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We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.
In this episode we’ll be covering:
How relatable content, especially humor, bonds people.Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you.Try using ChatGPT prompts to generate creative content ideas that your audience will connect with.We’ll talk through three common types of funny content for regular posting.Create evergreen content that doesn't rely on trends.Embrace trial and error throught testing and tweaking content strategies for success.Links to reels in this episode:
Reel #1: Drinking + GolfingOther episodes you might have missed:
Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!
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Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.
In this episode we’ll be covering:
Creating and sharing platform specific content: knowing your audience and the types of content that are successful.The importance of having a solid message to share with your audience.Test, try, and tweak!Content planning around specific events and holidays that your audience might be looking for.Creating simple and specific content, use scenarios and identifiers that enhance relatability.Group chat hero? We’ll look at what makes content shareable and how to start applying it.The role of humor in content (PS: Stay tuned for an upcoming episode around humor!)
Reel #1: Balloons!Reel #2: St. Lucia ResortReel #3: Etsy TemplateReel #4: Passport
Links to reels in this episode:
Episode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 034: Is Engagement the Most Important Metric on Instagram?Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Other episodes you might have missed:Send a message!
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Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!
In this episode we’ll be covering:
Understanding the goal of the Instagram algorithm and how to make it work for you.Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves.Two types of content reach: connected vs. unconnected.Content engagement metrics and key indicators that can affect your content ranking.Links to reels in this episode:
Reel #1: Birthday TraditionsReel #2: Never forget the paint colorReel #3: Costco Hacks
Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 034: Is Engagement the Most Important Metric on Instagram?
Other episodes you might have missed:Send a message!
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Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content.
In this episode we’ll be covering:
Remember my experiment with testing longer reels? The initial results are in!How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience.The evolution of hashtags over the years, including their effectiveness and different strategies. Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people.We’re reviewing real time examples and what results I am currently seeing in my own clients' content.Integrating keywords into your content strategy and where to find the best ones related to your niche!Other episodes you might have missed:
Episode 012: Ditching the Toxic Advice on InstagramEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 034: Is Engagement the Most Important Metric on Instagram?Links to reels in this episode:
Reel #1: HealthcareReel #2: HouseSend a message!
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I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!
All the Instagram updates that happened over the weekend and how to make the most of the changes.Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal.I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features!How I got my start editing video - you may not have heard this story yet!Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others.
In this episode we’ll be covering:
Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Other episodes you might have missed:
Reel # 1: ScriptsReel # 2: Bodydoubling
Links to reels in this episode:Send a message!
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Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.
In this episode we’ll be covering:
Diversifying your content types and how that can help engage multiple buyer personas.Using the 4H Method to share different aspects of life and business in your content. Returning to basics and using real-life experiences to create content that connects through relatability and trust. Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content. Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.
Episode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 026: Start a Signature Series That People Keep Coming Back ForEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 040: Build More Connections with Everyday Moments
Other episodes you might have missed:
Reel #1: Wedding Anniversary Reel #2: Heatless CurlsReel #3: Heart FloorReel #4: Alex on a Budget
Links to reels in this episode:Send a message!
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We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!
In this episode we’ll be covering:
How the social media landscape has changed since 2020 and even during 2024We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.The return to fundamental marketing principles like transparency, integrity, and honesty.Applying the 4 H Method to your content strategy this year.Diversifying your content with a mix of personal stories to build a genuine connection with your audience.A peek at the big plans coming in 2025!
Grow Your Gram GuideThe 4 H Method MasterclassA Week of Content
Links from this episode:
Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Episodes you might have missed:Send a message!
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I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.
In this episode we’ll be covering:
Skipping the fancy edits to embrace a minimal set up to document daily activities.Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”Repurposing your reels and carousels without hitting copy and paste.Creating habits and routines that make it easy for you to capture relatable content throughout the day.Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.
Reel #1: Toddler SnackReel #2: Productivity Coach Habit StackingReel #3: Podcaster with HeadphonesReel #4: Workout, Being UncomfortableReel #5: Hotel ContentReel #6: Logo's I redesignedReel #7: How Your Dinner Should Feel
Links to reels in this episode:
Episode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
Other episodes you might have missed:Send a message!
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Connect with me over on Instagram!
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It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.
In this episode we’ll be covering:
Hiring local business owners to help create your social media content.Prioritizing your content with simple systems and habits.How I leverage AI to turn my existing content into even more content. Creating impactful content that actually resonates with your audience.Capturing everyday moments for B Roll without consuming every moment of your day.Simplified editing techniques for your videos, to make it quick and easy.Remember we aren’t creating “perfect” content!
Reel #1 CindyReel #2 Airbnb Reel #3 Putting on MascaraReel #4 In Case Your Mom Didn’t Teach You
Links to reels in this episode:
Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 030: Attract New Followers with Talk to Camera ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday Moments
Other episodes you might have missed:Send a message!
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I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.
In this episode we’ll be covering:
The types of stories I shared in the early days of my business and examples of what I am sharing now.The anatomy of an Instagram account and how it represents your signage and storefront.How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.It’s normal for viewers to fall off after the first three stories, so front load those first stories!You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. Should you be sharing your reels to your stories?!?Remember, people LOVE to follow PEOPLE and want to see your experiences!
Episode 002: Uncomplicating Social Media through Simple ContentEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 012: Ditching the Toxic Advice on InstagramEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
Other episodes you might have missed:Send a message!
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What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025.
