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"Persuasion is a clash with the conscious mind; we need to work with the brain, not against it." - Leslie Zane
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In a recent episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Leslie Zane, an award-winning marketer and the author of "The Power of Instinct." Leslie's groundbreaking work delves into the intricate workings of the human mind and how it impacts brand growth and consumer behavior. Her insights are a beacon for marketers seeking to navigate the complex landscape of consumer decision-making.
Some of the key takeaways from this episode include:
Marketers should focus on influencing the unconscious mind, where most decisions are actually made, rather than just trying to persuade the conscious mind.
Brands need to build a strong "connectome" of positive associations in the brain, not just try to be unique or stand for one thing.
Familiarity and distinctiveness are more powerful than pure uniqueness when it comes to brand positioning.
Brands need to evolve over time, but in an authentic way that retains positive associations while addressing negative ones.
Understanding the growth target and their implicit barriers is key to driving brand growth, rather than just focusing on the existing customer base.
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Here are the show notes:
Marketing and decision-making, focusing on the unconscious mind. (10:29)
Marketing strategies and debunking common misconceptions. (16:58)
Growing healthy brands by creating salient, positive connections in the brain. (22:30)
Brand positioning and the role of connections in the brain. (28:42)
Marketing strategies and the importance of familiarity vs. uniqueness. (34:34)
Marketing strategies for brands, including evolution vs revolution. (39:36)
Marketing strategies for growth, including understanding the growth target and taking down negative associations. (45:28)
Marketing strategies, brand identity, and consumer behavior. (54:40)
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"It is impossible to overlook the extent to which civilization is built upon a renunciation of instinct." - Sigmund Freud
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"Psychological safety is about creating an environment where employees feel secure enough to take risks and voice their opinions without fear." - Mark O'Donnell
"Core values are not just words on a wall; they guide hiring, firing, and all major decisions." - CJ DuBe'
"Love in business is about treating people with respect, valuing their contributions, and supporting their growth." - Kelly Knight
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In my latest episode of "Joseph Jaffe is Not Famous," I had the pleasure of hosting Mark O'Donnell, Kelly Knight, and CJ DuBe', the brilliant minds behind the book People. Our conversation centered around the single most important asset you will ever have in your growing business - people - and to that end, the importance and essence of building an intentional culture within organizations that protects, nurtures, preserves and energizes your people.
Some of the key takeaways from this episode include:
Building an intentional culture requires courage and repetition over time through core values alignment and accountability.
Visionaries and integrators play complementary roles in guiding business growth when they have good chemistry and share core values.
Genuine care and concern for individuals, not just business needs, creates high psychological safety and job satisfaction.
Personal and professional goals can align when the right people are in the right seats within a supportive culture that harnesses human energy effectively.
Living the "EOS life" is all about doing what you love, working with people you love, making a real difference, being compensated appropriately AND having the time to pursue other passions
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Here are the show notes:
Visionary and integrator roles in business growth. (8:27)
Leadership styles, visionaries, and integrators in business. (16:06)
Chemistry, core values, and building intentional cultures. (21:50)
Building an intentional culture through courage and repetition. (25:51)
Company cultures, intentionality, and health. (31:09)
Building and maintaining a positive company culture through accountability and high psychological safety. (36:26)
Creating a unified work culture. (42:00)
Leadership, culture, and heart-centered approach to business success. (48:12)
Creating a culture of genuine care and concern in business, prioritizing individual growth and well-being over position within a company. (53:39)
Personal goals and aspirations with a focus on travel and family. (57:29)
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“…in Hollywood, important people can't stand to be invited someplace that isn't full of other important people. They don't mind a few unfamous people being present because they make good listeners.” - Marilyn Monroe
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Fehlende Folgen?
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“Society has already defined them (the homeless) for us; you'd never see me as a housed person, yet their identity is their lack of housing.” - Kevin Adler
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In a truly meaningful episode of "Joseph Jaffe is not Famous," I had the honor of hosting Kevin Adler, the passionate author of "When We Walk By" and a social entrepreneur dedicated to transforming lives. Our conversation delved deep into the stark realities of homelessness, challenging societal perceptions and exploring actionable solutions
Some of the key takeaways from this episode include:
Homelessness is a complex issue that reduces people's identities and humanity in society's view.
Building empathy and relational connections with those experiencing homelessness is important for addressing the issue.
Challenging stereotypes like the "homeless to Harvard" narrative is important to avoid further stigmatization.
