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Keila Hill-Trawick breaks down how accounting firms can evolve beyond basic tax preparation to offer meaningful advisory services that benefit both the firm and their small business clients. She distinguishes between tax preparation, advisory, and planning services while providing practical steps for implementing these offerings without overwhelming your firm. Drawing from her experience at Little Fish Accounting, Keila explains why fixed-fee comprehensive packages often serve small businesses better than à la carte tax services, and how firms can deepen client relationships while creating new revenue streams.
(00:00) - Welcome to Build to Enough (00:52) - The Importance of Tax Advisory Services(01:11) - Specializing in Small Firms(03:43) - Defining Tax Preparation and Advisory(06:35) - Implementing Tax Advisory Services(10:25) - Benefits for Firms and Small Businesses(12:28) - Conclusion and Next Steps
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Ever feel like traditional accounting services are putting you on a hamster wheel—lots of work, not enough impact? Adam Lean from The CFO Project is here to show us how to break free.
In this episode, Adam dives into how accountants can level up their practices by offering high-value advisory services that go beyond the numbers. He’s trained hundreds of accountants to escape the commodity trap, work smarter (not harder), and make a real difference for their clients.
We talk about overcoming imposter syndrome, shifting your mindset, and how to make the leap into advisory work—all while keeping your life balanced and your sanity intact. If you’re ready to create more impact and work fewer hours, this is the conversation you don’t want to miss.
(00:00) - Welcome to Build to Enough(00:57) - Meet Adam Lean of the CFO Projectr(02:11) - The Need for CFO Advisory Services(03:49) - Starting the CFO Project(07:37) - Benefits of Advisory Services for Accountants(08:43) - Different Paths for Accountants in Advisory(12:17) - Changing Accountants Client Growth Mindset(18:07) - Overcoming Challenges and Imposter Syndrome(26:45) - Mentorship and Community Support(29:56) - Final Thoughts and Contact Information
Connect with Adam!
The CFO Project - https://thecfoproject.com
LinkedIn - https://www.linkedin.com/in/adamleanConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Fehlende Folgen?
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Former accountant turned Guideline product manager James von der Lieth breaks down how small accounting firms can offer competitive retirement benefits without breaking the bank. From navigating state mandates to understanding the new Starter 401(k) option, James shares practical insights on implementing and managing retirement plans for both firms and their clients. Learn how modern 401(k) providers are making it easier than ever to offer retirement benefits, plus discover how accounting firms can create new revenue streams by helping clients with their retirement planning needs.
Connect with James!
Guidline - https://www.guideline.com
LinkedIn - https://www.linkedin.com/in/james-von-der-lieth-3450b33bConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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HR expert Kira La Forgia breaks down what small business owners need to know before making their first (or next) hire. From understanding the true costs beyond salary to showcasing company culture authentically, she shares practical insights on building teams that align with your business values and goals. While many entrepreneurs focus solely on finding help, Kira emphasizes the importance of stepping into leadership and creating sustainable systems that support both business growth and employee success.
(00:00) - Introduction and Guest Welcome(01:25) - Kira's Background and Business Journey(02:11) - Understanding Small Business HR Needs(03:19) - Signs It's Time to Hire(06:00) - Strategic Hiring and Budgeting(10:09) - The Hidden Costs of Hiring(15:24) - Showcasing Company Culture(22:35) - Effective Interview Strategies(26:02) - The Challenges of Small Business Hiring(27:07) - Paradigm's Recruiting Service(32:56) - Final Thoughts and Advice
Connect with Kira!
Paradigm - https://the-paradigm.com/aboutkiralaforgia/
LinkedIn - https://www.linkedin.com/in/kiralaforgiaConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Discover how hiring quality talent can transform your accounting firm's capacity and profitability. This episode explores the long-term benefits of strategic hiring, from increased efficiency to improved client satisfaction. Learn practical tips for attracting top talent, conducting effective interviews, and fostering a culture of continuous growth and development within your team.
(00:00) - Introduction: The Importance of Quality Hiring(01:31) - The Cost of Poor Hiring Decisions(02:07) - Maximizing Team Efficiency with Quality Hires(04:34) - Beyond Accounting: Hiring for Other Roles(05:38) - Long-term Benefits of Quality Hiring(07:18) - Creating an Attractive Job Offering(08:34) - Effective Onboarding and Development(10:25) - Assessing and Improving Hiring Strategies(10:48) - Conclusion: Building a Profitable TeamConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Keila shares insights on how small accounting firms can create compelling benefits packages to attract and retain top talent. She explores core benefits like health insurance and retirement plans, as well as innovative perks such as flexible work arrangements and wellness programs. Keila offers practical advice on assessing team needs, maximizing budgets, and regularly reviewing benefits to ensure they align with company culture and employee values.
