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Today we’re looking outside a very familiar topic, exploring brand building that strengthens a brand’s equity today and sets it up for the future. We’re joined for this all-marketing chat with marketing rockstar, fellow podcaster, Founder of unmtchd.brands and former Puma exec, Oana Leonte.
Oana recently pivoted from a marketing career working to build some of the world’s biggest brands, including WB, Paramount and Disney, to building her own brand. Armed with a big ambition to make marketing a better place for marketers and in bringing the magic back into marketing, and with the goal of helping marketers focus on the most required skills for the future.
With marketers todays over-fixed on chasing hype and virality, the focus has become more on performance than on brand building, and away from what Oana says is the real job of marketers. While marketing fundamentals shift with the changing times, when it comes to younger marketers, they’re often completely disregarded but, “They exist for a reason.” Oana encourages young marketers to understand those basics, and leverage the earned and learned knowledge of older leaders in the room, who have a seat at that table for a reason.
The point is considering a diverse array of perspectives, including less experienced ones. Oana stresses she is an advocate for bringing young people into important forums with senior leaders. More and more, businesses and brands are spending time creating youth boards that allow young marketers a voice in the boardroom. Oana says this is particularly important to better compete with emerging disruptive small brands who are often run by smart, young marketers savvy with modern marketing tactics.
Equally, Oana believes senior business leaders and CMOs need to hear more from the every day humans they are creating and marketing for. After all, if we still believe that the consumer is the ultimate boss, then they should be not just represented in data but heard with their own voice. Oana highlights how important this is not just to understand behaviors being exhibited today but in foreseeing how those behaviors are likely to evolve.
In guiding brands towards futures that they can play a relevant role in, Jo and Oana also explore how culture shapes brands often without them realizing it, or indeed leveraging it. In the quest to protect the status quo, and keep up with past success, brands run the risk of making safe, predictable decisions that paralyze them in time. This is a particular risk for big brands that have more to lose.
Whether it’s a big brand or a personal brand Oana’s unwavering push for future growth is led by a learner mindset and a choice to act bravely. She describes her own superpower as just that – unique to her. She encourages anyone who lacks confidence because they feel like they don’t fit in, to stop thinking of this as a liability but as an advantage that no one else has.
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To look outside, Oana connects with people who hold different experience from across varied industries, categories and backgrounds. Oana approaches this with curiosity, with what she calls an open heart and ear. She brings this curiosity to her learner’s mindset, like to technology which she sees as the biggest disruption in our lives.
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Oana Leonte is a seasoned brand marketer and the host of the popular marketing podcast, Unmtchd.
With an impressive background, she brings a wealth of experience from her previous roles in marketing and consumer products for Fortune500 brands such as Disney, Warner Bros., and Viacom. She recently left her position as Marketing Director at PUMA, to devote herself to her mission of driving brand evolution toward a future of limitless creativity and impact through her brand transformation consultancy work, her podcast and her upcoming...
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Today we’re taking a no BS look at the world of customer insights, leadership and business visioning with the President of software company Zappi, the ever-passionate and transparent leader, Ryan Barry.
Having led Zappi for over four years, Ryan shares his no holds barred take on company leadership and people leadership, and it’s all anchored on authenticity. Years ago, Ryan says, he was called out by his wife on having a ‘work voice’ and realized he shouldn’t be wearing 50 different masks depending on who he’s speaking with. He says this new transparent approach to dealing with people and stakeholders alike makes his life easier, and ensures his leadership style is more human.
Ryan is also committed to communication, or even over-communication, dropping casual and informal voice messages and videos as news evolves in his company regularly, to ensure no one has to second guess what is happening, and that business updates are intentional and impactful.
To negate a possible consequence of this – dominance and over-assertion - Ryan says he leans into curiosity, asking questions openly on things he is not knowledgeable about and deferring to the experts. “Your job sometimes is just to listen,” he says.
Jo and Ryan also discuss the future of the workplace, particularly as more remote, flexible and virtual working styles are implemented, and spontaneous moments to ‘break bread with people’ in a physical office become fewer. Nearly 70% of Ryan’s staff are on the other side of the planet to him. He’s cognizant of the necessity to build and nurture relationships and believes that cannot be replaced by physically being in the same place together. Trust, collaboration and understanding are best built in real life, Ryan says, as are new ideas generated from sporadic and unplanned moments ‘bumping into’ people. Whatever new technological automation and outsourcing the future holds for the workplace, this ability to connect, human to human, won’t be replaced.
Holding a personal brand of his own, supported by his podcast Inside Insights and newsletter Ryan’s Rants, Ryan regularly shares reflections on the industry he operates in and where customer strategies go wrong. More and more companies are driven by two polarized objectives: short term earnings vs long term goals, awards and accolades vs ads that actually drive sales, political stances vs internal policies. Ryan highlights the importance of being frank with yourself on why business decisions are made, of taking input from your staff (whether you like what they say or not), of building principles that create consistency for future scenarios, and of ensuring your business actions match what you say. “People’s bullshit meter is way up”, and Ryan says that’s a good thing.
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To look outside, Ryan goes outside to get lost in nature and mountains, usually with his dog. Getting out from the physical reality he's surrounded by allows him to tap into another level of ideas in his subconscious.
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Ryan Barry oversees Zappi's global business operation leading the companies growth and impact internally and externally and serves as a member of the firm's executive leadership team. Prior to Zappi, Ryan worked for GMI, an online survey solution provider which was eventually acquired by Kantar and also started a dog care company which was sold in 2015 and a non profit aimed at raising money for less fortunate children.
In addition to his work at Zappi, Ryan serves on Michigan State’s advisory board for their MR program. Ryan lives outside of Boston with his wife, two sons, daughter and his two hound dogs and loves the great outdoors and Boston sports.
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In this episode, we’re taking a look outside the very familiar food industry and a closer look at the emerging sector of plant-based food, with food activist, entrepreneur, and CEO and Co-Founder of Heura, Marc Coloma.
Marc’s mission to transform the food industry starts with his own company, which acts as a symbol for what is possible; investing in food innovation to solve not just taste and nutrition challenges, but also ones related to social issues.
Social activism is something Marc has been passionate about since he was a ‘rebellious’ child. His life and career were shaped by a drive to ask 'why?' and a desire to transform anger at what is imperfect in the world into a vehicle for positive change. As a ‘good rebel’, Marc is determined to shape his work around things that matter to him personally.
In many ways, Marc’s ambition (and success) in this foray represents a modern shift in business; where people recognize a friction that exists between values and behaviors and work to close that gap. Marc calls it the 21st century way of doing business: companies already do make people’s lives better by providing solutions to existing problems, but now they can also make “multiplied impact in the value chain”.
