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Joyce Cacho is a global expert in supply chain, financials, and risk management, and an experienced member of both public and private company boards.
Joyce is a sought-after figure for driving growth in complex environments, and she emphasizes the importance of questioning assumptions and leveraging key indicators to foster business growth. She stresses the necessity of balancing short-term needs with long-term vision and the role of intentionality and discernment in strategic decision-making. The conversation also touches on the importance of aligning company policies with financial statements and the economic value of diverse perspectives in operations and board service. Joyce provides insights into effective governance, board oversight, and the critical role of boards in successful M&A strategies and in achieving sustainable growth.
Highlights:
01:31 Embracing Complexity and Growth Indicators
04:22 Intentionality in Business Strategy
07:29 Aligning Policy with Financial Statements
19:31 The Importance of Diverse Perspectives
25:12 Board Service and Governance
29:06 M&A Strategy and Board Oversight
33:41 The Role of AI in Business
37:52 High Performance Companies
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Where to find Joyce:
https://www.linkedin.com/in/joycecacho/
themarque.com/profile/joyce-cacho
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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John Driver is the inspiring CEO of Lynx Technology, the board chair of 50/50 Women on Boards, and a champion for mission-driven corporate service.
John shares his experience acquiring Lynx from an international parent corporation while serving as its COO. John details the process, the challenges faced, and the ultimate success of the acquisition. He also discusses his extensive board service, including his roles on public company and nonprofit boards, and highlights the importance of diverse perspectives in optimizing value creation and corporate governance. John provides valuable advice for entrepreneurs and executives on leadership, resilience, and making the most of unexpected opportunities.
Highlights:
00:19 The Origin Story of Lynx Technology
01:37 The Process of Selling the Company
03:23 Considering Becoming the CEO
05:43 Securing the Acquisition
09:18 Navigating International Challenges
18:05 Board Service and Leadership Insights
21:51 The Importance of Diversity and Inclusion
22:23 The Economic Value of Diverse Perspectives
23:13 Innovation and Creativity Through Diversity
23:42 Better Decision Making with Diverse Teams
24:23 Increased Market Reach and Employee Performance
25:23 Enhanced Reputation and Risk Management
27:05 Real-World Example: The McDonald's Happy Meal Problem
29:17 Choosing Mission-Oriented Board Positions
32:41 Mentoring and Promoting Board Diversity
39:52 Finding Diamonds in the Rough
41:52 The Power of Belief and Culture in Organizations
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Where to find John:
https://www.linkedin.com/in/johndriver/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Fehlende Folgen?
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Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.
Joyce discusses her journey from advertising to brand strategy and growth, emphasizing the importance of storytelling and consumer insights. She highlights the challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders. The conversation explores the evolving role of brand equity, its impact on business valuation, and the necessity of brand consistency. Joyce shares insightful examples from her work with major brands like Apple, Nike, and Salesforce, illustrating how foundational consumer insights can drive innovation and brand positioning. She also underscores the critical role of leadership in successfully implementing brand strategies and transformations.
Highlights:
02:34 The Importance of Insights in Business
05:27 Consumer Insights and Product Development
08:51 Brand and Intangible Assets
13:55 Case Studies: EcoSense and Nike
25:25 The Role of Brand Voice
30:00 High Performance Companies
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Where to find Joyce:
https://www.linkedin.com/in/joycechung1/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Dexter Hardy, founder of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.
Dexter shares how Ntegral leveraged the global reach of a hyperscaler platform (Microsoft Azure) to transform the business model from in-person consulting to scalable dev ops software solutions. He discusses focusing on product innovation, branding, and community involvement led to exponential growth across 150 countries in just a couple years. Dexter also touches on the importance of integrating security into products and the challenges of maintaining high standards in diverse market segments. Key takeaways include the significance of adaptability, the strategic use of hyperscaler platforms, and the impact of genuine community engagement on business success.