(00:00) - Introduction to Small Team Benefits(02:24) - Challenges of Offering Benefits(03:13) - Core Benefits for Small Teams(04:09) - Supplemental Benefits to Consider(05:17) - Supporting Remote Employees(06:51) - Mental Health and Wellness Initiatives(08:23) - Cost-Effective Strategies(09:59) - Customizing Benefits for Your Team(11:25) - Developing a Benefits Package(13:11) - Conclusion and Contact InformationConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Keila and guest Danielle Johnson, founder of House of MKTG, dive into the world of branding for small businesses. They discuss the signs that indicate it's time to move beyond DIY branding, the unexpected drawbacks of DIY approaches, and the benefits of working with a professional. Danielle shares insights on finding the right branding partner and offers valuable tips for businesses at various stages of growth.
(00:00) - Welcome to Build to Enough (01:16) - Meet Danielle Johnson(01:51) - Why Focus on Small Businesses?(04:11) - The Importance of Branding for Small Businesses(04:59) - When to Stop DIY and Seek Professional Help(07:42) - Drawbacks of DIY'ing Your Marketing(09:27) - Benefits of Hiring a Branding Expert(12:12) - The Stage In Your Business To Invest in Expert(13:21) - What You Saw With Little Fish(16:05) - Finding the Right Branding Partner(19:37) - Thanks and Contact Information
Connect with Danielle!
House of MKTG - https://houseofmktg.com
LinkedIn - https://www.linkedin.com/in/757danielleConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coTwitter - x.com/littlefishcpa
More About Little Fish Accounting
Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a firm's identity, attracting ideal clients, and standing out in a competitive landscape. The episode offers practical, manageable steps for firm owners to start building their brand and marketing strategy, emphasizing that even small efforts can make a significant difference in a firm's success and sustainability.
(00:00) - This is Build to Enough(01:51) - Establishing Your Firm's Identity(03:04) - Visibility and Growth Through Effective Marketing(06:45) - Building Trust and Credibility(07:45) - Practical Steps to Start Branding and Marketing(10:46) - Leveraging Resources and Tools(13:00) - Conclusion and Next Steps
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In the fourth installment on boosting firm success, Keila delves into the crucial topic of team management and development. She emphasizes the importance of setting clear expectations, fostering continuous learning, and creating a positive work environment to enhance productivity and employee satisfaction. Keila also shares practical strategies for measuring staff performance, gathering feedback, and aligning team goals with company objectives to build a more efficient and adaptable workforce.
Book free trial Here : ignitionapp.info/keila-free-trialCoupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025(00:00) - Introduction to the Series(01:03) - Importance of Team Management(02:28) - Managing and Developing Your Team(03:59) - Measuring Team Productivity(06:35) - Setting Expectations and Feedback(08:57) - Time Tracking(10:24) - Reducing Administrative Burden(11:38) - Recap and Final Thoughts
Thank you to our sponsor, Ignition
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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Keila welcomes Jennie Moore from Ignition to discuss how their platform is helping accountants streamline operations and improve client engagement. Jennie shares insights on Ignition's key features, including proposal creation, automated payments, and client communication tools. The conversation explores recent product enhancements and how Ignition addresses common pain points for accounting firms, such as scope creep and pricing updates. Keila and Jennie emphasize the importance of leveraging technology to increase efficiency and boost top-line revenue in accounting practices.
Thank you to our sponsor, Ignition
Book free trial Here : ignitionapp.info/keila-free-trialCoupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025(00:00) - Introduction and Series Overview(00:55) - Importance of Tech Efficiencies(01:50) - Special Guest Introduction: Jennie Moore from Ignition(02:34) - Jennie Moore's Journey and Ignition's Core Features(03:39) - Ignition's Foundational Functionalities(08:02) - How Do You Prioritize Features?(10:20) - A Time Accountants Really Influenced Product Feature(16:41) - Recent Changes and Updates in Ignition(19:37) - Firms Need to increase Their Prices Yearly(22:10) - What Makes Ignition Different(24:40) - Conclusion and Key Takeaways
Connect with Jennie
LinkedIn - https://ca.linkedin.com/in/jennieamooreConnect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In the second installment of a four-part series, Keila focuses on understanding client mix and maintaining strong client relationships as key factors for success in professional service firms. She explores how technology impacts client satisfaction, emphasizing the importance of effective onboarding processes and assessing whether current tools meet both firm and client needs. Keila also discusses strategies for evaluating client fit, gathering feedback, and building stronger relationships, ultimately aiming to enhance transparency and deliver on promised client experiences.
