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About This Episode:
On todayâs episode of Get a "HECK YES"!, I sit down with the incredible Nayri Kalayjianâalso known as the Wedding Fashion Expert. From bestselling author to celebrity bridal stylist and business coach, Nayri has transformed Lovella Bridal into one of the most sought-after bridal brands in the country.
We dive deep into:
How Nayri creates a unique, high-touch customer experience using tech and team strategy Her favorite sales techniques to get a HECK YES! from dream clients How to stand out in a saturated wedding market with your âWoo Factorâ Why branding and online presence are everything in todayâs wedding worldWhether youâre a bridal pro or just love boss woman energy, this episode is packed with gold.
đ Free Gift for Listeners:
Download Nayriâs Wedding Day Checklist â a must-have resource for brides and bridal pros alike:
đ weddingfashionexpert.com/downloadsWatch the Interview on YouTube:
Subscribe & Watch âđŹ Letâs Connect:
If you loved this episode, screenshot and tag us on Instagram @carissawoo and @weddingfashionexpert with your favorite takeaway! Donât forget to hit follow and leave a 5-star review đInstagram: @weddingfashionexpert | @lovellabridal | @lovellaplus
Website: weddingfashionexpert.com | lovellabridal.com -
Overview:Todayâs episode features executive coach and bestselling author Deekron Krikorian, MBA. Deekron specializes in merging high performance with holistic well-being, empowering professionals to excel mentally, physically, and emotionally. Drawing from his diverse background as a Big-4 CPA, management consultant, and tech startup founder, Deekron introduces his groundbreaking âwhole personâ transformation method detailed in his bestselling book, The Nine Shifts.
Key Highlights:
Mindset Mastery: Understand how your mind creates resistance and limiting beliefs that fuel perfectionism and procrastination. Energy Optimization: Discover practical habits around movement, nutrition, sleep, and emotional regulation to prevent burnout and sustain energy. Purpose Alignment: Reignite your motivation by connecting deeply with your unique purpose and understanding your âwhy.â Habit Formation: Learn empowering habits through repetition, accountability, and simple strategies that create lasting change.Main Takeaways:
Techniques to get into action effortlessly without relying solely on willpower Strategies that maintain both high performance and overall well-being Empowerment tools that serve as a stress shield, preventing burnout The powerful 60-second morning ritual to maintain motivation and consistency for lifeSales Strategy to Get a HECK YES:
Empathetic listening Releasing attachment to outcomes Building trust through authenticity, commitment, and fun Removing limiting beliefs Simplifying the process to startDeekronâs Woo Factor:Unlike typical executive, mindset, or health coaches, Deekron uniquely blends these disciplines into a comprehensive approach focused on true, lasting behavior changeâhelping individuals thrive in every facet of work and life.
Special Gift for Listeners:Enjoy exclusive access to the first three chapters of Deekronâs book, The Nine Shifts, empowering you with transformative insights right away.
đ Download Your Free Chapters Here
Tune in to transform your approach to motivation, energy, and sustained high performance!
Connect with Deekron https://healthyhighperformer.co/
Connect with Carissa Woo https://www.instagram.com/carissawoo
https://www.digitalwealthhypegirl.com/24-hr-ai-challenge - Make a digital product
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Fehlende Folgen?
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About the Episode:Join us for an inspiring conversation with Kathy Huynh Cabico, a bridal makeup artist with over a decade of experience and the founder of Kathy Huynh Artistry. Beyond artistry, Kathy is a dynamic mindset and business coach dedicated to helping makeup artists break free from feast-and-famine cycles and effortlessly attract dream clients.
Hot Topic:Bringing Awareness to Mindset and Subconscious Programming for Makeup Artists and Wedding Professionals
Key Takeaways:
Discover the subconscious beliefs and stories holding you back. Clearly envision your dream business: how it looks, feels, and operates. Learn techniques to rewire your subconscious mind and nervous system for lasting success. Implement daily actions and decisions from a place of confidence and certainty.Main Insight:Gain deep insights into your subconscious programming and actionable steps to shift your identity, empowering you to elevate your business to new heights with ease.