Highlights:
00:21 Ntegral's History and COVID-19 Impact
01:33 The Pivot: From Consulting to Consulting 2.0
03:17 Scaling the Business and Hyperscaler Relationships
04:36 Productization and Value Proposition
08:10 Community Involvement and Social Impact
08:51 Global Expansion and Operational Challenges
10:25 Refining the Business Model
15:13 Balancing Different Market Segments
19:41 Future Plans and Exit Strategy
25:52 Advice for Entrepreneurs
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Where to find Dexter:
https://www.linkedin.com/in/dexter-hardy/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Ashton Belk, President of Huebner Marketing, discusses the critical role of brand equity in manufacturing mergers and acquisitions. Ashton outlines the multifaceted nature of brands, which encompass identity, values, reputation, and emotional connections with audiences. Key takeaways include: the definition of brand equity as a reason customers choose one brand over another, the necessity of integrating brand strategy during due diligence to avoid the 'cost of delay' and ensure smoother acquisitions and higher long-term value, the importance of strategic communications, proactive planning, and understanding brand value early in the M&A process for maximizing success and growth.
Highlights:
00:32 Understanding Brand and Brand Equity
01:30 Brand Equity in M&A and Private Equity
04:26 Strategic Communications for Corporate Acquirers
07:32 Case Study: Bag of Parts
10:33 Managing Brand Integration and Equity
20:58 The Cost of Delay in Brand Integration
26:34 Proactive Brand Strategy in Private Equity
35:46 Conclusion and Key Takeaways
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Where to find Ashton:
https://www.linkedin.com/in/ashtonbelk/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Regina García Cuéllar is the former Chief Commercial Strategy Officer at izzi, the second-largest telecom company in Mexico.
Regina discusses the unique challenges and opportunities in developing markets across the telecom, financial services, and energy sectors, including Citibanamex and Pemex. She shares insights on balancing short-term and long-term goals in family-owned businesses, the impact of political systems on business operations, and the significant role of customer-centric strategies in regulated industries. Topics also include the benefits and hurdles of nearshoring for Mexico, the importance of diverse perspectives in boardrooms, and real-life examples of implementing successful customer experience transformations. Regina provides valuable advice for CEOs and boards on being open to different opinions and the critical role of data analysis and high-quality talent in achieving high performance.
Highlights:
00:44 Challenges and Opportunities in Developing Markets
03:16 Public vs. Private Sector Dynamics
06:42 Nearshoring and Regional Differences in Mexico
09:43 Transforming Pemex: A Case Study
14:54 Customer Centricity in Banking
26:10 Diversity in the Boardroom
Resources:
50/50 Women on Boards
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Where to find Regina:
https://www.linkedin.com/in/regina-garcia-cuellar/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai concludes a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode, along with all the slides, on our Youtube channel.
Part 2: Building off the data and market dynamics discussed in last week's episode, host Neeta Bidwai discusses the challenges faced by organizations in reaching and influencing customers and emphasizes the need to design a system tailored to their specific customer base. Neeta advocates for designing a custom go-to-market system tailored to an organization’s customer base, price point, and mission. The four essential elements of this model include continuous validation of the target audience, mining unique customer insights, facilitating independent buyer learning, and revising KPIs and metrics. Key points include validating the target audience over time, mining unique customer insights, unbundling marketing and sales efforts, and changing KPIs and metrics to reflect current realities. She also stresses the importance of thought leadership and educational content in building trust, competitive advantages, and accelerating the buying process. Effective messaging, segmentation, and the need for regular customer insights programs are discussed as critical components of a successful go-to-market strategy.
Highlights:
00:42 Designing a System for Your Organization
01:18 Core Elements of a Go-to-Market Model
01:25 Validating Your Target Audience
01:42 Mining Unique Customer Insights
01:51 Unbundling Marketing and Sales
02:30 Changing KPIs and Metrics
03:03 Customer Segmentation and Validation
04:07 Understanding Value and Pricing Fit
08:37 Building Trust Through Thought Leadership
09:42 Effective Content Strategies
14:05 Aligning Business Goals and Metrics
17:25 Q&A Session
25:10 Conclusion and Final Thoughts
Resources:
Full episode video & slides (Youtube)
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai deep dives into a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode & slides on the Good Revenue Youtube channel.