Rebuilding social support systems and providing financial assistance are key parts of addressing homelessness.
Individual acts of kindness and recognizing humanity in others can help shift perspectives.
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Here are the show notes:
Homelessness and its impact with a social entrepreneur. (4:49)
Fame, acting, and a 20-minute conversation with John Cleese. (11:30)
Reducing homelessness by recognizing individual identities. (16:16)
Homelessness and the complexity of choice vs. circumstance. (23:18)
The American dream and individualism, with a critique of the self-made man myth. (30:19)
Empathy and connection for people experiencing homelessness. (36:13)
Homelessness, paternalism, and the potential for positive change. (42:24)
Addressing homelessness through connections, support, and financial assistance. (51:09)
Finding balance and perspective in life, with personal stories and humor. (59:55)
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"Seven out of 10 Americans are one paycheck away from being homeless." - Pras Michel
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“Play is not just for children; it is a crucial piece missing from our adult lives." - Melissa Bernstein------------------------------------------------------------------- In a truly inspiring conversation on "Joseph Jaffe is not Famous," I had the honor of hosting Melissa Bernstein, co-founder of the immensely successful Melissa & Doug toy company, and now the visionary behind Lifelines. Her journey from creating beloved children's toys to pioneering a new approach to adult well-being is nothing short of inspiring.Melissa shared the story of her career, highlighting the innovative spirit that has driven her from the beginning. She recounted the early days of Melissa & Doug, where failure was a frequent companion. However, these failures were not seen as dead ends but as stepping stones. Her collection of "forgotten toys" served as a laboratory for future success, proving that timing and persistence are key in the journey of creation.Some of the key highlights from this episode include:1. Creativity comes from collecting life experiences and allowing them to "simmer" in the unconscious mind before recombining them in new ways.2. Success is not black and white - it involves timing, small changes, and embracing perceived failures as learning opportunities. 3. Finding meaning and purpose in life is a lifelong journey that involves constant self-discovery and developing authentic relationships.4. Engaging the five senses through activities like adult play can help relieve stress in a joyful way by getting out of the mind and into the body.5. True creativity comes from the human ability to combine experiences in imaginative new ways, which AI has not yet been able to replicate.------------------------------------------------------------------- Here are the show notes: Work-life balance and playfulness with entrepreneur Melissa Bernstein. (5:20)Creativity, self-amazement, and the unconscious mind. (12:10)Creativity, innovation, and problem-solving. (17:34)Creating novel products that meet consumer demand. (23:41)Finding meaning and joy in life despite existential nihilism. (32:44)Finding meaning and purpose in life despite nihilism. (42:45)Personal growth, vulnerability, and meaningful relationships. (47:27)Self-trust, intuition, and stress relief through sensory experiences. (52:40)Creativity, AI, and meaning in life. (1:01:21)------------------------------------------------------------------- "Everything in the world displeases me: but, above all, my displeasure in everything displeases me." - Friedrich Nietzsche------------------------------------------------------------------- If you like what you see, please subscribe to the show: bit.ly/subscribetotheshowLearn more about your ad choices. Visit megaphone.fm/adchoices
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"The paradox of the frustrated majority is that the 70% think they're in the minority because the minorities are much louder." - Seth Radwell
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In a recent episode of "Joseph Jaffe is Not Famous," I had the pleasure of welcoming back Seth David Radwell, the author of the critically acclaimed book, "American Schism." Seth’s return to the show couldn't have been timelier. Our conversation delved deep into the divisions plaguing our nation and explored potential pathways to healing these rifts.
Some of the key highlights from this episode include:
The importance of using empirical data and facts, rather than emotions, in political decision-making and debates.
The need for the "frustrated majority" of citizens to become more engaged and take action, as extremes currently dominate media and politics.
The concept of "deep listening" - actively seeking to understand different perspectives through research rather than just paying lip service.
The role of compromise in politics and history, as shown by examples like the Constitution and immigration reform efforts.
The challenges caused by political polarization and postmodern rejection of objective truth, and the need for unity through open discussion of issues.