While shifts to address environmental, social and nutritional challenges need to take place across many sectors, for Marc, the focus started with the food industry, where many of the issues arise from modern day lifestyles. We are good at scaling solutions quickly in the food industry, he says, but equally at scaling their consequences. This is part of the impetus for the plant-based movement towards alternative solutions, or as Marc and his team call them, ‘successors’ of the current food system.
Plant-based food are under a tremendous amount of scrutiny today, not just from the media but from frustrated customers and disappointed food retailers. Marc says a part of the declining performance is the fact that the industry was scaled too fast in a bid to tap into (warranted) enthusiasm to transform the food sector. But here speed came at the cost of a great customer experience, and most importantly, great taste. Marc says with transforming the food sector in sight, we forgot about the most critical target to win over – the customer.
Heura, the plant-based food company Marc co-founded in 2017 and leads today, is outperforming its European competitors on taste. Marc stresses this is pivotal in changing consumer behavior, while supporting the rituals that people love. Taste will always win, and you may get one shot to prove that to customers.
Marc believes plant-based food is only in the ‘early beginnings of potential’ and that we must expand frontiers of what we thought was possible. Planetary limitations are a reality of the future (put simply: many more people, consuming many more calories) and must be addressed in new ways.
Jo and Marc also discuss how, in the end, it’s easy to blame others for inertia in current food systems, but that blaming an entire industry, sector or category is not helpful, particularly when change starts with us – with individual actions. It’s also not helpful to reject or distrust a growing and emerging industry like the plant-based one, especially one that does not exist to destroy anything but to help maintain the traditions we hold close to our hearts.
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To look outside, Marc learns through others, hearing first hand testimonies from people that spark unique ideas and an interest to learn more deeply about something new. Meanwhile, time in nature, hiking and sports like boxing, and yoga help him stay grounded.
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Marc Coloma is a food activist and CEO at Heura. Born in Barcelona, Marc has been involved in social activism since he was 16 years old. In 2015 he decided to take part in an entrepreneurship
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In this episode of Looking Outside, we explore personal and professional growth from the angle of imperfection; not having it all figured out and embracing what you don’t know as a lever for learning. Even if you work for the world’s biggest and best brands. Just like our guest has done, Marco Andre, author of Imperfect Stories and Head of Marketing and Generative AI at Novartis.
Marco shares how his journey from tech to pharma had no master plan, he was simply a geeky guy that liked designing things. A sustainability engineer by training, a jazz drummer by night and an author in his spare time, Marco has embraced adaptability and flexibility throughout his career. All while working for the world’s leading brands, P&G, Google and now Novartis.
Instead of a well-defined ‘life plan’, Marco describes his career journey as a desire to tap into his creativity, particularly as someone with “no shortage of ideas”. Creativity can mean assembling LEGO or writing stories, but it can also be expressed through learning a new topic. For Marco, his curiosity led him to Generative AI which he now heads up for his company, and speaks about on the public stage. He doesn’t call himself an AI guru, however. In fact, Marco approaches AI the same way he advises others to; with acknowledgement of the emotions that surround it (the 5 stages of AI grief), and with proactive experimentation.
Jo and Marco discuss how AI needs to be intentionally and carefully explored, as it’s important to stay close to the changes in the external world instead of living in denial with blinkers on. But that ultimately the way we use it (and when we choose not to) is up to us.
Even though Marco spends a lot of time presenting about AI and other topics, he makes it a point to do so with authenticity. He believes the time of polished and perfected TED Talks is over, and people want to hear more from leaders who have learnt from failure, who don’t know everything and who admit when they are scared. This, Marco says, is the new leadership that people – especially young people entering the workforce – expect. It requires us to think differently about traditional career paths that tied our professional expertise and personal development to one company for most of our lives.
It also requires businesses to adapt to enable and incentivize these types of next generation leaders. It’s important, Marco explains, for companies who are particularly inward focused and disconnected with their customers, to think differently about how they “inject oxygen” into a stale environment by bringing in the outside world.
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To look outside, Marco goes for a walk to clear his mind. And when he’s trying to look differently at a topic, he leverages a small group of trusted people to gain a perspective that differs to his own. Then, taking in theirs and considering his own, he makes up his own mind.
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Marco Andre is the Global Head of Marketing and Generative AI Excellence at Novartis. He is a keynote speaker, AI advisor to executives and a published author.
Marco has worked for 20+ years in companies such as Google, Procter & Gamble and YouTube, where he held local, regional and global roles in Marketing, Sales, Partnerships and Operations. Marco’s achievements include scaling a country marketing operation 4x in two years, managing a $20M brand budget across 18 EMEA countries and advising C-Level executives on digital transformation for brands worth $40B in sales.
Outside of work, Marco is the author of the book - Imperfect Stories, and builds a ton of LEGO. He is a proud owner of 20+ sets, with his favorite one being the Star Wars Millennium Falcon.
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On this episode of Looking Outside we discuss the evolved art of photography and its role in capturing the state of nature and wildlife as a form of conservation, with nature photographer and conservationist, Derek Nielsen.
A photographer for more than 20 years, Derek’s journey to capture images from across each continent of the world started with curiosity; his passion for global travel prompted him to bring a camera wherever he went. Soon, this became a mission with a sense of responsibility to be an ambassador for the wildlife and nature degradation that can’t speak for itself, through his photos.
Fearless since he was a child, Derek has been driven throughout his life by a calling to see things that are less comfortable and unnerving. He describes this as a “free fall of curiosity” that followed his passion for and companionship with nature. And prompted him to do more than just record and observe.
Derek’s describes how photographers are storytellers today, tasked with providing more to their audience than beautiful images or documents of facts, but to move them through stories that they otherwise wouldn’t have the ability to hear.
Derek’s stories incentivize people to do small or big action in support of the conservation cause; whether it’s a monetary donation or simply picking up their trash.
One story Derek shares is in a moment of connection with a baby chimpanzee while he was visiting the Nyungwe National Park in Rwanda. The moving photo that captures the moment they locked eyes helps Derek tell a story of wildlife protection – and therefore inspire future photographers and donations. He says it’s in this way that photographers can play a bigger role in the world than garnering likes on social media.
Having travelled to more than two dozen countries, Derek has seen some haunting things, and explains how important hope and optimism is in not becoming overwhelmed by the deterioration of the world, desensitized to problems, or disconnected from every day life back home. He seeks this out by surrounding himself with people who are kind and with the things that are driving positive change, not just with things to be outraged by.
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To look outside, Derek finds play. Whether it's Ping-Pong with his wife, a dog wrestle, or messing around with his nieces and nephews. Play re-centers him back to family and the things that are important in life. He calls this both instant happiness and a non-negotiable.