Part 1: Neeta analyzes the complexity, inefficiency, and unpredictability of moving prospects through traditional lead generation funnels. Key frameworks such as 'Predictable Revenue,' 'HubSpot's inbound methodology,' and 'SiriusDecisions' are examined to illustrate their evolution and limitations in today’s crowded market. Significant challenges include higher acquisition costs, complex media landscapes, and a shift in media consumption. Customer dissatisfaction is rising, and there's a notable shift towards self-serve purchasing, rendering traditional sales interactions less desirable. Declining capital efficiency in enterprises is also an important factor driving the critical need for business models that can adapt to these new market conditions. These structural issues have massive implications for go-to-market: the data shows a significant portion of sales efforts fail due to buyer indecision, suggesting a need for sales teams to shift from pushing for urgency to ensuring buyers feel secure in their decisions.
Highlights:
00:44 Current Market Challenges
02:33 Understanding Lead Generation
03:36 Frameworks and Models
05:06 Predictable Revenue and Salesforce
08:04 Lead Generation Assumptions and Challenges
11:23 Customer and Market Dynamics
19:45 Sales and Buyer Behavior
25:14 Conclusion and Recommendations
Resources:
Full episode video & slides (Youtube)
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Jim Stevenson is an expert in complex business turnarounds, restructuring, M&A, and value optimization. Jim highlights the importance of understanding company culture and focusing on internal gaps between functional teams, emphasizing that these are often where issues arise. Aligning company objectives, focusing on strategy, and fostering a healthy culture are key to successful transformations. Jim recounts his first turnaround experience and other notable projects, including a successful turnaround at Marks & Spencer and the U.S. launch of The Guardian. He explains that de-risking a business should not focus solely on cost-cutting but rather on delivering value to customers, which naturally leads to revenue growth and cost efficiency. Jim discusses the significance of integrating customer feedback into business strategies to ensure customer-centric growth and emphasizes company culture is the bedrock of any successful transformation and that learning from mistakes is crucial for high performance.
Highlights:
00:15 Jim Stevenson's Background in Turnarounds
02:10 Identifying Company Culture Issues
03:32 The Role of OKRs and Agility
06:36 Common Mistakes in Turnarounds
14:06 The Marks & Spencer Turnaround Story
19:20 Breaking Traditional Mindsets
20:16 De-Risking and Cost Management
23:20 Customer-Centric Business Strategies
23:58 Restructuring for Customer Focus
29:32 Launching The Guardian in the U.S.
34:00 The Importance of Company Culture
36:20 Learning from Mistakes
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Where to find Jim:
https://www.linkedin.com/in/jimstevenson/
https://www.bletchleygroup.com/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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Todd Horvitz is the Insights leader of HP's $35B Personal Systems Division. Todd shares his extensive experience from previous roles at Kantar, Disney, and Wells Fargo, emphasizing the importance of staying current in the rapidly evolving tech industry through accelerated innovation. He describes his role in integrating global insights across HP's Personal Systems and Print divisions, touching on the challenges of balancing data-driven insights with strong business opinions. Todd also offers valuable examples of leveraging insights for business impact, discusses the evolving role of UX research, and emphasizes AI's role in marketing, product strategy, and market research. By sharing techniques like co-creation, customer advisory boards, and emerging AI tools, Todd highlights the necessity of agility, collaboration, and constant innovation in insights. Lastly, he delves into the importance of work culture, customer centricity, and employee engagement for high-performance companies.
