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In this episode of Ignite, Cardinal CEO Alex Membrillo is joined by Smile Partners USA Digital Marketing Director Ashley Minaudo for a conversation packed with valuable insights for healthcare marketers navigating the evolving landscape of dental and healthcare marketing. The discussion emphasizes the critical connection between marketing strategies and patient experience, highlighting the importance of retention and re-engagement campaigns post-appointment. Youâll learn about leveraging technology, including AI, for personalized patient engagement and the significance of educational content in building brand trust. The episode also covers practical strategies for managing multi-brand identities, optimizing call center conversions, and utilizing data analytics to refine marketing efforts. This episode is a must-listen for those looking to enhance patient loyalty and streamline marketing operations in a competitive healthcare environment.
RELATED RESOURCES
Connect with Ashley - https://www.linkedin.com/in/ashley-minaudo-2989b596/
Top Dental & DSO Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2025/
DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/
How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/
Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ -
In this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisition strategies, focusing on educating patients and leveraging content marketing to enhance patient retention. Youâll learn how to balance local brand identity with broader organizational goals, optimize digital strategies for recruitment, and understand the critical KPIs that drive success in healthcare marketing.
RELATED RESOURCES
Connect with Meg - https://www.linkedin.com/in/meg-dietzel/
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/
Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/
Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/
Solving Healthcare Staffing Shortages: How Marketing Technology Can Help - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/solving-staffing-shortages-marketing-technology/
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Fehlende Folgen?
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Performance creative isnât just about great designâitâs about driving meaningful results. Host Lauren Leone, Cardinalâs CGO, and Jean Zhang, Sr. Creative Director, explore the critical role of performance creative in enhancing media strategies for healthcare marketers. Youâll gain insights into how audience segmentation and tailored messaging can significantly improve patient engagement and conversion rates. By understanding your audienceâs digital journey and leveraging creative testing, you can craft more effective campaigns that resonate with specific segments. This episode provides valuable strategies for optimizing your creative approach to drive higher quality patient interactions and outcomes.
RELATED RESOURCES
The Performance Creative Playbook for Healthcare Marketers - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/performance-creative-playbook-for-healthcare-marketers/
Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/
5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/
The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/
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In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs and deliver a stronger overall experience.
RELATED RESOURCES
Connect with Kelly - https://www.linkedin.com/in/kelly-green-a730b17/
What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
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In this episode of Ignite, Sr. Director of Digital Marketing at Keck Medicine of USC, Todd Richards, joins Cardinalâs CEO, Alex Membrillo, for an insightful conversation on how healthcare marketers can adapt their digital marketing strategies to the evolving landscape influenced by AI and changing patient demographics. They explore the importance of truly understanding your audience by following the âPlatinum Ruleââtreating people how they want to be treatedâand tailoring content to highlight unique selling propositions, such as patient testimonials and specific treatments. By focusing on service line-specific strategies and blending traditional and digital media, you can effectively engage patients and build trust, ultimately enhancing your marketing efforts in a competitive healthcare environment.
RELATED RESOURCES
Connect with Todd - https://www.linkedin.com/in/toddsrichards/
Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/
How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/
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In this episode of Ignite, healthcare marketers can gain valuable insights into the importance of aligning marketing strategies with macroeconomic factors and consumer needs. Marketing expert Jennifer Rusk joins Cardinalâs CEO, Alex Membrillo,in a discussion that highlights the necessity for marketers to think like CMOs, considering broader economic trends to inform business strategies and create effective marketing plans. This episode encourages marketers to return to fundamental business practices, emphasizing the significance of treating employees and clients well, which can lead to sustainable business growth and improved lead acquisition outcomes.
RELATED RESOURCES
Connect with Jennifer - https://www.linkedin.com/in/jenniferrusk/
Veterinarian Marketing Strategies: Tips and Ideas to Drive Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-veterinarians/
Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/
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Doubt that your social media ads are driving patient bookings? Hereâs how to find out. Our hosts, Cardinalâs CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid searchâwhat we call âThe Halo Effect.â Weâll break down how we test, analyze, strategize, and forecast to maximize impact.
