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  • This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

    In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis.

    They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers.

    The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture.

    Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.

    00:00 Introduction to Coffee Varieties

    00:20 Sponsor Message: Become a Coffee Consultant

    00:59 Exploring the Role of Coffee Varieties in the Industry

    01:56 Challenges Facing Traditional Coffee Varieties

    04:01 Innovative Coffee Hybrids and Their Impact

    07:11 The Fascination with Pink Bourbon

    08:29 Economic Pressures on Coffee Farmers

    10:29 The Future of Coffee Varieties

    15:24 Conclusion and Upcoming Topics

    16:26 Closing Remarks and Call to Action

    Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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  • This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

    In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the coffee crisis and the rise of regenerative agriculture.

    They discuss George's recent trips to coffee origins, the challenges faced by coffee producers, and the potential benefits of transitioning to regenerative farming.

    The conversation sheds light on the complexities of the coffee value chain and the roles that producers, consumers, and consultants play in it.

    00:00 Introduction and Future Plans

    00:35 Sponsorship Message

    01:13 Welcome and Episode Overview

    01:35 Emergence of Regenerative Agriculture

    02:15 Challenges and Observations in Coffee Farming

    03:03 Varieties and Soil Fertility

    05:47 Labor and Regenerative Practices

    08:00 The Role of Coffee Producers

    09:30 Quality vs. Quantity in Coffee Production

    13:57 Economic Pressures and Consumer Impact

    15:41 Conclusion and Next Episode Preview

    16:15 Closing Remarks and Call to Action

    Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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  • This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.

    In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and George dive deep into the history and evolution of the specialty coffee industry, discussing Howell's pioneering efforts with Coffee Connection in Harvard Square, the birth of the Frappuccino, and the current state of the coffee industry.

    Howell shares his thoughts on whether the industry is in crisis and emphasizes the importance of education, storytelling, and quality in bridging the gap between farmers and consumers.

    The episode also explores the challenges faced by coffee producers and offers insights into engaging the modern coffee consumer.

    00:00 Introduction and Current State of the Coffee Industry

    00:33 Sponsorship Message and Episode Introduction

    01:12 Welcoming George Howell

    01:54 George Howell's Background and Early Career

    04:06 The Birth of Coffee Connection

    07:50 Challenges and Innovations in Coffee Roasting

    12:19 The Evolution of Coffee Pricing and Market Dynamics

    17:32 The Impact of the Brazilian Frost on Coffee Supply

    21:37 Challenges Faced by Coffee Producers

    22:07 Disconnect Between Farmers and Their Product

    25:19 The Impact of Frappuccino on Coffee Shops

    27:32 The Importance of Black Coffee

    29:42 Educating Consumers Through Cupping

    32:21 Creating a Coffee Tasting Experience

    35:08 Engaging Consumers in Specialty Coffee

    41:44 Concluding Thoughts and Future Discussions

    Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

    In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

    In the final episode of the five-part series, Lee and Nolan discuss the coffee crisis and its rapid impacts.

    They explore the necessity of bold decision-making, the effect of environmental changes on the coffee industry, and the importance of maintaining product quality despite economic pressures.

    The episode highlights the challenges and opportunities within the industry, inspiring business owners to stay true to their values and adapt for a sustainable future.

    Nolan shares insights on staying passionate and authentic in business, the role of automation, and the impact of global market shifts on local cafes.

    This enlightening conversation aims to help listeners understand the bigger picture and navigate the evolving coffee industry.

    00:00 Introduction to the Coffee Crisis

    00:30 Sponsorship Message: Become a Coffee Consultant

    01:08 Final Episode with Nolan Hirte: The Coffee Crisis

    02:06 Environmental Impact and Market Shifts

    04:21 Challenges in the Coffee Industry

    08:05 Navigating Business Decisions

    15:24 Sustainable Future and Innovations

    21:28 Advice for Young Entrepreneurs

    23:54 Closing Thoughts and Gratitude

    29:49 Where to Find Proud Mary's Coffee

    30:42 Final Sign-Off and Podcast Promotion

    Connect with Nolan and Proud Mary Coffee here:

    https://www.instagram.com/proudmaryusa/

    https://www.instagram.com/proudmarycoffee/

    https://www.instagram.com/auntypegsbypmc/

    https://www.proudmarycoffee.com

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

    In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers.