Thank you to our sponsor, Ignition
Book free trial Here : ignitionapp.info/keila-free-trialCoupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025(00:00) - Introduction to the Series(01:13) - Recap of Last Week's Episode(01:30) - Understanding Your Client Mix(02:05) - Technology and Client Onboarding(04:19) - Evaluating Client Fit and Responsiveness(05:31) - Client Satisfaction and Feedback(08:37) - Concluding Thoughts and Next Steps(09:49) - Sponsor Message and Closing
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In the first of a four-part series, Keila discusses strategies for accounting firm owners to turn the second half of their year into a success. She focuses on financial health as the foundation, covering essential benchmarks like KPIs and strategies to maintain and improve a firm's financial standing. Keila emphasizes the importance of analyzing monthly recurring revenue, churn rates, and client satisfaction scores, while also reviewing profit margins and service packaging. This episode provides valuable insights for professional service firm owners looking to make intentional and focused improvements in their business.
Thank you to our sponsor, Ignition
Book free trial Here : ignitionapp.info/keila-free-trialCoupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025(00:00) - Introduction to the Series(01:40) - Focus on Financial Health(02:11) - Key Financial Benchmarks and KPIs(06:37) - Understanding Profit Margins and Business Strategy(10:11) - Pricing and Service Packaging Review(12:42) - Conclusion and Sponsor Message
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In this episode, Keila tackles the common entrepreneurial challenge of shiny object syndrome. She explores how constantly chasing new trends, technologies, and opportunities can derail business growth by diluting focus and draining resources. Keila offers practical strategies for staying focused on core objectives, including setting clear goals, prioritizing tasks, and creating solid plans.
(00:00) - Introduction to the Podcast(00:55) - Understanding Shiny Object Syndrome(03:29) - The Impact of Shiny Object Syndrome(08:26) - Strategies to Stay Focused(10:40) - Tools and Techniques for Time Management(12:20) - Evaluating New Opportunities(14:31) - Conclusion and Final Thoughts
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In this episode, Keila delves into the dangers of falling into the comparison trap and becoming too comfortable in your business. She emphasizes the importance of continuous innovation, adaptation, and self-assessment to achieve sustainable growth. Keila shares valuable tips on avoiding complacency, embracing change, and fostering a culture of improvement within your organization, all while staying true to your unique business goals and vision.
(00:00) - Introduction and Overview(01:31) - The Comparison Trap(03:21) - Personal Experience with Content Creation(04:42) - Defining Your Business Goals(05:43) - The Danger of Complacency(06:35) - Embracing Technology and Innovation(08:24) - Continuous Improvement and Adaptation(11:32) - Learning from Failures(13:23) - Thanks for Listening and Final Thoughts
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In this episode, Keila delves into the often-overlooked challenges of being a CEO in a small business. She candidly discusses the isolation, decision fatigue, and financial pressures that come with the role, offering a realistic counterpoint to the glamorized perception of entrepreneurship. Drawing from her personal experiences, Keila provides valuable advice on building support systems, managing stress, and developing leadership skills to navigate the complex journey of business ownership.
(00:00) - Introduction to the CEO Journey(01:17) - Expectations vs. Reality of Being a CEO(02:22) - The Emotional and Mental Load of Leadership(03:05) - Building and Managing a Team(04:19) - Isolation at the Top(05:31) - Bridging the Gap: Building Community and Collaboration(07:44) - Decision Fatigue and Delegation(11:47) - Financial Pressures and Responsibilities(15:20) - Leadership Challenges and Growth(17:24) - Conclusion and Final Thoughts
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In this episode of Built to Enough, Keila delves into the challenges of leadership as businesses grow from solopreneurs to small teams. She explores four key areas for effective leadership, including adapting leadership styles, balancing visionary goals with operational realities, implementing professional development strategies, and managing team dynamics. Keila shares personal experiences and practical advice for entrepreneurs facing the transition from hands-on doer to strategic leader, emphasizing the importance of delegation, clear communication, and continuous learning in building a sustainable and successful business.
