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In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.
Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformation. -
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In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.
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In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say yes.
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In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.
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In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboarding and using an efficient check-in system can set you free.
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In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.
One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet. -
From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang’s story is one of relentless growth, risk-taking, and vision. We dive into how she went from corporate burnout to online coaching success, scaling to 85K months, and leading a team that believes in her mission as much as she does.
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In this week's episode I cover how to simplify the DM chat so you can have better quality conversations and ultimately book more calls. I find that so many online fitness coaches get overwhelmed with the DMs, overcomplicating everything until it doesn’t even replicate just a normal human conversation.
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In this week's episode I cover why bodybuilders don't make great entrepreneurs. Now, I'm a bodybuilder myself, so please don't think for one second I'm just here to call anyone out. I want to help you see why you're stuck maybe blaming the algorithm or not valuing money, marketing, and team building enough.
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