Folgen
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In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond.
Key Takeaways:
// Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO’s “new gold standard” positioning.
// Leveraging Storytelling: Explore how Tom Holland’s personal journey with sobriety drives authentic consumer connections and sets BERO apart.
// Marketing Strategy: Jackie breaks down BERO’s integrated approach across social media and NYC events like The Corner Store.
// Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category.
// Career Reflections: Jackie shares what she wishes she’d known earlier in her marketing career.
Connect with Jackie: LinkedIn
Follow BERO: Instagram | TikTok | Twitter | LinkedIn
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover how Taylor ensures campaigns resonate with audiences and what emerging trends will shape the industry in 2025.
Key Takeaways:
// Building a Career in Influencer Marketing - Taylor shares her journey and advice for those aiming to excel in brand marketing and influencer strategy.
// Secrets to Authentic Campaigns - Learn the strategies Taylor uses to keep influencer campaigns engaging and authentic, even as the space grows more competitive.
// Holiday Campaign Planning - Get insights into how Taylor approaches holiday campaigns with influencers, including unique tactics to create memorable, festive content.
// The Future of Influencer Marketing - Taylor's predictions for 2025, including emerging trends and shifts in influencer engagement that brands should prepare for now.
// Career Wisdom - Taylor reflects on lessons learned throughout her career and shares advice she wishes she’d known earlier.
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Fehlende Folgen?
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In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour.
Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email newsletter, and the Open Jobs LinkedIn group to help you learn about new roles.
Plus, find out what’s been in their glass lately and how the spirit of MHH will continue to grow with your career and marketing in mind!
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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees shaping the future.
Plus, get actionable tips for creating high-impact campaigns.
What You'll Learn:
Career-Building Moments: Key experiences that shaped N’Yaisha’s journey from intern to leading social media at Uber. Driving Impact Through Organic Social: How N’Yaisha leveraged organic strategies to generate $1.2M in first-week sales for Milk Makeup, among other wins. Future Trends in Social Media: What’s on the horizon for 2025 and how brands can stay competitive in a changing social landscape. Innovative Campaigns at Uber: Insights into developing engaging content series like “One Minute With” and “What’s In Your Bag” to build community and drive engagement. Budget-Friendly Influencer Strategies: Creative tactics for social media leaders working with limited budgets to still make a big impact. Career Wisdom: The key lessons N’Yaisha wishes she knew earlier in her career and her advice for aspiring social media leaders.Related Episodes:
TikTok 101: How to Build an Engaged Audience w/ Zaria Parvez of Duolingo
Getting Silly on Social Media w/ Jack Hailey of Chili’s
Connect with N’Yaisha: LinkedIn
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Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Download our FREE Dream Career Game Plan Resource: Download now
Join our FREE Open Jobs group on LinkedIn: Join now
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh perspective on building a standout brand with purpose.
What You'll Learn:
Career Growth Tips – Essential skills that help young professionals succeed in leadership and career. Standing Out in Hiring – What Scout values in new hires and how professionals can shine in today’s competitive market. The Non-Alc Market – Challenges and advantages of building a brand in the rapidly growing non-alcoholic space. Effective Marketing Channels – Which platforms are proving most impactful for De Soi’s brand growth. Storytelling for Impact – How De Soi’s messaging prioritizes authentic and memorable storytelling for deeper customer connections.Related Episodes:
360 Brand Marketing Tactics that Work w/ Amruta Vyas of De Soi
Career Advice I’d Wish I’d Known w/ Cassie Tucker of Marketing Happy Hour
How to Stand Out: Career Advice w/ Brandon Rhodes of Disney
Connect with Scout: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you’re in retail or PR, this episode is packed with actionable tips and industry expertise.
What you'll learn:
Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values. Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection. PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success. The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward. Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition. Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency Career Growth in PR: Kamara’s path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry.Related Episodes:
PR 101: Set Yourself Apart w/ Alice Hampton
Brand Communications 101 w/ Kate Haldy
Stories with Impact: How to Land Press Placements w/ Emmy Liederman
Connect with Kamara: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward, and build a fulfilling path in marketing.
Cassie opens up about the challenges she’s faced in 2024 and how these experiences led to a powerful exercise in reflection. Whether you’re starting out, making a career shift, or just looking for a new perspective, tune in for practical advice and takeaways to apply on your own journey.
What You'll Learn:
Aligning with Your Values: Cassie shares how saying yes to work that aligns with your core values creates a foundation for a fulfilling career. Learn why choosing clients, projects, and partners intentionally can make a huge difference. Building Relationships that Matter: How genuine, invested relationships are the cornerstone of a successful career. Cassie discusses the importance of asking questions, celebrating others, and maintaining connections that go beyond networking. Becoming a Resourceful Problem-Solver: Cassie talks about the power of tackling challenges independently before seeking help, a practice that has built her confidence and demonstrated her resourcefulness to leaders. Staying Humble and Always Learning: Learn how a humble attitude keeps you open to continuous growth, and why it’s essential in a constantly evolving industry like marketing.Connect with Cassie: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz:
In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.
