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Liz is an artist and designer who loves creating artwork for products like greeting cards, fabric, and wallpaper. She regularly licences her art to companies who sell her designs around the world, and loves helping other creatives find their style and sell their work through licensing and print-on-demand.
🎙️ What we cover in this episode:- What is art licensing
- Art licensing contracts
- The impact of AI on the art licensing industry and it’s future
- Building your portfolio for art licensing
- Common mistakes artist make when starting out with licensing
- Tips for pitching to brands and setting your prices/rates
🔗 Links from this episode- Visit Liz’s website: https://www.lizkohlerbrown.com/
- Join Liz’s membership to learn more about monetising your work: https://thestudiomembership.com/pages/the-studio-membership?_gl=1*uhij2x*_ga*Nzc3NzQ0OTc4LjE3MjUyNzI0NzQ.*_ga_X0N74MBC1Z*MTcyNTI3MjQ3My4xLjEuMTcyNTI3Mjc3NC40Ny4wLjA.
- Follow Liz on instagram: https://www.instagram.com/lizkohlerbrown/
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Megan Roy is an illustrator, author, and surface designer based in Los Angeles. She's known for her clever concepts and use of texture to bring energy, excitement, and a little bit of grit to everything she touches. Her published works include the upcoming children's book Can You Do This? and The Endless Art Challenge Deck: a never-ending inspiration generator and creativity booster for artists of all skill levels. Her work can be found on greeting cards, tour merch, books, murals, puzzles, phone cases, magazines, commercials, social media, and much more.
What cover in this episode:✨ Getting started as an artist
✨ How Megan developed and work with a publisher to create the Endless Art Challenge Deck
✨ Tips for building your body of work
✨ How to show up online as an artist
✨ Growing a community and audience as an artist
Links from this episode:
follow Megan on InstagramMegan's WebsiteThe Endless Art ChallengeCan You Do This?Join the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagram -
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In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube.
Links from this episode:
Watch Lauren’s YouTube creator seriesFollow Lauren on IGRead Lauren’s blogJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagram
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In this episode as we delve into the world of messaging, clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life.
In this episode, we discuss:
Uncovering the essence of your personal brandOvercoming imposter syndrome and embracing authenticityThe journey from uncertainty to clarity in creative entrepreneurshipNavigating career pivots and finding fulfillment in unexpected pathsThe power of vulnerability and community in small business ownershipLinks from this episode:
Ellie’s WebsiteRead Ellie’s substack Follow Ellie on instagramDownload Ellie’s email copy guideGet Ellie’s 404 page guide -
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with practical tips and inspiration to help you level up your content game and connect with your audience on a deeper level.
Links from this episode:
Follow Loveday Social on InstagramDiscover more on lovedaysocial.comJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagram -
This week I'm diving into the episode archives and pulling out one of my favourite chats on the podcast yet, where I got the opportunity to interview the author of More Sales Please, Sara Dalrymple!
Learn how to make sales feel less intimidating and more enjoyable, and discover practical tips for promoting yourself and your creative business with confidence.
About Sara
Sara has 20 years of sales and marketing experience and has helped hundreds of creatives, coaches and consultants achieve long lasting success in their industries. Her bestselling book More Sales Please breaks down the steps to confident, sleaze-free self promotion so that more women can get paid more money doing work they love!
Start increasing sales straight away with Sara’s 30 day Show Up Sell More Challenge
In this episode, we'll cover:
The reasons why sales can feel intimidating, especially for creative small business ownersTop tips for starting to sell and self-promote, even with limited experienceStrategies for making sales feel less uncomfortable and more naturalInsights from Sara Dalrymple's bestselling book "More Sales Please"Links from this episode:
Follow Sara on InstagramBuy a copy of More Sales PleaseDownload Sara’s 30 day sales prompt list -
Welcome to the summer season finale! In this episode, I dive into the concept of passive and semi-passive revenue and explore how small and creative business owners can develop these additional revenue streams to boost their income.
what we'll cover:
What is Passive and Semi-Passive Revenue? I break down and define what passive revenue is, sharing examples of streams I've developed in my own creative business and how they work for me.Benefits of Passive Revenue: Learn tips on how to get started and build more streams to create a ‘safety net’ of revenue that works for you in the background.Finding the Right Revenue Streams for You: Get clarity on which passive and semi-passive revenue streams are best suited for your creative business.Join the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode, I chat with creative consultant Rachel Waring about how you can become the Art Director of your own brand as a small or creative business owner. Rachel works with small business owners to find the perfect balance of creativity and strategy in their brands, and today, she shares tips on shifting your mindset to look at the bigger picture and take aligned actions toward your creative business goals.
