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In this Estate Agency X podcast episode, Mark and Rob look back a month after the Estate Agency X 9 event, reflecting on the deeper, long-lasting insights that have been shaping agentsâ approaches. Mark revisits his 2018 prediction about a ânew eraâ in estate agency, a divide thatâs now here, where agents are moving toward a more strategic approach that shows value through precise data, strong brand identity, and targeted marketing. He explains how these elements, when combined correctly, create a powerful narrative for clients. Without the right data, he warns, brand and marketing efforts can miss the mark, resulting in empty buzzwords rather than meaningful impact.
One of the standout moments remains Daniel Priestleyâs session, which inspired agents to think beyond traditional methods. Daniel highlighted how memorable, value-driven brands are using digital tools to create genuine connections with clients. His approach to branding has led many agents to reconsider how they present their agencyâs unique strengths.
Reflecting on the estate agency panels, Mark and Rob discuss how the self-employed model and scalable, data-driven strategies have stirred significant interest. The first panel encouraged agents to embrace autonomy without isolation by leveraging tech and centralised data to build structured operations, while the second panel offered real-world tactics for scaling without compromising on quality or fee integrity. Insights on AI and nurturing systems have already inspired agents to build sustainable growth models that prioritise service excellence.
As they wrap up, Mark and Rob celebrate the community spirit that EX9 created and the impact itâs still having. For listeners aiming to lead in this evolving industry, this episode delves into the tools and mindsets essential for thriving in the ânew eraâ of estate agency.Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode of Estate Agency X, Mark Burgess and Rob Brady welcome Stephen Geer, co-director of RedRoots Property, as he shares his inspiring journey from healthcare to estate agency. Along with his brother Matt, Stephen has successfully transformed their family-run business into a key player in the Yorkshire market, using strategies like video marketing and a fresh approach to off-market properties to stand out in an increasingly competitive landscape.
Stephen discusses the importance of blending financial performance with a strong company culture, highlighting how this balance has been vital to their success. He reflects on the challenges of onboarding new partners, particularly through the experiences of Laura and Ben, showing how a supportive, values-led approach can break away from traditional perceptions of estate agents. By focusing on genuine relationships and community, RedRoots have built a team that cares deeply about its clients, rather than simply chasing the next deal.
The conversation also explores the tools and innovations shaping the next generation of estate agencies. Stephen explains how RedRoots are making use of advanced systems and marketing techniques designed to enhance the customer journey, ensuring that both agents and clients feel fully supported. Looking ahead, Stephen shares his vision for growing the business through strategic partnerships, while maintaining their focus on cultural integrity and exceptional client service.
If youâre an agent whoâs looking to create a business that thrives on both performance and a strong company culture, this episode is for you. Ask yourself, what steps are you taking to ensure your agency delivers not just results but a meaningful experience for your clients and your team?Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
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Are you struggling or succeeding in the current market? Mark Burgess and Rob Brady dive into the heart of the UK's estate agency landscape, sharing what they're seeing on the ground and working with agents across the country. They explore why some are soaring while others face significant challenges and what differentiates those who thrive from those who struggle to stay afloat.
This conversation isnât just about survival... itâs about redefining your strategies to succeed. From the twists and turns of interest rates to the impact of global economic changes, Mark and Rob offer practical insights into how you can adapt and overcome these hurdles. They dig deep into the power of building robust databases and the necessity of clear, honest communication in a world thatâs constantly shifting beneath our feet.
But the journey doesnât end with the challenges of today. We also take a forward-looking approach, delving into future opportunities through programmes designed for estate agents ready to transform their game. Whether itâs about turning casual interest into real prospects or maximising the potential of tools from Iceberg Digital, youâll find a roadmap to reshape your agencyâs future.
If you're ready to take control of your agency's growth and resilience in this unpredictable market, this episode is your guide. Join us as we explore how to turn the tide in your favour and unlock the full potential of your estate agency business.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode hosts Mark and Rob sit down with James Allen from Allen Residential to explore how estate agents can uncover opportunities that others might miss by leveraging the power of data and technology.