Highlights:
00:59 Staying Current in the Fast-Paced Tech Industry
02:39 The Misunderstood World of Insights
03:55 Leveraging Insights at Leading Brands
06:41 Challenges and Failures in Insights
09:01 The Role of UX Research in Market Insights
14:12 Innovative Tools and Techniques in Market Research
16:43 The Impact of AI on Market Research
22:53 Ethical Considerations in AI and Technology
24:51 Exploring AI and Fraud Detection
25:23 The Evolution of AI and Rapid Innovations
26:15 Trends in the Research Industry
26:27 The Democratization of Market Research
28:05 Challenges in Survey Engagement
29:38 Effective Research Strategies
34:12 The Importance of Customer Centricity
38:43 Adapting Work Culture in Modern Times
43:18 Key Traits of High-Performance Companies
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Where to find Todd:
https://www.linkedin.com/in/toddhorvitz/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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Jina Kim is a customer experience leader, an early employee of Carta, and an advisor helping firms build customer-first systems. She discusses how her diverse background has shaped her proactive approach to customer success, emphasizing the importance of structured learning, leveraging product insights, and the role of trust in managing confidential client information. She outlines the differences between traditional customer success models and the innovative strategies at Carta, highlighting the importance of becoming a trusted advisor through deep subject matter expertise. Jina also explores the challenges and solutions in aligning company departments, especially in startup environments, and the significance of documentation, emotional intelligence, and a customer-centric culture in building successful customer success teams.
Highlights:
01:43 Customer Success at Carta
04:50 Challenges in Customer Success
08:42 Organizational Dynamics and Leadership
13:01 The Role of VCs and Investors
31:25 Importance of Documentation and CS Infrastructure
38:41 Empowering Employees
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Where to find Jina:
https://www.linkedin.com/in/jinakim/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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It's critically important to validate value from the customer's perspective. Data from Forrester's annual CX benchmark index shows a startling decline in customer experience across 223 brands and 13 industries. Key findings from 98,000 U.S. customers include a general decline in customer experience quality and a notable discrepancy between companies' perception of being customer-obsessed and customers' actual experiences. The episode underscores the necessity for businesses to clearly understand and validate what customers value to improve their offerings and optimize customer satisfaction. The discussion concludes with strategies for redefining business models and enhancing customer support to foster better customer relationships and drive business performance.
Highlights:
00:18 Forrester's Customer Experience Benchmark
00:37 The Decline in Customer Experience Quality
01:46 The Disconnect Between Companies and Customers
02:41 Understanding and Validating Value
03:47 The Importance of Customer-Centric Value
04:10 Benefits vs. Value
05:10 Unlocking Mutual Value
Resources:
Forrester CX Benchmark Index
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Heather Spilsbury, the new CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links diverse perspectives with increased profitability and reduced risk. Heather addresses the misconceptions about diversity being merely a DEI or ESG initiative, emphasizes the business imperative of diverse perspectives on corporate boards, and highlights the challenges and progress in achieving gender parity. She also explores strategies for increasing women's representation and the significance of building robust networks for aspiring board members. Tune in to hear about Heather's vision for 50/50 Women on Boards and how stakeholders can contribute to this vital cause.
Highlights:
00:31 Heather's Journey to 50/50 Women on Boards
01:50 The Importance of Diversity on Corporate Boards
03:45 Challenges and Progress in Board Diversity
07:56 Strategies for Increasing Board Diversity
09:07 50 Women to Watch Campaign
10:06 Barriers to Achieving Gender Parity
11:35 Heather's Vision for 50/50 Women on Boards
23:50 How to Get Involved with 50/50 Women on Boards
25:02 Key Traits of High-Performance Boards
Resources:
50 Women to Watch50/50 Women on Boards Annual ReportImproving Corporate Board Performance_
Where to find Heather:
https://www.linkedin.com/in/heatherspilsbury/
50/50 Women on Boards
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and Neeta outlines a comprehensive framework for creating and distributing thought leadership content. Key insights include the importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. Neeta emphasizes the shift in buyer behavior and the necessity of adapting to new market dynamics through strategic content that changes mindsets, ultimately driving brand strength and revenue growth.