RELATED RESOURCES
When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/
10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/
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This episode of Ignite is packed with actionable insights you wonât want to miss! Join Cardinalâs CEO, Alex Membrillo, and Christus Healthâs Service Line Marketing Director, Alvaro Fernandez, as they break down the strategies, data, and technology shaping the future of healthcare marketing. From tracking KPIs to navigating the lag effect of brand advertising, youâll learn how to make smarter, data-driven decisions that drive real conversions. Plus, our hosts dive into the role of AI in search and advertising and why full-funnel marketing is becoming a game-changer in healthcare.
RELATED RESOURCES
Connect with Alvaro - https://www.linkedin.com/in/alvarofdz/
How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/
Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/
What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/
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In this episode of Ignite, healthcare marketing expert, Jenn McClain, joins Cardinalâs CEO, Alex Membrillo, to share valuable insights into staying competitive in a rapidly evolving landscape. The two delve into the importance of a full-funnel patient journey, the integration of digital and offline marketing, and the power of social media influencers to enhance your brandâs reach. By focusing on data-driven insights and effective content strategies tailored to each platform, youâll learn how to stay competitive and drive meaningful growth in the healthcare sector.
RELATED RESOURCES
Connect with Jenn - https://www.linkedin.com/in/jenn-mcclain-61870a1/
How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/blog/healthcare-full-funnel-facebook-ads-strategy/
When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/
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This episode of Ignite is packed with actionable insights to help you not just generate leads but actually convert them into patients. Jeremiah Calvino, Co-founder or Recovery.com, and Samantha Metcoff, Head Consultant at Key Performance Consultants, joining Cardinalâs CEO, Alex Membrillo to break down the strategies that make a real impactâfrom optimizing admissions processes to leveraging technology like Google Analytics and CRM systems. If you're looking to refine your messaging, boost patient engagement, and stay ahead of industry trends, this is a conversation you donât want to miss!
RELATED RESOURCES
Connect with Jeremiah - https://www.linkedin.com/in/jeremiahcalvino/
Connect with Samantha - https://www.linkedin.com/in/samantha-metcoff-632bb26/
Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/
Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/
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Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. Thatâs where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinalâs CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients.
RELATED RESOURCES
Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/
How Metaâs Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
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Choosing the right marketing agency can make or break your strategyâso how do you get it right? This week on Ignite, Cardinalâs CEO, Alex Membrillo and EVP, Strategy & Business Development of True North Custom, Jane Crosby, dive into the RFP process, red flags to watch for, and why industry expertise is non-negotiable when choosing a healthcare marketing agency. Plus, our hosts explore the latest in media, performance marketing, and technology to help you stay competitive. Tune in for expert insights that will elevate your agency partnerships and marketing success!
RELATED RESOURCES
Connect with Jane - https://www.linkedin.com/in/janeastrup/
How to Select a Digital Marketing Agency for Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-select-a-digital-marketing-agency-for-your-healthcare-organization/
How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/
How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/
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This week on Ignite, Cardinalâs CEO, Alex Membrillo is joined by Vice President, Communications at MedVet, Sarah Berger, for a conversation packed with insights on how strategic communication can elevate your brand, align internal and external messaging, and build credibility in a competitive market. Youâll hear why collaboration between marketing and communication teams is key to crafting compelling stories, how a strong reputation directly impacts care delivery, and why focusing on the right platformsânot just the latest trendsâdrives success.
RELATED RESOURCES
Connect with Sarah - https://www.linkedin.com/in/srberger/
Mastering Healthcare Reputation Management https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/mastering-healthcare-reputation-management-rater8-orthoarizona/
Top Veterinary Marketing Trends for 2025: Strategies for Growth in a Changing Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-veterinary-marketing-trends-for-2025/
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In a world where ad costs are rising, and privacy restrictions are limiting targeting, creative has become the biggest lever for paid media performance. Host Lauren Leone and guest Rich Briddock break down what defines performance creative today, why itâs more than just good design, and how privacy changes are shifting its role. Theyâll dive into the battle for attention in competitive ad channels, the impact of platform algorithms, and how AI-driven optimization is reshaping creative testing. If your ad creative isnât pulling its weight, this episode is a must-listen.