James, with nearly three decades of experience, explains how he transformed his business by recognising a key pattern: many sellers and landlords coming to the market were slipping through the cracks, invisible to agents relying on outdated methods or platforms like Rightmove alone. By investing in technology and building a comprehensive database, James developed the ability to spot these hidden opportunities well before his competitors.
He shares how a well-maintained database allows him to track client behaviour and engagement, helping him identify potential sellers and landlords before they actively list their properties. This gives James a crucial edgeâhe can start conversations and build relationships with clients before they even consider contacting other agents. By analysing data, he is able to see patterns in client inquiries, property valuations, and even long-term engagement that others simply wouldnât have the tools to recognise.
James also talks about how he's applied this same strategy across other businesses he's acquired, using data-driven insights to pinpoint future leads and predict movements in the market. His ability to leverage data to see what others canât has not only helped him grow Allen Residential but also provided a model for successful business acquisitions and expansions.
For estate agents still relying on old technology or basic lead-generation platforms, James highlights the importance of moving beyond the basics. His story is a masterclass in how building and leveraging a comprehensive database can help agents uncover hidden sellers and landlords, maximising opportunities and revenue in a competitive market.
This episode is essential listening for any estate agent looking to take their business to the next level, avoid "leaving money on the table," and gain a competitive advantage in an increasingly data-driven world.Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode of Estate Agency X, Rob sits down with Mark Burgess to explore his SCOPE methodology and dive into why he created it. Mark shares his vast experience, detailing the balance between excitement and risk that comes with launching a new venture. He delves into the often overlooked need for realistic planning and the importance of preparing for potential pitfalls, offering practical advice for navigating the often overwhelming startup phase.
As the conversation evolves, Rob and Mark tackle the ongoing challenges of running an estate agency. From the intense demands of the "challenger" stage, where many businesses grapple with operational instability, to the relief of reaching more stable ground, they explore how essential it is to master various business functions. Managing cash flow, making strategic adjustments, and finding the right staff all come under the microscope. Mark emphasises the importance of setting appropriate fees and maintaining a strong sense of direction to avoid regressing into earlier, more precarious phases.
Finally, the discussion shifts to the "pressure cooker" phase, when the demands on your small, agile team become too great, and you must begin transitioning to a larger, more structured organisation. With Markâs insights, they discuss the value of robust systems and effective processes, such as those provided by Iceberg Digital, that can elevate an estate agency to operational excellence. Together, they examine how these key elements can help build a sustainable and financially free business, offering clarity on why seeking guidance and structure can be the defining factors in long-term success.
Iceberg Digital's SCOPE methodology offers not just a roadmap for growth but a framework for building a thriving, resilient estate agency. Whether you're in the early stages or ready to scale, this episode provides the insight and wisdom to move forward confidently in your entrepreneurial journey. Tune in and discover how to transform your business into a true success story.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode, we ask: How does Jamie Campbell from Campbellâs Estate Agents manage to blend tradition with innovation while commanding top-tier fees? Jamie shares how moving from marketing to property sales taught him that genuine relationships and strong interpersonal skills far surpass formal education in achieving success in the estate agency world.
Campbellâs Estate Agents, close to 40 years since opening, has long been a pioneer in estate agency marketing, from early experiments with coloured photography in newspaper ads to todayâs cutting-edge social media campaigns and property videos. Jamie discusses the challenges of staying ahead in an industry often resistant to change, and how Campbellâs has remained relevant by embracing innovation while staying true to its roots. Our conversation explores the importance of personalised service through technology, the differing strategies between employed and self-employed agents, and why being a 2% estate agent is not only achievable but essential for delivering premium service and results. For Campbellâs, quality over quantity is not just a mantra; itâs a key strategy that justifies their top-tier fees.
We also explore the balance between self-employment and the structured support of a well-established brand, ensuring consistency whilst being creative and integrating technology without losing the personal touch. Jamieâs insights are invaluable for anyone in the estate agency business or those interested in the delicate balance between tradition and modernity in this field. His story is a powerful reminder that hard work, dedication, and a curious mindset can drive success and innovation in even the most competitive industries.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
What if you could turn your estate agency into a powerhouse in this fiercely competitive market?