    They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value.

    Learn how specialty coffee can command higher prices and how this impacts producers and consumers.

    This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry.

    Don't forget to subscribe, like, comment, and share this episode!

    00:00 Introduction to the Coffee Crisis

    00:54 Sponsorship and Course Promotion

    01:33 Welcome and Series Overview

    02:46 The Value Proposition of Specialty Coffee

    04:31 Consumer Behavior and Market Trends

    07:46 The Role of Community in Coffee Culture

    08:54 Personal Reflections on Being a Barista

    09:41 Challenges and Opportunities in Specialty Coffee

    18:11 The Story of Bernardina Coffee

    22:29 Encouraging Consumer Appreciation for Specialty Coffee

    26:23 Building a Sustainable Coffee Business

    35:55 Conclusion and Next Episode Teaser

    Connect with Nolan and Proud Mary Coffee here:

    https://www.instagram.com/proudmaryusa/

    https://www.instagram.com/proudmarycoffee/

    https://www.instagram.com/auntypegsbypmc/

    https://www.proudmarycoffee.com

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

    In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant.

    They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry.

    The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties.

    Additionally, they touch on the role of consumers and the viability of the specialty coffee business model.

    Don't miss this insightful discussion on the deeper meaning and value of specialty coffee.

    00:00 Introduction to Specialty Coffee

    00:48 Sponsorship Message

    01:27 Welcome and Episode Overview

    01:50 The Essence of Specialty Coffee

    03:05 Challenges in the Specialty Coffee Industry

    05:45 Nolan's Journey and Business Decisions

    08:52 The Importance of Appreciation and Innovation

    15:15 Reflections on Specialty Coffee

    25:33 Looking Ahead: The Role of the Consumer

    26:30 Closing Remarks and Call to Action

    Connect with Nolan and Proud Mary Coffee here:

    https://www.instagram.com/proudmaryusa/

    https://www.instagram.com/proudmarycoffee/

    https://www.instagram.com/auntypegsbypmc/

    https://www.proudmarycoffee.com

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

    In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

    In this eye-opening episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan dive deep into the critical issues facing the specialty coffee industry in 2024, addressing what we did as an industry to create this crisis.

    From the impact of biodiversity on coffee quality to the controversial topic of infused and co-fermented coffees, they explore how the industry has strayed from its roots and what needs to be done to restore harmony.

    The episode also features a discussion on the privilege and marketing strategies that have shaped the industry's landscape.

    Tune in to understand the complex web of factors contributing to the current coffee crisis and the importance of transparency and authenticity in preserving the true essence of specialty coffee.

    00:00 Introduction to Coffee Harmony

    00:56 Sponsorship and Workshop Announcement

    01:34 Industry Crisis and Personal Reflections

    03:28 The Role of Deception in Coffee

    08:42 Infused Coffees Debate

    16:15 Economic and Environmental Impact

    31:02 Transparency and Authenticity in Coffee

    32:39 Conclusion and Next Episode Preview

    Connect with Nolan and Proud Mary Coffee here:

    https://www.instagram.com/proudmaryusa/

    https://www.instagram.com/proudmarycoffee/

    https://www.instagram.com/auntypegsbypmc/

    https://www.proudmarycoffee.com

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).

    In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar sits down with Nolan to discuss the current coffee crisis.

    They cover the struggles of a Honduran coffee farm dealing with a massive decline in pickers due to migration, the impact of eucalyptus and khat plantations on coffee production, and the broader implications for the coffee industry worldwide.

    The discussion delves into sustainability, the economic pressures faced by coffee producers, and potential solutions to protect the coffee value chain.

    This episode is a must-watch for anyone interested in the coffee industry, sustainability, and economic challenges.

    Brought to you by Map It Forward's Workshop, 'It's Time To Become a Coffee Consultant.'

    00:00 Introduction to the Coffee Crisis

    01:16 Sponsorship Message

    01:55 Welcome and Guest Introduction

    02:14 Reflecting on Past Conversations

    04:28 Are We in a Coffee Crisis?