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Derek Nielsen is a conservation-driven fine art photographer of nature and wildlife who wants to inspire the world to fall in love with nature. After 20 years behind the lens, Derek's journey to capture, share—and ultimately help preserve—the fragile beauty of our planet has taken him to more than two dozen countries and every continent, from Rwanda’s endangered silverback gorillas to the overfished waters of Antarctica. His images and storytelling educate people about important conservation topics. With an emphasis on what is worth saving, he brings large-format fine art prints of beautiful landscapes or exotic animals to people's homes and offices so they can enjoy the benefits of nature daily.
Find more at dereknielsen.comFollow Derek on LinkedIn, Instagram.>>>
Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is...
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On this episode of Looking Outside we explore the intersection of creativity with marketing and what it takes to take a good brand to a great brand. Joining us is marketing and strategy leader, Juan Isaza, Chief strategy officer at DDB Latina, and Head of Brand and Social Media Strategy at creative agency 14.
While today Juan is an award winning strategist and experienced marketer, he didn’t start in the field. Ever since he was seven years old, Juan wanted to be a journalist. But having done a stint at a Columbian newspaper, after studying journalism and communications, he saw quickly that his love of uncovering great stories and telling them in a compelling way was better served in the world of advertising.
Juan shares how his journalism background helps him in strategy; particularly in being resourceful and telling engaging stories that hook the audience. But equally in telling better stories about people, by discovering them in unexpected places. Juan says this ability to find the emotive connection with culture is the biggest shift in communication taking place, and is a fruitful space for marketing.
But it’s not necessarily easy. Jo and Juan discuss how brands are operating in emotional battle fields right now within which they can get caught on the "wrong" side or in the middle. Juan’s advice to brands is not to talk unless you have the credentials for it, based on actions already taken. This is the reason consumers are getting tired of brands meddling in political or social issues, Juan says, and just because they don’t want brands to get involved in politics doesn’t mean they don’t want brands to do good things for society. “Your best cause is the thing you’re living inside your company,” Juan stresses.
Juan also shares his personal reflections of culture in the advertising world, where stereotyping still happens and freedoms can be inhibited. He says a lot of work is still to be done, and it needs to start with empathy, understanding and in-room representation. It’s part of the reason why Juan won DEI person of the year from the New York Festival for his work managing DDB Mexico, and it can – as the proof shows – lead to greater creativity.
Juan and Jo discuss the formula for successful campaigns, and the need for brands to leverage the power of creativity in their content, by opening themselves to more experimentation. Juan has seen a positive move over time towards long term brand building, without compromising short term measurement metrics, but stresses that the old school thinking of marketers in trying to control every aspect of their brand and planning every element of how their brand will show up, limits their ability to inject spontaneity into their work – a key element of creative marketing.
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To look outside, Juan looks for ideas in everything he observes. Inspiration for him can come from any place, information, source or conversation. He finds them often in papers from philosophers and sociologists who are analyzing societal shifts at a macro level.
Every year, Juan publishes a trend report, which started as a personal exercise, motivated by curiosity and led by a simple desired out come to discovery key topics emerging for brands. For this, Juan takes a few months towards the end of the year to create a mind map,, then synthesizes it at the quiet last week of the year.
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Juan Isaza is the Chief Strategy Officer at DDB Latina and leads the global Strategy and Social Media at 14, the DDB agency for SEAT and CUPRA brands (Volkswagen Group). He has worked in regional and global projects for major international brands such as Volkswagen, McDonald’s, Telefónica, BBVA, Bridgestone, Mars, and Clorox.
He led the team that was the first in Latin...
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Today we’re speaking of all things sweet in life, with French trained pastry chef, and Group Head Pastry Chef at Black Star Pastry, Arnaud Vodounou.
Arnaud describes how his six year long training in Paris, covering all the basics of pastry making, gave him the foundation to be confident, flexible and creative in his craft today. A kind of intensive training that is rarely seen today.
Despite his extensive training, Arnaud hesitated when offered his first opportunity as head pastry chef, initially turning it down from fear of letting others down. (A type of humility that is arguably also missing today.) Jo and Arnaud discuss how others' confidence in our potential can push us into places we didn't think possible for ourselves.
Now a confident expert in his field, Arnaud speaks to the importance of continuing to look for creative inspiration for innovation, not just in coming up with new products but in improving the technical processes that form the foundation of pastry making. He describes this kind of creativity as the ability to improve with modern techniques but without a quality compromise. Chefs around the world are doing this and sharing new methods with each other today, which Arnaud says is a critical part of innovation for a traditional field that benefits from open collaboration.
Having worked as pastry chef - including at 2 Michelin star Parisian restaurant Taillevent - across France, Switzerland, Vietnam and Australia, Arnaud also speaks to diversity of experience he has lived, alongside personal learnings of adapting his approach as a leader. Pastry making after all is a precise art, but like everything in life, knowledge is gained through living and learning through failure.
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To look outside, Arnaud travels, either physically or online. Pastry is always in his head and anything can spark his curiosity to create something new and "sensational". But to do this Arnaud says it's important to be observational, to keep your head up and look out, because travel gives you access to different products and techniques no matter where you are.
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Arnaud Vodounou is Group head Pastry Chef for Black Star Pastry, based in Sydney Australia.
With over 16 years of global experience in the culinary arts, Arnaud has cultivated exquisite desserts across many prestigious establishments worldwide. Originating from France, his started his career in Paris, where Arnaud was quickly appointed the Head Pastry Chef at the famous Le Taillevent, a 3 Michelin star restaurant at the age of 24. Arnaud went on to work as the Executive Pastry Chef at the Grand Hotel Kempinski in Geneva, then taking a role as the Executive Pastry Chef at Aman Resorts in Vietnam. His career took him to Melbourne Australia in 2014 where he worked as the Executive Head Pastry Chef at local icon Chez Dre and Bibelot. Arnaud then took a pivotal role as the Group Executive Pastry Chef at George Calombaris’ Made Establishment, across multiple locations.
Arnaud's next venture took him to Sydney Australia where he currently oversees Blackstar Pastry, managing all pastry operations for multiple boutique stores across Australia, including Black Star Pastry's iconic Strawberry Watermelon Cake, acclaimed as the world's most Instagrammed cake.
Driven by the pursuit of perfection, Arnaud remains dedicated to elevating the pastry experience and continuous innovation. With a wealth of experience and an unwavering commitment to excellence, he continues to redefine the boundaries of pastry craftsmanship.
Follow Arnaud on InstagramCheck out Black Star... -
Data Scholar Michael Clark joins Looking Outside to discuss the value behind the data we collect and how the definition of data is changing.
