics through the lens of real people creating real change.
The future of food has never looked brighter! Tune in.
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Episode Highlights:
00:23 The Biggest and Best Season Yet!
02:03 Sneak Peek: Biodiversity and Organic Farming Practices
03:58 Sneak Peek: Carbon-Negative Flooring
05:13 Sneak Peek: Edible School Yard
06:15 Sneak Peek: Rice Intensification Impact
08:52 Sneak Peek: Community Building and Personal Groth
10:17 Sneak Peek: Agriculture
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“It's been a journey. Our conversations this season have been incredibly inspiring, and they've left me hopeful for the future of food… Thank you for a great season!” —Justine Reichman
What an incredible ride this season has been!
To our devoted listeners, your unwavering support and engagement have fueled our mission from the very start. And to our esteemed guests, your willingness to share your personal journeys, innovative ideas, and visionary perspectives has been truly inspiring.
Together, we've embarked on a transformative exploration of the food landscape— uncovering challenges, celebrating triumphs, and catching glimpses of a future where nourishment, sustainability, and community converge.
Join our host, Justine Reichman, for a look back at the most inspiring moments from the past few months. Hear from founders, experts, and visionaries who are redefining the future of food— from startups tackling health and wellness, to the conscious drinking movement, to moms building better choices for their families.
As we close the curtain on Season 8, we are overflowing with gratitude for the privilege of walking this path alongside all of you. The road ahead is paved with promise, and we can't wait to embark on the next leg of this remarkable journey.
Onward to Season 9!
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Episode Highlights:
00:17 The Importance of Start Ups
05:20 Stories for Inspiration
08:12 Conscious Drinking Series
10:21 Making the World a Sweeter Place
13:43 Upcycling
15:17 It’s Been a Journey
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“The flavor and the taste of our regions, as soon as you start industrializing it… it strips the flavor of the grain. It might be good as a crop that will bring in money, but it's not going to have that same soulful value that the type of flour that is stone-milled.” —Jennifer Lapidus
From the farmers who nurture the grains, to the millers who coax out their complex flavors, to the bakers who transform these flours into loaves that nourish the soul, these artisans play a crucial role in preserving the unique tastes of their regions.
Jennifer Lapidus founded Carolina Ground, a small flour mill that aims to revive traditional milling practices and strengthen the connection between farmers, millers, and bakers. With a passion for history and a deep appreciation for the art of sourdough bread-making, Jennifer has spent over 30 years championing the use of locally sourced, stone-milled flour to create exceptional baked goods that nourish both body and soul.
Join the conversation as Justine and Jennifer talk about the importance of following your passions even if the path is not straightforward, how collaboration and support help the baking community thrive, the power of preserving tradition in the age of rapid industrialization, the benefits of focusing on the quality over quantity, and the value of finding the right balance for a mission-driven business.
Meet Jennifer:
Jennifer (she/her) is a baker, a miller, an author, a wife, a mother and stepmom, a sister, a fan of beagle mutts, bitter foods, long walks, and Belgian road bikes. She’s forklift certified and her favorite musical is A Chorus Line (though Hamilton is a close second).
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Episode Highlights:
00:40 Baking as a Mark in History
05:21 Making Sourdough More Nutritious and Flavorful
09:16 The Farmers-Millers-Bakers Community
13:16 The Benefits of Growing Laterally
16:39 More than Just Sugar and Egg
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“I traded my life in WallStreet for the world of WellStreet, and I became an entrepreneur.” —Shizu Okusa
The wellness industry has experienced a remarkable transformation in recent years, as consumers increasingly seek natural, holistic solutions to address their health and well-being. This shift reflects a broader societal trend towards a more integrative understanding of health, one that recognizes the interconnectedness of the mind, body, and environment. As this intersection continues to evolve, innovative companies are poised to capitalize on this growing market, offering consumers a new generation of wellness products and services that prioritize prevention, personalization, and overall well-being.
Founded by serial entrepreneur Shizu Okusa, Apothekary offers a range of herbal remedies, functional foods, and educational resources to empower people to take a more proactive approach to their health. As a respected voice in the wellness industry, Shizu continues to develop innovative products and experiences that help people live healthier, more balanced lives.
Listen in as Shizu shares her inspiring entrepreneurial journey, from her time on Wall Street to her passion for herbal medicine and holistic healing. Justine and Shizu also discuss the growing intersection of wellness, healthcare, and food as medicine, the importance of using your gifts to create solutions that benefit others, their personal morning routines for better skin and mental health, and the importance of knowing your numbers, having a clear business plan, and being strategic about fundraising.
Meet Shizu:
Shizu Okusa, is a Wall Street alum-turned-wellness entrepreneur. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way. Now, she proudly leads Apothékary in our mission to deliver natural herbal remedies that get to the root cause of health issues rather than masking the symptoms.
