Folgen

  • Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

    In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. 

    You can follow Petri on LinkedIn or check out his company website.

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedInSubscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    https://lifeaftergdpr.eu/episode-020/

  • Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

    In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. 

    You can follow Lisette on LinkedIn or have a look at her company Privacy Verified.

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedInSubscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    https://lifeaftergdpr.eu/episode-019/

  • Fehlende Folgen?

    Hier klicken, um den Feed zu aktualisieren.

  • Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

    Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. 

    Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.

    Links mentioned in the podcast:

    Cory’s first Life after GDPR episodeCory’s blog post about Global Privacy ControlCory’s blog post about the upcoming Colorado Privacy RegulationCory’s blog post about the Sephora caseApple’s SKAdNetwork developer docsGreat podcast about SKAdNetwork 4.0 by Mobile Dev Memo

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-018/

  • Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers

    This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V.

    The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what should change in the future, what our clients should change and how to approach that.

    Make sure you follow Janus Visser on LinkedIn and Twan Lammers on LinkedIn.

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-017/

  • Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon

    This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective.

    Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter. 

    Some of the resources mentioned in this podcast:

    Race After Technology (Book) by Ruha Benjamin

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-016/

  • Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow

    In this episode, I interview Jordan Peck from Snowplow.

    Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in MeasureSlack. 

    In this episode we discuss:

    What Snowplow isWhat specific parts of snowplow are relevant from a data privacy perspectiveWhat configuration options there are What and Who you need to get started with SnowplowAnd much more

    Some of the resources mentioned in this podcast:

    Anonymous/cookieless tracking with SnowplowPII Pseudonymization with Snowplow IP Anonymization with SnowplowSnowplow Blogpost: Need to replace Google Analytics?

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-15/

  • Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković

    In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking data privacy more seriously, and what stories and analogies help him convey the message.

    If you don’t already, you should follow Robert on his LinkedIn, on his Twitter, and check out his website. If you happen to speak Croatian, his YouTube channel is the place to be.  

    Some of the resources mentioned in this podcast:

    A web archive link to Robert’s old band (picture)Robert’s article (EN) about GDPR: The GDPR is the best thing that happened to digital marketing in years.Robert’s article on the Football / Attribution analogy

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Full transcript available on our website.

    https://lifeaftergdpr.eu/episode-014/

  • Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

    In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. 

    If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan.   

    In this episode we discuss:

    The importance, value and requirement of documenting your data implementationHow data implementations have changed over the last few yearsThe questions to ask yourself when you’re deciding upon a new toolHow to change Marketing Analytics to something that yields results and is privacy friendlyHow we can make server-side implementations more privacy friendlyAnd much more.

    Some of the resources mentioned in this podcast:

    ElbWalkerTimo’s course on how to create a tracking planPosthog AnalyticsSnowplow Analytics

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcript available on our website.

    https://lifeaftergdpr.eu/episode-013/

  • Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

    Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.

    This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

    If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout.

    In this episode we discuss among other things:

    How HelloFresh has implemented Server-Side Tag Manager over the last couple of yearsHow they handle privacy and marketing consent, making SS-GTM an essential piece of softwareThe challenges they run into, trying to be compliant with local laws working across the globeAnd much more

    You can follow our guest on:

    Follow Alejandro on LinkedInFollow Alejandro on Twitter

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcript available on our webpage.

    https://lifeaftergdpr.eu/episode-012/

  • Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister

    In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model. 

    In this episode we discuss among other things:

    Why privacy tends to benefit large companies like Google and AppleThe effects of ITP and ATT on (Smaller) PublishersThe challenges ahead for measuring advertising performance

    You can follow our guest on:

    Follow Paul on LinkedInFollow Paul on Twitter @pbannist

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    https://lifeaftergdpr.eu

  • Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

    In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.

    This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

    If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout. 

    In this episode we discuss:

    How Adyen has structured it’s data team within the organizationThe challenges of facilitating data to all stakeholders within a organization like AdyenWhat tools Adyen uses to enable people to make the most of the available dataWhat type of protections are in place in order to prohibit people from accessing data they should notAnd much more

    You can follow our guest on:

    Follow Melody on LinkedIn Follow Melody on Twitter @MelodyBarlage

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    Full transcript available on our webpage:

    https://lifeaftergdpr.eu/episode-010/

  • Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl

    In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics.

    It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy!

    As of this episode, we will be releasing again on a weekly schedule. And in addition to that, we'll also release all new videos with a YouTube version included! Head over to our YouTube channel if you prefer video over audio.

    Full transcript available on our webpage.

    https://lifeaftergdpr.eu/episode-009/

  • Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden

    In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more!

    This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022

    The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ

    Attendees:

    Niels Reijmer (The Data Story) (LinkedIn)Christophe Bogaert (Tasman Analytics) (LinkedIn)Glenn Vanderlinden  (Human37) (LinkedIn)Rick Dronkers (host)

    Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value.

    Make sure you follow the show:

    https://twitter.com/lifeaftergdpr

    https://www.linkedin.com/company/life...

