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Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.
From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.
For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search.
What You'll Learn
Develop strategies to optimise for generative AI search platforms beyond Google Prepare your team for the shift towards personalised search results Adapt your content strategy for longer, more conversational search queries Leverage emerging voice search opportunities effectively Navigate the evolution of visual search and shopping experiencesTimestamps
00:00 - Welcome to the Dojo
00:52 - Prediction 1
09:04 - Prediction 2
25:20 - Prediction 3
28:05 - Prediction 4
32:37 - Prediction 5
36:38 - Prediction 6
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-45/
Listen to these episodes next:
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
Google’s WORST NIGHTMARE Just Happened
https://exposureninja.com/podcast/342/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
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In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.
For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.
What You’ll Learn
Evaluate OpenAI’s Sora capabilities and limitations for marketing video content Leverage Google Product Studio for efficient product photography at scale Harness Reddit’s new AI-powered answer system for enhanced market research Identify practical applications of AI tools for businesses of different sizesTimestamps00:00 - Introduction and episode overview
00:39 - OpenAI's Sora launch details
11:29 - Google Product Studio expansion
15:15 - Reddit Answers introduction
21:19 - Final takeaways and recommendations
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-44/
Listen to these episodes next:
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
Google’s WORST NIGHTMARE Just Happened
https://exposureninja.com/podcast/342/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
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Fehlende Folgen?
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The following is a BONUS EPISODE recorded by the Exposure Ninja team.
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By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.
But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.
Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.
Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.
In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/extra-043/
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For the first time ever, Google lost search users.This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone.But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it?Let me explain:Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming.What does this mean for your marketing strategy?First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world.Here's your action plan:1. Keep optimising for traditional search2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo)3. Track AI-referred traffic carefully4. Diversify your traffic sourcesThe future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments.Want to stay ahead? Start preparing for this shift today. Your future self will thank you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/google-nightmare
Get the show notes:
https://exposureninja.com/podcast/342/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
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Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation.
For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices.
Let’s get into it.
What You’ll Learn
The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term Understand how YouTube content is being integrated into Google’s AI Overviews Develop strategies for optimising both traditional search and AI-driven visibility (you need both) How to balance current marketing effectiveness with future-focused initiativesTimestamps
00:00 – Welcome to the Dojo
00:22 – Google’s Year-on-Year Drop in Users
25:40 – YouTube Summarise in AI Overviews
33:37 - Key Takeaways & Next Steps
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Get the show notes:
https://exposureninja.com/podcast/dojo-43/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
Everything We Know About the November 2024 Core Algorithm Update So Far
https://exposureninja.com/podcast/dojo-40/
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AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy.
This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or services are recommended by these tools.
So, your next question is probably, "How do I adapt my SEO strategy to this new landscape?"
At Exposure Ninja, we’ve been pioneering GEO strategies, and today we’re breaking down how to create an SEO strategy that works for 2025 and beyond.
In this podcast, learn how to create a high-impact SEO strategy for 2025.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/seo-strategies-2025
Get the show notes:
https://exposureninja.com/podcast/341/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best Local SEO Strategies for 2025
https://exposureninja.com/podcast/337/
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This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
00:00 - Introduction 01:30 - AllPlants Case Study 15:00 - Black Friday Marketing Strategies 25:00 - Wicked Movie Marketing Update 35:00 - Key Takeaways & Actionable StepsGet the show notes:
https://exposureninja.com/podcast/dojo-42/
Get your free trial of Semrush AdClarity:
https://exposure.ninja/wow
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
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Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro01:37 — Not Bidding On Your Own Brand07:01 — Ignoring Quality Score13:47 — Spelling Errors16:36 — Sending People to 404 Errors19:58 — Offers That Expire22:00 — Not Using Audiences27:40 — Not Using Broad Match34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI OverviewsTimestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?
21:57 - Wicked’s Massive Marketing Campaign
40:14 - Ads in AI Overviews
Get the show notes:
https://exposureninja.com/podcast/dojo-41/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
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ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.So, your next question is probably, "How do I get this thing to recommend my business, products or services?"Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now.So today we're going to be sharing ChatGPT's search ranking factors with you.Timestamps
00:00 - How ChatGPT with Search Works
04:16 - How to Rank in Search GPT
Resources
GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974Watch the video instead: https://exposure.ninja/gpt-search-ranking
Get the show notes: https://exposureninja.com/podcast/339/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
Join me in London at this year's B2B Marketing Expo.
I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".
If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.
Grab a ticket at: b2bmarketingexpo.co.uk
If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo
Hope to see you there!
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In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week, we talk about:
How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if your website is impacted by a Google core algorithm update How to make the most of gift guide season — and why niche is kingTimestamps
00:00 - Welcome to The Dojo by Exposure Ninja
00:22 - The Secrets to Going Viral
16:51 - It's Gift Guide Season
34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far
Get the show notes:
https://exposureninja.com/podcast/dojo-40/
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
https://exposureninja.com/podcast/dojo-39/
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Today I’ve got 5 different types of digital marketing strategies to share with you.These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about:
Cross-pollination AI Driven Search Upselling, Cross-selling and Subscriptions Video Content Audience SegmentationWatch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY
Get the show notes: https://exposureninja.com/podcast/338/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl CookiesTimestamps
00:00 - The Impact of ChatGPT Search on Marketers
32:38 - The Viral Power of Crumbl Cookies
What to Listen to Next
Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/ -
This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local
Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.
Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.
So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.
Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc
Get the show notes: https://exposureninja.com/podcast/337/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEOTimestamps
00:00 - A big week for AI… but also some data that puts it all in context
16:14 - IKEA’s new face of gaming
27:43 Stop calling it SEO
What to Listen to Next
Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/ -
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.
You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”
That’s what I’m going to cover in today’s podcast.
Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSEToGet the show notes: https://exposureninja.com/podcast/336/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back adsTimestamps
00:00 - Legal topics have the most AI Overviews - and you're next
08:57 - Google’s AI Overviews fail to answer 43% of financial queries
22:45 - The FTC’s rules on fake reviews
32:55 - Tesco's stripped back ads
What to Listen to Next
Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ -
ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!
Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w
Get the show notes: https://exposureninja.com/podcast/335/
Apply for a FREE website and marketing review: https://exposureninja.com/review/
What to Listen to Next:
Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/ Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ -
In This Episode…
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we talk about:
- Are marketers ready for Generative Search Optimisation?
- WordPress BEEF!
- The power of social media in mental health awarenessTimestamps
00:00 — Intro
02:22 — WordPress BEEF!
14:10 — Are marketers ready for Generative Search Optimisation?
20:19 — The power of social media in mental health awareness
47:53 — Quick Fire Questions
What to Listen to Next
How To Create the Perfect Marketing Strategy for 2025
https://exposureninja.com/podcast/330/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
AI Overviews Are Here To Stay. Buckle Up:
https://exposureninja.com/podcast/dojo-31/
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