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In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies for navigating today’s challenging business environment. Jon shares key insights on maintaining control over what matters, from managing time and costs to improving cash flow and refining marketing approaches.
Jon discusses his “five essentials” for business success, emphasising the value of focusing on high-impact activities, analysing profitability, and identifying ideal clients. Drawing from his coaching experience, he highlights the importance of setting specific goals, building resilience, and targeting the right audience for sustainable growth. Scott and Jon also explore the mindset needed to stay productive and intentional, even when the economy is uncertain.
Tune in to this Marketing 4 Business Podcast episode for actionable advice on making smart decisions, staying resilient, and building a profitable, client-focused business in any market climate!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Jon on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business advice for thriving in today’s economic climate. Drawing on years of experience, Murray and Owen share tips on building resilience, staying focused, and making smart decisions to drive long-term growth.
Murray highlights the importance of optimising cash flow, setting clear objectives, and nurturing strong client relationships, while Owen dives into the value of strategic marketing and aligning team efforts for maximum impact. This episode is packed with advice for business owners looking to boost productivity, improve client relationships, and ultimately, achieve their best results yet!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Murray on LinkedIn here
Connect with Owen on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to discuss key strategies for business leaders. Denis shares his five essential ways to help your people thrive, starting with how to build a match-fit mindset for leadership.
They dive into topics like the importance of clarity, becoming a deliberate leader, and why setting your team free to excel is critical. Denis also touches on how leaders can embrace creativity during challenging times and the power of consistency in leadership. Tune in to learn how to elevate your leadership skills, inspire your team, and lead your business to success!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Denis on LinkedIn here
Listen to the Leadership is Changing podcast here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.
Paul emphasises the power of having a clear plan, staying accountable, and consistently focusing on high-value activities that drive business growth. He also shares leadership insights learned from All Blacks mental skills coach Gilbert Enoka, and the importance of balancing work and life.
Tune into this episode for actionable strategies to grow your business, empower your team, and create a culture of success!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Mike on LinkedIn here
Connect with Paul on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.
Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.
Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at BNI New Zealand, for their best business advice. Tony shares his “Million Dollar Tip” on focusing on dollar-productive activities, delegating tasks, and maintaining a strong, positive mindset to lead teams through challenging times.
Miranda emphasises the importance of building deep relationships, identifying and fixing weaknesses, and refining your business by focusing on core strengths. Tune into this episode for expert strategies to drive your business forward with clarity and purpose!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Miranda on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.
Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Sam on LinkedIn here
Connect with Damien on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren dives into the importance of truly owning your customer relationships, sharing practical strategies for building trust and delivering lasting value. Greg offers insights on maximising existing assets within your business and embracing AI tools for productivity gains.
Tune into this Marketing 4 Business Podcast episode to learn how these proven approaches can reduce marketing costs and create deeper customer connections. Transform your business strategy with these actionable insights!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Darren on LinkedIn here
Connect with Greg on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick off with some light football banter before diving into key strategies like understanding client needs, setting clear goals, and knowing your "why." They also explore leveraging relationships, joint ventures, the "OAR vs. BED" mindset, and smart cash management.
Tune in to learn how focus, collaboration, and intentional action can help your business stay strong. Apply these insights to build resilience, manage finances well, and keep marketing for long-term growth.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Ric on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan introduces the innovative "Seven Chicken Nuggets" approach, showing how small, unexpected gestures can create extraordinary customer loyalty. Amanda shares insights on sharpening your branding and decision-making by clearly defining what your business is not, offering invaluable advice for growth and focus. Tune into this Marketing 4 Business Podcast episode to transform your business approach with these simple, impactful strategies!
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Amanda on LinkedIn here
Connect with Brendan on LinkedIn here
Follow the Marketing 4 Business Podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss key lessons from football, such as persistence and teamwork, and Mike shares his experiences revitalising the Deep South ice cream brand and navigating market expansion challenges, particularly in China.
