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On this Aftershow podcast special, host Katya Allison is joined by Content Creators Nya Bryanna Henry, Joy Baker and Calvin Kang to answer listener questions about creator and brand partnerships.
To hear these three creators tell it, aspiring influencers should keep several important principles in mind when making content:
- A consistent posting schedule is foundational to building a strong social media following.
- Going viral is often a product of creating intentional, high-quality content, not gimmicky social media strategies.
- Agency partnerships can help creators know their worth and keep them from undervaluing their content.
- Authentic content often gets better engagement than sponsored content and even ads should embody a creator’s genuine persona.
- The best brand relationships develop organically from a creator’s authentic interest in a product.
These foundational ideas have shaped Nya, Joy and Calvin’s approach to content creation and have generated numerous fruitful brand partnerships.
- Nya Bryanna Henry | https://twitter.com/nyabryanna
- Joy Baker | https://joynavon.wordpress.com/
- Calvin Kang | https://cooklikeimbook.com/about/
- GRIN | https://twitter.com/GrowWithGrin
- Katya Allison | https://www.linkedin.com/in/katyaallison/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement
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On today’s episode, host Katya Allison is joined by Rand Fishkin, Co-Founder and CEO at SparkToro, to hear how brands can more accurately market to their target demographic.
Rand offers several insights into best practices for better, targeted marketing:
- Focus on targeting your audience, not just your potential buyers.
- People who don’t buy your product can still amplify your brand voice to reach new buyers.
- Influence isn’t always about reaching a bigger audience but about reaching the right audience.
- Don’t try to market to everyone. No product is perfect for everyone. An audience that’s too broad can dilute your marketing impact.
- To help find an audience, think of your product in terms of what problem it solves.
- Never underestimate the value of data in shaping a targeted marketing campaign.
As Rand tells it, differentiating between an audience and buyers is foundational to gaining traction with brand marketing.
- Rand Fishkin | https://twitter.com/randfish
- SparkToro | https://sparktoro.com/
- SparkToro | https://twitter.com/sparktoro
- Katya Allison | https://www.linkedin.com/in/katyaallison/
- GRIN | https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement
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Fehlende Folgen?
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On today’s episode, host Katya Allison is joined by Kim Arnold, author of “Email Attraction” and Chief Executive at Kim Arnold Consulting and Training.
When it comes to sending emails, Kim has some words of wisdom to offer:
- Be intentional with how you craft non-marketing emails.
- Simpler is often better — emails should be easy to read and understand.
- Most emails should be no longer than five or six sentences.
- Find a balance between a professional tone and your unique personal voice.
- Write like you speak.
- Use a ‘read aloud’ function to hear your emails read back to you to help refine your writing.
- Remember that all emails, to customers and colleagues, represent your brand.
Kim’s approach to email can help marketers be engaging and memorable while still maintaining a sense of authority and professionalism.
- Kim Arnold | https://twitter.com/KimArnold5
- Kim Arnold | https://www.kimarnold.co.uk/
- Email Attraction | https://www.kimarnold.co.uk/email-attraction/
- Katya Allison | https://www.linkedin.com/in/katyaallison/
- GRIN | https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#content #PR #Affiliatemarketing #influencermarketing #creatormanagement
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On this aftershow episode, host Katya Allison is joined by Rachel Davidson, Sarah Crow, Caroline Stern, Rebecca Beach and Kristen Gioscia, Influencer Marketing Strategists at GRIN.
Looking back at 2022, and ahead to 2023, the GRIN team has several insights into the future of influencer marketing:
- The uncertainty of TikTok’s future has put a spotlight on how some brands have invested too heavily in a single platform without diversifying their online presence.
- Economic shifts will likely lead to a rise in affiliate marketing campaigns as brands reevaluate their marketing budget.
- Historic metrics aren’t as authoritative as they used to be and sentiment analysis is becoming a more useful data set.
- Product seeding will find greater future success through authentic reviews, not just exposure from large-scale influencers.
These words of marketing wisdom prepare brands and influencers to launch into 2023 with a strategy for success.
- GRIN
- Katya Allison
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement
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On today’s episode, host Katya Allison is joined by Jamie Beckland, Co-Founder and President at Contxt, to hear how marketers should approach issues of data privacy and security.