    06:05 Global Environmental Concerns

    11:02 Ethiopia and Brazil: Coffee Challenges

    19:29 Honduras: A Case Study

    29:53 Conclusion and Next Episode Teaser

    30:35 Closing Remarks and Call to Action

    Connect with Nolan and Proud Mary Coffee here:

    https://www.instagram.com/proudmaryusa/

    https://www.instagram.com/proudmarycoffee/

    https://www.instagram.com/auntypegsbypmc/

    https://www.proudmarycoffee.com

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

    In this episode of The Daily Coffee Pro by Map It Forward, host Lee and Matt discuss the harsh realities businesses face, especially in the coffee industry, during challenging times.

    They provide insights into why some businesses fail, how to analyze the reasons behind the failure, and the importance of closing a business with dignity.

    Matt emphasizes the necessity of open communication with your team and stakeholders and offers practical advice on managing cash flow, recognizing problems early, and ensuring that employees are treated fairly during the winding-down process.

    Additionally, they highlight the importance of connecting with suppliers and maintaining human connections in the industry. Don't miss Matt's tips on staying resilient and learning from failures.

    This episode is packed with valuable lessons for entrepreneurs in any field.

    00:00 Introduction and Business Closure Announcements

    00:37 Sponsor Message: Become a Coffee Consultant

    01:15 Welcoming Matt Toogood

    01:30 Discussing Business Failures and Lessons Learned

    03:31 Strategies for Business Survival

    04:20 The Importance of Communication and Team Involvement

    06:35 MIF Consulting Services and Industry Challenges

    10:50 Closing with Dignity

    15:44 Future of the Coffee Industry

    18:53 Final Thoughts and Farewell

    Connect with Raw Coffee Company here:

    https://rawcoffeecompany.com/

    https://www.instagram.com/rawcoffeecompany/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication.

    Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior.

    Don't miss the final episode where they explore how to help businesses close with dignity.

    00:00 Introduction and Key Concepts

    00:48 Sponsorship Message

    01:27 Navigating the Coffee Crisis

    02:30 Managing External Relationships

    04:27 Cash Flow and Supply Chain Challenges

    05:40 Importance of Communication with Suppliers

    08:21 Supporting Competitors in Crisis

    14:52 The Specialty Coffee Business Model

    17:44 Global Coffee Industry Trends

    22:21 Conclusion and Next Episode Teaser

    Connect with Raw Coffee Company here:

    https://rawcoffeecompany.com/

    https://www.instagram.com/rawcoffeecompany/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment.

    Learn how to manage challenging times in the coffee industry with practical advice and insights.

    Don't miss out on their expert tips on ensuring your business's success during a crisis.

    00:00 How CVs Reveal Business Health

    00:26 Sponsor Message: Become a Coffee Consultant

    01:05 Introduction to the Coffee Crisis Series

    01:39 Navigating the Coffee Crisis Internally

    02:58 Managing Cash Flow and Customer Relationships

    05:32 Understanding Market Dynamics in the Middle East

    07:49 Dealing with Supplier and Customer Payment Issues

    12:28 The Importance of Staff Training and Retention

    17:40 Conclusion and Next Episode Preview

    Connect with Raw Coffee Company here:

    https://rawcoffeecompany.com/

    https://www.instagram.com/rawcoffeecompany/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry.

    They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality.

    The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future.

    Additionally, learn how you can support the podcast via Patreon.

    00:00 Introduction to the Cafe Business

    00:47 Sponsorship and Support

    03:17 Discussion with Matt Toogood

    03:50 The Coffee Industry Crisis

    06:20 Consumer Preferences and Market Trends

    13:04 Impact of COVID-19 on the Coffee Business

    21:59 Navigating the Crisis

    24:02 Conclusion and Next Steps

    Connect with Raw Coffee Company here:

    https://rawcoffeecompany.com/

    https://www.instagram.com/rawcoffeecompany/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.

    They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market.

    Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers.

    This episode is a must-watch for anyone invested in the future of coffee.

    Don't miss the insights and learn how you can support sustainable coffee practices.