Here's a peek at what we cover in this episode:
[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role.
[00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand.
[00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole.
[00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams.
[00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Deven's episode:
Brand Communications 101 | Kate Haldy of Anthropologie
Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia)
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Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com
Connect with Deven: LinkedIn | Instagram | TikTok | Twitter
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants.
Brandon brings unique insights into career growth, leadership development, and skill-building for young professionals. Whether you're just starting your career or looking to take it to the next level, this episode is packed with actionable advice!
What You’ll Learn:
Career Journey: How Brandon transitioned from hospitality to becoming a leader in Disney Programs. Leadership Skills: The essential qualities young professionals need to cultivate to become effective leaders. Career Patience vs. Proactivity: How to balance being proactive in career development while remaining patient with your growth. Overcoming Early Career Challenges: Common obstacles and practical strategies to overcome them. Continuous Skill Development: Tips for growing your skills outside of formal training programs. Managing Stress & Burnout: Practical advice for avoiding burnout in high-pressure environments.Connect with Brandon: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team uses social media to engage guests both online and offline.
What You’ll Learn:
How to create content that resonates with new visitors and long-time fans of the park. The strategy behind keeping guests engaged between visits through social media. A behind-the-scenes look at preparing for major events like Howl-O-Scream, especially during the busy "spooky season." Insights on how influencers play a role in boosting park events. How Howard’s team stays organized, managing communication across PR, marketing, and content creation departments. His advice for staying ahead of social media trends and keeping content fresh. Valuable lessons Howard wishes he had known earlier in his content creation career.Connect with Howard: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more!
Meet Our Guest, Giselle Huasipoma:
Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech.With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina.She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise.
Connect with Giselle: LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena and Cassie discuss the impact of imposter syndrome in your career journey, and practical strategies to overcome it.
About Sheena: Sheena Hakimian is the Director of Digital Marketing at Condé Nast, a Certified Life & Career Coach, and a travel enthusiast.At Condé Nast, she leads the team of leaders who are driving subscription acquisition strategy across The New Yorker, Vanity Fair, WIRED, and Bon Appétit. As a coach, she is on a mission to help professionals strengthen their mindset and build confidence so they can grow in their careers. She shares actionable tips and exercises on LinkedIn, in her "One Step Closer" newsletter, and through free resources on her website.
Connect with Sheena: LinkedIn | Instagram | Newsletter
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing strategy and key areas of opportunity.
Here's a peek at what we cover in this episode:
[00:03:06] - Amruta shares her background in sales and performance marketing, and reveals how that analytics-focused career start has helped shape her 360 view of brand marketing.
[00:14:40] - Amruta explains how De Soi balances retention and acquisition in their marketing funnel, and walks us through the importance of novelty in marketing touchpoints (like email) to keep consumers engaged in the brand story.
[00:18:47] - Amruta gives us her perspective on how the influencer marketing landscape has changed over the years, and how having brand founders incredibly involved with the community cultivates brand love. She also gives us a behind the scenes look at lifestyle events and identifies growth opportunities for the brand in retail marketing and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Amruta's episode:
The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP
Marketing a New Category | Brianda Gonzalez of The New Bar
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Amruta: LinkedIn | Instagram
Follow along with De Soi on Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Alternate title: Why LinkedIn is the BEST!
This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her best advice for candidates in today's job market.
Here's a peek at what we cover in this episode:
[00:04:04] - Kelly walks us through her background in creative services and merchandising and her transition into working for Creative People. She also shares encouragement for those looking to make career pivots and explains how you can employ AI tools and LinkedIn to propel your journey.
[00:11:32] - Kelly explains how building a personal brand can grow and develop your career, and the key relationships that can be created in the process. She also shares how to optimize your LinkedIn profile and tips for posting on the platform.
[00:19:16] - Kelly dives into her thoughts on LinkedIn networking, and gives her best advice for those looking for new roles in the job market today.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Kelly's episode:
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Job Seeking Tips Straight From HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Kelly: LinkedIn | Instagram
Follow along with Creative People: LinkedIn | Instagram | creativepeopleinc.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media.
Here's a peek at what we cover in this episode:
[00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson)
[00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first.
[00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice.
(Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality)
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Katherine's episode:
Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's
Leaning In To Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Katherine: LinkedIn | Instagram
Follow along with ŌURA: Instagram | TikTok | Facebook
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting for and working with many incredible brands like Youth to the People, and making a real impact in the industry. She then walks us through her journey taking the leap to build her own beauty brand, Soft Rows, and shares how her team is thinking about their authentic marketing strategy both pre- and post-launch, working to become a true community-led brand.
