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In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.
Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.
ββββββββββββββββββββββββββββββββββββββββββββββββββBrands/books/founders discussed in this episode:
Who Gives a CrapBlackbird VenturesTuria PittMalala YousafzaiJulyFrank BodyWillow and BlakeThe Significant Object StudyThe Magical Science about Storytelling TedTalk, David JP PhillipsAtomic Habits, James ClearClockwork, Mike MichalowiczDisshVerve Super, Christina HobbsChecklist Legal, VerityZero Co
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Michelle Newell:
Instagram
Website
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity.
https://zencastr.com/?via=mia
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In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelynβs Instagram post, βPay me like an unqualified life coach.β We explore the value of credentials and the frustrations surrounding unregulated coaching practices.
We also share practical ways to create healthier relationships with technology and navigate the online world with more intention and awareness. Expect thoughtful insights on fostering digital wellness for both yourself and your family, along with a discussion on the growing role of AI in shaping our digital experiences.
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Social media posts/books/programs discussed in this episode:
'Pay me like an unqualified life coach' Instagram post'The Anxious Generation' by Jonathan Haidt'iGen' by Dr. Jean TwengeDesign Your Family's Tech-Use Agreement
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Jocelyn Brewer:
Instagram
Website
Connect with Kate McCready:Instagram
Website
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
https://zencastr.com/?via=mia -
Fehlende Folgen?
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In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results.
We dive into the importance of being fully prepared before launching ads, making sure that key marketing elementsβlike a well-optimised website, active social media presence, and effective email strategyβare already in place. Ads should support and enhance your existing efforts rather than being seen as a standalone solution for success when other crucial elements are missing. This episode also provides you with practical tips on ad budgeting and the importance of using data to optimise campaigns.
ββββββββββββββββββββββββββββββββββββββββββββββββββCampaigns/concepts discussed in this episode:
ApothΓ©karySmoothie video vs. Handbag videoZero-risk bias βrefers to the psychological tendency for people to prefer options that completely eliminate risk [...].
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Tenai Seymour:
Instagram
Website
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, showcasing how clever, tongue-in-cheek marketing can connect with audiences and drive sales.
However, not every collaboration hits the mark. We analyse the pitfalls of Snoop's partnership with Solo Stove, where a viral PR stunt failed to translate into significant sales. Lillie Brown joins us to break down what small businesses can learn from these big-budget campaigns, emphasising the importance of authenticity, knowing your audience, and the value of emotional engagement in marketing.
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Campaigns discussed in this episode:
Snoop Dogg x Martha Stewart BIC campaignSnoop Dogg x Solo StoveGot Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Lillie Brown:
Instagram
LinkedIn
Website
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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In this Marketing Moment, Mia and Nell Casey from Fete Creative discuss the Incy Interiors Palava.
Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Interiors.
Join us to hear the whole story.
βββ
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Do you have a brand or campaign you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Nell Casey:
Instagram
LinkedIn
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
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How the f*ck are you supposed market to a generation who tune out from most advertising?
Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.
They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Zβs or not, you should listen up.
To have this conversation with me, today's guest is Lauren Meisner.
Lauren is the founder and director of the award-winning digital youth publication, Centennial World, reaching 2+ million Gen Z's per month. Prior to launching Centennial World in 2019, she was a beauty and entertainment writer for beautyheaven, ELLE Australia, and Harper's BAZAAR Australia. Lauren also writes the Gen Z viral news Substack 'infinite scroll' and co-hostβs and produces Centennial Worldβs weekly internet culture podcast.
Brands discussed in this episode:
Marc JacobsOatlyRyanAirDuolingoGot Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Lauren Meisner:
Instagram: Lauren Meisner
TikTok: Centennial World
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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Creativity doesn't come in hours. So why are agencies still selling time?
We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years.
With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence.
So the big question is, is the traditional agency model broken?
To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency.
Campaigns and brands discussed in this episode:
NRMA: Until ThenLiquid DeathQuaker Oats: You've got thisGot Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Pat Langton + Hook Creative Agency:
Instagram
LinkedIn
Hook Creative
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic.
True Classic have become internet famous from their Facebook ad strategy and their clever messaging.
Let's unpack it.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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We've all seen that unhinged big green owl kidnapping people on TikTok.
It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns.
This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from socials, collaborations, gamification and of course, campaigns.
Nell Casey is the founder of Fete Creative, a brand-building copywriting agency helping product-based businesses become industry icons. As a brand strategist and copywriter, she helps brands and their founders grow their visibility, influence and sales.
Campaigns unpacked in this episode:Duolingo on Ice
Learn High Valyrian with Duolingo | HBO collaboration
Love Language | Peacock collaboration
Don't be *that* kind of Emily in Paris
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Instagram
LinkedIn
Connect with Nell Casey:
Instagram
LinkedIn
Fete Creative Website
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day.
Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it.
Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Brittney cleverly leveraged her existing audience when building her clothing brand from the ground up, and it played a major part in getting her to where she is today.
