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One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.
Links from the Pod:
The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”
Watch this video on YouTube
The SaaS Launchpad
The SaaS Playbook
Craig's YouTube Channel
Castos
Craig Hewitt (@TheCraigHewitt) | X
Effective Marketing Starts With the Perfect Customer Persona
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Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.
Links from the Pod:
MicroConf Masterminds Applications Close on December 4th
We are relaunching MicroConf Connect!
Watch this video on YouTube
Get access to the full 9+ hour course today, The SaaS Launchpad
Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users
Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)
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Fehlende Folgen?
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In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Mastermind applications are open until December 4th
Watch this video on YouTube
Apply to TinySeed
TinySeed Portfolio
State of Independent SaaS
Startups For the Rest of Us
Startups for the Rest of Us YouTube Channel
Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies
Subscribe to the MicroConf YouTube Channel
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A great landing page is a tool that you will use to convert your website visitors into paying customers. Tracy shares several key ingredients that you need on your landing page, why they are effective, and show many examples of each.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Remote goes live on November 20th
MicroConf Mastermind applications are open until November 29th
Watch this video on YouTube
TinySeed
The SaaS Launchpad
Subscribe to the MicroConf YouTube Channel
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It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck.
Episode Sponsor:
Techstack
Struggling with tech decisions?
Techstack, with over a decade of experience in startup software development, can help. They specialize in building proof of concepts, launching MVPs without a full team, and filling skill gaps with expert developers who integrate seamlessly.
One client's collaboration with Techstack led to unicorn status in just six years. Whether you're launching an MVP, expanding your team, or optimizing your codebase, Techstack has the expertise to accelerate your tech journey.
Exclusive offer for MicroConf listeners: 10% off your first month of development. The first 10 to reach out also get a free, in-depth tech assessment and expert consultation (a $3,000 value) in development, architecture, infrastructure, or project management.
Don't let tech challenges slow you down. Contact Techstack to supercharge your startup's growth today.
Links from the Pod:
Watch this video on YouTube
The SaaS Launchpad
Startups For the Rest of Us Podcast
The SaaS Playbook
TinySeed
Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users
Subscribe to the MicroConf YouTube Channel
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Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report.
Links from the Pod:
Watch this video on YouTube
The SaaS Launchpad
TinySeed Applications Are Open Until Sept 15th
To get your copy of the full report, head to https://www.stateofindiesaas.com
Subscribe to the MicroConf YouTube Channel
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Do you already have a validated SaaS idea, with some semblance of Product-Market Fit? In this video, Rob shares 5 tactical ways you can take your SaaS to the next level. Refining your pricing, adjusting your signup flow, and improving your onboarding are all powerful levers you can pull to unlock new growth for your SaaS business!
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
Watch this video on YouTube
State of Independent SaaS 2024 Report
Startups For the Rest of Us
TinySeed
Subscribe to the MicroConf YouTube Channel
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Get all the details at https://www.saaslaunchpad.co
Building a startup is hard! What if you could avoid the pitfalls, mistakes, and setbacks that will derail your progress and motivation? I've put everything I know about starting a profitable SaaS into one place. Avoid the mistakes I've seen too many first time founders make.
Get access today to the full 9+ hour course today:https://www.saaslaunchpad.co
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Your next SaaS idea starts with solving a problem. Here are 8 new, niche problems that we've discovered with some explanations for each. If they seem like a good fit for you, check out Rob's 5 PM Pre-Validation framework, and get down to work...
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
Watch this video on YouTube
The SaaS Launchpad
Apply for TinySeed
Episode 628 | The 5 PM Pre-Validation Framework
TinySeed
On-Prem Version of Google Web Tools
Better Software for Managing a Cleaning Business
Google Scholar for Niches
State of Independent SaaS Report
Affordable Digital Asset Manager (DAM)
AI Software Troubleshooting
Industry Conference Aggregator
iCodeThis for Data Scientists
Subscribe to the MicroConf YouTube Channel
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If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and build, and will help you avoid feature bloat in the early days.
