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On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need for aligning internal and external branding by living the company's values and creating a consistent customer experience.
Tune in to learn:
The Limitations of AI in Creating Marketing ContentThe Utility of AI in the C-SuiteHow to Foster Collaboration in MarketingWhy Aligning Internal and External Branding for a Consistent Customer Experience is ImportantHow to Turn Dissatisfied Customers into Raving FansWhy Being Different is Better than Being BetterThe Future of Revenue Intelligence–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media in the marketing landscape, even with the growing importance of digital marketing. Plus, he touches on the role of AI in marketing and the need for continuous learning in the industry.
Key Takeaways:
Jim's Perspective on Technological AdvancementsHPE's Brand TransformationThe Importance of Human Creativity in AIThe Evolution of Leadership in MarketingHow to Nurture and Develop Marketing LeadersThe Power of Teamwork and CollaborationThe Importance of Aligning Sales and MarketingThe Role of Traditional Media and Digital MarketingThe Future of Marketing–
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
Key Topics:
The Unique Advantages of Out-of-Home AdvertisingMeasurement and Attribution in Out-of-Home AdvertisingThe Unique Benefits of Out-of-Home AdvertisingAdvances in Geo-Location Technology for TargetingBeing Nimble and Privacy-Centric in Using Location DataChallenges and Opportunities for Clear Channel OutdoorMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.
Key Topics:
The Power of Customer ObsessionStreamlining AssortmentUtilizing AI in Merchandising and MarketingBalancing AI and the Human TouchExceptional Customer Service and Return PolicyBuilding Customer LoyaltyGamified Programs and Personalized RewardsPersonalized Recommendations and Tailored MarketingThe Future of Retail: Leveraging AIRallying People TogetherMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.
Tune in to learn:
How to navigate personal and professional transformationThe power of authenticity and self-careHow to optimize executive leadership teamsLessons learned from transforming marketing at National InstrumentsAdvice for aspiring marketing leadersWhy the future of marketing is generosity and serviceMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.
Key Takeaways:
Balancing brand and demand is crucial in B2B marketing.Making choices based on data is important in a world with limited resources. Data insights are critical in guiding marketing conversations and enhancing creativity in campaigns.Collaboration and a culture of innovation are key to success in marketing.CMOs should actively leverage AI tools and be involved in shaping AI strategies.Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.
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On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.
Key Takeaways:
How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.Why the company's platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance. The importance of creating a culture of transparency and open communication within the company. Why communication is a strategic imperative in business, often overlooked and undervalued.The importance of taking personal accountability and showing grace to others in high-stakes environments.–
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit
brightspot.com/marketingtrends
today to learn more.
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On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan.
Tune in to learn:
The golf consumer landscape has evolved, with diverse audiences playing the game for different reasons, creating new marketing challenges and opportunities.Building a high-functioning marketing organization with limited resources requires strategic thinking and the ability to prioritize and execute effectively.Trust and credibility are crucial in implementing a multi-year transformation plan and gaining support for major investments in marketing technology.Surrounding oneself with strong executional team members is essential for translating strategic ideas into tangible results.The need for both data and analytics and creativity in marketing, and the importance of balancing short-term sales with long-term brand building.–
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.
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There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city’s communities, and her employees.
Tune in to learn:
The skills and attitudes aspiring marketers need for success (9:49)About building a larger community for the Atlanta Hawks (21:05)How the Hawks are honoring MLK’s legacy (29:47)Why personalizing the customer experience is vital (36:51)Mentions:
Steve Koonin, CEO of Atlanta Hawks “From Ball Girl to CMO” – Melissa Proctor’s book Deloitte’s “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke AuxierTrae Young, Atlanta Hawks GuardProject Future Fan Study“Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken BelsonKim Rometo, CIO of Atlanta Hawks “Creativity Meets Strategy: The Atlanta Hawks’ CMO Reveals Her Executive Superpowers” by Alysse Soll – Melissa’s interview with WIST -
On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.
Key Takeaways:
AI can be influential for efficiency and effectiveness, but custom and unique content is still important.Why listening and diplomacy are important skills for marketing leaders to ensure that everyone feels heard and valued.The need for agility and adaptability in the fast-paced and competitive marketing industry.How marketing plays a key role in shaping brand perception and driving business growth.Innovative marketing campaigns and their impact on brand awareness and employee engagement.Storytelling and maintaining a unique brand voice will be essential in the future of marketing.--
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.