With privacy being such an important topic in today’s digital environment, marketers should take note of several important points:
Marketing is about building a relationship, and proper data etiquette can build strong relationships with brands and customers.Customer data is like a conversation and data harvesters should never ask for too much information at the beginning of that conversation.Privacy regulations differ from country to country and, in the case of the US, from state to state.Regulation is constantly changing, so marketers should pay careful attention to the relevant legislation surrounding data acquisition and use.Good marketing depends on good data but harvesting and using that data is a delicate dance of building customer trust. Gather information without souring customer relationships.
Jamie Beckland | Twitter - https://twitter.com/beckland?lang=enContxt | Website - https://www.bycontxt.com/Contxt - Twitter - https://twitter.com/bycontxtKatya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#content #PR #Affiliatemarketing #influencermarketing #creatormanagement
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On today’s episode, host Katya Allison is joined by David Allison, Founder of Valuegraphics, to learn about a more effective way to create a targeted marketing strategic plan.
The concept of valuegraphics offers marketers some new perspectives on market segmentation:
Individual values inform purchasing decisions more than traditional demographics like age or gender.Values may seem abstract but can be quantified and analyzed just like any other data point.Understanding personal values can build customer personas that are less clichéd; therefore, more effective.Because values inform action, building valuegraphic profiles can help marketers better predict potential customer behavior.Despite their value, valuegraphics should be viewed as a starting point for market research and planning, not a silver bullet solution.For David, understanding who a person is starts with understanding their values, and that knowledge helps drive marketing strategy.
David Allison | Twitter - https://twitter.com/DavidAllisonIncValuegraphics | Website - https://valuegraphics.com/Valuegraphics | Twitter - https://twitter.com/valuegraphics_?lang=enWe Are All the Same Age Now | https://valuegraphics.com/booksKatya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#content #PR #Affiliatemarketing #influencermarketing #creatormanagement
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On today’s episode, host Katya Allison is joined by Mark Pollard, Host and CEO at Sweathead and Author of “Strategy is Your Words”, for a discussion about creativity in the marketing space.
Sometimes, marketers can get bogged down by data and it causes brands to lose the human spark that made them compelling. Mark offers a few words of wisdom to combat this:
- Clarify common department language and create definitions that everyone can clearly understand.
- Learn to view ideas as combinations of thoughts that are specific and novel.
- Rework the way creative briefs are formulated. Simple, creative and interesting briefs produce better content than long, data-centric briefs.
- Use data but don’t let your team be chained down by it. Once data starts squelching creativity then it’s no longer helpful.
Mark’s approach to marketing hopes to reinvigorate the creativity and empathy that he believes many businesses are lacking.
Mark Pollard | Twitter - https://twitter.com/markpollardSweathead | Website - https://sweathead.com/Sweathead | Twitter- https://twitter.com/SweatheadStrategy is Your Words | https://sweathead.com/products/strategy-is-your-words/Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#content #PR #Affiliate #marketing #influencermarketing #creatormanagement
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On today’s episode, host Katya Allison welcomes Jon Mowat, MD, Marketing Consultant and Author at Hurricane.
For Jon, leveraging video effectively means keeping a few things in mind:
- Tailor different types of video to target different parts of the marketing funnel.
- Use video to create an emotional response that can then drive customer action.
- Use other marketing channels to provide product information and features. Video is meant to provoke emotional decision-making.
- Embedded YouTube links drive traffic away from your site, so host native videos using another platform.
- Fill marketing videos with genuinely useful and compelling information to keep the audience engaged.
- Research and planning have to precede video production to effectively target a specific market segment.
As Jon sees it, video is one of the most valuable assets marketers have. Using it well can be transformational for a brand’s approach to storytelling.
Use the code VIDEOMK20 for 20% off Jon’s book, “Video Marketing.”
Jon Mowat | Twitter - https://twitter.com/jon_hurricane?lang=enHurricane | https://www.hurricanemedia.co.uk/Hurricane | Twitter - https://mobile.twitter.com/hurricanemediaKatya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#content #PR #Affiliatemarketing #influencermarketing #creatormanagement
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On today’s episode, host Katya Allison is joined by Margherita Maspero, Head of Brand and Communications at Know Your Customer.
Margherita is an exceptional B2B marketer, working to provide businesses with the technology needed to meet their industry regulations. For marketers in similar positions, she offers some words of advice:
- Finding a voice and marketing niche is just as important for B2B marketing as it is for B2C marketing.