Links from the Pod:
The SaaS Launchpad
Watch this video on YouTube
MicroConf Masterminds
The SaaS Playbook
How To Create An MVP (Minimum Viable Product) - STEP BY STEP
Subscribe to the MicroConf YouTube Channel
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Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playbook.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
Watch this video on YouTube
Join us in MicroConf Connect
The SaaS Playbook
The Stair Step Method of Bootstrapping
Greg Digneo | LinkedIn
Content Guppy
Time Doctor
Subscribe to the MicroConf YouTube Channel
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Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.
Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.
Links from the Pod:
Watch this video on YouTube
Join us in MicroConf Connect
Upcoming MicroConf Events
This Is How Apple Rolls
Intuit to Acquire Mailchimp
Subscribe to the MicroConf YouTube Channel
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If you're a programmer, your skillset in coding can open the door to entrepreneurship. Whether you dream of building products, teaching others, or starting a SaaS, here are 12 ways that you can start making money. Following the Stair Step Method of Bootstrapping can help you turn your side income into a full-blown business over time.
Links from the Pod:
Watch this video on YouTube
75+ SaaS Marketplaces
The Stair Step Method of Bootstrapping
TinySeed
Startups For the Rest of Us Episode 688
Programming With Mosh
Theo - t3․gg
Subscribe to the MicroConf YouTube Channel
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If you operate a B2B SaaS company, you typically fit into one of two categories: vertical SaaS or horizontal SaaS. But which category is superior? For those in the early stages of a SaaS venture and unfamiliar with these distinctions, this video will help you decide which direction to go with your SaaS business.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Connect
Watch this video on YouTube
The SaaS Playbook
TinySeed
Start Small, Stay Small
Subscribe to the MicroConf YouTube Channel
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I asked SaaS founders on X, "What's your most controversial opinion about building startups?"... Watch as I dig through the responses and respond to the wildest ones. Some are spot on, some are, well.... you'll see ;)
Links from the Pod:
Last Chance to Apply for MicroConf Masterminds!
Watch this video on YouTube
MicroConf Scholarship Program
Controversial Startup Opinions
Subscribe to the MicroConf YouTube Channel
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If you're an aspiring founder with a startup idea, learn the precise steps to validate your product effectively and avoid wasting time on the wrong things. By following this proven startup validation framework, you'll ensure that your efforts are focused on building a SaaS product that meets market needs and resonates with your target audience.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Mastermind Program
Watch this video on YouTube
SFTROU Episode 628
SFTROU Episode 589
How To Create An MVP (Minimum Viable Product) Step by Step
MicroConf Connect
Start Small Stay Small by Rob Walling
Deploy Empathy by Michele Hansen
Subscribe to the MicroConf YouTube Channel
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You've got a SaaS product idea — what's next? How do you turn that idea into a Minimum Viable Product (MVP)? This is our step by step roadmap for how to build an MVP, including a unique MVP example that eventually led to a billion-dollar SaaS exit.
Links from the Pod:
MicroConf Mastermind Program
Watch this video on YouTube
Join Us for MicroConf Remote
Subscribe to the MicroConf YouTube Channel
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Will these micro SaaS ideas become your next big SaaS project? I just found some unexplored niches and solutions that have a lot of potential so today I’m sharing 5 of my recent favorites with you. Plus find out how you can stay ahead in the SaaS world with the help of monday.com!
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Mastermind Program
Watch this video on YouTube
monday app marketplace
Developer Documentation
Get your FREE Developer Account
Apps Developer Community
App Ideas Directory
Get your copy of the the eBook
Subscribe to the MicroConf YouTube Channel
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If you're considering building a no-code solution for your business, you won't want to miss this insightful interview! Join Chad Sakonchick, the visionary founder of Better Legal, as he shares the remarkable journey of achieving over $1,000,000 in Annual Recurring Revenue (ARR) with a no-code SaaS platform.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Connect
Watch this video on YouTube
BetterLegal
Join Us for MicroConf Remote
Bubble
Subscribe to the MicroConf YouTube Channel
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Software as a service (SaaS) stands out as one of the most lucrative business models today. If you're aiming to venture into SaaS and establish your startup, it's crucial to avoid these six common mistakes that can hinder your success.
Links from the Pod:
Watch this video on YouTube
The SaaS Playbook
The Startups For the Rest of Us Podcast
Join Us for MicroConf Remote
TinySeed
Subscribe to the MicroConf YouTube Channel
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