Michael is a futurist focused on data, a digital payment and open banking and Vice President of Global Digital Transformation at Mastercard. His interest in the interconnection of data to other aspects of our lives has led him to become a leading voice in this space and to write a book on the topic. To explore the topic, he starts quite simply by defining what data even is. Speaking to how data’s origin as a gift, quite literally the meaning of the word being datum or gift, has changed over time, Michael contextualizes not just what the concept of data is but how our relationship with it has changed.
There is a difference between holding data as a highly valuable thing, which captures people’s unique memories and stories, with viewing data as a byproduct of a transaction or a statistic. This changing idea or re-evaluation of data has meant we have lost sight of what the value behind that data is, or as Michael puts it, quite literally giving our ‘gift’ away.
In observing the signals of change in the world, Michael says this is not what the future holds for data. Rethink the concept of data means economies may change based on the value that’s ascribed to data, greater granularity may be ascribed to the true ‘cost’ of things and we may be able to even measure what is today unmeasurable.
Through his research for the book he’s writing, “Data Revolution”, Michael provides a glimpse of the future of data, where it is more representative of your identity, where open and democratized systems provide greater sharing of economic rewards and where holders of data are required to operate more ethically as a cost of doing business.
Jo and Michael also discuss the role of private organizations in evaluating what data they even need to collect in the first place, as they look to build first party data loyalty programs. If an individual is re-evaluating how their data is used and the previously hidden value in it, how should companies be thinking about the future customer and the relationship they have with customer data?
Michael stresses the point of asking hard questions when it comes to data, particularly as the systems around it – like GDP driven by limited data capture, or even capitalism itself – are coming into question. It’s what Michael says will help us better understand the interconnected nature of technology to every other system that maintains our livelihoods. As well as the role of experts in democratizing knowledge on the topic; as Michael says, “When you know stuff you have a duty of care to give back, to work with governments and regulators to help them understand it”.
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To look outside, Michael gets outside, literally - out of his own head, into fresh air. This not only helps him get outside himself, but the forced push to stop what he's doing helps him to come back to it better focused. Michael says it's important to be comfortable stopping and simply doing nothing.
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Michael Clark is a data scholar, seasoned industry advisor, and innovation evangelist with over two decades of experience in cutting-edge technology solutions. Leading the data charge, Michael is redefining value and preparing institutions and governments for a future they haven’t even envisioned. His upcoming book, Data Revolution: The New Currency of You, is a roadmap that will decode the world of data and prepare you for the data revolution.
Part of the Digital Labs leadership team at Mastercard, Michael leads Global Digital Transformation with a mandate to drive Disruptive Innovation, Agile Principles, and execution of Mastercard’s Digital vision, whilst also accelerating our client’s digital...
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Today we welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech.
Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to driving impact in the climate space through partnership with companies big and small.
Elena speaks to how she approaches climate change topics through an optimistic lens, despite the fact that the climate crisis is escalating and is riddled with anxiety and delayed by hardship. She says not despite this but because of it, climate innovation is becoming easier, because it’s no longer an issue that can be ignored but justifies a change in behavior and accelerates investment.
Called a speaker who delivers ‘goosebumps’ with her talks, Elena shares how her stories about climate change are intentionally personal, recalling her time growing up in the Arctic (now classified a zone of risk) and calling to personal stories she finds interesting in the climate innovation space that resonate with people. While the data and facts are important, she says what every one wants is a story with hope at the end. And for that to be told by someone whose values are visible and relatable. Elena says public platforms of communication help to enable this - especially for young people, or people who want to be taken more seriously.
Elena also recounts how the idea for her start up, Earth Plus, an organization designed to clean the planet from pollutants using nature based solutions, began, inspired by tragically true research on forever chemicals in Belgium and their impact on people’s health. She says she has developed tremendous respect for people who run their own start ups as the expectation of progress and pace of innovation is at a level she hadn’t experienced in the big corporate world.
On the big corporates, Jo and Elena discuss the pointlessness of pointing fingers, particularly at people in big corporations, as these businesses are full of funding and resourcing needed to help collaborate to scale climate innovation. Elena also stresses these organizations are full of people who want to make a difference. The challenge, she highlights, is in creating a compelling case for investment with every stakeholder’s interest in mind. As she puts it, making climate investment ‘the candy everyone wants’.
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To look outside, Elena follows people in the climate space that she can learn from. She calls it a dynamic fast developing area and reminds herself not to be arrogant enough to not think she knows everything. She also reads books in different and unconnected areas and considers how to connect them into the climate space to enable unique ideas from contrasting topics.
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Elena Doms was born and raised in the Arctic. She spent 18 years there, surrounded by ice and boreal forests, witnessing climate change happen right in front of her.
Throughout her career Elena led an NGO, focusing on social impact. Worked as a Director at Mastercard, merging digital and sustainable transformations. Led teams up to 500 people and became a LinkedIn influencer with a video series “What’s new in Sustainability this week in 1 min”.
Seeing her childhood home melt away and becoming a mother inspired Elena to quit her corporate job in search for real impact. In partnership with C-biotech, she launched Earth Plus, a start-up with a crazy bold mission: To create the largest soil & CO2 cleanup in history with nature. Earth Plus team collaborates with scientists to clean soils from chemical pollution and capture CO2 with plants. These plants are then turned into local circular construction materials that help decarbonize our...
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In this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.
Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory and practice, Marcus studied the social sciences, making his knowledge of culture less shallow and deeply nuanced.
On the show, Marcus explains how culture is shaped, defined and cultivated by people, to create uniformity and ‘normality’. Because culture is a curation process to find others like us and create synergy in commonalities, Marcus explains that the curation process evolves from the definitions of ‘how to behave’ that you’re born into (that are ascribed to you), through to the cultures to subscribe to once you’re older.
Jo and Marcus discuss the challenge for marketers to more deeply understanding human beings, their values and behaviors (which often do not match) in the effort to predict human responses and effectively persuade towards a favorite action for our brands. To achieve this, Marcus’ advice is to follow the path of least resistance; to seek out the ‘collective of the willing’ as he calls them, those people who are already leaning into the behaviors you’re looking to amplify. It’s a marketers job to spot those collectives and to reflect in their work things that make these people feel ‘seen’. This requires a certain level of intimacy with the customer that goes beyond easy segmentation by demographics or even psychographics.
In a world where brands are more intertwined with popular, social and sometimes political issues, it’s important to know what you stand for, your role to play and your right to play in responding to cultural movements (or not responding, purposefully). Marcus stresses that first and foremost brand owners must pay attention to changes in culture, because the mainstream, normal or ‘middle’ customer base is not necessarily representative of your future customer. After all, everything that started in the fringes, that was once small or weird, later became popular.
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To look outside, Marcus speaks to his nine year old daughter to get her transparent and unfiltered perspective. Her responses help Marcus poke a hole in the wall as she usually sees something that he does not see.