This episode offers actionable insights on how to apply sports strategies to business, understand market differences, and embrace innovation to thrive in various industries. Tune in to discover how these lessons can improve both your personal and professional life.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Mike on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares actionable strategies to enhance professionalism and responsiveness, crucial for standing out in the property market. Chris, a seasoned leader, offers practical advice on nurturing team relationships and navigating tough conversations.
Tune in to discover how these expert insights can change your approach to business, offering you the tools to become a more effective leader and achieve greater success in 2024 and beyond.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey from school dropout to a successful builder and co-op leader, emphasising the transformative power of cooperatives in the construction sector. We chat about overcoming supplier rejections, the benefits of collective buying power, and effective marketing strategies for small businesses.
Listeners will gain actionable insights into the importance of strategic networking, consistent branding, and building supportive communities to enhance business resilience and growth in a competitive market.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Carl Taylor on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.
Tune in to learn how to implement these strategies and ensure your business thrives despite the decline in trust. Embrace transparency and consistency to drive success and build lasting relationships with your customers.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy call with us to discuss your marketing here.
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Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice?
Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance to learn from the best and transform your business approach. Tune in and get ready to take your success to the next level!
Our guests include:
1. Darren Pratley - Tactical Strategist & International Speaker
(Connect with Darren on LinkedIn here)
2. Amanda van Kuppevelt - Owner of Commonsensical
(Connect with Amanda on LinkedIn here)
3. Brendan Holt - Owner of Display
(Connect with Brendan on LinkedIn here)
4. Kane Lawson - Owner of my New Start
(Follow My New Start on LinkedIn here)
5. Brent Selwyn- Director at KT Law
(Connect with Brent on LinkedIn here)
6. Chris Tacon - Director at Consignly
(Connect with Chris on LinkedIn here)
7. Greg Williamson - Director at Concentrate
(Connect with Greg on LinkedIn here)
8. Mike James - Director at NOVUS Glass
(Connect with Mike on LinkedIn here)
19. Miranda Knapton - President of BNI New Zealand
(Connect with Miranda on LinkedIn here)
10. Murray Hale - Director at Hale Advertising
(Connect with Murray on LinkedIn here)
11. Owen Scott - Managing Director at Concentrate
(Connect with Owen on LinkedIn here)
12. Paul Wright - Chairman at the Inspire Foundation & Harcourts International
(Connect with Paul on LinkedIn here)
13. Shaun Stockman - Director at KPI Stockman Group
(Connect with Shaun on LinkedIn here)
14. Tony Jenkins - Managing Director at Harcourts Holmwwood
(Connect with Tony here)
15. Hayden Knighton - Managing Director at Mag & Turbo Christchurch
(Connect with Hayden here)
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your...
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In this episode of the Marketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.
Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier and the value of a 90-day strategic framework. She explains how having a clear vision can improve team alignment and drive success. This episode is filled with tips to simplify your business operations and build resilience. Embrace simplicity and strategic clarity to boost your business in 2024.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Kim Marshall on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.
This episode is a must-listen for anyone wanting to leverage media tools to enhance their brand visibility and connect more authentically with their audience. George discusses building and maintaining relationships, ethical journalism in sports, and the shift towards authentic storytelling. Listeners can apply these lessons to improve their media presence, engage more effectively with their target market, and ultimately drive business growth.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with George on LinkedIn here
Connect with Scott on LinkedIn here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change.
Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply these strategies to your business. Whether it's highlighting your unique benefits, maintaining consistent brand messaging, or staying agile in a changing market, the insights shared in this Marketing 4 Business Podcast episode will help you stand out and connect with your target audience.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.
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In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.
Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and the importance of living true to one's values. He also offers practical strategies for building resilience in young people and overcoming adversity through small moments of joy.
The insights shared by Jake in this episode are not only inspiring but also very practical. Don't miss this chance to learn from Jake's extraordinary journey and apply these lessons in your own life.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Connect with Jake on LinkedIn here
Check out Jake’s website here
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.
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In this episode of the Marketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on professional networking platforms.
Whether refining your email campaigns, targeting the right audience on social media, or establishing your presence on professional networks, these actionable strategies are designed to drive meaningful client interactions and generate leads. Transform your marketing approach with these proven tactics.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
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