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In this episode of the Modern Direct Seller Podcast, we're diving deep into the world of emerging trends with Jodi Crater, the Senior Vice President of Sales and Field Development at Lemongrass Spa. Jodi brings her expertise to the table as we discuss the latest movements shaping the direct sales industry, from artificial intelligence to the evolving preferences of consumers. She shares her insights on how these trends impact the way we do business and offers actionable advice for staying ahead of the curve. Tune in and discover the trends you need to embrace to keep your sales game strong!
Keep up with Jodi on LinkedIn and take a peek at what's going on over at Lemongrass Spa on their website or over on their Facebook Page.
Time-Based Notes:
0:50 Meet Jodi Crater
5:10 Why Trends Should be Embraced
8:37 AI is Not Going Away
10:14 Automations & Personalization
12:28 Value-Focused Marketing
13:48 Look Beyond the Direct Sales Bubble to Grow
16:15 You Need to Manage Your Expectations
25:00 Unpacking Lemongrass LIVE
30:51 Jodi's Favorite Office Supply + How to Connect
32:39 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode202
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In this episode, weâre chatting with three amazing leaders from Academy VIPâSheri Friederichs, Laura Vandiford, and Lauren Gregoryâwho are absolutely crushing it in 2024. Sheri, a diamond leader with Tastefully Simple, shares how she balances life on the farm with her successful business. Laura talks about growing her jBloom & PermaLinx business while also working part-time as a pharmacist. And Lauren, a special education teacher by day, walks us through her journey with Color Street and how sheâs leveraged Facebook parties to grow her biz. Together, we unpack their go-to strategies for 2024, including a mix of in-person and virtual events, and the innovative tools helping them stay ahead of the game.
You can find Lauren on her website, Laura on Facebook or Instagram, and you can find Sheri on Facebook or call/text her at 701 403 7164.
The Modern Direct Seller Challenge kicks off next week (Sept 16th)-- have you saved your seat? 5 Days of FREE actionable training + PRIZES! Click here to sign up.
Time-Based Notes:
0:51 Meet Sheri, Lauren & Laura
1:42 Sheri's Story
2:33 Laura's Story
3:30 Lauren's Story
4:52 What's Working Right Now
7:57 Laura's Current Wins & Goals
9:20 Sheri's Current Wins & Goals
10:35 Lauren's Current Wins & Goals
11:28 Favorite Parts of the Modern Direct Seller Academy
15:31 Tips to Keep Going
20:00 Fave Office Supplies & How to Connect
24:13 Sign Up for the FREE 5-Day Challenge
34:55 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode201/
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Fehlende Folgen?
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E200: What I've Learned After 200 Episodes and 100,000+ Downloads
Welcome to a milestone episode of the Modern Direct Seller Podcast! Weâve hit 200 episodes and over 100,000 downloadsâmind blown! In this special episode, weâre taking a look back at where it all began in my dusty garage, and Iâm sharing 10 invaluable lessons learned along the way. From the importance of turning the microphone on (literally and figuratively) to embracing change, asking for what you want, and trusting the process even when you donât see immediate results, this episode is packed with insights that go beyond podcasting. Cheers to the next 200!
Time-Based Notes:
0:29 Celebrating 200 Episode and 100,000+ Downloads
2:39 Lesson #1: Turn the Microphone On
4:33 Lesson #2: Just Ask
6:23 Lesson #3: Know That They Are Listening
8:17 Lesson #4: It's Fun to Evolve & Change
10:41 Lesson #5: It's OK to Repeat Yourself
13:00 Lesson #6: Being Prepared is Gold
14:55 Lesson #7: It's OK to Ask for Help
17:29 Lesson #8: Share What You Know
18:46 Lesson #9: Repurpose the content
20:39 Lesson #10: Celebrate Those Wins
23:32 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode200/
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In this episode, weâre getting real about why email marketing is a must for your direct sales business. We're breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audienceâwithout worrying about social media algorithms getting in the way. Weâll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If youâre ready to level up your marketing game, this episode is definitely for you!
Get more training on email marketing during our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Add your name to the Oh My, Hi! Waitlist or text WEBSITE to (619) 760-2300 to stay in the loop about the new features dropping in November.