It just so happens that Fayt is Campaign Del Mar's Digital Strategist, Emily, favourite brand at the moment. As an honorary Gen Z herself raised by beauty YouTubers and vloggers, it was love at first sight for her with the brand, and of course, it helps that they are absolutely killing their marketing, too.
Em joins me in the episode to unpack the marketing strategy behind the brand, and what our listeners can learn from Brittney and Fayt.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne:
https://www.linkedin.com/in/emily-lambourne-581a311b4/
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.
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What's more important: brand marketing or performance marketing?
This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.
Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companiesβ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results.
But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together?
So, let's talk about it.
Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erinβs been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Erin Stafford:
https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au
https://www.compass-studio.com/
Free resources
Download Campaign Del Mar's Focus Framework for both product- and service-based brands.
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Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.
My love of ethical marketing and campaigns, though, is shared with today's guest.
Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide.
Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on all things, and that is sure to make for a fantastic conversation on the Got Marketing? Show today.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Claire Hewitt:
https://www.instagram.com/well.comms/
https://www.wellcommunications.com.au/
Free resources
Download Campaign Del Mar's Free Marketing Calendar
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When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.
That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results.
Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems.
Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in.
Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate.
In today's episode I'm talking all things brand-building and creativity with Renee.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Renee Wallace:
https://www.instagram.com/cultivateassembly/
https://www.cultivateassembly.com/
Free resources
Download Renee's How do you know when the rebrand? Resource
Download Campaign Del Mar's Free Marketing Calendar
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There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands.
In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn.
I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Jarrah Brailey:
https://www.instagram.com/jarrah_brailey/
https://www.tiktok.com/@jarrah_brailey
https://www.instagram.com/jampacked.agency/
https://jampackedagency.com.au/
Free resources
Free Marketing Calendar
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I have frequently said that Iβm no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.
Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple.
A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is βan informed opinion about how to winβ. He is Mark Pollard, and he joins me on the show today.
Mark is a strategic trainer and author of βStrategy is Your Wordsβ.
We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Mark Pollard:
https://www.instagram.com/markpollard/
https://sweathead.com/
Free resources
Free Marketing Calendar and Planning Session
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Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging.
They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes.
If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today.
Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom.
In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Penny Locaso:
https://www.instagram.com/hackinghappyco/
https://hackinghappy.co/
https://www.linkedin.com/in/pennylocaso/
Free resources:
How to find the right coach for you: Penny's checklist
Free Marketing Calendar and Planning Session
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Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023.
Hear from Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform.
Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many strategies you really need.
To wrap up the mixtape, Laetita Andrac joins Mia for a chat about when to listen to data versus your intuition.
It's the top hits of 2023 in one remix. Enjoy!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with today's guests:
Kate Merryweather:
https://www.linkedin.com/in/katemerryweather/
Ashley Dreager:
https://www.instagram.com/ashleydreager/
Laetitia Andrac:
https://www.linkedin.com/in/laetitiaandrac/
https://www.instagram.com/essential.shift/
Free resources:
Free Marketing Calendar and Planning Session
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
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There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, and getting ranged is only the start.
The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast.
That guest is Tanya Boots, a seasoned expert in Category Management with over 20 years of experience. Tanya has worked with multinational clients like PepsiCo, Blackmores, and started her journey in consumer insights, later venturing into buying industrial goods for a major B2B retailer, and then heading back to the supplier side as Head of Category and Shopper Marketing.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Tanya Boots:
https://www.findthegrowth.com
https://www.instagram.com/findthegrowth
https://www.linkedin.com/in/tanyaboots
Use my special link: https://zen.ai/b4ToxxOPvUZiNKNcuQsG6Q to save 30% off your first month of any Zencastr paid plan.
Free resources:
Download Tanya's free e-book here
Take our quiz to find the campaign that is right for your business.
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If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content.
As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post production, and bust some myths about video production.
The person to have this chat out with me is none other than Tiffany Manzie, the Chief Executive and Producer at Global Headquarters here in the Northern Territory.
This podcast episode is a very special one as it was recorded live in the Global Headquarters studio. If you would like to see the live video, check out our YouTube channel. While you're there, make sure you subscribe.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Global Headquarters:
https://www.globalheadquarters.com.au/
https://www.instagram.com/global_hq/
Free resources:
Take our quiz to find the campaign that is right for your business.
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Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions.
If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it meet and exceed their needs? Was it worth the investment? Do they recommend it?
We could harp on until we're blue in the face about how wonderful our product or service is. But this only gets us so far. This is where social proof comes in.
Today's episode of the Got Marketing? podcast is a very special one, because it is a live webinar I recorded with Lillie Brown, the Marketing Manager of Creative Plus Business.
In the session, we discussed how you can harness the power of social proof in your own business, and it was such an exciting conversation.
Let's dive in!
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Creative Plus Business and Lillie Brown:
https://creativeplusbusiness.com/
https://www.instagram.com/creativeplusbusiness/
Free resources:
Take our quiz to find the campaign that is right for your business.
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