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Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!
In this episode of Market Scale Grow, we'll cover...
✨ the difference between long and short landing pages
✨ 5 mistakes that have a huge impact on landing page results
✨ how I suggest you go about fixing these to grow your results!__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!
In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
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Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.
In this episode, I share...
✨ essential insights on maintaining a reliable marketing plan
✨ the importance of quality over frequency
✨ the components of macro consistency and micro consistency
Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable.__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.
In this episode, we'll cover...
✨ the essentials of tripwire pricing
✨ the inclusion of bumps and one-time offers
✨ how this technique compares to self-liquidating offers (SLOs).
Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.
In this episode, we cover:✨ Content Creation Process [01:36]
✨ Ensuring Useful and Tangible Content [05:35]
✨ Tips for Avoiding Burnout [08:59]
✨ Personal Life Update [13:34]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.
In this episode, we cover:✨ Understanding the Shift in Buying Cycles [00:47]
✨ Managing Expectations and Engagement [02:20]
✨ Building Patience and Nurturing Leads [04:33]
✨ Effective Market Research and Client Retention [07:29]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ready to master the art of scaling your ads quickly and effectively during a launch?
This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.
Don't miss out on this Saturday Strategy Session!
In this episode, we cover:✨ Setting Up Your Ad Launch [00:41]
✨ Boosting Your Ad Spend the Smart Way [02:33]
✨ Pro Tips for Fast Ad Scaling During a Launch [06:31]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.
In this episode, we cover:
✨ The Impact of Pausing Marketing Efforts [4:39]
✨ Strategies for Maintaining Marketing Momentum [10:56]
✨ Leveraging Support for Business Continuity [18:52]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.
In this episode, we cover:✨ What the waterfall strategy is and why it works [00:06]
✨ Lead generation ads [01:07]
✨ Visibility ads [03:22]
✨ Sales/Retargeting ads [07:53]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits!
In this episode, we cover:✨ Defining Key Metrics for Customer Journey [00:06]
✨ Daily and Weekly Tracking Metrics [02:03]
✨ Analyzing and Adjusting Ad Performance [06:52]
✨ Signs of Ad Fatigue [10:08]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.
In this episode, we cover:✨ The Power of Consistent Nurture Content [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.
When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.
In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.
In this episode, we cover:✨ Understanding Launch Breakdown Points [00:06 ]
✨ Maximizing Engagement and Registrations [08:17]
✨ Crafting Compelling Messaging [16:10]
✨ Persistence, Pivot, and Planning [21:50]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.
As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.
In this episode, we cover:
✨ Introduction to Advantage+ AI [00:06]
✨ Implementing Advantage+ Audiences [03:42]
✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
✨ Best Practices and Final Thoughts [10:43]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.
In this episode, we cover:
✨ Harnessing the power of waitlists [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lowering ad costs with waitlist engagement [15:30]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Have you hever had a lead generation campaign NOT get the results you were hoping for?
This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.
From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.
I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.
In this episode, we cover:✨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01]
✨ Strategies for Testing and Improving Your Campaigns
✨ Tips for Enhancing Landing Page Conversion Rates [13:58]
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.
In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.
In this episode, we cover:
✨ Questionable Guarantees [01:54]
✨ Unrealistic Timelines [07:36]
✨ Premature Readiness [10:29]
✨ Transparency on Failures [13:24]
✨ Neglecting External Metrics [15:47]
✨ Insights on Hiring an Ads Manager [19:02]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.
Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I’ll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.
In this episode, we cover:
✨ Building Relationships with a Small Audience [00:22]
✨ Maximizing Impact with a Small Team [04:38]
✨ Marketing on a Budget [10:12]
Resources Mentioned:
—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast__________________
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Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ever struggled with growing an audience that doesn't just scroll past your content?
This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.
We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.
In this episode, we cover:
✨ Building an Audience Organically [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads [20:00]
Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________
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Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ever felt the urge to unplug and rediscover life beyond the screen?
Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.
Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.
In this episode, we cover:
✨ the impact of screentime awareness [0:06]
✨ the importance of holistic marketing [5:03]
✨ email list growth and community building [15:12]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow - Mehr anzeigen