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Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He has spent his career translating culture for brands and translating brands for culture, becoming the architect of some of the best-known advertising campaigns of our time. Marcus has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Target, Peloton, and Budweiser, and even ran digital strategy for Beyonce. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award.
His much-anticipated book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be”, examines the influence of culture on consumption and unpacks how everyone from marketers to activists...
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Today we’re talking about catapulting your career into unexpected places, driven by self-reflection, self-determinism, and a recognition of your own self-limitations, with change advocate, and Editor in Chief of Entrepreneur Magazine, Jason Feifer.
Speaking to a range of successful entrepreneurs is a part of Jason's day job, but he's also a bit of a start-up thinker himself. Aside from his role as editor, Jason is a podcast host, newsletter writer, speaker, start up advisor, book author … and perhaps most importantly, a reinventor, describing himself as an all purpose swiss army knife.
Rather than staying in the specialty field he had worked to define himself an expert in, Jason chose to rethink, and reconsider, who he was to people, to live up to the largest opportunity in front of him. Jason says a good starting point is to better understand yourself by creating a mission statement, not for what you do but what you’re skilled in and what you can uniquely create.
Jo and Jason also discuss working through trepidation that perhaps your success is a fleeting moment in time. That it may be a fluke, specific to the context, or unrepeatable. (A worry many successful people hold.) Jason advocates for sitting with the things you are good at and not discounting and offloading your strengths.
Jason also explores the role of nostalgia as a change barrier. The past provides comfort and predictability, but also the false belief that things from our past were better than what the future can bring. He says, “The problem isn’t changing but in defining yourself too narrowly" within the comfort of what was.
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To look outside, Jason leverages his trusted network who he can be vulnerable with. These are people who he can ‘think out loud’ with, who give him honest feedback on ideas, and help him get out of his own head.
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Jason Feifer is the editor in chief of Entrepreneur magazine, a podcast host, book author, keynote speaker, startup advisor, and nonstop optimism machine. His goal is to help you become more resilient and adaptable in a world of constant change — so you can seize new opportunity before anyone else does!
Find out more about Jason jasonfeifer.comSign up to Jason's newsletterBuy Jason's book, Build for Tomorrow on Amazon Listen to the Build for Tomorrow Podcast and the Help Wanted podcast Follow Jason on LinkedIn>>>
Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
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All views are that of the host and guests and don’t necessarily reflect those of their employers....
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On this episode of Looking Outside we explore the reality and risk behind the hype of AI, with Executive Director of the Institute for Experiential AI at Northeastern University, Founder of Open Insights, Data Scientist and AI expert, Usama Fayyad.
Usama has been in the field of AI for three decades and has lived through three AI hype peaks followed by three winters. In this conversation he contextualizes how the current infatuation with the ‘eloquence’ of data-driven AI stacks up.
Usama first points to an important problem with AI - not with the algorithm but with the data sets that inform the outputs. As the first person to ever hold a Chief Data Officer title, Usama stresses how critical it is to scrutinize the data sets that are feeding the algorithm, as these large data sets are really the breakthrough in this wave of AI, he says, not the machine learning advancements, and the data is filled with errors.
Jo and Usama discuss the onus of the user in not over relying on the AI for our thinking, as the risk here is equally in erroneous output as it is in missing the ‘true contribution’ behind the source material. Usama puts this plainly to say AI has the potential to speed up banal tasks but can, for other tasks, be completely inappropriate – particularly when these require critical thinking and finding what’s between the lines. The algorithm is auto completing answers based on information fed into it: that information may be incorrectly summarized, incompletely inputted, biased, misrepresented or just plain incorrect.
Usama says the user must be aware and in control, because at the moment most generative AI tools are like black boxes that hold things nobody understands. And when the AI gets it wrong, it’s up to us to catch the mistakes, otherwise a world of hurt in the form of misinformation, misrepresentation and perpetuation of bias lies ahead.
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Jump to key points in the episode:
4:28 The true advancements of AI and the current hype cycle8:22 Data curation that leads to misinformation, bias and unpredictability 12:40 Impact on critical thinking with over-reliance on AI16:30 Irresponsible and inappropriate use of AI22:00 Dangerous versus safe application via new tools25:00 Deepfakes, misinformation and disinformation by bad actors>>>
To look outside Usama works to catch his own bias – bias built on his personal experience, training, and business objective. He does this by taking a situation and trying to see its effect on someone's live he wouldn't normally consider. This forces him to consider interesting aspects he wouldn't otherwise like social and ethical impacts that may arise. He marries this with talking to people, specifically in asking questions he knows the answer to, seeking to understand why a different answer may be given.
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Usama joined Northeastern University Khoury College of Computer Science as Professor of the Practice, and the Office of the Provost as the Inaugural Executive Director of the Institute for Experiential AI. He continues as Chairman of Open Insights, a company he founded as a technology and consulting firm in 2008 after leaving Yahoo! to enable enterprises to get value out of their data assets and optimize or create new business models based on the new evolving economy of interactions.
He was the first person to hold the Chief Data Officer title when Yahoo! acquired his second startup in 2004. At Yahoo! he built the Strategic Data Solutions group and founded Yahoo! Research Labs. He has held leadership roles at Microsoft and founded the Machine Learning Systems group at NASA’s Jet Propulsion Laboratory.
Usama has published over 100 technical articles on data mining, data science, AI/ML, and databases. He holds...
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world.
In this conversation we talk about disruptive technology and transformative blue sky innovation with Airbus Senior Vice President and Head of Disruptive Research and Technology, Dr Grzegorz (Greg) Ombach.
Greg describes the mindset shift he experienced in leading innovative transformation across various industries, each with their own lifecycle - from Telecommunications with 1 to 2 year innovation cycles, then to Automotive where it moved out to 7-10 years and now in the Aerospace industry where he has 30-50 years in sight. As Greg considers future disruption, he is looking out to the next 50 years with a clear goal in mind. For Airbus, this takes the ambition of the company from accessible air travel, to sustainable air travel, and then to aerospace.
Greg describes how this focus on transformation through disruptive technology requires active monitoring and proactive imagining. At Airbus, this is enabled firstly by enlisting open and curious people called 'Scouts' whose role it is to spot new trends across varied regions. These people are inhouse engineers who have a finger on the pulse of the air travel and aerospace ecosystem in which they operate daily and are therefore in the best position to assess the viability of the trends for the business. Accompanying this is the center of research where the 'Blue Sky Thinkers' live. Their job is to come up with moonshot ideas that are turned into pilots.
Jo and Greg also discuss the need to look more broadly, assessing a product based on its ecosystem - what keeps the structure standing on the outside as well as the components that keep it relevant on the inside.