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Here are the show notes:
Political polarization and the importance of focusing on truth. (0:08)
The frustrated majority and the need for action in a polarized world. (9:40)
Political polarization and the need for the "frustrated majority" to take action. (14:26)
The importance of using empirical data in political decision-making. (21:48)
The importance of truth and facts in a postmodern society, with a focus on the Israeli-Palestinian conflict. (29:06)
Political polarization and the need for unity. (38:12)
Importance of truth and education in democracy. (42:34)
Free speech, social media regulation, and the importance of deep listening. (48:12)
Political compromise and the importance of listening. (54:53)
Compromise and finding common ground in politics. (59:38)
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"It's nice to say let's be bipartisan. But we're a partisan nation. We were raised as a partisan nation." - Colin Powell
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"What would Saru do? He... pushes the fear aside and gets the task done... My circumstances won't change, but maybe I can go at it with a different attitude." - Doug Jones
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As I sat down with Doug Jones, the heart behind the beloved character Saru on Star Trek Discovery, our conversation turned into a profound exploration of storytelling’s role in marketing, the shaping of our virtues, and the navigation through the intricate labyrinths of fear and anxiety.
Some of the key highlights from this episode include:
Doug Jones discussing his journey as an actor and how he embraced his unique physical appearance
How Jones overcame insecurities and fears through roles like Saru in Star Trek: Discovery
Jones reflecting on how his priorities have shifted to focus more on family as he has aged
Their discussion around the impact of technology on communication and human interaction
Details on Jones' role in the Nosferatu remake and his acting work on shows like Star Trek and What We Do In The Shadows
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Here are the show notes:
Star Trek, personal growth, and overcoming challenges. (0:03)
How to handle technical issues during live streaming with a guest on the show. (7:29)
Coping with fear and anxiety through personal growth and Star Trek inspiration. (17:31)
Fear and love, personal growth, and interactions with others. (22:19)
Acting, imposter syndrome, and validation through audience feedback. (26:36)
Actor's early career as a mime and contortionist, leading to commercial auditions and bookings. (31:22)
Embracing unique physical appearance and finding success in showbiz. (35:36)
Acting experiences and impactful projects with Guillermo del Toro. (42:43)
Priorities shifts from career to family as speaker ages. (48:06)
The impact of electronics on communication and identity. (52:38)
A new Nosferatu movie remake with the original film's backdrop and new actors. (1:00:24)
Salem, Massachusetts and Sealand, a small Principality in the English Channel. (1:06:36)
Acting career, Star Trek, and vampire comedy show. (1:11:03)
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"I may not have all the answers, but I do have one advantage: I am not afraid." – Saru
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" AI for me is a research assistant, 24 by 7 by 365 infinite wisdom, infinite patience, no attitude, no criticism." – Guy Kawasaki
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In an enlightening episode of "Joseph Jaffe is not Famous," I had the pleasure of hosting Guy Kawasaki, a legend in marketing and innovation. Guy shared profound insights from his journey, touching on the essence of being remarkable and the power of making a meaningful impact in the world.
Guy, known for his role as the chief evangelist at Apple and now at Canva, discussed his latest and possibly final book, "Think Remarkable." The book encapsulates lessons from various life stories, aiming to empower and inspire individuals to make their unique marks on the world. The concept of "IKI," or finding one's life's purpose, resonated throughout our conversation, emphasizing the fulfillment that comes from pursuing what truly drives us.
Some of the key highlights from this episode include:
Guy Kawasaki discusses his new book "Think Remarkable" and how to make a positive impact through remarkable achievements.
The importance of using all available tools, like AI, to help create better content and make a difference in the world.
Defining "remarkable" as making a positive difference, no matter how big or small, through stories like Guy Kawasaki's high school teacher.
Finding one's purpose and passion through concepts like "ikigai" and overcoming fears of standing out.
The importance of persistence, trying new things, and taking action rather than over-optimizing decisions as discussed in the "plant many seeds" and "turn and burn" sections.
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Here are the show notes:
Branding, marketing, and being remarkable with Guy Kawasaki. (0:09)
AI's role in creativity and originality. (8:37)
Using tools to create remarkable content. (15:02)
Defining and identifying remarkable people, with a personal story about a high school teacher. (21:45)
Making a difference and leaving a mark, fear and impostor syndrome, and a company's bold slogan. (26:44)
The power of words and being remarkable, with a focus on the fear of standing out and making a difference. (33:44)
Finding one's purpose and passion through iki guy concept. (39:25)
Planting seeds for success, with a focus on trying different things and being open to opportunities. (46:20)
Planting seeds, taking risks, and making decisions. (51:10)
Being remarkable with Guy Kawasaki and Joseph Jaffe. (57:22)
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"The colors live a remarkable life of their own after they have been applied to the canvas." - Edvard Munch
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"You should be so good that you don't hurt them." - Gus Bottazzi
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In an enlightening episode of "Joseph Jaffe is Not Famous," Gus Bottazzi, a seasoned Krav Maga instructor, delves into the profound impact of this martial art on both personal empowerment and corporate culture. The conversation uncovered the depths of Krav Maga beyond mere self-defense, exploring its philosophical underpinnings and its relevance to everyday challenges and threats in modern corporate settings.