Kathyâs HECK YES Technique:Getting potential clients on a call and impressing them with confidence, personality, and undeniable expertise.
Kathyâs Woo Factor:With two decades of customer service excellence, Kathy creates unforgettable client experiences, making brides feel beautiful inside and out. As a coach, she uniquely addresses the critical yet overlooked 90% that genuinely drives business success.
Special Gift for Listeners:Free Masterclass: "Mindset Mastery for Beauty Pros"âStep into your next-level identity and transform subconscious programming for unstoppable success.
đ Claim Your Spot Here
Connect with Kathy:
Website: kathyhuynhartistry.com Instagram & Facebook: @Kathyhuynhcabico, @KathyhuynhartistryConnect with Carissa Woo
https://www.instagram.com/carissawoo
Join the 24 hour challenge https://www.digitalwealthhypegirl.com/24-hr-ai-challenge
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âš Episode Overview:
In this episode, I sit down with the powerhouse Gen Z planner herselfâKara Galvanâwhoâs making waves in the Seattle luxury wedding scene. At just 26 years old, Kara has climbed the ranks from part-time planner to Seattle Regional Manager at Your Perfect Bridesmaid, with features in PEOPLE, Over the Moon, and Washington Wedding Day under her belt. We talk about whatâs out in weddings, whatâs next, and how to show up fully as yourself in this fast-paced industry.
đ„ Hot Takes Kara Drops in This Episode:
Formal Cake Cuttings? Overrated! Kara shares why this outdated tradition might be better as a private couple's moment or just for the photo opp. Sparkler Sendoffs Are Dying: Save yourself the stress and go out with a bang on the dance floor instead. Ditch the Basic Arch: Floral pillars or a bold floral arch elevate your ceremony AND your wedding gallery.đĄ Listener Takeaways:
Trust your gutâyour instincts are usually right. Let go of what you canât control and focus on being authentically YOU. You donât have to wait to be older or more experienced to leadâyou can shine right now.đ The Woo Factor:
Karaâs youth is her superpower. At just 26, sheâs built a thriving career, trusted by high-end clients to bring their dream weddings to life with a fresh and bold perspective.
đŁ Want More from Kara?
Follow her journey and get wedding inspo, BTS tips, and all her Gen Z fire on Instagram:
@yourperfectbridesmaid | @seattleweddingplanners | @kuurraaFollow Carissa Woo
https://instagram.com/carissawoo
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đ Episode Summary:
In this episode, I sit down with the incredible Rose Groves, a destination wedding and elopement photographer who believes adventure doesnât have to mean a 4-mile hike! She shares how couples can craft luxurious, intimate wedding experiences in stunning locationsâthink private beaches in Santorini, glass cabins under the Northern Lights, or secluded sunrise moments in Italy. Rose also gives her best sales techniques for getting a HECK YES from dream clients and talks about how she stands out in the wedding industry with her Woo Factor.
đ„ What You'll Learn:âš How to redefine adventure weddings beyond the typical hiking elopement
đ Join us for an inspiring conversation and get ready to say HECK YES to your dream wedding experience!Website: www.matlaiphotography.com
âš The importance of making your wedding a reflection of your love story
âš Roseâs top sales technique for attracting and booking dream clients
âš What makes Rose more than "just" a photographerâher expertise in logistics, food, and unique experiences
Social Media: @matlai_photographyConnect with Carissa https://instagram.com/carissawoođ§ Listen now on Apple Podcasts, Spotify, or your favorite podcast app!
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đ Episode Description:
In this episode of Get a "HECK YES"! with Carissa Woo, we're diving deep into how wedding planning can be more than just organizing a big partyâit can lay the foundation for a strong, equal partnership in marriage. Carissa sits down with Felicia Kashevaroff, the founder of Tend Task and creator of I Do Differently, to explore how couples can transform wedding planning stress into opportunities for connection. Felicia shares her unique blend of wedding officiant expertise and relationship coaching, offering practical tips on how to establish shared decision-making systems, create meaningful rituals, and challenge traditional gender roles to build a marriage that lasts.Felicia also reveals how wedding pros can strengthen their client relationships by suggesting relationship coaching and why itâs not just good karmaâitâs good business. Donât miss this insightful conversation packed with actionable takeaways for both engaged couples and wedding professionals!