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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:
Marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives.Brands need to create 360-degree engagement with consumers, leveraging various touch points such as products, experiences, content, and partnerships.Crayola has evolved and expanded its brand by focusing on its mission to help parents and educators raise creatively alive kids.Making changes within a legacy brand can be challenging, but articulating a clear mission and purpose can help guide the process. Clarity in brand mission and language is essential to eliminate debates and focus on delivering a powerful and consistent brand experience.Partnerships can be enabling rather than dilutive if they align with the brand's values and bring new capabilities and revenue streams.AI is a valuable tool in marketing, but it should be used as a point of input rather than the final output, with human oversight and touch.Crayola's recent campaign for creativity aims to elevate the importance of creativity in children's lives and help parents nurture it.Emerging marketing leaders should strive to be good business leaders, understanding the business context in which marketing operates.–
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.
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This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more.
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On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.
Episode Highlights:
The luxury real estate market is experiencing a shift in consumer demographics, with millennials entering prime income earning years and an intergenerational transfer of wealth taking place.Creating an emotional connection with different generations of clients, even within the same transaction, is crucial for brands in the luxury real estate market.Brands need to show up on different platforms in an authentic way for the younger generation while maintaining brand equity.Constant course correction and listening to feedback from frontline advisors are essential for success in marketing.Empathy, emotional intelligence, and curiosity are valuable traits for leaders in the luxury real estate industry.Breaking overwhelming tasks into smaller pieces and making incremental improvements can lead to significant progress.Looking outside the industry for inspiration and partnering with first-party publishers are important strategies in media purchasing and planning.Investing in a brand's own database of customers and providing a great experience to existing clients can be a powerful channel for lead generation.Sotheby's International Realty is embracing AI and large language models to enhance marketing and administrative tasks.--
Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.
Tune in to learn:
The world of marketing today (2:40)Connecting with consumers (6:10)Where do brands lose sight of the customer experience (11:00)Best and worst marketing campaigns recently (13:40)Balancing the need for empathy and understanding with pushing for speed (18:10)Defining your strategy (21:45)Tips and tricks for marketers today (28:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.
Tune in to learn:
What is Broadridge (2:30)Learnings from JPMorgan Chase (6:20)How to approach your first 90 days as CMO (11:00)Marketing to a B2B audience (22:30)How AI can be explored (31:30)Building resilience (39:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.
Tune in to learn:
Community feedback and the influence it can have (5:15)Marketing to a technical audience (6:55)ABM in 2024 (8:50)Working in companies that are ready to scale (12:00)Coming into a new company and taking time to listen (14:10)Relationship between the CMO and CRO (18:00)GitLab's biggest wins (22:30)The No. 1 metric to look at (25:15)Surprising lessons about making mergers work (29:45)Stepping out of your comfort zone (32:00)The potential of AI in software delivery (34:15)What does it mean to be a CSO? (38:30)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO.
Tune in to learn:
What is Informatica? (2:00)The marketing approach for cloud growth (4:20)How to differentiate yourself (9:10) Effective strategies for promoting cloud services (11:45)Bringing people together with events (18:15)Aligning product and sales teams (21:00)Cultivating talent and developing future CMOs (26:00)How CMOs can use AI in their day-to-day (29:00)Finding work-life balance (42:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.
Tune in to learn:
What is Clear Channel Outdoor (1:50)The importance of having the right people (03:30)How to build relationships (6:10)Learnings from MTV (9:30)What led Dan to Clear Channel Outdoor (21:00)Understanding attribution of OOH (28:00)Social responsibility in the corporate world (40:30)The culture of the ELT (46:00)--
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing.
Tune in to learn:
The importance of design in communicating a message (7:30)Creating an employee culture (11:45)Tailoring marketing strategies to meet the needs of various industries (14:45)Why simplicity leads to scale (16:00)Digging into the power of generative AI (18:10)Prioritizing metrics that matter (21:50)How to think about growing communities (29:20)Building with AI (42:00)Mentions:
Knowledge Project podcastOgilvy on AdvertisingMarketing ProfsMini MBAMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.
Tune in to learn:
What it means to be head of both marketing and experience (3:30)How being a Chief of Staff can be a launching pad (5:05)What it takes to scale from mid-size through an IPO (11:45)Creating alignment between marketing and CX (20:30)How to have success in ABM (30:30)A multi-touchpoint strategy (34:50)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
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