Some of the key highlights from this episode include:
Trust your instincts and act quickly in threatening situations rather than hesitating.
Martial arts training can help develop self-control, responsibility, and situational awareness.
Verbal judo techniques like empathy and humor can help de-escalate conflicts.
Applying business skills like those learned in corporate America can help martial arts instructors succeed.
Having a clear motivator or "why" can help people stay committed to self-defense training long-term.
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Here are the show notes:
Krav Maga with a 35-year martial arts veteran. (0:04)
Self-defense techniques and the importance of acting quickly in dangerous situations. (10:09)
Self-preservation, fear, and martial arts training. (14:26)
Krav Maga, personal background, and interview techniques. (20:16)
Krav Maga self-defense techniques and business strategies for martial arts instructors. (26:05)
Self-defense, situational awareness, and endurance. (32:27)
Krav Maga self-defense system and its unique approach to fighting. (40:10)
Self-defense techniques and the importance of eye contact and verbal de-escalation. (47:11)
Self-awareness, assumptions, and confidence in Krav Maga training. (54:23)
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"Remember there are no rules in Krav Maga. Always defend and attack at the same time. Always fight with aggression. And never go down.” - J.A. Redmerski, Reviving Izabel"
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"Our data in this digital world, these are our vital organs. This is what we're made up of" - Frank McCourt
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In a riveting conversation on “Joseph Jaffe is not Famous,” I sat down with Frank McCourt, visionary entrepreneur and author of “Our Biggest Fight.” McCourt's perspective isn't merely about rethinking the digital sphere; it’s a call to arms for reclaiming our inherent rights within it.
Some of the key highlights from this episode include:
The internet is broken and no longer respects individual privacy and autonomy as originally intended
Individual data and personhood should be owned and controlled by individuals, not large platforms
Collective action is needed to change how the internet works and reclaim control over personal data and digital lives
Advertising and data exploitation have harmed society by enabling invasive targeting without consent
Time is of the essence to fix the internet through projects like Project Liberty that put people and ethics at the center
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Here are the show notes:
Leadership, growth, and change with Frank McCourt. (1:53)
Reclaiming personhood in the digital age. (10:10)
The broken internet and its impact on society. (17:10)
Tech exploitation and personal data ownership. (25:00)
Advertising and data privacy in the digital age. (32:26)
Personal data ownership and privacy. (43:01)
The future of the internet and data ownership. (49:10)
Social media addiction and its impact on society. (57:04)
Fixing the internet for a better future. (1:07:58)
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“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.” - David Amerland
"There are only two industries that call their customers 'users: illegal drugs and software." - Edward Tufte
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"The best salespeople really view selling as an act of service. It's not something you're doing to someone, it's a process through which you help somebody make the very best decision for themselves." - Ryan Estis
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The art of selling has never been a static discipline. It's a constantly evolving conversation between buyer and seller, one that necessitates not only understanding of the present landscape but also a foresight into future shifts. My conversation with Ryan Estis, a renowned sales and leadership expert, on "Prepare for Impact" delved into this dynamic, addressing the quintessential question of how to align human-centric strategies with ambitious sales goals in today's fast-paced market.
Some of the key highlights and takeaways from this episode include:
The importance of delivering value to customers over personal relationships through helping them achieve their goals and priorities.
Using active listening and questioning to deeply understand customers and build trust in sales conversations.
Leveraging technology like AI to enhance the customer experience and help salespeople scale their impact.
Getting crystal clear on one's own vision and purpose to avoid feeling lost or unfulfilled.
Viewing sales as a noble act of service rather than a transaction by partnering with customers.