âš What Youâll Learn:
â How to turn wedding planning stress into opportunities for connection
â The power of designing ceremony elements that reflect your partnership
â Why challenging traditional gender roles leads to stronger marriages
â How wedding pros can benefit from suggesting relationship coachingđĄ Feliciaâs Woo Factor:
Feliciaâs unique combination of wedding officiant expertise and relationship coaching creates a service that no one else offersâhelping couples create ceremonies that authentically reflect their partnership while building the skills to make their marriage last.đ„ Feliciaâs âHECK YESâ Strategy:
Feliciaâs secret to landing her dream clients is through strategic partnerships with trusted wedding professionals. By positioning relationship coaching as a solution during the stressful planning process, Felicia connects with couples at exactly the right timeâensuring both the wedding day and the marriage are built on solid ground.đ Freebie for Listeners:
Felicia invites wedding professionals to apply for the exclusive Wedding Vendor Partnership Program! This free program helps wedding pros connect their clients with professional relationship coaching while earning significant referral bonuses. âĄïž Apply heređČ Connect with Felicia:
đ Website: https://tendtask.com
đ Instagram & Facebook: @tendtaskConnect with Carissa Woo https://instagram.com/carissawoo
đ§ Tune in and learn how to help couples create both the wedding and the marriage of their dreams!
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đ Episode Summary:
In this episode of Get a "Heck Yes!" with Carissa Woo, I'm chatting with the amazing Lizzie Johnson, owner of Lizzieâs Bakery! Lizzie is a talented baker and creative entrepreneur specializing in custom cakes and desserts for any occasion. As a mom to two crazy and fun boys, Lizzie has mastered the art of combining business and motherhood while staying true to her passion.Lizzie dives into her exciting journey of expanding her bakery business with mobile retail units â including a bakery horse trailer and bakery shed! She shares her best tips for creating themed treat drops, developing seasonal cake flavors, and engaging with her local community to build strong customer relationships.
Lizzieâs story is all about taking charge of your own path â and sheâs here to show you how to do the same!
đ„ What Youâll Learn in This Episode:
â How Lizzie built a thriving bakery business with mobile retail units
â The power of themed treat drops and seasonal cake flavors
â Why community engagement is key to customer loyalty
â How to use a la carte options to close more salesđĄ Lizzie's "Woo Factor":
Lizzieâs motto is "Community over competition." Her goal is to be a light in the world by working hard and being kind â and itâs helped her business grow in incredible ways!đ Special Offer:
Lizzie is offering 10% off on her monthly cake tasting boxes (yes, they ship too!). Promo code coming soon!đ Connect with Lizzie:
đ Website: www.lizziesbakery.com
đž Instagram: @lizzies_bakery
đ Facebook: @lizzies_bakeryConnect with Carissa https://instagram.com/carissawoo
đ§ Donât forget to subscribe, rate, and leave a review! Letâs get that HECK YES! đ
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Episode Description:
In this episode of Get a âHeck Yesâ! with Carissa Woo, I sit down with Becky Durigan, the powerhouse behind Denver Photo Collective. Becky is a Chicago native balancing her thriving photography studio rental business in Denver, mentoring creatives, and full-time motherhoodâall with grace and passion.We dive deep into the importance of memberships in your creative business and why they can be a game-changer for building sustainable income. Becky shares her insights on curating membership programs that benefit both you and your clients, budgeting with your bottom line in mind, and how community creates balance in business. Plus, she breaks down why finding 20 loyal members a year is way easier than chasing 30 new clients every month!
