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It's that time of year again
The mince pies are out in force, the weather is pretty miserable (applicable in the UK) and YouTube has released the second most disliked video on their platform.
That's right YouTube Rewind is back and this year it has been chastised for many reasons that we will be exploring within this weeks instalment of #LYE. We dissect the video and ponder what they could change about the concept next year to ensure they receive more likes than dislikes. Or at the very least not make it into the top 10 most disliked videos on the platform. That would be a start wouldn't it?
It's also the last episode in this series so to those of you who enjoy listening to us ramble and even enjoy reading these (if there are any of you?!) descriptions from the bottom of our hearts we thank you and look forward to returning in the new year with some shiny new concepts but we promise we will continue to Lower Your Expectations.
Thanks guys and have a brilliant festive period.
xx
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Is this the end of YouTube? That's the question we're exploring in this weeks episode of Lower Your Expectations. Following the passing of Article 13 YouTube could be held liable for all content uploaded within the EU and as a result this could see the platform banning any video that uses any third party content. That includes many of your favourites including Pewdiepie, Philip De Franco and Red Letter Media.
But why is this happening? When will it happen? Who's to blame? Is it a mistake?
We attempt to answer all of these questions (but please forgive us if we fail on this noble quest)
Sources:
https://www.musicbusinessworldwide.com/record-industry-attacks-youtube-for-carpet-bombing-propaganda-over-article-13/
https://www.huffingtonpost.com/enrique-dans/google-news-leaving-spain_b_6325244.html
https://ec.europa.eu/digital-single-market/en/faq/frequently-asked-questions-copyright-reform
https://saveyourinternet.eu
https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google
https://www.alphr.com/politics/1009470/article-13-EU-what-is-it-copyright
https://youtube-creators.googleblog.com/2018/09/why-creators-should-care-about-european.html
https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explained-meme-ban
https://www.theverge.com/2018/9/13/17854158/eu-copyright-directive-article-13-11-internet-censorship-google
https://www.theverge.com/2018/11/20/18104535/yotuube-pop-up-article-13-copyright-european-union-eu-warning
https://www.alphr.com/google/1010202/google-could-close-google-news-thanks-to-eu-rulings?utm_content=buffer71300&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
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Fehlende Folgen?
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This week we take a deep dive into the commentary channel sub culture on YouTube and explore the reasons why people are attracted to this style of content and what unique challenges channels of this nature will encounter within their career.
Welcome to the "dark" side of YouTube.
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Jerika is no more. That's right the bedrock that featured heavily in Shane Dawsons "The Mind Of Jake Paul Series" has been dislodged which raises a whole host of questions about the validity of the truths uncovered in the series. We also discuss the impact a break up can have on the former couples business affairs. In other internet related news we unravel the mess that Defy Media have accumulated and what their closure means for the YouTubers who were represented by them.
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Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
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Marzia Bisognin recently informed her 7.5 million YouTube subscribers that this video would be her last. After that she deleted all videos apart from six and is now effectively retired as a YouTuber. This week we dissect this decision and what it means for other YouTubers and prompts Marcus to explore what choices he would make if he were to stop making videos for YouTube.
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Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
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Joining us in the booth this week is Germany's very own Stefanie Giesinger! Five years on since winning Germany's Next Top Model we chat about that experience and how it prepared Stefanie for the "real world" of modelling and the impact that social media has had on the modelling industry. There are also recollections on how Marcus and Stefanie first met and the infamous chat up line Marcus used on that fateful night.
Support Us On Patreon : https://www.patreon.com/LowerYourExpectations
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
Subscribe on iTunes: iTunes.com/LowerYourExpectations
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You may not realise it but there is a kids industry on YouTube and Ryan's Toys Reviews is just the tip of the iceberg. There are kids presenting youtube channels participating in challenges, cook offs and even skits. One thing is clear. Toddlers don't orchestrate YouTube channels and run businesses through them so who is? And what potential challenges face these children as they come of age? These are just a couple of the points we explore in this delightful helping of Lower Your Expectations.
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This is your message to confirm your trip to the digital world for the next thirty five minutes (if you listen to the whole episode... if you don't, why not?) so strap in for a rollercoaster ride as we bring you up to speed with the latest in the Shane Dawson x Jake Paul saga and why the online therapy company Better Help has brought forward a wider discussion about the nature of brand deals and where the responsibility lies when they go sour. Hope you enjoy your stay!
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Support The Podcast: https://www.patreon.com/LowerYourExpectations
Does the amount of followers you have online define who you are on social media? This is the question we explore in this weeks instalment of Lower Your Expectations where we also look at the motives behind our actions online. What drives us to post the things we post and how much different are we in the social media space compared with who we are IRL.
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
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Support The Podcast: https://www.patreon.com/LowerYourExpectations
First things first... thankyou you guys so much for four million downloads! We love recording episodes for you and when we hit milestones like this it really makes us appreciate the community we have going with #LYE
Enough with the gushy stuff I imagine you are imploring so let's get on with it. This week we dissect the first two parts of Shane Dawsons "The Mind Of Jake Paul" series and why using a sociopathic angle is potentially problematic. We also reflect on Marcus' first YouTube video and what exactly what going through his mind when he uploaded it.