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Here are the show notes:
Leadership, growth, and selling. (1:41)
Sales strategies and customer experience. (11:04)
Sales techniques, personal facts, and time manipulation. (15:48)
Flow state, nut allergies, and veganism. (22:01)
Business, leadership, and impact with Ryan Estes. (26:06)
Human-centered leadership and AI's impact on growth. (32:53)
AI's potential in sales and thought leadership. (39:23)
Building relationships and delivering value in business. (44:12)
Prioritization and decision-making in business and life. (53:17)
Marketing and sales strategies with a humorous twist. (59:48)
Marketing, loyalty, and customer experience. (1:04:48)
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"You don't compete on price. You compete on relationships" - Patricia Fripp
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"It's better to have a hole than an asshole." – Kim Scott
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The art of leadership is not just about steering a team toward success, but doing so with a sense of genuine care and honesty. In this “radical” (as in rare) live episode of "Joseph Jaffe is not Famous," Kim Scott, the author of "Radical Candor," dives into the intricacies of radical candor and respect within the workplace.
Some of the key highlights from this episode include:
A discussion of the Radical Candor framework and its four quadrants of behavior: ruinous empathy, obnoxious aggression, manipulative insincerity, and radical candor.
Explaining the differences between empathy, sympathy, and compassion in communication.
Sharing personal experiences with biases and challenges faced as a woman in leadership.
Emphasizing the importance of caring, challenging directly, and being honest in relationships and work environments.
Tips for using radical candor to navigate emotional reactions and feedback conversations.
Exploring concepts like radical respect, diversity of thought, and balancing respect for the past with challenging traditions.
Encouraging listeners to say what's on their minds in a respectful way to improve relationships and organizational health.
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Here are the show notes:
Effective communication and leadership, with a focus on the Radical Candor framework. (9:56)
Empathy, compassion, and candor in communication. (18:52)
Bullying and its consequences in various settings. (27:46)
Gender and racial biases in workplace communication. (32:25)
Radical respect in work environments. (38:21)
Earning vs. inherent respect, with references to diversity and teamwork. (43:57)
The importance of candor and directness in relationships and work environments. (48:47)
Radical Candor framework for effective communication. (54:08)
Respect, truth, and honesty with a guest speaker. (1:00:48)
Marketing and sales strategies with a humorous twist. (59:48)
Marketing, loyalty, and customer experience. (1:04:48)
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Quotes from the episode:
"Candor and generosity, unless tempered by due moderation, leads to ruin." - Tacitus
"Believe me, you don't want to be at a company where there is more candor in the hallways than in the rooms where fundamental ideas or policy are being hashed out." - Edwin Catmull
"To the living we owe respect, but to the dead we owe only the truth." - Voltaire
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"A seamless onboarding process is like a first date—if you make a good impression, they’ll want to see you again." - Jason Friedman
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The world of customer experience (CX) is a labyrinth of emotions, expectations, and engagements. As businesses grapple with the enigma of what truly captivates their clientele, I had the pleasure of unraveling this with Jason Friedman, a maestro of customer experiences.
Some of the key highlights and takeaways from this episode include:
The importance of prioritizing customer happiness and making it easy for customers to do business.
Using theatrical techniques like writing an "ideal customer script" to design an exceptional customer experience.
The importance of empowering employees by communicating the company's mission and values.
Maintaining relationships with loyal customers through recognition and rewards.
Focusing on the customer experience as a key differentiator and driver of business success.
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Here are the show notes:
Customer obsession and growth in business. (2:17)
Making business interactions easy and frictionless. (6:29)
Automation in customer service and its impact on customer satisfaction. (13:34)
Prioritizing customer happiness in business. (17:24)
Defining success in business through customer satisfaction. (21:15)
Customer retention and acquisition strategies in business. (24:52)
Employee and customer satisfaction leading to business growth. (28:55)
Process and customer experience in business. (35:30)
Using theatre techniques in business. (40:48)
Empowering employees and delivering exceptional customer experiences. (45:39)
Customer experience, automation, and relationships in business. (52:47)
Building trust and loyalty in business relationships. (57:54)
Airline loyalty programs and personal experiences. (1:01:43)
Marketing, loyalty, and customer experience. (1:04:48)
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"The best way to control your customer experience is to intentionally create it." - Elle Robertson
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"We’re in a messy place... and if you don't love your work, it's nearly impossible to live your life." - Maya Watson
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In a heartfelt conversation with Maya Watson, a narrative unfolded that is not just reflective of personal growth but a collective awakening about our relationship with work. This dialogue, embedded with emotion and revelation, cuts to the core of a shifting paradigm in the post-pandemic world.
Some of the key highlights and takeaways from this episode include:
Finding fulfilling work that aligns with one's passions and interests is important for overall life satisfaction and well-being.
Work-life balance has become more challenging in today's fast-paced environment, so it's important to take control of one's career path and priorities.
Traditional workplace expectations and career models are changing, so it's important to recalibrate one's mindset and navigate transitions effectively.
