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Our podcast guest is Elaine Sandoval, Corporate Director of Sales and Marketing with Pacific Hospitality Group. She shares a unique approach that her company took during covid by creating a client advisory board to ensure they stayed in touch with the changing business practices and needs of their clients. In this podcast we talk about how the idea originated, some of the details of setting it up and the valuable information and benefits they realized from the creation of this board.
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Feel it. Face it. Feed off it!
Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople.
We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as crazy as it sounds…you can learn to use that fear feeling in a positive way reach your sales goals and outsell your competition.
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Fehlende Folgen?
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Feel it. Face it. Feed off it!
Fear is the great equalizer between mildly successful salespeople and WILDY successful salespeople.
We have all felt it when doing a drop-in on a business, making a presentation to the local Chamber of Commerce or picking up that Million Pound phone to make that prospecting call. Many salespeople allow this feeling to stop them from taking the required actions that will lead them to a new level of success. I will discuss how to understand your fears, control them, and use them to your benefit. Yes, as crazy as it sounds…you can learn to use that fear feeling in a positive way reach your sales goals and outsell your competition.
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Every year around this time I make my new year's resolutions - except mine end up as an 8 page excel spreadsheet. You might think I am crazy for doing this but I think you are crazy if you don't! In this podcast I talk about the hows and whys of goal setting.
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"Who is Gitgo?"
In this podcast, we chat with Amy Infante, CEO of GitGo. Amy has been working with hotels sales teams for many years and she talks about how her organization was built to help hotels find revenue when they need it, how they need it.
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"Adapt or Perish"
It may seem a little extreme, but research has shown that it isn't hunters or farmers who are the most successful sellers, instead, it is those who are able to adapt to what is needed. That is what we explore in this podcast.
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Title - Repuation Marketing for Sales
Guest - Adele Gutman Milne with Aspire Reputation Marketing
For more than 10 years, Adele was able to keep her four hotels in the top ten on TripAdvisor - in New York City with over 500 hotels trying to take her spots. How did she do it? What was her "secret" - listen and find out!
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Can you actually train someone to be a great salesperson? Or do they have to come by it naturally.
As the owner of a sales training company, you might assume I would say, OF COURSE you can train someone! But oddly enough, I am going to have to say no, I don’t think you can.
Let me explain. I think there are a lot of different types of great salespeople. People assume in order to be a great salesperson you have to be very extroverted, the life of the party. And I know some great salespeople who fit that description. But I also know some really introverted, analytical salespeople who are also really successful.
There are only three common traits that I have seen in all successful sellers. I have trained probably in the thousands of salespeople at this point in my career and when I think back about who I would personally hire to sell for me, I really can boil it down to three essential traits.
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What tools can marketers provide to help the sales process?
Excerpt - Join us to hear how Erik Newton, the VP of Marketing for Milestone Internet focuses on creating unique knowledge to help his salespeople stand apart and provide clear value for their clients. Erik shares some great ideas and specific tools that hotel sales and marketing can work on together to accelerate the sales cycle.
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Podcast – Aligning Sales and Marketing
This week’s guest - Stephanie Smith, Cogwheel Marketing
In this episode, Holly and Stephanie discuss not only why but how sales and marketing can better align in order to find new business and close more sales. These two departments – along with revenue management, need to join forces more often, but in good times often stay apart like separate islands. Now more than ever, alliances should be formed to ensure we are being as creative and streamlined as possible to find new sources of business, generate interest with the best audiences and eventually turn them into customers.
You can reach Stephanie at [email protected]
and find her info at https://cogwheelmarketing.com
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In this week’s podcast, Holly Zoba interviews Dave Hamilton who finds new hotel deals for the MMI Hotel Group. Dave share’s some unique ideas about setting yourself apart from the noise of the competitors when you are working in sales. He also shares a few secrets around giving great presentations, and the one critical skill you might not realize you need in order to be a great speaker or presenter.
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Writing has always helped me organize my mind and then my life, usually in that order. So when Loren Gray told me I needed to do a podcast, I was not very excited. I am not really on the podcast train.
That isn’t entirely true – I do listen to two podcasts pretty religiously – The first is called Sleep with me and trust me, it isn’t what you think. I cannot quite figure out how it works but I will be forever grateful to Will Traywick for introcing me to it. It is a podcast that puts you to sleep. I have an echo dot in my bedroom and when I cannot fall asleep (or back to sleep) I say, Alexa, play the Sleep with me Podcast and on comes this very odd man. He doesn’t necessarily have a soothing voice and honestly, I cannot tell you exactly why or how, but he puts me to sleep almost immediately. I mean, right away – I cannot tell you even one topic that he talks about because I never make it that far and I am out. I am just hopeful that he isn’t doing some sort of suggestive hypnosis that is telling me to do nefarious things. But, it is a risk I am obviously willing to take in order to get some good sleep!
The second podcast I listen to is called Inside of You with Michael Rosenbaum. Again, not what you think. Michael Rosenbaum played Lex Luthor on one of my all time favorite television shows, Smallville. Michael interviews people in a very interesting way. In truth, most of his interviews end up revealing much more about Michael than his guests, though not always! But he does talk about himself a fair amount which I actually find endearing and charming. Plus, he often interviews Tom Welling who played Clark Kent in the same series and he is just a crush.
But in terms of doing my own podcast, I didn’t think that it would be wise to model my own podcast after either of those. Putting people to sleep or talking a lot about myself. No, definitely not. So I scrolled around the intraweb to see exactly what podcasts were about, what people liked to listen to. Brene Brown tops Apple’s list, I love her but no. There are quite a few podcasts about murder and crime solving. Again, no. Coronavirus. I already do a website about that so no. An then just some very quirky stuff. That’s it. I am naturally quirky, that is a model I can follow. And I know a lot of quirky people so I can also interview them.
So I am pretty sure the quirky factor can make my podcasts interesting. But, I would also like to add some value, and the name of my podcast is hospitality sales so I should probably somehow tie it into sales. So, I am going to do the quirky guide to sales as my theme. I will share weird stuff I have done, and I will interview other people who I also know that have done some weird stuff......
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Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 2…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba
An interview with two giants in the events biz - Lance Fensterman, President, Reedpop and Matt Brown, Managing Partner, CTC Events - how are they adjusting to all of these changes?
Thank you Holly for that. Remember — you can find us on Google Play / Apple iTunes / Stitcher / Spotify / Tunein / Pocket cast / Breaker and ACast.We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Sales Podcast" No matter which one you may use, if you like the show please subscribe with us, rate us and leave a comment. That will help others find our content. Should you have any questions of comments please send them to me Loren Gray at [email protected] Also being as this may be your first time hearing us, you can subscribe to our show on any of those platforms as well. Thank You for the privilege of your time. Talk to you next week!
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Hello everyone and Welcome to the Hospitality Sales Podcast I am you co-host Loren Gray…… And this is Show number 1…… So every anther week we will bring you the latest in sales ideas, tips, and training for the hospitality sales professional. And now for my co-host Ms. Holly Zoba
For our first show, we found ourselves in week one of ???? of a global shutdown so I wanted to share some help for handling stressful times. Hope this helps!
Thank you Holly for that. Remember — you can find us on Google Play / Apple iTunes / Stitcher / Spotify / Tunein / Pocket cast / Breaker and ACast.We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Sales Podcast" No matter which one you may use, if you like the show please subscribe with us, rate us and leave a comment. That will help others find our content. Should you have any questions of comments please send them to me Loren Gray at [email protected] Also being this is your first time hearing us, you can subscribe to our show on any of those platforms as well. Thank You for the privilege of your time. Talk to you next week!