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Episode Highlights:
01:10 From WallStreet to WellStreet
08:27 Empowering Consumers with Natural Healing Solutions
12:42 Morning Routine for Skin and Mental Health
16:55 Managing Workload
21:28 Fundraising Challenges and Tips
26:42 The Founder’s Role
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“The individual decision is the difference maker.” —Becky Selengut
Our local markets and farms are brimming with a diverse array of ingredients. Yet, many of us pass them by because of their peculiar appearance or because we may be unsure of how to incorporate them into our cooking. But, by moving past our assumptions of how food should look like and embracing the unique qualities of these “ugly” and “misunderstood” vegetables, we can unlock a world of delicious, nutritious possibilities and transform our palates and perspectives while forging a deeper connection to the land.
Becky Selengut is an author, chef, and educator who has dedicated her career to inspiring home cooks to embrace overlooked, locally-sourced ingredients. Through her books, cooking classes, and advocacy work, Becky encourages people to look beyond the familiar and explore the diverse array of produce available in their own communities.
Join the conversation as Justine and Chef Becky highlight specific examples of overlooked local ingredients, the reasons these ingredients are often misunderstood, the importance of curiosity, experimentation, and a willingness to try new things when it comes to expanding our culinary repertoire, the impact of individual food choices, the divide between eating organically versus domestically, and how eating locally contribute to sustainability and improved local food systems.
Meet Becky:
Becky Selengut is an author, instructor, podcaster, and chef based in Seattle. Her books include: Misunderstood Vegetables, How to Taste, Shroom, Good Fish, and Not One Shrine. Selengut is the co-host of the local foods podcast Field to Fork. When Selengut is not the chef aboard the M/V Thea Foss, she forages, makes a mean Manhattan, and shares her life with her wife April Pogue, their lovably loony pointer mix Izzy and their semi-feral gray floof Jinx.
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Episode Highlights:
00:34 Misunderstood Vegetables
07:29 “Ugly Vegetables” for Global Problems
13:14 Eating Locally and Sustainably
19:38 Organic vs Local
23:00 Individual vs Systemic Change
28:55 Reduce Plastic
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“Everything in the world is about how you're connecting to other people.” —Wade Johnson
From the women farmers cultivating coffee beans in remote regions to the baristas crafting specialty drinks in bustling cafes, coffee brings people together. But more than an everyday beverage, coffee also offers cultural and economic significance. It provides livelihoods for millions while fueling creative and business endeavors. However, coffee production faces growing threats from climate change and fluctuating prices.
Exploradora Coffee is a socially conscious coffee roaster co-founded by Wade Johnson, her mother Alison, and her sister, Hollis. By exclusively sourcing from women farmers and reinvesting in programs for coffee growers, Exploradora Coffee promotes food security as well as economic and social empowerment. The family-run business strives to uplift women coffee producers while securing a sustainable future for this culturally and economically significant crop.
Listen in as Justine and Wade open up about their experiences in navigating family business dynamics and growth strategies, the importance of mentorship, collaboration, and creating efficient tools and processes, the impact of regenerative agriculture practices and building long-term relationships with coffee farms, Exploradora’s future growth plans, and more.
Meet Wade:
Wade Johnson is the co-founder of Exploradora Coffee, a coffee roastery that sources exclusively from women farmers around the world. With a background in politics, executive recruiting, and coffee, Wade brings diverse experience to building Exploradora Coffee. Wade is passionate about empowering women in coffee-producing countries and donates company proceeds to support mothers through the Springboard to Opportunities nonprofit. Under Wade's leadership, Exploradora Coffee has expanded its restaurant and cafe partnerships while committing to long-term relationships with coffee farms. When not running the day-to-day operations of Exploradora Coffee, Wade enjoys mentoring other entrepreneurs and advocating for sustainable agricultural practices like regenerative farming.
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Episode Highlights:
01:35 Building a Family-Owned Roastery
09:08 Empowering Women in Coffee Production
15:46 Evolving Leadership Roles
19:31 Giving Back as Entrepreneurs
26:16 How Regen Ag Impacts Coffee Production
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“The industry responds to the consumer. If we would stop buying all of the processed foods, they would change. We have the ability to change the industry by where we put our dollars.” —Dr. Heather Stone
For many people, certain foods can trigger uncomfortable and sometimes debilitating symptoms. However, identifying the culprit foods isn't always straightforward. Through traditional trial-and-error elimination diets, it's possible to pinpoint sensitivities over time. But, by taking a holistic view of the body's systems and how they interact with diet and lifestyle, it is possible to uncover and address underlying imbalances that may be exacerbating sensitivity reactions.
Dr. Heather Stone is a functional medicine practitioner who helps clients overcome food sensitivities and autoimmune conditions by identifying and correcting imbalances in a holistic manner. By focusing on nutrition, lifestyle factors, and reducing inflammation, she empowers people to take control of their health and minimize symptoms naturally.
Listen in as Justine and Dr. Stone dive into the importance of addressing the root causes of health issues rather than just treating symptoms, how traditional and functional medicine can work together comprehensively for optimal patient care and health outcomes, how to clean up diet to manage blood sugar levels, reduce inflammation, and insulin resistance, what a balanced approach to moderation means, and the role of cultural competence and community in making lifestyle changes.