Highlights:
01:04 Defining Thought Leadership
01:28 Types of Content
01:55 The Changing Buyer Journey
03:25 The Power of Thought Leadership
05:10 Framework for Thought Leadership
07:43 Evaluating Thought Leadership Insights
09:06 Executing a Thought Leadership Program
12:09 Measuring Thought Leadership
Resources:
https://dfnstrategy.com/buyerjourney (stats)
https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report
https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763
https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber.
Jennifer shares her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. She discusses her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. The conversation explores customer insights, market dynamics, and the fine balance between conviction and adaptability. Jennifer also discusses the evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and offers vital advice for founders on navigating these changes. Additionally, Jennifer shares her passion for fostering diversity in the investment landscape and emphasizes the significant impact of good data and customer-centric approaches on high-performing companies.
Highlights:
00:35 Jennifer's Journey with Vivacity
01:26 Challenges and Pivots in Startups
06:19 Balancing Growth and Profitability
16:25 Navigating Investor Advice
33:02 Diversity in Venture Capital
37:47 Key Traits of High-Performance Companies
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Where to find Jennifer:
https://www.linkedin.com/in/jennifer-lee-krusius-8069661/
https://abscapital.com
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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Michele Maguire is an executive with extensive experience in tech, advertising, media, and entertainment, including eSports.
Michele delves into the evolution and significance of eSports, explaining its rapid growth and the challenges it faces. She discusses her journey through the eSports sector, the development of eSports broadcasting tools, and highlights the importance of building strong partnerships. Michele also touches on the impact of market fluctuations, particularly the “winter of eSports” in 2023, and the essential role of viewership in the industry's resilience. Michele shares her insights on successful M&A strategies, emphasizing the importance of integration plans and understanding customer needs. The discussion also covers emerging business models for brands within eSports, highlighting the potential for targeting younger demographics through innovative marketing and product placement strategies.
Highlights:
00:22 Understanding eSports: Definition and Evolution
03:12 Building Strong Partnerships in eSports
04:43 Challenges and Opportunities in the eSports Market
10:00 Exploring Business Models and Revenue Streams in eSports
10:59 The Role of Streamers and Product Placement in eSports
15:52 Insights on Mergers and Acquisitions
25:06 Advice for CEOs and Senior Executives
28:12 Key Traits of High-Performance Companies
Resources:
Deloitte eSports report
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Where to find Michele:
https://www.linkedin.com/in/michelemaguiresf/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products, with a combined 42 million users and $88 million in revenue. She discusses the pivotal role of data in shaping product development, market fit, and competitive positioning across various startups. Shinyoung emphasizes the essence of tracking and analyzing engagement metrics to enhance ARPU, retention, and overall company growth. She also touches on her experience with Spoon Radio, illustrating how audience engagement and optimized features contributed to profitability. Additionally, the conversation explores the evolution of business models, pricing strategies, and the importance of understanding customer value. Shinyoung's new project aims at aiding high achievers in navigating professional uncertainties, reflecting on a shift towards a more partnership-oriented and AI-automated approach to business growth. The episode concludes with insights into what differentiates high-performing companies, highlighting the significance of a growth mindset, curiosity, and continuous learning.
Highlights:
00:00 Introduction to Shinyoung Park's Journey
00:32 The Power of Data in Product Development and Monetization
05:19 Case Study: Spoon Radio's Path to Profitability
08:58 Navigating Business Models for Startup Success
19:39 Partnerships and Strategic Growth in the Tech Industry
23:28 Exploring New Ventures and the Future of Work
27:05 Insights on High-Performance Companies
Resources:
University of Florida IPO statistics
_
Where to find Shinyoung:
https://www.linkedin.com/in/shinyoungp/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
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Greg Stein is the head of M&A and Strategy at Xerox who joins Good Revenue to discuss the complexities and strategies behind refocusing a major public company like Xerox. Named Project Reinvention, this initiative addresses the need for operational simplification, geographical and offering presence overhaul, and repositioning for growth amid challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work. Greg emphasizes the transition towards a service-led, software-enabled business model, focusing on digital services and IT solutions while moving away from non-core assets through strategic divestments and partnerships. Key insights include the importance of visionary leadership, cultural alignment, and the long-term view over short-term gains for successful transformation.