Time-Based Notes:
0:24 Introduction
1:34 How We Use Email Now
3:03 How We Started with Email Marketing
6:04 Why Email is More Impactful than Social Media
7:53 Don't Rely Soley on Company Emails
9:48 Getting Started with Email Marketing
13:00 Welcome Sequences & Email Frequency
16:22 Freebies & Opt-Ins
19:29 Platform Recommendations
22:20 Final Thoughts
23:30 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode199/
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In this episode, we dive into the world of social selling and how it differs from traditional sales by focusing on intentional, one-on-one conversations. We'll break down the importance of building a highly engaged audience, creating consistent and targeted content, and nurturing relationships beyond the initial sale. You'll learn how to identify your ideal customer, foster meaningful interactions, and leverage the power of social media to expand your reach while maintaining a personal touch in your business. This episode is perfect for direct sellers looking to enhance their social selling strategy!
Get more training on social selling AND a copy of our Social Selling Checklist inside the Workbook provided when you sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Time-Based Notes:
0:31 Introduction
1:23 What is Social Selling?
3:53 Building an Audience on Social Media
9:08 Social Selling Takes Time
12:13 The "Baby Step"
13:14 Own That Relationship
15:14 The Power of Social Media
17:32 Topic Recap
19:58 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode198/
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In this episode of the Modern Direct Seller Podcast we're diving into what's really happening in the direct sales world right now. I'm sure you've seen some big shiftsâcompanies closing, others moving towards affiliate modelsâand maybe it has you feeling uneasy. But I'm here to set the record straight: Direct sales isnât going anywhere. Let's talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to elevate your game, whether you're in the field or leading from the corporate side.
Sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Time-Based Notes:
0:43 Introduction
2:12 Unprecedented Changes in Direct Sales
5:31 This is a Time of Uncertainty
7:32 I Don't Believe Direct Sales is Going Away
8:35 Belief Fuels Growth
10:52 Get Amber & Gaya's Perspective on These Shifts12:14 We Need a Younger Audience
13:57 Let's Talk About Affiliate Programs
17:55 Companies Need to Make Some Changes
21:42 Direct Sellers Need to Shift Their Strategies
27:05 A Personal Brand with Always Serve You
29:57 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode197/
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In this episode of the Modern Direct Seller Podcast, I sit down with my business partner and husband, Jeremy Launder, to dive into how we balance life and work. We share a behind-the-scenes look at our journey from Jeremy's transition from electrical engineering to joining our online business full-time. We talk about how we navigate our distinct roles within the business, manage our daily schedules around our kidsâ activities, and keep our sanity while working so closely together. Tune in for a candid and fun conversation about partnership, both in business and in life!
Sign up for our upcoming workshop on August 28th and learn about the tools and strategies that keep us on track!
Time-Based Notes:
0:44 Welcome, Jeremy!
1:40 Video Format Hiccups
2:18 How Do We Work Together?
3:11 Workshop Teaser
3:41 The History of Us
6:51 What Jeremy Does Today
10:34 Our Day-to-Day
14:16 Best Parts of Working Together
18:43 Challenges of Working Together
26:17 What's Coming with Oh My, Hi!
29:02 Join the Free Workshop on August 28th
29:42 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode196/
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In this episode of the Modern Direct Seller Podcast we're moving our focus away from the day-to-day money-making operations of your business and zeroing in on building a sustainable business with systems, automations, and strategies that will thrive for years to come. We'll explore the importance of having a website, growing an email list, leveraging social media, and mastering SEO. Whether you're looking to grow your business for the long haul or making the switch from a traditional direct sales model into digital marketing, this episode is for you. Tune in for actionable insights to help you balance both short-term wins and long-term success!
Time-Based Notes:
0:44 Watch the Podcast on YouTube
1:36 Balancing Quick Wins & Long-Term Success
4:23 What a Long-Term Focus Looks Like
5:31 Systems Don't Start Working Overnight
6:52 How I Built My Business
8:47 5 Steps for Long-Term Success
17:23 Shifting into Digital Marketing? Follow Along!