What we cover:
What is an Art Director? Rachel explains the role of an art director and how you can step into this mindset in your own business.Understanding 'The Gap': We discuss the concept described by Ira Glass as ‘the gap’—the space between where you are and where you want to be creatively. Art Directing Your Online Presence: Learn how to put on your art director hat when it comes to your content and how your business shows up online. Preparing for Peak Season: Get tips on planning your bigger picture business strategies now, ahead of the peak season.Links from this episode
Find out more about working with RachelRachel's Guiding Star/Creative Visioning WorkshopEnrol in Rachel’s Ignite Pinterest courseFollow Rachel on InstagramJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season!
Links from this episode
Watch this episode on Patreon!The Artist Way by Julia CameronWalking in This World by Julia CameronBig Magic by Elizabeth GilbertFind Your Artistic Voice by Lisa CongdonMore Sales Please by Sara DalrympleProfit First by Mike MichalowiczThe Digital Marketing Handbook by Alice BenhamJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them.
what we cover:What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond just having a logo.Role of a Brand Strategist: We explore why having a brand strategist is so important for building and refreshing your brand.Common Misconceptions: We debunk the myth that a logo is all you need for a brand.Visual Branding Mistakes: Aiza shares some common mistakes she sees in brand visuals and how to avoid them.Links from this episode
Follow Aiza on InstagramLearn more about working with AizaTake Aiza’s FREE brand quiz to see if you are in need of a rebrand.Join the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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Paywalled content is an excellent way for creatives to monetize their work, ensuring they are fairly compensated while continuing to provide value to their audience. In this episode I break down various platforms that creatives can use to host their paywalled content, including Patreon, Substack, YouTube, Instagram paid subscriptions, and Squarespace and how to know when it’s the right time to launch your own subscription community!
Links from this episode
Join my Patreon communityCreate your own Patreon communityExplore paywalled content on SubstackBuild your website on SquarespaceJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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I sit down with social media and small biz expert Laura Jane Barnes (@heyitslaurajane on Instagram) to tackle the many myths and misconceptions about the Instagram algorithm that have been circulating within the creative community.
Laura clarifies the true purpose of the Instagram algorithm, how it actually works, and offers practical tips on how creative business owners can use this understanding to their advantage. We also explore how user behaviour on Instagram has evolved, why growing your follower count isn’t the most important metric, and Laura’s eye-opening experiment proving that even small accounts can achieve significant reach.
Links from this episode
Watch the podcast on PatreonFollow Laura on InstagramGet Laura’s FREE 30 days of content ideas ebookUse code ‘TRIALMONTH’ to join the Creative Business Association for only £1 for the first month!More from LauraJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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Want to know the one action to dramatically boost your Instagram engagement?
In this episode, we dive into the crucial topic of Instagram engagement and uncover the one action you might be overlooking that could dramatically boost your engagement and reach.
I’ll share my personal experience of how following this simple strategy significantly boosted my engagement rate and why it can work for you too. By the end of the episode, you'll have a clear understanding of how to calculate your own engagement rate and a practical strategy to implement for increasing your engagement, connecting with your audience, and growing your online community.
In this episode:
Understanding Engagement: What engagement means on Instagram and how it’s calculated.Importance of Engagement Rate: Why knowing your engagement rate is crucial for getting eyes on your work and business.Boosting Engagement: How responding to comments boosted my engagement rate and how it can do the same for you.Join the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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If you're a creative business owner or an artist considering publishing your own book, this episode is for you! We'll break down what Amazon KDP is, how it works, and the types of books you can publish. You'll learn why many creatives are choosing KDP over traditional publishing, including the benefits of complete creative control, flexible timelines, and higher royalty rates.