Main Takeaway:
Community-driven programs and memberships are a win-win for creativesâhelping to establish dependable income while fostering meaningful connections.Beckyâs Top Tips:
â Curate a membership program that benefits both you and your clients.
â Budget smartly while keeping your financial goals in check.
â Leverage community for balance and long-term success.
â Focus on retentionâ20 loyal members can be more valuable than constantly finding new clients.Beckyâs Sales Secret to a âHeck Yes!â:
She keeps it simple: providing real solutions, maintaining client interest, and asking the right questions to guide them toward saying YES.The Woo Factor â What Makes Becky Stand Out?
Becky is a master connector. She creates the space for creatives to thrive, network, and grow, making Denver Photo Collective a hub of inspiration and success.Special Offer for Listeners!
Get $200 off Studio Prep School with code STUDIO200
đ Check it out here!Connect with Becky:
đ· Instagram: @denverphotocollective
đ Website: www.denverphotocollective.comConnect with Carissa Woo https://instagram.com/carissawoo
đ§ Tune in now to learn how to create a membership model that brings stability, connection, and long-term growth to your creative business!
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Episode Description:
In this episode of Get a "HECK YES"! with Carissa Woo, we chat with Lauren Tetef, the creative mind behind Flourish Locally. Join us as we dive into the world of [her industry/niche], uncovering the secrets behind her success and how she consistently gets a âHeck Yes!â from her dream clients.Lauren shares her journey, insights into her unique âWoo Factor,â and her favorite sales techniques that keep her clients coming back for more. Tune in to learn actionable tips and get inspired to elevate your own business!
Main Takeaways:
How Lauren built Flourish Locally into a go-to brand for [specific service or product]. 3-4 actionable tips to help you [achieve a relevant goal]. The secret behind Lauren's "Woo Factor" and how she stands out in a crowded market. Proven sales techniques to help you get that âHeck Yes!â from your ideal clients.Connect with Lauren Tetef:
Website: Flourish Locally Instagram: @flourishlocallyTune In & Subscribe:
Donât miss out on more inspiring interviews and business tips! Subscribe to Get a "HECK YES"! with Carissa Woo on your favorite podcast platform, and follow us on social media for the latest updates.Connect with Carissa https://instagram.com/carissawoo
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Episode Description:
In this episode, we sit down with Sara Kim, the founder and designer behind HandmadeBySaraKim. What started as a love for crafting has transformed into a full-time creative careerâfrom designing bridal accessories to specializing in handmade paper flowers. Sara has partnered with brands like Michaels, Cricut, and the Getty Museum, and sheâs passionate about inspiring fellow artists through workshops, tutorials, and creative content.Sara shares how she grew her business as an artist while navigating different life transitions, including running a small business as a stay-at-home mom. She dives into the power of passion, how self-motivation fuels her work, and key tips for turning creativity into a thriving brand.
âš Key Takeaways from This Episode:
â How Sara built her business from passion and self-motivation
â The transitions she made as an artist and entrepreneur
â Tips for running a small business as a stay-at-home mom
â The secret to getting a âHECK YESâ from dream clients
â How mastering multiple skills helped her stand outđĄ Freebie from Sara:
Get access to free template designs to jumpstart your creativity! Grab them here: https://www.handmadebysarakim.com/freeđ„ Watch this episode on YouTube! [Insert YouTube Link]
đ Connect with Sara:
Website | https://www.instagram.com/handmadebysarakimConnect with Carissa Woo
https://www.instagram.com/carissawoo
Donât forget to subscribe and leave a review if you loved this episode! đïžđ
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Tips:
Music is More Than Background Noise â A well-curated playlist enhances every moment, from the ceremonyâs emotional highs to the dance floorâs peak energy.
The Power of Personalization â Incorporating a coupleâs love story, cultural traditions, and guest preferences makes the experience uniquely memorable.
Energy & Flow Matter â A great DJ understands when to build momentum, slow it down for special moments, and bring it back up for an epic celebration.
Collaboration is Key â Working closely with planners, photographers, and couples ensures a smooth event with no awkward transitions or dead air.