(00:00) - Introduction to Leadership in Business(01:38) - The Challenges of Growing a Team(02:58) - Personal Experiences in Leadership(03:59) - Key Areas for Effective Leadership(04:20) - Adapting Leadership Styles(06:39) - Balancing Visionary Goals with Operational Realities(08:43) - Professional Development Strategies(10:27) - Maintaining Open Communication(11:38) - Celebrating Successes and Overcoming Challenges(13:43) - Conclusion and Final Thoughts
Connect with Keila!
LinkedIn - https://www.linkedin.com/in/keilahilltrawick
Website - http://www.hellokeila.comRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting on social media!
IG | instagram.com/littlefishaccounting
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In this episode, Keila discusses the often-overlooked benefits of hiring an operations person in a small business. She shares her personal experience of how hiring an operations director transformed her company, and outlines six key benefits of bringing operations expertise into a growing business. Keila emphasizes how an operations professional can drive efficiency, enhance customer satisfaction, and contribute to strategic growth, making a compelling case for why this role is a valuable investment even for businesses focused on billable hours.
(00:00) - Welcome to Build to Enough (00:57) - The Value of an Operations Person(01:29) - Hiring Based on Vibes: A Case Study(03:53) - Six Benefits of Hiring an Ops Person(04:02) - Streamlined Processes and Efficiency Gains(05:52) - Enhanced Customer Satisfaction(07:54) - Data-Driven Decision Making(10:39) - Scalability and Growth(12:56) - Enhanced Collaboration and Communication(14:50) - Cost Savings(16:08) - Conclusion and Final Thoughts
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting -
In this episode, we explore the crucial difference between making money and managing money as an entrepreneur. We discuss various strategies for boosting revenue, such as increasing sales, diversifying revenue streams, and adjusting pricing. However, we also emphasize the importance of effective financial management, including budgeting, cash flow management, expense control, and investment planning. By finding the right balance between income generation and financial management, entrepreneurs can build resilient and sustainable businesses that are prepared for both short-term challenges and long-term growth.
(00:00) - Introduction to Entrepreneurship and Money Management(01:31) - Ways to Increase Revenue(02:10) - Understanding Market Opportunities and Adjustments(03:01) - Boosting Revenue: Strategies and Considerations(05:00) - Managing Incoming Revenue(05:19) - Budgeting and Cash Flow Management(06:03) - Expense Control and Investment Planning(08:29) - Balancing Short-Term and Long-Term Financial Goals(09:56) - Setting Financial Goals and Measuring Success(11:08) - Lessons from Littlefish: Practical Insights(13:25) - Final Thoughts
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting -
In this episode, we tackle one of the biggest challenges facing small businesses: getting paid on time. Late payments can disrupt cash flow, strain vendor relationships, and hinder growth opportunities. We explore practical strategies for setting favorable payment terms, shortening payment cycles, and using technology to streamline the invoicing and payment process. Whether you're a freelancer or a small business owner, this episode provides valuable insights and actionable tips to help you optimize your payment terms and maintain financial stability.
(00:00) - Introduction: The Challenge of Timely Payments(01:39) - The Impact of Late Payments on Small Businesses(03:17) - Common Industries Affected by Late Payments(04:38) - Strategies to Optimize Payment Terms(06:20) - Leveraging Technology for Efficient Payments(06:58) - Ensuring Accurate Business Information(08:15) - Importance of Following Payment Instructions(11:17) - Final Tips and Conclusion
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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In this episode, we dive into the key differences between being a solopreneur and building a team for your business. We explore the advantages and challenges of each approach, from the flexibility and control of solopreneurship to the increased productivity and innovation potential of a team. Whether you're considering hiring your first employee or wondering if solopreneurship is right for you, this episode provides valuable insights and recommendations to help you make the best decision for your unique business goals and personal definition of success.
(00:00) - This is Build to Enough (01:59) - Solopreneurship: Definition and Benefits(03:36) - Challenges of Solopreneurship(05:54) - Recommendations for Solopreneurs(07:47) - Building a Team: Advantages(09:47) - Complexities of Team Dynamics(11:25) - Navigating Team Dynamics(13:26) - Making the Right Choice for You(15:43) - Conclusion: Defining Your Success
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.coRESOURCES:
Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com
Follow Little Fish Accounting at instagram.com/littlefishaccounting
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