Sharing personal profiles or "manuals" could help foster faster understanding between coworkers and leaders in diverse workplaces.
The COVID-19 pandemic prompted many people to reflect on personal and career growth, as well as make positive changes in how they approach work.
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Here are the show notes:
Fame, brand building, and self-belief. (0:09)
Personal growth and work-life balance. (2:06)
Career transitions and nonlinear life paths. (12:02)
Workplace expectations and personal growth. (16:51)
Workplace inequality and entrepreneurship. (22:09)
Lying and past experiences. (26:51)
Career paths, predictions, and success quotes. (29:58)
Finding fulfilling work and life purpose. (35:05)
Work-life balance and personal fulfillment. (41:47)
Workplace trauma, conditioning, and the need for personalized manuals. (47:16)
Personal manuals for professional relationships. (53:59)
Work-life balance and meaningful time in the office. (59:56)
Personal growth and career development during a global pandemic. (1:01:45)
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“Success is liking yourself, liking what you do, and liking how you do it." - Maya Angelou
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"The fear of death is basically lamenting coming out as a mask." - Dr Mario Martinez
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In an enlightening session on "Joseph Jaffe is not Famous," Dr. Mario Martinez, an esteemed neuropsychologist and the architect of the MindBody Code, invites us into an exploratory realm where longevity isn’t a mere chance of genetics but a rich tapestry of cultural beliefs, emotional resilience, and biological intrigue. This conversation transcends typical discourse, propelling listeners into a realm where each day is a deliberate step toward a long, vibrant life.
Some of the key highlights and takeaways from this episode include:
Dr. Mario Martinez discussing the factors he found contribute to longevity in centenarians, including rituals, perceptions of time/aging/health, and emotions like gratitude.
Exploring how a company's core values like admiration and generosity could impact the biological age of its employees.
Conversations about managing time well by focusing on quality over quantity and living in the present moment.
Understanding regrets and fears of death as opportunities for personal growth.
Learning about Dr. Martinez's research and books on cultivating health and wellness through mind-body connections.
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Here are the show notes:
Longevity, mindset, and personal growth. (0:04)
Factors that contribute to longevity and well-being. (10:51)
Aging, longevity, and company culture. (17:18)
Longevity, quality of life, and technology's impact. (25:32)
Aging, longevity, and the role of medicine and mindset. (29:27)
Time management and productivity. (34:33)
Fear of death and lamenting life's regrets. (39:18)
Aging, nostalgia, and the power of positive thinking. (44:47)
Psychology, neuroscience, and personal growth. (50:43)
Archetypal wounds and their impact on self-esteem and health. (57:28)
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"The quality, not the longevity, of one's life is what is important." - Martin Luther King, Jr.
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“Our brains, fascinatingly lazy, seek to conserve energy... we must craft tales that compel the brain to invest those precious calories” – Karen Eber
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In a riveting session of Joseph Jaffe is not Famous, I had the pleasure of diving deep into the nuances of storytelling with Karen Eber, a maestro of narratives and an advocate for meaningful human connections.
And then, in the irony of ironies, we got “Sopranoed” and Karen, the consummate professional that she is, handled it with grace and style.
Some of the key highlights and takeaways from this episode include:
Karen Eber discussing the importance of story structure versus plot and debunking the myth that humans are hardwired for stories.
The exploration of how the brain responds to stories and the importance of leveraging its natural functions like making predictions and assumptions.
Insights into asking better questions in interviews to understand a company's culture beyond just their stated values.
Examples of how unexpected details in storytelling can slow down assumptions and engage the audience.
The discussion around unconventional story endings like in The Sopranos and how they can still be effective at engaging the brain.
The emphasis on creating personalized stories that audiences can relate to rather than following formulaic plots.
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Here are the show notes:
Storytelling, layoffs, and company culture. (0:08)
Storytelling and branding with Joseph Jaffe and Speaker 6. (10:10)
Unique eye color and tattoos. (11:54)
Personal stories and narratives. (18:25)
Storytelling and its effectiveness in marketing. (21:11)
Leveraging brain's natural functions for effective storytelling. (27:36)
Neuroscience and storytelling. (34:05)
Creative storytelling and unique language use. (36:53)
Storytelling conventions and their impact on audience engagement. (41:57)
Story structure and plot vs. creativity in storytelling. (45:01)
The impact of storytelling on the brain. (50:36)
Storytelling, interview questions, and company culture. (55:28)
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“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” - Brandon Sanderson, fantasy and science fiction writer
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"Sometimes you have to be with your eyes open, even if there is darkness around, because you can still adjust to the darkness and see through." - Dorice Horenstein
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In a profound exploration of life’s tapestry, my conversation with Dorice Horenstein, author of "Moments of the Heart" reveals a universal truth: Our lives are not linear narratives but rich mosaics made of moments that shape our very essence.