We'll also explore how self-publishing on Amazon KDP can benefit your creative business by generating passive income and showcasing your work in your portfolio. By the end of this episode, you'll have a clear understanding of whether Amazon KDP is the right path for your next (or first) book project.
In this episode:
What is Amazon KDP?Types of Books You Can Self-Publish with KDPKDP vs. Traditional Publishing:Complete creative controlFlexible timelinesHigher royalty rates and setting your own priceLearn how KDP can help you create self-initiated projects, generate passive income, and showcase your work in your portfolio.Links from this episode
Join the waitlist for my Amazon KDP course NOW: http://laurajaneillustrations.com/kdpJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode of "Create Your Way," we dive into the world of email newsletters and the importance of building an email list for creative business owners. Discover the numerous benefits of nurturing your audience through targeted email marketing and how owning your email list gives you direct access to your followers without relying on social media algorithms. Plus, don't miss out on the exclusive offer for Flodesk, the email client I use to manage my list, for a free trial and 50% off your first year!
In this episode:
Identify Your Ideal Audience: Get clear on who you want to reach and why.Plan Your Content: Develop a consistent schedule and plan for providing value.Create a Lead Magnet: Attract the right people to your list with a compelling offer.Optimize Your Links and Pop-ups: Update your bio links, website footer, and pop-ups to drive sign-ups.Links from this episode
Get a FREE trial and 50% off your first year with Flodesk: https://flodesk.com/c/UCHZ8XJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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Feeling creatively blocked or burned out as a creative business owner? In this episode, I share some practical steps to plan a creative reset at the end of the month to reboot your creativity. Whether you’re facing burnout or simply need a boost of inspiration, this episode offers actionable tips to help you overcome creative blocks and refresh your creative energy ahead of a new month!
Links from this episode
Join the Spark Squad on PatreonWatch the video podcast episodes for Create Your Way guest interviewsListen to my interview with Manifestation and Mindset coach Chloe SladeThe Artist's Way by Julia CameronWalking in this World by Julia CameronJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this solo episode, I dive into the potential of Chat GPT for creative business owners. I share four ways I use this AI tool to streamline my workflow and enhance my business, from content planning and copy editing to crafting compelling sales messages and optimising SEO. I'll also share my personal tips and tricks for getting the best responses from Chat GPT. Whether you're new to AI or looking to refine your approach, this episode is packed with actionable tips to help you make the most of Chat GPT in your creative business.
Links from this episode
Watch my Notion Content Planner Tour on YouTubeGet my Notion Content Planner from the Digital Art ShopJoin the waitlist for my Amazon KDP courseJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube.
Links from this episode:
Watch Lauren’s YouTube creator seriesFollow Lauren on IGRead Lauren’s blogJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with practical tips and inspiration to help you level up your content game and connect with your audience on a deeper level.
Links from this episode:
Follow Loveday Social on InstagramDiscover more on lovedaysocial.comJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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In this episode, mindset and manifestation coach Chloe Slade shares practical insights on how to bridge the gap between where you are now and where you want to be. She emphasises the importance of aligning thoughts, feelings, actions, and beliefs to manifest desired outcomes, debunking misconceptions about manifestation along the way.
In this episode, we discuss:
Understanding the manifestation gap and the role of action and belief in achieving desired results.Practical approaches to manifestation that go beyond wishful thinking, emphasising the importance of aligned work.The power of clarity in manifesting goals and the significance of intuition in decision-making.Using journaling as a tool to gain clarity, shift perspectives, and align with your desired outcomes.Learning to trust your intuition and surrendering control to allow for personal growth and transformation.Visualising the next version of yourself as a practical approach to manifesting your dream life.Links from this episode:
Follow Chloe on instagramFind out more about Chloe’s membershipSubscribe to Chloe’s newsletterJoin the community
Subscribe to our newsletterBecome a Patreon PalFollow the show on instagramAsk a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
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