RELATED RESOURCES
The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/
How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/build-2025-marketing-roadmap-goal-setting-strategic-testing/
How Metaâs Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/
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In this insightful episode of Ignite, Anna Carlsmith, Operating Partner at H.I.G Capital joins Cardinalâs CEO, Alex Membrillo, to share actionable insights on aligning marketing strategies with business outcomes, ensuring efforts translate directly into revenue growth. The episode explores the shifting marketing landscapeâincluding Googleâs declining influenceâwhile addressing critical factors like HIPAA compliance, EMR integration, and the balance between in-house and outsourced creative work.
RELATED RESOURCES
Connect with Anna - https://www.linkedin.com/in/anna-carlsmith/
How to Make Closed-Loop Reporting Work in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-closed-loop-reporting/
How to Build a Scalable MSO Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/
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In this must-listen episode of Ignite, Evan Steele, Founder and Chief Executive Officer of rater8 and Torin Dinh, Growth & Strategy Manager of OrthoArizona, join Cardinalâs CEO, Alex Membrillo to dive into the power of review management and online reputation in shaping patient acquisition and provider recruitment. Learn how evolving consumer expectations, local search trends, and digital-first experiences are redefining healthcare marketing in 2025. Discover key pitfalls to avoid, strategies for balancing digital and traditional marketing, and why a strong reputation is your ultimate competitive advantage.
RELATED RESOURCES
Connect with Evan - https://www.linkedin.com/in/evansteele/
Connect with Torin - https://www.linkedin.com/in/torin-dinh/
Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/
7 Tips to Get More Positive Reviews - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-tips-to-get-more-positive-reviews/
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Discover the blueprint for local healthcare marketing success in a competitive landscape. In this episode of Ignite, Cardinalâs CEO, Alex Membrillo, and Vice President of Administration and Marketing at Summit Physical Therapy, Georgiana Clary, share strategies for standing out against national players, mastering Google and Meta ads, and building strong community partnerships that drive trust and referrals.
RELATED RESOURCES
Connect with Georgiana - https://www.linkedin.com/in/georgiana-clary-008188127/
10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/redefining-healthcare-marketing-through-accountability-agility-alignment/
Modernize Your PT Marketing Strategy: From Referrals to Direct Access - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/modernize-physical-therapy-marketing-referrals-to-direct-access/
Empowering Patients through Education: The Key to Successful Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/
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Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, youâll gain actionable strategies to turn data into meaningful decisions that drive your organizationâs success.
Featuring:
Andrew Chang, Chief Marketing Officer of UChicago Medicine
Tom Stanton, Director, Marketing Analytics at Northwell Health
Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers
Ibrahim Albaba, Director of Growth & Strategy at CLS Health
RELATED RESOURCES
Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/
Connect with Tom - https://www.linkedin.com/in/thomaspstanton/
Connect with Clay - https://www.linkedin.com/in/claynickens/
Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/
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This week on Ignite, Cardinalâs CEO, Alex Membrillo is joined by Joe Sanok, Author, Podcaster, and Consultant at Practice of the Practice. The two share insights on crafting a successful podcast strategy, from identifying a niche and leveraging expert interviews to monetizing through sponsorships. Tune in to learn how to elevate your brand and connect with your ideal audience in a unique and impactful way.
RELATED RESOURCES
Connect with Joe - https://www.linkedin.com/in/joe-sanok-8b140023/
The Power of Patient Podcasts in Modern Hospital Marketing- https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/
Strategic Storytelling: Videoâs Role in a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/video-full-funnel-healthcare-marketing-strategy/
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In this episode of Ignite, Cardinalâs CEO, Alex Membrillo, sits down with Teresa Stockton, Director of Marketing, and Kimberly Valva, Director of Operations and Business Development, to explore how U.S. Physical Therapy is transforming patient acquisition in a world where referrals are no longer the only game in town. Join us as they share how theyâre leveraging digital innovation to empower field teams, align with operations, and chart a bold course for 2025âall while navigating the shifting dynamics of the physical therapy landscape.
RELATED RESOURCES
Connect with Teresa - https://www.linkedin.com/in/teresa-stockton-964313b/
Connect with Kimberly - https://www.linkedin.com/in/kimberly-petrucci-valva-a6193148/
Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/
Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/
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