This episode of Estate Agency X delivers just that, featuring Mike Symes, a highly experienced marketing and brand strategist and published author. Formerly Head of Marketing at Bank of New York Financial and CEO of Financial Marketing Limited. Mike delves into the critical facets of branding, illustrating how estate agents can stand out by identifying their unique core essence and values. Learn how focusing on emotional connections with clients and embracing your distinct strengths can help you command the fees you deserve and attract your ideal clientele.
We tackle the common pitfalls estate agents face, such as offering similar services and expecting different results. Discover how to effectively segment the market and use the concept of "co-opetition" to create collaboration with competitors, ultimately leading to mutual referrals and a healthier business environment. Mike underscores the necessity of brand consistency and shares engaging stories that illustrate how both technology-driven and personal-touch strategies can set agents apart in the industry.
In addition, we explore the importance of emotional connections in branding, referencing key insights from behavioural economics and real-world examples. From personalised testimonials to advanced technology that tailors client interactions, we provide actionable strategies to enhance your brand's presence and client engagement. This episode will provide insights for estate agents aiming to build a strong brand identity, offering practical advice on everything from market differentiation to creating a consistent, memorable brand that resonates with clients.
Mike Symes will be one of our guest speakers at our Estate Agency X 9 Conference on 4th October in London. To see him live, secure your seat today! Click hereHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Join Mark and Rob as they chat with Toby Carter, the Sales and Marketing Director at Iceberg Digital, who brings over 16 years of estate agency expertise to the table. Toby shares his inspiring journey from selling gym memberships to leading dynamic sales teams, unveiling the relationship-focused strategies that have defined his success.
Toby delves into the game-changing shift from chasing quick sales to nurturing enduring client relationships, a change that can revolutionise your business. He highlights the crucial role of personal development and cutting-edge technology in staying ahead in this ever-evolving industry.
Understand how to maximise lead conversion rates by distinguishing between Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Sales Applied Leads (SALs). Toby provides insights into Iceberg Digitalâs state-of-the-art CRM and marketing platforms, and how tools like Neuron and Uzair, can refine your sales approach.
With a focus on structured processes and personalised client journeys, this episode offers invaluable tips for boosting both your short-term and long-term sales strategies. Tune in to learn how to effectively manage and convert your leads, ensuring sustained business growth.
Donât miss out on this opportunity to increase your sales tactics and achieve lasting success in the estate agency industry.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Get ready to revolutionise your estate agency business as we uncover the secrets to "Mastering the New Era" at the Estate Agency X9 event. In this episode, we sit down to discuss an exclusive sneak peek into what attendees can expect. With previously successful events, we dissect the six fundamental pillarsâalignment, sales, marketing, brand, performance, and operationsâthat will be the cornerstone of this year's discussions. Learn how new technologies, post-COVID market adjustments, and the rise of the self-employed model are shaping the future of estate agencies, and walk away with actionable strategies from expert panel discussions that will help you navigate these transformative times.
Scheduled for October 4th in London, this event promises to offer not just invaluable networking opportunities and comfortable chairs but also a condensed version of our successful business accelerator programmes playbook.Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Are you tired of the corporate constraints in your current role as an estate agent? Do you dream of breaking free and establishing your own agency, where you can offer clients a truly personalised service tailored to their needs?
In this episode, Mark and Rob sit down with Pete and Jon, the founders of Mortlock & Joyce, to dig into their inspiring start-up journey from corporate agents to setting up their independent estate agency. They share the honest highs and lows of their three-year adventure, offering invaluable insights into how they navigated challenges and capitalised on opportunities.
Curious about how Pete and Jon identified their ideal clients and carved out a profitable niche in the competitive South-East London and Kent property markets? They discuss their backgrounds, expertise, and the pivotal role of coaching in their path to success. Whether you're debating between going solo or forming a partnership, their experiences shed light on the pros and cons of each approach.