Thank you https://www.17hats.com/ for sponsoring this podcast. Use code heckyes to get 50% off the entire year!https://instagram.com/carissawoo
djnatemurray.com
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Episode Description:In this episode, we sit down with Joe Marx, a luxury event musician and singer-songwriter renowned for his captivating performances at weddings, corporate events, and private parties. Joe shares how he customizes each performance to match the unique atmosphere of every event, blending soulful vocals with masterful guitar skills to create an unforgettable experience.
Guest Bio:Joe Marx is a luxury event musician and singer-songwriter known for delivering captivating performances tailored to weddings, corporate events, and private parties. Combining soulful vocals with masterful guitar playing, Joe creates an unforgettable atmosphere, whether performing solo or with talented duo and trio ensembles.
Hot Topic: How I Tailor Each Performance to Match the Unique Atmosphere of Every Event
Key Takeaways:
Joeâs process for creating custom setlists that resonate with each eventâs vibe. The importance of collaborating with clients on song choices to ensure a personalized experience. How Joe seamlessly transitions between solo, duo, and trio setups to suit the energy and flow of different occasions.Main Takeaway for Listeners:Discover how Joe Marxâs versatile, client-focused approach elevates events with custom-tailored performances, delivering a seamless and unforgettable musical experience.
Favorite Sales Technique:Joeâs "Experience First" approachâselling the destination, not the cost of the flightâensuring clients envision the value and impact of his performances.
Woo Factor:Joeâs ability to create an immersive, tailor-made experience that feels both intimate and luxurious, blending world-class musicianship with a personal touch clients canât get anywhere else.
Exclusive Offer:Joe is offering a limited-time discount for listeners who mention this episode when booking their event. Donât miss out on this special opportunity to elevate your next event with a custom-tailored musical performance!
Connect with Joe Marx: https://www.instagram.com/thejoemarx
Connect with Carissa Woo https://www.instagram.com/carissawoo
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Happy Woo Weds!
Iâm back after a much-needed three-week break. The devastating LA fires and the passing of my closest aunt hit hard, and Iâm so grateful for the space to grieve.
Before we dive into todayâs episode, I have some exciting updates:
Iâm hosting a Family Session Marathon in Redondo Beach on February 15th! Use the code Redcross to get $150 off your session. 100% of the proceeds will be donated to fire victims. Letâs come together for a great cause.
Now, letâs talk about todayâs amazing guest: Yasmine!
Yasmine and her husband own the cutest event space in Orange County. Sheâs also a mama, and on February 2nd, sheâs hosting It Takes a Village, a free event thatâs your ultimate destination for party planning tips, parenthood inspiration, and building community. Iâll be there photographing the event, so come say hi!
In this episode, Yasmine shares her story of going viral on TikTok during the pandemic and the incredible lessons she learned along the way. We also dive into the hot topic of how to infuse your unique culture into your brand.
This is such a rich and inspiring conversation that every creative entrepreneur and parent will appreciate.
Resources & Links:
âą Sign up for the Family Session Marathon here: https://book.usesession.com/s/bhEbNWDQtS
âą Check out Yasmineâs event, It Takes a Village, happening on February 2nd: https://www.instagram.com/evntfullspace
Thank you for tuning in and allowing me to share my journey. If you loved this episode, donât forget to leave a review and share it with a friend!
Letâs connect:
https://www.instagram.com/carissawoo
Join the 24 hour A.I challenge https://www.digitalwealthhypegirl.com/24-hr-ai-challenge
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Happy New Year, 2025!
This year is going to be incredible, and Iâm starting it off strong! I had a relaxing New Yearâs Eve with my family and am proud to say I woke up hangover-free and ready to crush my goals.
Over the past year, I made a major pivot in my life and business, all thanks to my amazing life and business coach, Xue Bravo. She has truly transformed the way I approach both my personal and professional life. Fun fact: I first met Xue when I photographed her for the cover of a magazine! Sheâs a Christian mom of four (younger than me!) and an inspiration in every way.