    And follow the host:

    https://twitter.com/rickdronkers

    https://linkedin.com/in/rickdronkers

    Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the

  • Life after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen

    This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analytics.

    Attendees:

    - Steen Rasmussen (Twitter) (LinkedIn)

    - Simon Vreeman (Twitter) (LinkedIn)

    - Petri Mertanen (Twitter) (LinkedIn)

    - Rick Dronkers (Host)

    Life after GDPR is a Podcast about Digital Marketing & Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value.

    Make sure you follow the show:

    https://twitter.com/lifeaftergdpr

    https://www.linkedin.com/company/life-after-gdpr

    And follow the host:

    https://twitter.com/rickdronkers

    https://linkedin.com/in/rickdronkers

    Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu website

    © Copyright 2022 - Life after GDPR is a brand of Data to Value B.V.

    https://lifeaftergdpr.eu/episode-007/

  • Life after GDPR - Ep. #6 - Till BĂŒttner about his learnings dealing with the GDPR

    In this episode, I interview Till BĂŒttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL.

    This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022.

    You can follow Till on Twitter and on LinkedIn

    We also mention the case study DHL published about their consent rate optimization project which can be found here:

    https://analytics.dhl.com/despite-gdpr-up-to-70-analytics-opt-in-rates-why-extensive-testing-is-worth-ervery-minute-of-effort/?cid=Blog_podcast-lifeaftergdpr

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    {Episode Link}

  • Life after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden

    On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode with MeasureCamp founder Peter O'Neill and MeasureCamp Amsterdam organizer Martijn van Vreeden.

    If you're only here for the data privacy and GDPR content, don't worry: the next episode (also recorded live at MeasureCamp) has you covered! Just skip this one.

    If you've never been to a MeasureCamp before, hopefully this episode sparks you to go to one in the future near you!

    If you prefer video over audio, check out our YouTube channel where this episode is posted in full format including video.

    Video link: https://www.youtube.com/watch?v=0X9cKx8k7_8

    https://lifeaftergdpr.eu/10-years-of-measurecamp/

  • Life after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves

    In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yourself when trying to determine your next steps. Hopefully this is valuable to you! Please share your thoughts about this podcast format and the content via Twitter or LinkedIn.

    In this episode we’ll explore the following questions:

    How valuable is your data to you?How much risk is your data worth to you?How much of that risk can you minimize?Do I have the right people to create the right process?Do I have the right people to build or acquire the right technology?

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    https://lifeaftergdpr.eu/episode-005/

  • Life after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics

    In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.

    In this episode, we discuss:

    The Introduction of Google Analytics 4The issues with regards to Google Analytics in the EU right nowThe importance to determine the Value of Analytics to your businessAnd much more.

    Some of the resources mentioned in this podcast:

    Our 11-step migration guide to Google Analytics 4Our Technical Deep-Dive course for Google Analytics 4 together with Krista Seiden (Use discount code "LIFEAFTERGDPR" for $200 off)

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify, or wherever you listen to podcasts by searching for "Life after GDPR"If you'd rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!

    -Rick Dronkers

    https://lifeaftergdpr.eu/episode-004/

  • Life after GDPR - Ep. 3 - Cory Underwood on Browser Tracking Protections & App Tracking Transparency

    In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics.

    Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.

    In this episode we discuss:

    We’ll cover the basics of browser technology like Safari’s Intelligent Tracking PreventionThe changes that Google has announced for Google Chrome.The impact of Apples Tracking Transparency on iOS Tracking for AdvertisersThe importance of a first-party data strategy for advertisers that want to stay successful going forward

    Some of the resources mentioned in this podcast:

    Cory's Blog https://cunderwood.devWebKit's Intelligent Tracking PreventionFirefox Enhanced Tracking ProtectionMicrosoft's Edge Tracking PreventionDisconnect.me github list of trackersGoogle Chrome's FLoCGoogle Chrome's TopicsApple's Hide My Email functionalityApple's WebKit proposal for Link Click AttributionApples App Tracking Transparency Impact of ATT on Advertising BusinessGoogle's Announcements of Android Playstore Measures like ATTPrivacy Laws being rolled out in Unites States
  • Life after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager

    In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog. If you want to step your game up and learn all about Server-Side Tag Manager, GA4 in BigQuery, and Web Browsers and Tracking Protections you should sign up for his courses.

    In this episode we discuss:

    The difference between client-side and Server-Side Tag ManagerWhy Server-Side tag manager offers the control that is essential for GDPR complianceThe power, and danger, of Conversion API's Why Google's Consent Mode might not solve what we would want it to solveThe current situation with Google Analytics in Europe And much more...

    Some of the resources mentioned in this podcast:

    SimoAhava.comTeamSimmer.comServer-Side (Google) Tag ManagerGoogle's Consent ModeFacebook Conversion API for Server-Side GTMMeasure Slack - the analytics slack community Snowplow Analytics

    If you want to learn more about our guest or our show, please visit the episode page at:

    https://lifeaftergdpr.eu/episode-002/