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If Greg was not a futurist, he would be sailing around the world. He gets energy and drive from exploring new places, from discovering new places and being able to adjust the course based on the conditions.
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Dr Grzegorz (Greg) Ombach, is Head of Disruptive Research & Technology, Senior Vice President at Airbus. Greg is passionate about managing technological innovation from an idea to broad market adoption. His combination of technology, leadership and commercial expertise together with a truly global outlook, having worked across Europe, the USA and China, puts him in a solid position to drive international market success for high-tech innovations. As a Head of Disruptive R&T, he shapes Airbus’s ability to be the global leader in innovation and future technologies across all Airbus divisions. He works very closely with all businesses and divisions globally. Before as Executive Vice President, Head of Battery Systems Business and Group Strategy and Innovation at Dräxlmaier, he was responsible for the strategy for the business and led the entire product commercialisation, from the initial concept to high volume production of cutting-edge technology in a premium market for the automotive sector. One example is the first high volume production of an 800V battery system for the Porsche Taycan. Earlier, he worked at Qualcomm as a Global Vice President and General Manager of a breakthrough automotive technology licensing business. He also has experience from Siemens VDO, Continental and Brose.
Greg holds a PhD in Electrical Engineering from the Silesian University of Technology, Poland and a Certificate in Global Management from INSEAD, The Business School for the World. He has also been awarded Guest Professorship at the Zhejiang University in China.
Connect with Greg on LinkedInLearn more about Airbus--
Looking...
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world.
In this conversation we talk about sustainable design with Arup's Director of Foresight, Josef Hargrave. Arup is focused on creating more sustainable built environments, and Josef speaks to how designing for the future needs to be anchored in decisions for the present, by understanding deeply the structural limitations and infrastructure of today.
Josef details several projects he's run for designing out to 2050 across geographies exploring building for cities, having worked in and with over 30 cities around the world. He boils success down to context: it's easy to identify what is changing in the world, but the effort should be in what it means to the project and stakeholders holding the brief. Contextualizing the environment you're designing for will influence how you design for the future and the future populations living in this infrastructure.
Jo and Josef also discuss how foresight done well should ultimately be about making yourself useful to the organization that you're a part of. As the company evolves over time, as Arup has in the 13 years Josef has been there, the application of foresight needs to evolve with it.
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If Josef was not a futurist, he would be an artist or designer. Or open a Chinese restaurant, so he can craft something by and for himself.
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Josef Hargrave is Global Foresight Leader responsible for the delivery of Arup’s foresight services, tools, and projects globally, leading a multi-disciplinary team of programme managers, designers, and consultants that specialise in trends research, design thinking, strategic planning, innovation programmes, thought leadership, and vision making for both internal and external clients. Over the past 10+ years, Josef has delivered projects in over 20 countries, working for some of the world's leading organisations in property, technology, chemicals, mobility, energy, healthcare, manufacturing, consumer goods, and finance.
Outside of Arup, Josef is an Associate Lecturer at Central Saint Martins as part of the MA for Innovation Management (London), a member of the World Cities Summit Science of Cities Knowledge Council (Singapore), a member of the International Panel of Experts at Urban Redevelopment Authority (Singapore), a member of the Friends of the Forum at Dubai Future Foundation (Dubai), and a member of the Advisory Board at Manchester Institute of Innovation Research (Manchester).
Connect with Josef on LinkedInLearn more about Arup--
Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
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All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2023.
OBOY &
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Retail, shopping and lovers of physical activations, this one is for you. But perhaps it’s for all of us who look at bringing our brands to life in physical spaces. Today on Looking Outside we’re speaking with top voice in retail, Curator of Shop Drop Daily & Chief Thinker at iiiF, Tim Nash.
Tim's passion for brands led to his career specialty in shop and retail design. He fell into the fashion industry, starting in visual merchandising, and then fell in love with inspiring brands to best show up in physical spaces.
As a natural creative who was always good at art, Tim helps brands find ways to reach their consumers in ways that spark a connection through visual cues, smart use of space, and rethinking the DNA across platforms.
This is a critical part of the brief, Tim says, as activations or campaigns built for a specific channel is old fashioned thinking - it breaks apart brand cohesion and dilutes the message. Brands need to find new ways to connect the dots across platforms, to offer the consumer something that makes them feel special but also delivers on the unique brand promise, no matter where they’re shopping.
Having researched, created and curated in the retail space for over 20 years, Tim describes how the pandemic was a critical turning point for retail that not all brands saw or understood. Retail spaces designed for the city center, as the best (or only) way to buy what you need, is not how the world operates now. New brands are able to build a community without a physical space, and to shape their DNA to live across all sub-channels. A lot of older brands stuck in the middle still think retail first, with other channels ‘thrown in’.
Jo and Tim discuss other critical moments of pause that need to take place for retail to properly set it up for the future – including the one where we re-assess the environmental or ethical impact of ‘fast’ retail, shopping and fashion. Tim says retail has traditionally been painted with a negative brush, but it has the ability to wash this away if we can move past cookie-cutter, formulaic and old school ways of creating not just retail places, but brand spaces.
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To look outside, Tim finds physical spaces that allow him to digest information and think through things. This can be city walk, a long train ride, or strolling through galleries and art exhibitions. It doesn’t have to be a grand experience, just something small to properly disconnect with the physical world, and connect with his thoughts.
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Tim Nash is a strategic, forward-thinking creative dedicated to crafting immersive physical brand experiences that captivate the consumer.
With an extensive background spanning two decades in the retail industry, Tim has been the architect behind a variety of celebrated global brand activations and visual concepts that engage and delight customers IRL.
From a shop floor start to leadership roles within global businesses, Tim currently collaborates with a diverse portfolio of brands to curate innovative campaigns that relevantly talk to their audience.
Beyond this, he's the driving force behind Shop Drop Daily, a pivotal inspirational resource and authoritative voice on the future of the industry.
Follow Tim on LinkedIn and hereSign up to Shop Drop Daily shopdropdaily.com & on InstagramLearn more about -
Today we’re talking about the big topic of Sustainability within big business. Former Chief Sustainability & Social Impact Officer at McDonalds, Bob Langert, joins the show and shares his three decade long journey in making environmental change happen at one of the biggest organizations in the world.
An environmental activist at heart, Bob shares how he was able to take a topic he cared deeply about but was low on the company priority list, and over time use his passion to make people notice and act. Sustainability started as Corporate Social Responsibility and Bob recalls how in the 1980’s it was just starting to gain prominence and it took a long time for the topic to reach the mainstream status it has today in business. Companies need to be willing to change if they want to compete in a future environment 20 years from now which will look different to how it does today. Bob stresses the need for change agents within that; fewer people laying low and trying to stay out of trouble, more people who are open, patient and bring big ideas. Ultimately that passion and persistence helps the business, because as Bob says, “Businesses that are satisfied and content are going to die.”