Technology plays a crucial role in staying ahead in today's market. Pete and Jon reveal their strategies for investing in the right tools to streamline operations and enhance client satisfaction.
Looking to the future, they outline their ambitious goals and how they plan to expand their footprint in the industry. Whether you're already contemplating a career shift, this episode offers a refreshing perspective on starting your own estate agency.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode of the Estate Agency X podcast, hosts Mark and Rob sit down with Paul Tobias-Gibbins, who discusses his remarkable 25 years of owning M&P Estates. Paul discusses changes he has witnessed and implemented over the years, how the industry has evolved and how his company has stayed ahead of the curve.
One of the first topics we explore is the transformative role of technology in todayâs estate agencies. He runs through how M&P Estates has streamlined operations, enhanced client interactions, and boosted overall efficiency. This shift has not only improved internal processes but also elevated the customer experience, making transactions smoother and more transparent.
Communication emerges as another pivotal theme in the conversation. Paul speaks about the importance of maintaining clear, consistent, and effective communication with clients and within the team. He believes that strong communication channels are the backbone of successful client relationships and are crucial for delivering high-quality service.
The discussion also touches on recruitment and the importance of attracting a new generation of estate agents. Paul shares his approach to identifying and nurturing talent, focusing on the skills and attributes that are essential for success in today's competitive market. He also talks about the advantages of using remote teams from abroad, explaining how this practice can enhance business operations and provide a broader range of services to clients.
Marketing strategies have undergone significant changes over the past 25 years, and Paul provides valuable insights into how M&P Estates has adapted to these shifts. From traditional marketing methods to the latest digital techniques, he outlines the evolution of marketing and how businesses can leverage these tools to stay relevant and competitive.
Another innovative aspect of Paul's business is the incorporation of artificial intelligence (AI). He explains how AI is being used at M&P Estates to not only help in providing better services to clients but also give the company a strategic edge in the market.
Finally, Paul offers practical advice on how to increase a lettings portfolio. He discusses the importance of building strong relationships with landlords and providing exceptional service to both landlords and tenants. His tips are grounded in his extensive experience and are aimed at helping other estate agents grow their portfolios effectively.
Whether y
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Join us on this shorter episode of Estate Agent X as we reflect on our recent interactions with estate agents across the UK. We explore the critical importance of understanding and implementing core values within their businesses. Listen in as we recount a transformative workshop led by Julia Langkraehr, where agents initially doubted the necessity of defining core values, missions, and visions. You'll hear how one agent's experience led to crucial staffing decisions, ultimately resulting in a more cohesive and efficient team. This discussion underscores the significant impact of genuinely integrating these elements into everyday practices, enhancing team dynamics and overall business operations.
In our conversation about building a successful business strategy, we highlight the journey of transforming an estate agency into a thriving business. We discuss the need for targeted marketing, identifying the perfect customer, and the concept of creating negative personas to repel non-ideal clients. By shifting the focus from merely acquiring leads to understanding the value of quality over quantity in client acquisition, estate agents can enhance their overall business strategy. We also touch upon the common mindset of valuers who prioritise winning listings over nurturing existing clients and sales progression, and how this impacts the business's success.
Navigating business growth in an estate agency requires a strategic approach, and in this episode, we emphasise the importance of creating bespoke services for clients. By adopting a targeted approach, estate agents can simplify marketing efforts, enhance client satisfaction, and achieve financial success without chasing mass market share. Drawing from experiences with estate agents, we discuss the necessity of stepping into a leadership role to guide the business through turbulent phases.
(00:00) Estate Agency X Podcast Recap and Insights
(08:08) Building a Successful Business Strategy
(15:22) Navigating Business Growth in Estate Agency
Core Values, Business Strategy, Estate Agents, Transformative Power, Team Dynamics, Workshop, Staffing Decisions, Targeted Marketing, Negative Personas, Client Acquisition, Sales Progression, Business Growth, Bespoke Services, Leadership, Vision, Mission, Core Values, Estate Agency X, Podcast, Subscribe, Quality Guests, Content, Support, ChannelHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Unlock the secrets behind the remarkable transformation of Brown's Estate Agents as Kerry Brown, co-founder reveals how a teacher's passion for education evolved into a thriving career in the property industry. By tuning in, you'll get an insider's perspective on the strategic shifts and technological advancements that propelled a modest letting agency into a full-service estate agency. Discover how Kerry and her partner Paul surmounted the challenges of transitioning from manual, paper-based methods to software, and expanded their reach from rentals to sales, all while navigating the shifts brought about by online property portals.