Here's a peek at what we cover in this episode:
[00:04:44] - Quani walks us through her experience from physical therapy to content creation and writing, eventually transforming her passion for inclusivity in the beauty space into a role consulting for and working with incredible brands like Youth to the People. She also shares the brand story behind her new beauty brand, Soft Rows.
[00:20:30] - Quani shares how her team at Soft Rows is thinking about their messaging and authentic marketing strategy pre- and post-launch, and how they're infusing community into the core of the brand.
[00:31:58] - Quani explains how building her brand in public and being present in every stage is allowing Soft Rows to truly thrive ahead of their launch.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Quani's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Quani: LinkedIn | Instagram | Founder's Newsletter
Follow along with Soft Rows: Instagram | TikTok | softrows.com
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
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We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that has now expanded to 7 states!). In this episode, Esther and Cassie chat through the essentials for restaurant marketing on a local and national level (including Esther's tried and true "hourglass strategy"), and how infusing hospitality into your brand can make a huge impact with your ideal consumer.
About Esther + Hawkers Asian Street Food: Esther McIlvain is the Vice President of Marketing & Communications at Hawkers Asian Street Food, a restaurant concept serving authentic Asian street food in an experience-driven environment, with a focus on small, shared plates. Headquartered in Orlando, Fla., Esther oversees all aspects of marketing, brand, social media, and public relations for 15 restaurant locations spanning seven states. After graduating from the University of Florida with a B.S. in Public Relations, Esther continued her career in publicity working with top brands and personalities like Andrew Zimmern, Guy Fieri, Thomas Keller, Cholula, Del Frisco’s, and more. Her passion for storytelling led her to represent clients spanning several industries including restaurants, CPG, destinations, and personalities, before beginning her journey at Hawkers in 2018. Hawkers Asian Street Food has been named an eight-time Inc. 5000 winner, one of Central Florida’s fastest-growing businesses, and is among Central Florida’s top 100 privately held companies. Hawkers also received its first Michelin Guide Recommendation in 2022 and has maintained the esteemed honor ever since. In addition to leading brand at Hawkers, Esther is also an active board member for the Central Florida Zoo & Botanical Gardens.
Connect with Esther on LinkedIn
Follow along with Hawkers Asian Street Food: Instagram | Facebook
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
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This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!). In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationships and in partnerships for the brand, and her predictions for the future of PR as we inch closer to 2025.
Here's a peek at what we cover in this episode:
[00:02:59] - Jennie walks us through her career journey thus far, starting at Bravo as a publicity intern, working her way into influencer marketing with Tarte, and landing ultimately at her current company, a major beauty brand. She also shares her best tips for gaining a mentor, and how to navigate that mentor-mentee relationship long term.
[00:12:32] - Jennie shares a peek into the role she currently holds and her day to day tasks, like taking press requests about the brand's products and managing talent relations. She also explains how her team identifies the right celebrities and partners to work with the brand, and why brands should be investing in people-first marketing and building relationships that extend beyond the office.
[00:25:48] - Jennie gives her best advice for people looking to enter the beauty and PR space in today's digital landscape.
[00:32:12] - Jennie shares her predictions for the future of PR and the beauty industry as a whole as we inch closer to 2025!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Jennie's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
Brand Communications 101 | Kate Haldy of Anthropologie
Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Jennie on LinkedIn
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country.
Here's a peek at what we cover in this episode:
[00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond).
[00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store.
[00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore].
[00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Elle's episode:
Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier
How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife
The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Elle on LinkedIn
Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
We're excited to introduce you to SEO Expert Nathaniel Miller. In this episode, Nathaniel walks us through his unique transition from large format printer technician to digital marketer, his unique approach to building digital campaigns, and how marketing professionals can step up their brand's SEO game across channels.
About Nathaniel, in his own words: With over 9 years of passion-fueled experience in digital marketing and event management, I've honed my craft to deliver tangible results. From boosting lead-gen to orchestrating demand-gen activities, I've been the driving force behind SEM campaigns that have propelled customer growth by a staggering 250%. My journey has been marked by a relentless pursuit of excellence, consistently exceeding expectations and setting new benchmarks in the digital landscape.
Currently, I proudly serve as the Director of Marketing for HarvestIQ, a SaaS powerhouse revolutionizing revenue tracking and insurance solutions for farmers and farm advisors. In this role, I've spearheaded innovative marketing initiatives, leveraging cutting-edge strategies to drive user engagement and accelerate business growth. My commitment to innovation and adaptability has enabled me to navigate diverse industries, from the tech-forward realms of Agtech and Fintech to the dynamic landscape of Insuretech.
Connect with Nathaniel on LinkedIn
Learn more about 3rds: 3rds.co
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support - Mehr anzeigen