- B2B marketing revolves more around logical reasoning than emotional decision-making.
- There’s still room for differentiation in B2B marketing, even if there’s a limited number of sales arguments to be made.
- Data has to be the primary driver in deciding when to let go of a particular marketing campaign.
- Patience is essential. Don’t let a campaign go too early just because it doesn’t see immediate success.
Margherita’s advice can help B2B marketers refine marketing efforts to find greater success.
Margherita Maspero | Twitter - https://twitter.com/maggiemaspero
Know Your Customer - https://knowyourcustomer.com/
Know Your Customer | Twitter - https://twitter.com/KYC_ltd
Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/
GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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On today’s episode, host Katya Allison is joined by two members of Historic Agency: Mark Miller, Co-Founder and President, and Ted Vaughn, Partner - Brand, Culture and Strategy.
Mark and Ted literally wrote the book on company culture and, in their conversation, they share a few key insights into building a brand’s cultural identity:
- Culture has to have concrete mechanics attached to it; it can’t be abstract.
- Brand alignment can be more important than a traditional “healthy” culture.
- Don’t sacrifice good culture for the sake of keeping one high-performing employee.
- A successful cultural framework can turn your employees into brand ambassadors.
- Employees should have the same experience with a brand’s identity and culture as customers.
Company culture is intrinsically connected to brand identity and should be a part of all marketing conversations within an organization.
- Mark Miller - Instagram - https://www.instagram.com/markdotdo/?hl=en
- Ted Vaughn - Instagram - https://www.instagram.com/tedvaughn/?hl=en
- Historic Agency - https://historicagency.com/
- Historic Agency - Instagram - https://www.instagram.com/historicagency/
- Culture Built My Brand - https://www.culturebuiltmybrand.com/
- Katya Allison - https://www.linkedin.com/in/katyaallison/
- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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In today’s conversation, host Katya Allison is joined by Rob Walch, VP of Podcaster Relations at Libsyn, to hear Rob’s strategies for marketers trying to partner with podcast producers.
To Rob, it’s important to keep a few things in mind when approaching podcast audiences:
- Podcasts are more like magazines than radio shows; they have very niche audiences.
- Keyword SEO is limited to podcast titles and has no effect when used in show descriptions.
- Advertisers should consider the differences between show sponsorship and one-off advertisements.
- Marketing efforts often have a better ROI when directed towards smaller shows with committed niche audiences than shows with mass appeal.
- Video often doesn’t indicate a growing podcast audience.
- Marketers should take the time to actually listen to the shows they intend to partner with.
- Podcasts and brands should have a compatible ethos when undertaking a campaign together.
Rob’s advice is crucial for marketers seeking to capitalize on a unique advertising medium.
- Libsyn - https://libsyn.com/
- Libsyn - Instagram - https://www.instagram.com/libsyn/?hl=en
- Katya Allison - https://www.linkedin.com/in/katyaallison/
- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
#Content #influencermarketing #ecommerce #creatormanagement
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
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On today’s aftershow, host Katya Allison hears from Audrey Van Vark, Senior Influencer Manager at Mari + Gold, about how she manages relationships with influencers of varying sizes.
In managing influencer relationships, Audrey offers several words of wisdom:
- A small community of dedicated micro-influencers is better than a macro-influencer who has a weak brand relationship.
- Strong influencer relationships will create a better long-term ROI than paid partnerships.
- Organic posts often create more loyal and committed customers than paid campaigns.
- Paid content should be the final nail that closes the deal on customers who were attracted through organic content.
- No one influencer can be all things to all people. They will each have strengths and weaknesses.
- Even the most talented social media manager needs a team behind them to perform effectively.
As Audrey explains in this interview, healthy relationships are the bedrock of any successful influencer marketing campaign.
Audrey Van Vark - https://twitter.com/audrey_vv
Mari + Gold - https://mariandgold.com/
Mari + Gold - https://www.instagram.com/mariandgoldagency/
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
#Content #influencermarketing #ecommerce #creatormanagement
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
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In today’s conversation, host Katya Allison is joined by Mark Whitman, Founder and CEO of Contentellect, for a conversation about making effective use of SEO practices.
To leverage SEO to its maximum potential, Mark offers a few pieces of advice:
- Three SEO principles must be utilized together for best results: keyword clustering, bulk content creation and interlinking.