    00:00 Introduction and Initial Observations

    00:58 Sponsor Message: Become a Coffee Consultant

    01:37 Welcome and Guest Introduction

    01:59 The Eucalyptus Issue in Ethiopia

    05:15 The Coffee Crisis: A Roaster's Perspective

    07:07 Personal Stories and Reflections

    20:57 Challenges in the Coffee Industry

    30:06 Conclusion and Call to Action

    32:06 Closing Remarks and Podcast Information

    Connect with Raw Coffee Company here:

    https://rawcoffeecompany.com/

    https://www.instagram.com/rawcoffeecompany/

    ••••••••••••••••••••••••••••••••

    Support this podcast by supporting our Patreon:

    https://bit.ly/MIFPatreon

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

    In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

    In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.

    The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.

    They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.

    Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.

    The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.

    00:00 Introduction: The Decline of Coffee Production

    00:52 Sponsor Message: Become a Coffee Consultant

    01:31 Series Overview: The Coffee Crisis in Ethiopia

    02:29 Deforestation and EU Regulations

    03:48 Impact of EUDR on Ethiopian Coffee

    05:24 Challenges and Frustrations with EUDR

    15:04 Population and Agricultural Shifts

    22:09 Concluding Thoughts and Call to Action

    22:45 Closing Remarks and Contact Information

    24:32 Final Sign-Off and Podcast Promotion

    Connect with Heleanna and Moplaco Trading here:

    https://moplaco.com/

    https://www.instagram.com/moplaco_trading/

    https://www.linkedin.com/in/heleanna-georgalis-20b064185/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

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    ••••••••••••••••••••••••••••••••

  • This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

    In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the critical situation of coffee production in Ethiopia.

    Once naturally organic, Ethiopia now faces soil depletion, deforestation, and the rise of eucalyptus and Khat plantations, which jeopardize the future of Ethiopian coffee.

    Heleanna sheds light on the economic and environmental challenges and debates whether the damage is reversible. They explore the possible agendas behind land grabbing by big agriculture and the impact on local farmers.

    This episode is a clarion call to understand the severity of these issues and their global implications. Join us to explore potential solutions for deforestation and more.

    00:00 Introduction to Ethiopia's Organic Farming

    00:18 Challenges Facing Ethiopian Farmers

    00:53 Sponsorship Message

    01:32 Introduction to the Series and Guest

    02:16 Ethiopian Coffee on the International Market

    03:34 The Impact of Eucalyptus and Khat

    04:31 Hope and Political Will for Change

    05:26 The Reality of Coffee Farming in Ethiopia

    06:55 Potential Agendas and Big Agriculture

    13:22 Empirical Observations and Data Issues

    19:55 Global Coffee Market and Policy Making

    28:42 Conclusion and Next Episode Teaser

    Connect with Heleanna and Moplaco Trading here:

    https://moplaco.com/

    https://www.instagram.com/moplaco_trading/

    https://www.linkedin.com/in/heleanna-georgalis-20b064185/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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    ••••••••••••••••••••••••••••••••

  • This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

    In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the severe challenges facing Ethiopia's coffee industry.

    They delve into the detrimental effects of eucalyptus trees on Arabica coffee production, the economic struggles of Ethiopian farmers, and the flawed global coffee market.

    The conversation also highlights the stark contrasts between coffee production in Ethiopia and other countries, the meager profits for farmers, and the need for government intervention to preserve this vital crop.

    Join us for an in-depth exploration of these critical issues and their implications for the future of Ethiopian coffee.

    00:00 Introduction to the Coffee Industry's Flaws

    00:04 Impact of Eucalyptus on Ethiopian Coffee

    00:50 Sponsorship Message

    01:29 Overview of the Coffee Crisis in Ethiopia

    02:57 Romanticizing Poverty in Coffee Farming

    06:19 Economic Realities of Coffee Production

    08:49 Challenges in the Coffee Supply Chain

    11:08 The Financial Struggles of Coffee Businesses

    15:22 The Role of Government and Policy

    20:20 The Importance of Dollars in Ethiopia

    26:44 Comparing Ethiopian Coffee to Global Markets

    27:14 Conclusion and Call to Action

    Connect with Heleanna and Moplaco Trading here:

    https://moplaco.com/

    https://www.instagram.com/moplaco_trading/

    https://www.linkedin.com/in/heleanna-georgalis-20b064185/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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    ••••••••••••••••••••••••••••••••

  • This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

    In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.