Experience firsthand how building and maintaining strong customer relationships transforms good businesses into great ones, resonating across industries from hospitality to estate agency. Kerry shares success stories, reinforcing the power of personalised service whether it's through social media or face-to-face interactions. Learn from Brown's Estate Agents' hiring of talent, the blend of technology and tradition, and the paramount importance of exceptional service in an age where customer experience can make or break your business.
Finally, we peel back the curtain on the competitive world of estate agency, where setting and smashing sales targets is the name of the game. Kerry recounts the motivational strategies that keep her team driven and the pride that comes from passionate work, offering valuable takeaways for businesses aiming to stand out in a crowded market. From sharing marketing strategies with clients to personalising the customer's online journey, this episode is full of innovative ideas, all aimed at achieving that delicate balance between modern efficiency and the indispensable human touch.
(03:27 - 04:44) Growing Letting Agency Through Word-of-Mouth
(07:23 - 08:23) Transitioning to Sales During COVID
(11:31 - 11:58) Transition From Lettings to Sales Agent
(14:25 - 16:15) Business Lessons From Restaurant to Agency
(18:19 - 19:52) Training and Technology in the Workplace
(24:49 - 25:33) The Role of Valuer and Negotiator
(30:31 - 32:00) Setting Targets for Team Success
(33:54 - 34:25) Passion and Pride for Property Business
(37:33 - 38:13) Real Estate Buying Experience and Advice
(43:57 - 45:51) Business Growth and Content Development
Real Estate, Estate Agency, Technology, Customer Relationships, Business Growth, Sales Targets, Innovation, Customer Journeys, Communication, Content Placement,Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Join us as we explore the transformative journey of the estate agency business with industry veteran Neil King, who brings over four decades of experience to the table. From his early days fresh out of school to the challenges of managing nearly a hundred branches in corporate estate agencies, his stories of embracing technology, overcoming business plateaus, and the importance of competition within agency networks are more than just insightfulâthey're the blueprints for success in this industry.
Listen in as we unpack the significant shifts in practices over the years, from the days of manual window cards to the rise of sophisticated digital marketing strategies. Neil sheds light on how blending corporate structure with the flexibility of an independent agency formed the backbone of his business's success. He shares the evolution of his agency since its inception in 2004, discussing how technological adoption and changing hiring practices have been instrumental in driving growth and scaling operations. Neil's emphasis on leveraging technology to enhance efficiency and nurture team strengths offers practical insights for scaling and growing in today's competitive market.
Finally, don't miss out on our conversation about the future of estate agency where Neil provides a critical analysis of potential pitfalls for corporate structures and smaller independent networks lacking strategic plans. We also highlight straightforward yet impactful strategies for increasing revenue and discuss the ongoing need for adaptation in the estate agency industry
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
"Are you an estate agent seeking to unlock strategies for growth?"
Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies.
The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution.
Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations.
We look at digital tools like Google and Facebook advertising are leading his business generation and nurturing. Understand the role of AI in predictive analytics and planning, ensuring agencies stay ahead in an ever-changing market.
Listen or watch to gain insights on shifting from output-driven to outcome-focused strategies.
(14:27) Evolution of Estate Agency Marketing Strategies
(20:58) Delegation and Growth in Business
(30:14) Managing Staff and Technology for Growth
(41:31) Future of Estate Agents and AI
(47:55) Focus on Outcomes, Not Output
Real Estate, Estate Agency, Digital Marketing, Client Relationships, Cambridge, Innovation, Adaptation, Success, Evolution, Growth, Automation, Technology, AI, Lead Generation, Nurturing, Share of Voice, Future, Outcomes, ProductivityHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Have you ever wanted a future where your estate agency business operates seamlessly, allowing you to reclaim more time with family and achieve success through enhanced tech efficiency?