Highlights:
00:42 The Genesis of Project Reinvention at Xerox
01:28 Simplifying Operations: A Deep Dive into Xerox's Strategy
02:37 Repositioning Xerox for Growth: Strategic Moves and Challenges
05:29 Exploring the Possibility of Going Private and Operational Challenges
06:22 Envisioning Xerox's Future: Digital Transformation and Customer Focus
09:10 Strategic Refocusing and the Role of M&A in Xerox's Transformation
14:31 The Human Aspect of Divestments and Building Partnerships
19:35 Advice for Executives on Leading Through Transformation
21:55 Cultivating High-Performance Teams and Concluding Thoughts
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Where to find Greg:
https://www.linkedin.com/in/gregory-stein/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai discusses strategies for identifying and transitioning from bad revenue to good revenue for sustainable business growth. Bad revenue is defined as deals that seem beneficial short-term but pose long-term costs, often characterized by missed targets, slow growth, high churn, and excessive customer concentration. The discussion emphasizes the importance of understanding customer value, segmentation, and willingness to pay in order to transition to a good revenue model, which promotes long-term benefits, reduced churn, and profitable customer relationships. The episode outlines practical steps for businesses to reassess their pricing strategies, segment their customers, and reevaluate contracts to align better with market demands and customer needs. Neeta advises companies to undertake these actions sooner rather than later, especially if they find themselves in a bad revenue sinkhole, to achieve a more sustainable and profitable business model.
Highlights:
00:13 Defining Bad Revenue and Its Signals
00:50 The Path to Good Revenue
01:41 Breaking the Bad Revenue Cycle
01:56 Strategic Framework for Revenue Recovery
02:30 Deep Dive into Pricing and Segmentation
04:02 Exploring Customer Value and Pricing Strategies
05:01 Leveraging Customer Segmentation for Growth
10:10 Raising Prices Wisely
13:51 Timing and Strategy for Pricing Adjustments
Resources:
LTV analysis & ideas for consideration
Pricing & monetization framework
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Matt Moscardi, founder of FreeFloat Analytics, breaks down the nuanced dynamics of corporate boardrooms, focusing on measuring management effectiveness for investors. FreeFloat evaluates board performance, leveraging metrics on influence and performance derived from a vast dataset covering directors and executive officers. The conversation explores key concepts like influence consolidation, the impact of diversity and inclusion on board performance, and the specific challenges associated with achieving meaningful representation in the boardroom. Matt shares insights on how high-performance companies differentiate themselves through openness to external perspectives and data-driven decision-making, concluding with advice for CEOs and boards on embracing constructive criticism and fostering a culture of genuine inclusivity for sustained organizational success.
Highlights:
00:22 Unveiling the Power Dynamics of Boards & Performance Metrics
01:18 The Intricacies of Measuring Influence and Power in Corporate Boards
04:34 Unpacking Influence Consolidation and Its Impact
07:40 Exploring the Nuances of Seniority, Diversity, and Performance
13:05 The Current State of Representation in Public Markets
14:30 Navigating the Complexities of Diversity, Power, and Performance
22:54 Strategies for High-Performance Companies and Advice for CEOs
26:17 Wrapping Up and How to Stay Connected with Good Revenue
_
Where to find Matt:
https://www.linkedin.com/in/moscardi/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://dfnstrategy.com/goodrevenue
Sound by RPS Audio.
Hosted on Acast. See acast.com/privacy for more information.
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