Some of the key highlights and takeaways from this episode include:
1. The importance of choosing positivity over negativity and recognizing negative thought patterns ("saboteurs") like the inner critic/judge.
2. Living in a state of "crescendo" with expanding opportunities rather than feeling stuck in a narrowing "meander".
3. Developing emotional regulation skills to handle life's extreme highs and lows.
4. Cultivating an internal sense of joy that is resilient to external challenges.
5. Leaving a legacy through self-awareness, relationships, and visible positive actions rather than just thoughts or intentions.
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Here are the show notes:
Business growth and personal development with a focus on positivity. (1:47)
Leadership, technology, and humanity. (6:58)
Happiness, joy, and emotional regulation in challenging times. (13:55)
Positive Intelligence and Personal Growth. (19:11)
Choosing positivity over negativity and recognizing saboteurs in our thoughts. (25:42)
Personal growth and self-reflection. (31:45)
Finding joy and purpose in life despite challenges. (35:55)
Living in crescendo vs. stuckness, with a focus on positivity and joy. (44:05)
Heart and mind alignment in personal and professional settings. (49:17)
Recognizing and acting on life's moments. (53:50)
Life, legacy, and personal growth. (58:03)
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“Misery might love company, but so does joy. And joy throws much better parties.” - Billy Ivey
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"The best legacy...is to enable those who come after you to function without you." – Alex Brueckmann
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In a captivating episode of "Joseph Jaffe is not Famous," I sat down with author of The Strategy Legacy and strategist Alex Brueckmann. Our discussion ventured beyond the corporate landscape into the areas of identity and legacy—topics grounded in the bedrock of organizational success.
Highlights from this amazing conversation:
- A discussion about organizational identity and purpose, and how few companies can clearly articulate who they are.
- Exploring the importance of intentionally designing company culture and values rather than relying on accidental ones.
- Sharing personal experiences around generational trauma from World War 2 and its impact on upbringing.
- Insights into future-proofing a business through strategic choices, building resilience, and staying true to one's identity and values.
- Conversations about building a lasting legacy through enabling successors to function without you, rather than seeking personal statues.
- Learning about Alex Brueckmann's books "The Strategy Legacy" and "Creating a Strategy Legacy" and insights into building a lasting business legacy.
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Here are the show notes:
Identity, growth, and purpose with a humorous twist. (0:06)
Identity, purpose, and leadership with a guest expert. (6:17)
Strategy, vision, and creativity with a metalhead and a Taylor Swift fan. (12:39)
Brand identity, trust, and perception. (17:26)
Technology, celebrities, and personal experiences. (24:15)
Organizational identity and values. (28:07)
Company culture, values, and leadership. (35:19)
Company culture and values. (40:09)
Generational trauma and its impact on upbringing. (45:55)
Future-proofing businesses and leaving a lasting legacy. (51:07)
Leadership, legacy, and culture. (57:21)
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"The purpose of an organization is to enable common men to do uncommon things." - Peter Drucker
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"It used to be that all you had to do was put yourself out there you know hang up the proverbial shingle the if you build it, they will come myth realized, well I'm in business now. Who cares?" - Cheryl Hunter
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In the episode titled "Magnify Your Message with Cheryl Hunter" on "Joseph Jaffe is not Famous," we dive deep into the art of amplifying one's message in today's crowded media landscape. Cheryl Hunter, an accomplished publicist and media personality, shares invaluable insights on how to cut through the noise and make your voice heard.
Highlights from this amazing conversation:
You must see to your own fame and promote yourself shamelessly if you have a valuable message or solution.
Develop a compelling personal narrative and story around overcoming adversity to connect with audiences.
Master media training and learn to discuss topics that serve audiences rather than just promoting yourself.
Consider doing your own publicity and brand building rather than relying on expensive publicists with uncertain results.
Craft short, impactful messages that grab attention and leave audiences wanting more in order to stand out and get noticed.