In this episode, hosts Mark Burgess and Rob Brady sit down with David Long, Sales Director at Newboulds & Co., to discuss the future of estate agency entrepreneurship.
In our conversation, David shares his journey from a corporate estate agency background to working for independents to founding a technologically driven and lifestyle-oriented estate agency. We explore the transition from a large corporation to a small, independent operation, where every decision, from phone calls to marketing, is crucial. David highlights the challenges of starting a sales department within an existing lettings agency during major events like Brexit and COVID-19 and discusses the importance of nurturing relationships over transactions in today's digital landscape.
We tackle the misconceptions faced by those transitioning from corporate to independent models, stressing the significance of branding, lead generation and having an agile team. David warns against undercutting fees, advocating instead for raising fees while providing exceptional service to maintain reputation and income.
We then discuss the motivations and challenges of growing an estate agency business, particularly the complexities of potentially managing a team and instead leveraging technology to streamline operations, improve efficiency, and enhance customer experience. How accountability towards implementing technology is important.
As we investigate the evolution of sales processes, David reveals how remote valuations and technology can revolutionise the industry, potentially allowing for scaling and faster transactions. Despite the pandemic accelerating technology adoption, we reflect on the importance of maintaining confidence in a tech-driven approach and the power of personalised automated systems to provide a great customer experience. David currently has over 40+ email nurture journeys in place!
Finally, David shares insights on the future of the estate agency industryâs expectations of smaller firms and how technology plays in shaping its future.
(12:08) Improving Estate Agency Lead Generation
(16:51) The Evolution of Estate Agent Practices
(25:29) Evolution of The Sales Processes
(33:30) Future of Customer Service in Industry
(39:34) Customer Service Expectations in Small FirmsHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
With 30% of property sales never making it to completion, our guest Paul Quinn, founder of Oakfield Property, has achieved an astonishingly 3% fall-through rate in his agency. How did he manage this? Tune in to discover the way you could approach how you take on properties.
Growing up around market stalls, Paul learned the art of negotiation and customer service amidst the lively banter and bustle of his family's business. These skills have served him well as he ventured into the world of estate agency, setting up Oakfield Property, where his entrepreneurial spirit and resilience shine through. Throughout our conversation, Paul walks us through his journey from dissatisfaction with traditional estate agents to creating his own successful letting agency. He shares personal stories including as a leader, being diagnosed with ADHD, which has challenged and informed his approach to business.
Every property sold tells a story, and Paul's understanding of this has been key to his agency's decade of growth and the move into sales. We explore the heartbeat of his business philosophyâcustomer service and long-term investmentâand how this has shaped his strategies in the ever-changing property market. He opens up about the personal and professional adjustments required in the face of life's unpredictable curveballs, from family illness to the transformation of advertising from print to digital, revealing the agility needed to thrive in this industry.
As we wrap up the episode, we step into the future, considering the impact a strong customer database can have on estate agencies, revolutionising the way agencies communicate directly with clients outside of just advertising properties on Rightmove. Paul offers his insight into the critical importance of investing in marketing and the art of understanding peopleâwhether it's engaging with a widow who just inherited wealth or a client fixated on fees. His honest reflections provide one that merges passion, innovation, and that all-important human touch.Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
Estate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee?
Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership.
Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about propelling the company forward. The dynamic of collaborating with different generations within the family business is also examined, highlighting the balance between bonds and professional decision-making, some of which only take 48 hours to make!
Wrapping up our conversation, we explore the potent combination of marketing strategy and technological advancement in the property. Discover how the right marketing mix and the use of customer journey mapping can lead to an increase in market share and increase long-term client relationships. The future of communication and technology is here, and it's reshaping how businesses like Alan Cooper Estates nurture their brand, engage with clients, and set the stage for continuous growth.