Bob does recognize that a key challenge in getting action on sustainability issues is trying to force it, either by being too emotional or pushing too hard. He describes how over time he achieved success by creating connections with people inside and outside the organization. These relationships rested on truthfulness, trust and empathy; putting yourself in others’ shoes to see different ways of influencing them. That empathy allows you to see new allies, as often we assume people don’t care, or will not be supportive, but they can surprise you. In fact some of your harshest critics can become your collaboration partners for change, or even your public advocates.
Jo and Bob also discuss the need for companies to be more proactive and preemptive, but that often, that comes with little glory, as a hero in a crisis is easy to find, but credit for preventing a problem often never happens. But issues, like critics, will never stop coming, and Bob says that’s a reality you need to accept, and a target you need to bear on your back, when part of a big organization that needs to make money (and there’s nothing wrong with that).
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To look outside, Bob reads a lot, particularly other perspectives of leadership and change through biographies. He also relies on travel to observe people across settings and cultures. He treats these as learning experiences that help him see things differently and promote a push beyond complacency, or accepting that 'things are the way they are'.
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Bob Langert led McDonald’s Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently, he provides corporate sustainability consulting through Mainstream Sustainability.
Bob has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children’s Charities’ grants. He was appointed McDonald’s first vice president to lead sustainability in 2006 with contributions spanning sustainable fish, coffee, palm oil, beef, packaging, extensive animal welfare progress, protecting the Amazon rainforest, nutrition strategy and CSR reporting, measurement, and accountability.
His book about McDonald’s sustainability journey, The Battle To Do Good: Inside McDonald’s Sustainability Journey, was published in January 2019.
Langert received his BA from Lewis University and his MBA from Northwestern University. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.
Follow Bob on -
In this episode of Looking Outside we venture into dark futures with global futurist Nikolas Badminton, crossing over the line of realism into dystopia.
Nikolas spent 30 years at the front line of emerging futures, aiding organizations and governments in the anticipating risks that lie ahead and shaking people out of unrealistic expectations. He says now he is hired to do the type of work he’d normally get fired for, as, often, Nik is tasked with telling people the future they are excited about is not going to happen, and prompting frank conversations. He uses ‘impossible’ scenarios to paint preposterous futures, those ideas about the future that appear ridiculous, in order to bring people out of their self interests or away from a yearning for nostalgia.
While positive futures are important, Nik says facing into the fact that ‘bad stuff does exist’ is the important starting point. We often see plans or goals that are so far out, particularly in government policies, that are psychologically disconnected from the people planning them and therefore aren’t designed to provide anything tangible enough to motivate people to act.
Jo and Nik also discuss the need to help organizations see beyond the ‘garbage’ that is out there about emerging risks and trends, often sensationalized, by painting change as accretive, with layers of complexity constantly building, instead of as hinging on a ‘switch’ from one state to another. Nik describes the need to bring people into future states by first taking them into the hybrid state where things are transitioning, seeking out evidence of the future to provide the missing link between disruption and strategy. Often we hear change is happening faster than ever before, but Nik counters that; “If you think things are happening quickly you’re not paying attention”.
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To look outside, Nik moves away from his work quite literally by cycling around Toronto's water parks and trails, while listening to music or a podcast. He says through this, his thoughts become clearer and he is happier.
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Nikolas Badminton is a global futurist speaker and Chief Futurist that mentors top executives and the highest levels of government to explore desirable futures, anticipate unforeseen risks, and strengthen strategic planning.
He has spent 30+ years working with leadership at over 400 leading organizations at the frontline of futures, strategy and disruption - including NASA, Disney, Google, Microsoft, Intel, IBM, WM, JP Morgan, Verizon, VISA, TD Bank, American Express, BISCI, ISACA, Rolls Royce, Procter & Gamble, US Department of State, UK Home Office, United Nations, and many more.
Facing Our Futures: How foresight, futures design and strategy creates prosperity and growth - is Nikolas’ number one best selling book and has been named as JP Morgan Private bank’s ‘Next Gen Pick’ for their prestige 2023 Summer Reading List to guide new leaders to ignite curiosity and embrace futures thinking.
Nikolas’ essential research has been featured by the BBC, VICE, The Atlantic, Fast Company, Business Insider, Forbes, Sunday Telegraph and many others. He appears on SIRIUSXM and CTV regularly, was a key advisor to the ‘Age of AI’ series with Robert Downey Jr, and appears in the Franklin Institute's series ‘2050’.
Find out more about Nik Badminton at www.futurist.comFollow Nik on LinkedIn, YouTube and Blue Sky. Check out Nik's -
In this episode of Looking Outside, we speak with someone crazy enough to think one company can make a difference, social entrepreneur Moritz Everding. Moritz founded food start up SOCHILI to act on his vision of creating food with purpose.
Combining his love of spice, his experience in business innovation and his passion for positive social change, Moritz created his business from Germany with far reaching impact into sub-Saharan Africa. On this episode, Moritz speaks to his conviction that a profitable business idea, whether by someone inside a big corporation, or an entrepreneur, can and should be pressure tested against social, ethical and environmental standards.
With his business model, Moritz balances the desire to make a big difference, in this case to 600 million people living without access to electricity, with the long term sustainability behind a small but growing product idea. He shares how his business was created to give back, visibly and transparently, directly to the farmers who supply the chilies for his hot sauce, most self-evidently in that for every bottle sold, the company is able to give first time access for its farmers to electricity for one day.
Jo and Mo also discuss the distinction between a profitable social enterprise and an NGO and that it’s still the responsibility of the start ups, who are often much more severely critiqued for their social, ethical and sustainability initiatives, to not act like charities, but to live by the standards of social consumerism in giving people more of what they want. In this case, a delicious, great looking, functionally-smart product that also ticks the socially-responsible boxes. It’s no easy feat but Moritz believes it is possible, and is motivated in encouraging more food businesses to go the same way.
Moritz’ belief that profit and purpose can go hand in hand also inspired him to start his Purpose Projects podcast where he gets to research a variety of topics changing the global food landscape, speaking directly to the social entrepreneurs working to make it happen. Social consumerism is the way of the future, Moritz says, and he is a living and breathing example of it.
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To look outside, Moritz started a testing community. He asks community members, who all have varied perspectives that touch on the 17 SDGs, to pressure test (and taste test) the product against his impact model. Moritz says it's easy to get stuck in one lane, only listening to reaffirming positive feedback. To get outside his comfort zones, he seeks honest and varied perspectives from this community.
