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Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices.
Rita’s work has supported strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Most recently, she is the executive director of EPIC. Rita holds a Ph.D. in Anthropology from University of Chicago. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer.
EPIC: www.epicpeople.org
Practica: www.practicagroup.com
Rita on LinkedIn: https://www.linkedin.com/in/rita-denny-a9393a5/
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Please join me as I talk with Sam Ladner about her new book, Mixed Methods. We cover some of Sam's critical insights, including: working in cross-functional teams, the importance of artifacts, creating psychological safety, luxuriating in the customer, and data exhaust. If you're a current or aspiring UX Researcher, this episode is for you!
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Genevieve Bell is a distinguished professor at the Australian National University and the Director of the Autonomy, Agency and Assurance (3A) Institute. She is also a Vice President and Senior Fellow at Intel Corporation. After completing her PhD in cultural anthropology at Stanford University, she joined Intel in 1998 and went on to establish Intel’s first User Experience R&D Lab, and co-founded its first Strategy Office, where she ‘spent her life in the future, returning to the present on the weekends’. In 2017 she returned to her home country of Australia to establish the 3A institute examining the human impact of AI at scale. She continues to support the Intel senior leadership group whilst creating a new branch of engineering at the ANU.
Genevieve on Twitter
Genevieve on LinkedIn
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Hello, and welcome to Ethno Pod on This is HCD. My name is John Curran and I’m your guest host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shapes organisations and consumer behaviour.
Jo Anne walked through the three key areas of where anthropology connects with Design. Both in relation to what anthropology gives design, but also what anthropology can learn from design. Here, Jo Anne makes it clear that she is not a designer, which I think is a really important point. Jo Anne then shares with me the research she did on public toilets and her holistic approach to understanding the different layers of meaning in this area.
In this episode
Great British toilet map
https://www.toiletmap.org.uk/
https://twitter.com/gardezleau
https://www.linkedin.com/in/joannebichard
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In this episode, I caught up with Dr. John Curran, a London-based anthropologist. Now, we met in Service Design Days in Barcelona where John was giving a keynote on conflict, and how important it is to deal with this conflict, not only in the design process but also the broader impact to the business itself.
Links from episode
Johns Service Design Days keynote
John on Twitter
Johns website
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This is HCD is brought to you by Humana Design
In this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.
Jays website
Jay Hasbrouck on LinkedIn
Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'
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