(00:00) Family-Owned Estate Agency Success
(11:15) Navigating Family Business and Change
(23:36) Evolving Marketing Strategies
(32:06) Communication and Technology Future
(44:37) Increasing Market Share and Business Growth
Family-Owned Estate Agency, Real Estate, Success, Adaptability, Forward-Thinking Strategies, Pandemic, Cutting-Edge Software, Marketing Techniques, Recruitment, Staff Evolution, Family Dynamics, Professionalism, Kinship, Business Growth, Client Relationships, Technological Advancements, Market Share, Brand Loyalty, Communication, Technology, Future, Client Journey, Customer Experience, Referrals, Advertising, Customer Service, Competitive Market, Change, Subscribing, Estate Agency X PodcastHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
In this episode, we look at crafting the future estate agency leaders through mentorship, featuring Ben Taylor, Director of Walters Property in Lincolnshire and his father Adrian. Together, they unveil their journeyâBen's rise from a sales negotiator to director, fueled by a passion for customer-centricity and his father's invaluable guidance.
We shine a light on the pivotal role of mentorship, cautioning against the assumption that top sales performers naturally morph into managers without proper guidance. Additionally, we dissect the evolving landscape of networking and collaboration within the industry, championing the spirit of knowledge-sharing, even amongst rivals, and the transformative power of outside perspectives in professional development.
At the end of the episode, we discuss the future of the industry, potential shifts towards a rental-centric society and the consequent ripple effects for estate agents. Amidst the flow of market conditions, we underscore the importance of adaptability, the relentless pursuit of unparalleled service, and the indelible impact of nurturing enduring client relationships.
(00:05) Father-Son Mentorship
(12:02) Motivation and Training
(22:31) Leadership and Mentorship in Business
(34:48) Video Content Creation Tips
(39:53) Future of Estate Agency Industry Discussion
Real Estate, Mentorship, Customer Service, Leadership, Training, Networking, Market Fluctuations, Video Content Creation, Social Media, Rental Market, Estate Agents, Market Conditions, Housing Market, Quality Service, Podcast Channel, Growing Community, Subscribing, Latest Insights, Exceptional GuestsHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Try It Now -
How can personal milestones and industry changes inspire innovative business strategies and a people-centric approach to recruitment in the estate agency sector?
In this episode, we embark on a journey with Nicola Broomham, a seasoned estate agency recruitment professional and chair of Women in Residential Property. Nicola shares her remarkable story, from her beginnings at Romans to navigating the challenges of motherhood and reshaping her career to champion inclusivity in the workplace.
Join us as we delve into the importance of gender diversity in the residential property sector, exploring Nicola's dual mission with Women in Residential Property: providing support for women and advocating for gender equality in the industry. We uncover the transformative power of empathy and understanding, shedding light on the necessity for inclusive networks and cultural movements that celebrate underrepresented groups.
We also explore the critical topic of flexible working and its impact on career advancement, particularly for women. Through Nicola's insights, we examine the benefits of innovative workplace cultures and diverse teams, emphasising the need for personalised recruitment strategies and adaptable job opportunities.
Tune in to this empowering episode for a discussion on the evolving landscape of the estate agency and how we can all contribute to a more inclusive future.
(07:49) Women's Challenges in Residential Property
(16:20) Flexible Working and Gender Diversity
(21:55) Empowering Women, Diversity, and Flexible Work
(28:15) Improving Recruitment and HR Strategies
(38:40) Improving Customer Experience in Estate Agency
Estate Agency, Motherhood, Industry Revolution, Inclusivity, Support, Recruitment, Women, Gender Diversity, Challenges, Cultural Movements, Visibility, Empathy, Understanding, Professional Environments, Flexibility, Maternity Leave, Career Impact, Workplace Dynamics, Talent Loss, Inclusivity, Diversity, Recruitment Strategy, HR Strategies, Customer Experience, Technology, Human Interaction, Prompt Responses, Customer Service, Training, Workplace Improvement, Podcast SubscriptionHave you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
Discover where you are in your The Estate Agency Business Journey Today!Answer 26 questions and weâll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
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