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Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.
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In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.
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In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.
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In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.
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Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.
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In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.
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Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
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In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.
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In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.
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In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.
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Join Colleen Patterson, Barbara Strain, and Abby Norfleet as they explore medtech innovation and authentic demand from "The Heart of Innovation."
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Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.
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Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.
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Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, patient advocates, and tech enthusiasts on improving patient and clinician experiences through innovative design.
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Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.
Key Points:
Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.Insights into challenges for women in med tech and support for female innovators.The significance of academic collaborations and patient-centered innovations.This episode offers valuable perspectives for anyone interested in med tech's evolving landscape, emphasizing women's roles in shaping the future of healthcare technology.
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Unleash the Power of AI in Medical Technology
This episode of the Med Tech Business Academy Podcast dives into the future of healthcare with medtech experts Skender Daerti, Barbara Strain, Scott Alexander, and Tom Hickey.
Fresh off key Q1 conferences like HIMSS, the panel discusses the surge of AI applications in MedTech. Discover how AI is transforming medical device training, patient care, and healthcare provider efficiency.
Gain actionable insights on navigating the AI revolution in MedTech. Learn how to foster partnerships and leverage AI for a strategic advantage in your business.
Stay ahead of the curve in the dynamic world of medical technology. Tune in now! -
Maximizing the phone in a digital world. Secret's from Tom McKesson.
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Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.
#ancc, #aonl #ana #magnet #medtech #caredelivery #beckers
Articles Discussed:
https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/
https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-their-hospital-roles-in-24.html
AONL Turnover Study: https://www.aonl.org/foundation/cno-turnover-study
ANA's Project Echo: https://www.nursingworld.org/practice-policy/workforce/racism-in-nursing/national-commission-to-address-racism-in-nursing/project-echo/
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In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities.
Hosts: Skender Daerti, Barbara Strain, Scott Alexander
Key Topics Covered:
Economic Activity and Trends in Med Tech
The Shift Toward Virtualization and Fractional Employment
Importance of Value Propositions and Pricing Strategies
Building Genuine Partnerships in Healthcare
Hashtags: #MedtechNavigators #HealthcareInnovation #BusinessStrategy #Partnerships #EconomicTrends
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