In this episode we’ll be covering:
A behind the scenes look at hitting business milestones!Staying true to who you are and standing up for what you believe in.Ethical marketing practices and how things are changing.Current trends you’ll want to pay attention to when creating content.Links to reels in this episode:
Reel #1: How to MeasureReel #2: Bec StewartReel #3: Dryer Sheet Tricks
Episode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 037: Personalization is the Key to Your 2025 Content Strategy
Other episodes you might have missed:Send a message!
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Connect with me over on Instagram!
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Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now.
In this episode we’ll be covering:
Why it’s risky to use ChatGPT to create content for you and how to use it responsibly.The different ways to use the content prompts and hooks I share with you..Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and EditingQuick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!)How to use ChatGPT for inspiration and ideas while adding your own unique spin. Spice up your content, take your existing content and use ChatGPT to make tweaks and edits.Reels in this episode:
Hawaii Reel
Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 036: Maintaining Your Brand Identity When Everything is TrendyEpisode 037: Personalization is the Key to Your 2025 Content Strategy
Other episodes you might have missed:Send a message!
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As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!
In this episode we’ll be covering:
How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your world and the reason personal content resonates so well.Different ways you can add a unique touch to your own content, with examples!Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.Suggestions for creating timely, personalized content around the holiday season and other current events.Other episodes you might have missed:
Episode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 026: Start a Signature Series That People Keep Coming Back ForSend a message!
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In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.
In this episode we’ll be covering:
Data based approaches vs. quick fixes when it comes to your content strategy.How the quick fixes are where people really struggle with losing their identity.Leaning too heavily on AI and the impact it has on your content and audience.Going back to basics when it comes to creating content.Using the helpful tips you see online while still keeping your brand identity in it.Other episodes you might have missed:
Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 035: Turning Inspiration into Unique and Original ContentSend a message!
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Connect with me over on Instagram!
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This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.
In this episode we’ll be covering:
Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging.Navigating the current digital content landscape.Sharing your unique perspective and experiences when creating.
Episode 024: Is Storytelling the Missing Piece in Your Content?Episode 027: Let Your True Personality ShineEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 031: Navigating Content Creation When Everything Feels Overwhelming
Other episodes you might have missed:Links to reels in this episode:
Reel #1: The look says Anthropology but the receipt says...Reel #2: Five days of viral hooks for your reelsReel #3: Visual clutter is more exhausting than we realizeReel #4: Controversial things I say as a registered dieticianSend a message!
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Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference.
In this episode we’ll be covering:
Why Instagram prioritizes content with high engagement metrics.The importance of creating specific, engaging content for reels.Content longevity and how older content with good engagement remains visible.Adapting marketing strategies to changing trends while the core message stays the same. Maintaining personal and relatable content to keep the human connection.Using specificity to call out your audience instead of creating generic content.
Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 010: Turning Testimonials into Engaging Content for More SalesEpisode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 022: Boost Your Instagram Engagement With These Simple Strategies
Other episodes you might have missed:
Reel 1: Apps and spicy margsReel 2: Orders books to support your career growthReel 3: High protein game day dipReel 4: Steal my dinners for this week
Links to reels in this episode:Send a message!
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Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!
In this episode we’ll be covering:
Why carousel posts are so successful right now and what makes them swipeable.Start creating carousel posts right inside the Instagram app.How to flip your captions and reels into engaging carousels that also increase watch time.Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples!Creating carousels that entice and make sales with juicy hooks.Links to carousels in this episode:
The Story of the Beach HouseEasy Formula for Picking Your Content Pillars: Based on the 4H’sMeet Your Content Pillars Based on the 4H’sFirst 3 Stories to Share EverydayA Week of Reels Hooks Perfect for Every NicheThe “Secret” to Using the Alogrithm to Blow Up Your ContentHow I Craft My CarouselsOther episodes you may have missed:
Episode 013: What You Really Need to Know About Writing Instagram CaptionsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!
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Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content.
In this episode we’ll be covering:
Analyzing how artists have used social media platforms to connect with fans.Tips for establishing your own daily Instagram Stories strategy.Building a community from scratch, because we all start at zero.How storytelling and connection are key elements for creating good content.Exercises you can try to get started telling your own stories.Other episodes you might have missed:
Episode 001: The Key to Creating Good Content for Social Media GrowthEpisode 004: Understanding and Meeting Your Audience's Emotional NeedsEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 008: Creating Content That Starts a Conversation Episode 027: Let Your True Personality ShineSend a message!
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This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.Applying specificity to go beyond the surface level struggles that your audience is experiencing.Why does your audience desire this outcome? What is the reasoning behind it?Keeping your content relevant and using words that people can attach to.Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast.Expanding more on last week's discussion about visual and verbal hooks.
Links to Reels in this episode:Reel #1: Cookie Crisp Cereal
Reel #2: Cafe Curtains
Reel #3: Spraying Perfume
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
Send a message!
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Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera.
In this episode we’ll be covering:
The advice I give to my clients for getting comfortable on camera.Incorporating B roll and capturing authentic behind the scenes moments.Formatting tips for hooks, text layouts and more when creating your own videos.Building instant trust with your audience and inviting them into your world.A great way to create a “talk to camera reel” without actually talking to the camera.Trading fancy transitions for talk to camera reels that feel like Instagram Stories.
Links to Reels in this episode:Reel 1: Bride
Reel 2: Meal Prep
Reel 3: Where to Place Your Hooks - Example
Hooks to start your talk to camera videos
Other episodes you might have missed:
Episode 002: Uncomplicating Social Media through Simple Content
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For
Send a message!
Sign up for Reels LabJoin the Social Squad Society
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
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