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Here are the show notes:
Fame, brand building, and self-belief. (0:04)
Self-promotion and overcoming shame. (1:51)
Overcoming adversity and sharing personal stories. (10:04)
Earning attention in a noisy world. (12:18)
Overcoming adversity and sharing knowledge with others. (20:04)
Empowering mission-driven entrepreneurs with a valuable message. (28:28)
Personal branding and storytelling with a focus on vulnerability and authenticity. (36:21)
Becoming a known public figure with a small budget. (42:00)
Public relations and media training. (47:50)
Public relations, self-promotion, and client relationships. (53:43)
Magnifying one's message and getting noticed in the media. (1:00:07)
Storytelling and branding with a focus on passion and connection. (1:07:59)
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“Heroes must see to their own fame. No one else will.” - Gore Vidal, Julian
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"My mind is like a bad neighborhood; I try not to go there alone." - Rob Dube
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In the bustling sphere of entrepreneurship, where the grind never ceases, and the pursuit of success seems never-ending, Rob Dube offers a revolutionary perspective that challenges the status quo. On a riveting episode of "Joseph Jaffe is not Famous," Dube discusses his collaboration with Gino Wickman on the book "Shine," a tome that delves into the entrepreneurial spirit's heart and soul, urging leaders to seek a harmonious balance between their vigorous professional pursuits and the inner quest for peace. Rob, a visionary who’s traversed the peaks and valleys of entrepreneurial life, brings forth a counterintuitive approach: looking inward. Our discussion wasn't just about success metrics; it ventured into the realms of mindfulness, self-awareness, and the transformative journey to inner peace — territories not often charted in business dialogues.
Some of the key highlights of the conversation included:
Discussing the importance of inner peace, mindfulness, and self-awareness for entrepreneurs.
Exploring concepts like "doing nothing", intuition, fear vs. love in decision-making.
Addressing challenges like control issues, identity struggles, and finding purpose/happiness.
Emphasizing vulnerability, authenticity and being true to oneself as important leadership qualities.
Sharing insights from books like "Shine" and the journey of personal growth and mindfulness.
Having a lighthearted discussion while also exchanging thoughtful perspectives on life.
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Here are the show notes:
Personal growth, entrepreneurship, and leadership. (0:10)
The discomfort of being alone with one's thoughts. (10:56)
Intuition and inner knowing in business decisions. (15:14)
The role of fear and love in decision-making. (20:33)
Entrepreneurial nightmares and finding inner peace. (24:09)
Entrepreneurship, control, and mindfulness. (30:15)
Self-awareness and authenticity. (35:02)
Self-importance and the fragility of life. (41:23)
Identity and meaning in entrepreneurship. (44:15)
Finding lasting happiness and purpose through mindfulness and growth. (48:37)
Vulnerability, authenticity, and leadership. (52:51)
Personal growth and self-awareness. (57:57)
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"Knowing yourself is the beginning of all wisdom."–Aristotle
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"Corporate mindfulness is about appreciating those snatched moments life offers... It's an antidote to burnout." - Patrick Olszowski
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In a recent electrifying episode of "Joseph Jaffe is not Famous," Patrick Olszowski, the founder of Outrageous Insight, joined me for a conversation that was nothing short of a roller coaster ride of wisdom, humor, and candid revelations. Olszowski, known for shaking up corporate norms, didn't disappoint as he brought his signature mix of levity and deep insight to our dialogue.
Highlights from this amazing conversation:
The importance of empathy, understanding, and respecting people's stories in the workplace.
Finding joy, fun, and moments to recharge through games, collaboration, and mindfulness.
Speaking up courageously to address injustices and make positive changes.
Delivering value to customers through actionable insights and listening with empathy.
The power of collaboration, camaraderie, and humanity in building successful businesses.
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Here are the show notes:
Board games, culture, and personal growth. (1:38)
Podcasting, celebrities, and lies. (10:20)
Technology, childhood memories, and work experiences. (14:27)
Empathy and understanding in business leadership. (17:25)
Empathy in customer experience and hand surfing. (22:37)
Workplace productivity and creativity through gaming and collaboration. (26:29)
Corporate mindfulness, humor, and psychological safety. (34:11)
Education, curiosity, and empathy. (42:16)
Workplace challenges and learning from "Ted Lasso". (48:23)
Workplace culture, fear, and collaboration. (54:14)
Positivity, optimism, and marketing with a Navy SEAL guest. (1:00:37)
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“Taking on a challenge is a lot like riding a horse. If you’re comfortable while you’re doing it, you’re probably doing it wrong.” - Ted Lasso
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