Iâve been diving headfirst into affiliate marketing, and the possibilities are endless. Huge shoutout to 17hats and Aftershoot for sponsoring this podcast and supporting my journey! Through affiliate digital marketing, Iâve discovered a path to passive income that has not only helped me but is also transforming the lives of wedding pros and creatives.
Want to know how Iâm making $1k a day, all from my phone, working just 1â2 hours a day? Watch my 9-minute videoâitâs a game-changer, and I know you can do it too! https://carissawoo.systeme.io/
Hot Topic of the Day:
âWhen You Prioritize Your Life, Your Business Grows Faster.â
Today, weâre unpacking this powerful concept and sharing actionable tips to help you strike the perfect balance between life and business.
Tune in now for inspiration, practical advice, and some exciting updates about whatâs to come in 2025!
Connect with Xue https://www.instagram.com/lifeandbusinesswithxuebravo/
https://instagram.com/carissawoo
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In this episode of Get a Heck Yes, Iâm thrilled to welcome the powerhouse duo behind the popular wedding blog Wed VibesâDaria and Alina! As trailblazers in the wedding industry, theyâve built Wed Vibes into an incredible resource that highlights trends, celebrates love stories, and empowers wedding professionals to stand out in an ever-competitive market.
We dive deep into:
đ The story behind Wed Vibes and what inspired Daria and Alina to create their wedding blog empire.
đ The top wedding trends for 2024 you need to know about!
đŁ Actionable tips for wedding pros to boost visibility and attract their dream clients.
âš How storytelling and authenticity are game-changers in marketing your business.Whether youâre a seasoned wedding professional or just starting out, this episode is packed with inspiration and strategies to help you thrive.
What Youâll Learn:
Why staying on top of trends mattersâand how to do it effortlessly. The secrets to getting your work featured on major blogs like Wed Vibes. Simple ways to leverage social media and blogging to elevate your brand.Daria and Alina share golden nuggets from their years of experience, so donât miss this insider conversation!
Links & Resources:
Follow Wed Vibes: https://www.instagram.com/wed_vibes/https://wedvibes.media
Free Resource: Wedding Trends for 2025Letâs Connect:
Follow me on Instagram: @carissawoo @carissawoophotography Make passive income http://bit.ly/passiveincomecarissađ§ Tune in and get ready to Get a Heck Yes!
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Happy Woo Wednesdays! I have my best Robert Hilo in the HECK YES house. He makes every feel like a VIP. This episode is for couple and wedding pros.
Robert Hilo, Owner, DJ and MC for Hilo Productions.
He is the person that will turn your melodies into memories.Hot Topic:
The ultimate preparation tips for engaged couples
Get Stuff Done Ahead of Time, So you can worry about the small stuff
Get your mind ready - Own your vision and don't let anyone's opinions mess up your vibe
Take it easy and stay healthy
Assign someone to feed you throughout the day
You can Drink but drink lightly the night before.
hiloproductions.com
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Today Melissa is going to teach us the implementing just a few key workflows, wedding photographers can streamline their processes, deliver a flawless client experience, and generate more referrals. Automating key touchpoints not only reduces stress but also creates raving clients who keep coming back and spreading the word.
Hot Topic:
-Workflow/Tip 1: Automate Client Communication to Create a Consistent Client Experience (focus on onboarding/welcome sequence)
-Workflow/Tip 2: Streamline Your Client Journey to Eliminate Stress for You and the Client (how to provide a nurturing client experience from start to finish)
-Workflow/Tip 3: Wow Your Clients with a Seamless Post-Wedding Workflow (focus on offboarding workflows and the importance/relevance they play in referrals.Hot Topic: 3 Must-Have Workflows to Wow Your Wedding Clients and Boost Your ReferralsConnect with Melissa
https://www.instagram.com/virtuallydonesystems
Connect with Carissa Woo
https://instagram.com/carissawoo
Connect with Melissa
https://www.instagram.com/virtuallydonesystems
Connect with Carissa Woo
https://instagram.com/carissawoo
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