- Keyword clustering involves utilizing an appropriate number of key terms related to your niche in high density.
- Bulk content creation means using important keywords on a high volume of blogs, landing pages and product descriptions.
- Interlinking is the organization of keywords and links within a website to create a matrix of connectivity that keeps users on that website.
- These three principles must be leveraged consistently over a long period of time to generate meaningful results.
With these concepts as a foundation, SEO can build a brand’s online presence when carried out in a concerted, intentional manner.
Contentellect - https://www.contentellect.com/
Contentellect - Facebook - https://www.facebook.com/contentellect/
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
#Content #influencermarketing #ecommerce #creatormanagement
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
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On today’s Customer Spotlight, host Katya Allison is joined by Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co.
In their conversation, Jess offers a few words of wisdom for smaller brands seeking to effectively leverage influencer marketing:
- Good relationships will lead to more authentic influencer marketing campaigns.
- Paid partnerships with influencers who haven’t previously tried the product are often ineffective.
- Flat rate partnerships may not work in the budget of a smaller brand.
- Brand awareness and content engagement can be more meaningful initial metrics than revenue or sales.
- Micro-influencers with a stronger online community can drive a better engagement ratio than macro influencers.
Jess’ advice for brands with limited resources can help propel an organization’s marketing efforts into competition with some of the best marketers around.
Osmo Salt Co. - Website - https://www.osmosalt.com/
Osmo Salt Co. - Twitter - https://mobile.twitter.com/osmosalt
Osmo Salt Co. - Instagram - https://www.instagram.com/osmosalt/?hl=en
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
Try Osmo Salt using this special code only available to listeners: GRINGETSREAL
#Content #influencermarketing #ecommerce #creatormanagement
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
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In today’s conversation, host Katya Allison is joined by Jason Bergman, Co-Founder of MarketPryce, to discuss the impact of the NIL ruling on brands’ relationships with student athletes.
In light of the new rules surrounding student-athlete income, brands need to keep several important factors in mind:
- The cost of entry is often very low for the majority of student athletes.
- Gen Z students can be a valuable resource in helping a brand appeal to a younger market.
- Student athletes can often be more committed to a brand’s message than the average influencer.
- The post-NIL world is still evolving and there are still disagreements about standard best practices.
- Time management is much more challenging and much more important when working with students.
Student athletes are a newly available market for brands to market through, but doing so requires a different approach than with many influencers.
Jason Bergman - Twitter - https://twitter.com/bergmantweets?lang=en
Jason Bergman - Instagram - https://www.instagram.com/_j_berg_/?hl=en
MarketPryce - Website - https://www.marketpryce.com/
MarketPryce - Twitter - https://twitter.com/marketpryce
MarketPryce - Instagram - https://www.instagram.com/marketpryce/?hl=en
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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On today’s episode, host Katya Allison is joined by Jordan West, Agency Owner of Mindful Marketing Co., for a conversation about how ambassador communities can act as a valuable marketing tool.
In working with brand ambassadors, Jordan recommends keeping a few important concepts in mind:
- Ambassadors and influencers are not synonymous, and they should be treated differently.
- Paying ambassadors often doesn’t encourage real commitment to the brand.
- Ambassadors should be self-selected from the very bottom of the marketing funnel.
- Before building an ambassador program, create a VIP customer group where ambassadors can be cultivated.
- Leverage direct communication with your ambassadors through a platform like Slack.
- Ambassadors are just one marketing channel and should be used in conjunction with other traditional marketing methods.
A strong ambassador program is an underutilized marketing tool that can build customer loyalty and cultivate an organic community.
Jordan West - https://twitter.com/jordantwestecom
Keep Nature Wild -https://www.linkedin.com/company/keepnaturewild/
Keep Nature Wild - https://keepnaturewild.com/
Mindful Marketing Co. - https://upgrowthcommerce.com/
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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In today’s conversation, host Katya Allison is joined by Dylan Kelley, Founder and CEO of Wavebreak, to discuss the power of combining SMS and email marketing, especially around Black Friday and Cyber Monday.
Dylan has helped many organizations grow their revenue based on a few important marketing principles:
- The most successful marketing strategy makes use of both SMS and email marketing.
- Well-executed creative elements on an email or text can drive revenue without altering the rest of the campaign.
- Historical data analysis is an essential marketing tool.