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Find out more about the 17 Sustainable Development Goals (SDGs): sdgs.un.org/goals Listen to the Seth Goldman episode mentioned on ActivismListen to Moritz' own podcast, the Purpose Projects Podcast (in German)--
Moritz Everding is Founder & Managing Director of SOCHILI. Crazy about impact, crazy about hot sauces - Moritz is a social entrepreneur and advocate of purpose in the business world. As founder of the food start-up SOCHILI, he proves that social impact can also be tasty and spicy. With every single 'SOCHILI good hot sauce' the business empowers farmers in the Global South in the truest sense of the word: 1 hot sauce = 1 day of electricity.
Connect with Moritz on LinkedIn Find out more about -
Another Aussie joins us on Looking Outside to explore the power of laughter and positivity through comedy, with stand-up comedian, actor and TV personality, Monty Franklin.
Having lived in the US and toured 42 states over the last ten years, Monty has performed to more than a million Americans, and whether it’s on stage or at the bank, he speaks to the privilege of making people forget their troubles, even for a little while. He says laughter is one of the greatest things people can experience, and it's his role to find the kind of comedy that is relatable; stories about day to day life that despite being his, are not really about him but his listeners.
Story crafting has been an interest area for Monty since he was little, whether it was standing up and telling stories in front of his (funny) family, learning about the stories that shaped his home country of Australia, through indigenous culture, art and The Dreaming, or exploring the stories that live within other art forms like film or music.
Today he funnels his love of storytelling into his comedy shows or in his writing. Monty says all we leave behind on this earth are the things we hear, learn and pass down. So it’s either in the fields of education or storytelling that we pass on the history of the world and learnings of our time on it.
Monty speaks to positive stories about good people, doing good things for each other, as the ones we’re drawn to today, despite seemingly being divided by politics. Monty believes 99% of people are good and want to get along, and what helps in that is thinking outside the parameters of what we perceive as true; to consider a different take on things and not shut ourselves off to the evolution of ideas.
Jo and Monty also chat through the ups and downs of Aussie relocation to America, particularly in having to ‘start over’ no matter what success was previously gained, of benefiting from the strength of the Aussie brand (a testament, Monty says, of the “good people” that went international) but also wearing its novelty-factor … and even after so long feeling a little out of place.
While Monty admits that it is an ego-boost to be ‘in the limelight’, he says great comedians listen more than they talk. And while being on stage gives you a thick skin for critique, you’re not immune to feeling hurt from negative comments, or from having good and very bad days, which reinforces the need to strengthen your mental health to handle the swings of life, which ultimately should be expected because you can’t be up and laughing all the time.
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To look outside, Monty listens to TED Talks in the morning. A 12 min video over breakfast on a range of topics gives him a fresh perspective and knowledge about something new and interesting. Monty says learning this way is quick and he gets something surprising from it every time. Once a year, Monty also takes a surf trip, with his friends and without a phone.
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Monty Franklin is an Australian born stand-up comedian, actor, writer, and television personality, now based in LA.
He tours all over the world headlining some of the biggest comedy clubs and also opens for Rob Schneider, Joe Rogan and Jim Breuer.
Monty was on Ep #1794 of The Joe Rogan Experience and he is currently appearing in 'Real Rob' on NETFLIX, season 1&2.
He has had roles on 'New Girl' - FOX, 'Becoming Bond' - Hulu and is the creator and star of 'The Manny' - TV Pilot.
Monty’s numerous television stand-up performances include AXS TV's Live At Gotham, Channel 10s The Circle, Foxtel’s Stand Up Australia, and as part of The Comedy Channel’s special – The Best Of Stand Up and Comedy Gold.
Monty has produced, written and starred in two TV Pilots of sketch-comedy show No Monkeys on Bikes for Channel 7, co-hosted a weekly radio show on Fox...
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In this episode of Looking Outside we explore living your life and career curiously through an openness to learning with trained pharmacist and director of the Novartis Pavillon exhibiting the wonders of medicine, Marcel Braun.
Marcel studied pharmacy but throughout his career has remained open to entering new fields and living in new places, something he calls both accidental in drifting from one opportunity to another, and intentional as he ticked off ‘dream roles’ from his bucket list. From roles in forensic accounting, corporate philanthropy, even national pharmacist for Vanuatu, and across disciplines ranging business administration, biology and chemistry … Marcel has worn many hats. He credits this to both chance (“What are the odds that I got to do everything I did?”) but equally to openness; as opportunities came up, scary or divergent as they may have been, Marcel first and immediate said yes, then worked out how to make it happen second.
Committing yourself to new career paths doesn’t mean it has to be forever, as Marcel says, “A career is like a ladder, you can climb up and realize it’s leaning on the wrong wall.” Just as shifting careers doesn’t mean a complete departure from what you did before. Today Marcel heads up the exhibition in Basel, Switzerland for Novartis’ Pavillon, an exhibition that displays the past, present and future of medicine. While this may seem like a departure from pharmaceutical research or philanthropy, Marcel explains it’s connected, as much of the work in medicine is about good communication. Medicine, science and treatments are detailed topics with complex histories that must be explained simply.
Jo and Marcel, both having lived and worked in various parts of the world, also explore what it means to adapt to and learn a new culture when relocating (in Marcel’s case, more then 11 times). Marcel says for him it’s about learning the culture through curiosity, as often it is little differences that mean an act can show offense or respect. He also credits being able to speak at least a little of the native language in building comfort and confidence, and to staying away from ‘toxic’ people who are unhappy with their experience (in other words, don’t just hang out with frustrated expats).
Marcel and Jo also discuss the benefits of building interdisciplinary skills, as a way to create more unique career paths and a unique identifier for yourself by combining seemingly unconnected backgrounds, training or cultures. Marcel did this, wearing his ‘pharma backpack’ along with his ‘financial backpack’, and found it’s the cross-over of varied disciplines that helps you find new solutions to old problems.
Despite having pushed himself into so many varied careers, Marcel says he wished he had said yes to more things. As it’s often the case that you underestimate what you’re capable of until you push yourself to the point past discomfort. But it’s only when you keep your radar wide, and stay open, that you find those new opportunities because often, “You can’t imagine what else could be out there”.
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To look outside, Marcel became a passionate beekeeper. This is something that he never dared to start with extensive travels, and now has the time, patience and perseverance for. This is Marcel’s place to settle and be in the ‘now’, because when you’re in the beehive you have to focus. He calls the experience fully immersive, from the noise of the bees to the stickiness of the honey, and therefore uses it as a way to refresh his senses like a holiday. And even though he has been stung painfully and many times, 15-20 stings per year, it doesn’t deter him, in fact it reminds him constantly to stay in the moment.
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Marcel Braun is the Director Novartis Exhibition at the newly opened Novartis Pavillon in Switzerland. Marcel took the “Wonders...
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