    The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.

    They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.

    Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.

    00:00 Introduction to the Crisis in Sidamo

    01:22 Impact of Khat and Eucalyptus on Ethiopian Coffee

    02:16 Support the Podcast

    04:12 The Unique Quality of Ethiopian Coffee

    07:37 Challenges Facing Ethiopian Coffee Farmers

    10:22 Population Growth and Its Effects

    12:36 The Vicious Cycle of Poverty and Deforestation

    19:21 The Future of Ethiopian Coffee

    22:26 Conclusion and Next Episode Preview

    Connect with Heleanna and Moplaco Trading here:

    https://moplaco.com/

    https://www.instagram.com/moplaco_trading/

    https://www.linkedin.com/in/heleanna-georgalis-20b064185/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

    In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

    In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.

    The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.

    This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.

    Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.

    00:00 The Environmental Impact on Ethiopian Farmers

    00:57 Sponsor Message: Become a Coffee Consultant

    01:35 Introduction to the Series and Guest

    03:19 Heleanna's Background and Coffee Business

    07:36 Challenges in Ethiopian Coffee Farming

    08:21 The Decline of Harar Coffee

    12:42 Economic Realities for Ethiopian Farmers

    22:07 Conclusion and Upcoming Episodes

    Connect with Heleanna and Moplaco Trading here:

    https://moplaco.com/

    https://www.instagram.com/moplaco_trading/

    https://www.linkedin.com/in/heleanna-georgalis-20b064185/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

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    ••••••••••••••••••••••••••••••••

  • This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

    In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.

    They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.

    The conversation also touches on hero worship in the industry and the value of individual experimentation.

    00:00 Introduction and Simplifying Coffee Roasting

    00:19 Sponsor Message: Map It Forwards Workshop

    00:57 Welcome and Series Recap

    02:01 Discussing Coffee Roasting Focus

    03:22 Exploring Coffee Roasting Techniques

    04:40 The Future of Coffee Roasting

    08:03 Business Strategies for Coffee Roasters

    15:02 Hero Worship in the Coffee Industry

    15:54 Encouragement for Coffee Roasters

    18:27 Conclusion and Final Thoughts

    19:58 Closing Remarks and Call to Action

    Connect with Mark:

    Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/

    Medium - https://medium.com/@markalshemmeri

    Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••

  • This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

    Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

    In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.

    Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.

    This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!

    00:00 Introduction to Coffee Roasting

    00:30 Sponsorship Message

    01:08 Welcome and Series Overview

    01:25 Debunking Coffee Roasting Myths

    01:51 Focusing on What Matters in Coffee Roasting

    02:21 The Importance of Green Coffee Buying

    06:15 Exploring Coffee Roasting Techniques

    09:37 Challenges and Opportunities for Coffee Producers

    13:11 Decaf Coffee Roasting Insights

    16:43 Conclusion and Next Episode Teaser

    Connect with Mark:

    Linkedin - https://www.linkedin.com/in/mark-al-shemmeri-8a3669129/

    Medium - https://medium.com/@markalshemmeri

    Instagram: https://www.instagram.com/kramalshemmeri/ & https://www.instagram.com/dialect.coffee/

    ••••••••••••••••••••••••••••••••

    The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

    https://www.mapitforward.coffee

    https://www.instagram.com/mapitforward.coffee

    https://www.instagram.com/leesafar

    ••••••••••••••••••••••••••••••••

    🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

    ••••••••••••••••••••••••••••••••

    🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

    ••••••••••••••••••••••••••••••••

    📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

    ••••••••••••••••••••••••••••••••

    🎙 Check out the audio version of our podcast here:

    Apple Podcasts: https://apple.co/3LgSXio

    Spotify: https://spoti.fi/34ILPus

    Google Podcasts: https://bit.ly/34mzcVV

    Stitcher: https://bit.ly/3J2sOSg

    ••••••••••••••••••••••••••••••••

    📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

    ••••••••••••••••••••••••••••••••

    Connect with us:

    📧 email: support @ mapitforward.org

    💻 Website https://mapitforward.coffee/contact

    🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

    📧 Join our mailing list: https://mapitforward.coffee/mailinglist

    ••••••••••••••••••••••••••••••••