Enjoy!
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
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Support The Podcast: https://www.patreon.com/LowerYourExpectations
We are joined by founder of on trend fashion label Serge DeNimes and Made In Chelsea regular Oliver Proudlock. Recently engaged, we chat about the whether or not he would sell his wedding to a brand, how to get the balance right when sharing your relationship on social media and why he is finding it so difficult to organise the stag do!
Check out MoreMarcus on YouTube for the best of this week’s episode, at YouTube.com/MoreMarcus
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Support The Podcast: https://www.patreon.com/LowerYourExpectations
Everybody's favourite YouTube documentarian Shane Dawson has announced the subject of his next film and as it turns out it's everybody's LEAST favourite YouTuber Jake Paul. How? What? Why? We attempt to answer these questions and speculate on how the series will pan out. Elsewhere we discuss Marky Mark's spectacular schedule (which includes a 90 minute shower), Marcus' secret hobby and Matt's latest gripe at concerts.
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Born in 2000, (WTF?!?!?!), Maisie Peters has burst onto the music scene signing a major record deal and amassing 1.4 million monthly listeners on Spotify. If you've ever wondered how she did this? what was the inspiration to write songs? what is her opinion on pop artists who don't write their own music and if she feels any pressure revealing her political allegiances then you're in luck because they will be answered over the next32 minutes and fifty fix seconds.
Enjoy!
Maisie is going on tour with Tom Walker, buy tickets here: https://www.bandsintown.com/en/a/12398588-maisie-peters
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Support The Podcast: https://www.patreon.com/LowerYourExpectations
Weekly vlogger, mother of two and female led fiction author Louise Pentland joins us on a bumper episode of Lower Your Expectations! Louise and Marcus debate the effects of daily vlogging on the first generation of "YouTube children", they also reveal the reason why the fabled Brit Crew no longer see each other as regularly as they once did. We also chat about the difficulties of changing your identity online and going through a relationship break up with the eyes of the internet watching.
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You shouldn't talk about religion, politics and money at a dinner party. That's an unwritten rule we abide by in society but are you allowed to put your wealth online? That's the question we discuss on this weeks episode of Lower Your Expectations. Marcus explains why he chooses to keep his wealth private but also offers an opinion on people who do expose their finances online specifically in the case of Jeffree Star who revealed he owns a company that makes 150 million dollars a year. Elsewhere we discuss the changes within the YouTube space over the three year period Marcus and Matt have worked together and why the podcast wouldn't work if they had a "normal" working relationship.
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As of thirty minutes after this episode of Lower Your Expectations is released Greg James will be sitting at his Radio 1 booth ready to present the breakfast show for the first time. History in the making. But how is he feeling? Is he nervous? What will he be doing differently? Is he getting sick of all of these questions? Greg reveals all as we discuss the similarities between Radio and YouTube, the meaning behind his coinage of the word "floggers" and why he doesn't feel uncomfortable with the general public knowing his salary.
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It was the first year a YouTuber entered the "I'm A Celebrity... Get Me Out Of Here" jungle and within five days the YouTuber left amidst reports of offensive old tweets resurfacing. The YouTuber in question was Jack Maynard and he joins us to chat about what really went on during that period and whether or not he would return to a reality show if given the chance.
Elsewhere we also chat YouTube and whether or not Jack will step in the ring for a boxing match.
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The answer to the above might be glaringly obvious however BBC Radio One clearly weren't sure when they booked KSI and Logan Paul for an interview in preparation for their all encompassing fight in Manchester on August 25th. The interview was completed, edited and a clip was released on their socials however just hours before the interview was due to go live... it was cancelled. They cited the quality of the interview as the reason why but neither Marcus or Matt believe that is the full story. This week we discuss whether or not YouTubers deserve second chances and whether their apologies are forced, tactical PR moves or genuine with a view to making authentic changes.
People are also trying to have sex with a blokes garden hedge.
The beauty of #LYE... enjoy!!!
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Another day another disastrous YouTube event. This time it's Fouseycon that has been thrusted into the spotlight. Organised by YouTuber Fouseytube aka twenty eight year old Yousef Erakat this event made big promises (including a set from Drake and an appearance from Lebron James) that it simply couldn't keep. Inevitably, it all ended in tears but in this weeks episode of Lower Your Expectations we discuss the reason why these YouTuber's risk their reputations to stage events, why Marcus feels the need to distance himself from the stereotype of YouTubers and what he would do if there was such a thing as Marcuscon (there isn't...YET). Elsewhere we answer a fascinating #askMattcus question and find out why inserting a kinder egg into a vagina can sometimes be a bad idea.
It's all here on #LYE.
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Aaron Paul must have shuddered when he saw another Paul, who isn't related to him but shares the same surname, pull up to a press conference in a gold plated Rolls Royce. That's right, this week we discuss the latest developments in the Logan Paul vs KSI boxing matchup and what the added publicity is doing for YouTube and YouTubers. Elsewhere Marcus reveals his thoughts on Moscow where he recently visited to watch England crash out of the World Cup and Matt offers an insight into his psyche when he laughs giddily at the memory of his cat with a broken tail.
Enjoy x
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Sound by Adam Durbridge
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