- Trial various marketing approaches early in the year to establish a well-tested campaign for the winter holiday season.
- Timing and cadence are foundational to using SMS and email effectively.
- In most cases, the simplest design and messaging are the most effective.
Dylan’s work at Wavebreak is a masterclass in how to effectively leverage every marketing tool available.
Dylan Kelley - Twitter - https://twitter.com/dylanmkelley?lang=en
Wavebreak - https://wavebreak.co/
Wavebreak Webinar - https://wavebreak.co/bfcm-2022-webinar-replay/
GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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In today’s conversation, host Katya Allison is joined by Mitchell Pehlke, Social Media Influencer and Student Athlete at The Ohio State University, to hear about how the recent NIL ruling affects student athletes like Mitchell.
Mitchell had to dramatically limit his approach to content management when he started playing lacrosse at OSU. Rules about how student athletes were able to earn an income handicapped the kind of content he was allowed to create.
Now, in a post-NIL world and with his options once again open, Mitchell approaches his content creation according to several important principles:
- As a student, time management is an essential discipline.
- Know your worth and don’t settle for less than your own value.
- Be committed to your values and don’t compromise them for a bigger paycheck.
Content creation is an immense amount of work, and Mitchell’s story is an excellent lesson in the value of a work-life balance.
Mitchell Pehlke - https://www.youtube.com/c/MitchellPehlke
Mitchell Pehlke - https://www.tiktok.com/@mitchellpehlke
Mitchell Pehlke - https://www.instagram.com/mitchell_pehlke/?hl=en
GRIN - https://grin.co/
GRIN - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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In today’s conversation, host Katya Allison and Steffen Hedebrandt, Chief Marketing Officer and Co-Founder at Dreamdata, discuss the varying journeys that customers take between their initial contact with a brand and the final sale.
Steffen has spent the bulk of his career focused on B2B marketing, where the time between contact and sale, and the number of touchpoints along the way, can be extensive. This gives him a unique perspective on the customer journey, since he’s often intimately involved in guiding that journey in a very hands-on way.
For Steffen, there are several important points of consideration he stresses in his marketing efforts:
- Information gathering is foundational to building a successful strategy.
- Qualitative metrics can be just as informative as hard data.
- Attribution models must change to accommodate short or lengthy customer journeys.
- Ensure all customer interactions leave a digital footprint.
- Marketing and sales teams must learn to work together towards a common goal.
- Debrief and reevaluate campaign successes and failures frequently.
By analyzing the various pathways customers take to the final sale, marketers can build tailor-made campaigns that ensure consistent, measurable ROI.
Steffen Hedebrandt - https://www.linkedin.com/in/steffenhedebrandt/?originalSubdomain=dk
Dreamdata - https://dreamdata.io/?utm_source=linkedin&utm_medium=company_page
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - https://grin.co/
GRIN - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce #creatormanagement
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In today’s Customer Spotlight, host Katya Allison hears from FIVE Years Apart sisters Carolina Torrens, CEO, and Belen Torrens, COO, about their relational approach to connecting brands and influencers.
The Torrens sisters know that knowledge is king when building a successful marketing strategy. In the early days of any campaign, they’re avid information gatherers, and FIVE Years Apart uses that information to foster mutually beneficial relationships between brands and influencers.
Carolina and Belen build successful brand relationships through a holistic marketing philosophy that includes:
- A concerted effort to provide exceptional customer service.
- Amplifying brands’ and creators’ existing voices rather than changing them.
- Building personal relationships with clients before beginning the actual marketing work.
- Targeting the whole marketing funnel to maximize ROI.
- Appreciating the intangible word-of-mouth value of gifting campaigns.
- Creating brand authenticity that feels trustworthy to potential customers.
Their metric-driven strategy, taken together with an emphasis on authenticity and collaboration, delivers a meaningful ROI while also cultivating healthy brand partnerships.
Carolina Torrens - https://www.linkedin.com/in/carolinatorrens1/
Belen Torrens - https://www.linkedin.com/in/belen-torrens-097566156/
FIVE Years Apart - https://www.5yearsapart.com/
FIVE Years Apart - https://www.linkedin.com/company/five-years-apart/
Katya Allison - https://www.linkedin.com/in/katyaallison/
GRIN - https://grin.co/
GRIN - https://www.linkedin.com/company/grin-inc-/
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.
#Content #influencermarketing #ecommerce
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