Meet Heather:
Dr. Heather Stone, DC is one of the top functional medicine practitioners in the world. She has over twenty years of clinical experience in private practice. During that time she has successfully helped thousands of women overcome the symptoms of hypothyroidism & Hashimoto’s Thyroiditis.
In addition, her Thyroid Transformation Blueprint has been used by hundreds of doctors, and thus has helped countless women return to happy, healthy, & lean. Her mission is to change the face of healthcare through her private practice, books, masterclasses, webinars, educational programs, and retreats.
Dr. Heather believes the body was born to heal and works tirelessly to remind her patients that the power to heal always comes from within. When she is not working to help her patients achieve their goals she is spending time with her family, friends, and a menagerie of animals on her ranch. She is passionate about great food, cooking, regenerative farming, gardening, raising animals in a healthy and humane environment, and her quest to live to 120 years old. She currently resides in Texas where she runs Born To Heal Ranch, which is a retreat center for women dealing with hypothyroidism & Hashimoto’s.
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Episode Highlights:
01:27 More Than Just Symptoms
07:47 Integrating Traditional and Functional Medicine for Optimal Health
13:40 Continous Glucose Monitors for Improved Patient Care
18:25 Managing Food Sensitivities
24:51 Personal and Cultural Competence
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“When you're an entrepreneur, there's opportunities everywhere. And part of the art is the discernment of the opportunity that is not only going to be achievable but has the highest, long-term return. That comes with experience, but if you understand your tools better, you get there faster.” —Joni Kindwall-Moore
Our modern food system has become disconnected from nature's inherent wisdom. Agriculture prioritizes yield over nutrition, flooding our bodies with empty calories that lack phytonutrients and fiber. This imbalance is having disastrous health consequences, amplifying the rising rates of preventable diseases. Reconnecting agriculture with its original purpose of nourishment is key to reversing these trends.
Snacktivist Foods is a food innovation company that is transforming underutilized crops into healthier comfort foods using ancient grains and ingredients. Founded by former nurse Joni Kindwall-Moore, Snacktivist's mission is to elevate nutrition and sustainability through innovative plant-based products.
This week’s conversation aims to reestablish the linkage between agriculture, food, and human health by creating products from nutrient-dense crops that provide medicinal benefits. Listen in as Justine and Joni discuss why modern highly processed foods are leading to overeating, how creating better-for-you alternatives can help address diet-related diseases, how embracing imperfection and continuous improvement leads to more sustainable behavioral changes and success in wellness goals, and how lifestyle interventions can impact health outcomes.
Meet Joni:
Joni Kindwall-Moore is the founder and CEO of Snacktivist Foods, a food innovation company focused on elevating underutilized crops. She has over 15 years of experience as a registered nurse, where she worked in critical care units and saw firsthand the human suffering caused by diet-related diseases. This inspired her to leave healthcare and launch Snacktivist to create healthier comfort foods using ancient grains and ingredients with medicinal properties. Under Joni's leadership, Snacktivist has raised over $3 million in grants to further its mission of connecting agriculture to better health outcomes. When she's not running her company, Joni enjoys advocating for more responsive and sustainable food systems.
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Episode Highlights:
03:48 Nutrition and Microbiome Health
09:19 The Importance of Balance in Food Choices
12:44 Food Innovation for Health
17:21 Meeting the Challenges of Fundraising
20:58 How Diet Impacts Life Expectancy
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“The food system is broken. There's no way around it… But can you make the best choice you can make with what's in front of you?” —Jamie Poe
The traditional camping aisle has long been due for an overhaul. Growing consciousness now allows us to see outdoor adventure not just as an escape, but as an extension of our values. We seek harmony with nature through mindful gear, sustainable practices, and nutrition in tune with the landscape.
Into this space have stepped innovators who understand the modern outdoors person. Poe&Co. is a catering and food products company founded by chefs and partners Jamie Poe and Jayson Poe. Driven by their passions for local, seasonal cuisine and the outdoors, they have established a thriving catering business while launching a line of plant-based camping meals.
Listen in Justine and Jamie also talk about how bootstrapping allows creative control over the business, how strong partnerships require balancing visionary and operational roles, why new ventures require flexibility, the challenges of choosing sustainable packaging, and the importance of supporting local economies and small businesses, as well as consulting with experts to improve products.
Meet Jamie:
Originally from Los Angeles, Jamie Poe attended The Culinary Institute of America in Hyde Park, New York. After graduating in 2005, she moved to New York City and cooked at Danny Meyer's Union Square Cafe and Michelin-starred Gramercy Tavern. Since then, Poe has worked as a Private Chef in New York City, The Hamptons, Los Angeles, Silicon Valley, and Santa Barbara. Jamie also managed a boutique olive oil company in Napa Valley and has contributed to multiple cookbooks and online publications.
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Episode Highlights:
04:38 Challenges of Building a Catering Company
08:21 Partnership and Division of Responsibilities
14:23 Making It Healthy and Accessible
18:33 Lessons in Launching a New Food Product
22:39 Packaging Focused on Sustainability
26:47 Catering with Plant-Based Options
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