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode195/
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In this episode of the Modern Direct Seller Podcast, we're diving into the exciting world of AI and how it can save you hours on content creation. From getting started with ChatGPT and refining prompts to keeping your unique brand voice, we'll help you blend AI into your business without losing that personal touch your customers love. Tune in to see how AI can streamline your content creation and take your direct sales game to the next level!
Time-Based Notes:
0:44 Introduction
1:53 How We Use ChatGPT
2:19 Perks & Pitfalls
3:19 For Best Results, You Need to Train It
6:13 Describe Your Ideal Client
8: 13 Customize ChatGPT
9:00 How AI Fits into Your Biz
12:04 The RISEN Framework
15:10 Why You Should Try AI Now
17:26 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode194/
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In this episode of the Modern Direct Seller Podcast, we're broadcasting from our new video studio with strategies designed to boost your social media game with just 10 minutes of effort. We'll walk you through five actionable strategies, from behind-the-scenes snippets to customer testimonials, all designed to keep your content fresh and engaging. Join us as we simplify your content strategy so you can focus on what matters most this summerâgrowing your business with ease and authenticity!
Time-Based Notes:
0:26 Our New Podcast Studio!
1:50 Things Are Busy
3:00 Daily ABCs
4:16 The Value of Content
6:28 You Need to Post Publicly
7:09 It Only Takes 10 Minutes
8:13 Behind the Scenes Snippets
10:36 Product Spotlight
11:27 Customer Testimonials
12:27 Daily Tips & Tricks
13:33 Simple Engagement Posts
14:33 Move into the DMs
16:21 Topic Recap & Bonus Tips
18:25 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode193/
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In this episode of the Modern Direct Seller Podcast, we're tackling the challenge of overcoming the dreaded sales slump. Post-COVID, the sales landscape has changed, and many are feeling the pinch, especially with summer distractions and economic hurdles. Tune in to learn how to recognize the signs of a slump and take practical steps to revitalize your business. Let's turn things around and keep your business thriving!
Expand your circle and make 300 connections every quarter! Get the free download: moderndirectseller.com/300club
Time-Based Notes:
0:44 Topic Introduction
1:25 Post-COVID Decline in Direct Sales
2:32 Factors That Result in a Sales Slump
2:51 What We'll Cover in This Episode
3:40 Switch Your Mindset & Take Ownership
5:30 Reflect on Your Business Goals
7:19 Dig into Your Numbers
8:54 Marketing Strategy Check-in
10:31 Reconnect with Existing Customers
12:05 The Answer is Reaching New Customers
14:54 What's Working? What's Not?
16:06 The 300 Club
17:24 Invest in Personal Development
18:20 The Shifts We're Seeing in the Industry
20:02 Don't Stand Still
21:46 What Are Your Next Steps?
23:11 Closing Thoughts
23:46 Sponsorship Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode192/
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In this episode of the Modern Direct Seller Podcast, we're fresh from attending the Direct Sellers Association of Canadaâs annual conference at Niagara on the Lake and are excited to share our enriching experience. Join us as we bring you a series of insightful "Hallway Conversations" with industry leaders, discussing key takeaways and innovative strategies. We'll cover the evolving nature of direct sales, the importance of adapting to change, and highlight the collaborative spirit among industry professionals. Plus, we'll reveal an exciting personal achievement from the conference, making this episode a mix of valuable insights and celebratory moments. Tune in to hear about the latest trends and learnings from the forefront of the direct sales industry.
Time-based notes:
0:41 Becky and Jeremy's Opening Thoughts 3:39 Terrence Dempsey with Pampered Chef 3:59 Joe Cardillo with Vector Marketing 4:40 Donna Pinsonneault with She's Got Leggz 5:07 Marcia Cota with Monat Global 5:36 Sherri Dickie with Vector Marketing 6:02 Genevieve Ko with Stampin' Up! 6:31 Nancy Burke of Direct Selling Association 6:53 Patricia White with Direct Selling News 7:11 Peter Maddox of Direct Sellers Association of Canada 7:50 Becky's Takeaway 8:56 Jeremy's 1st DSA Canada Experience 9:50 The Sell First, Build Second Approach 11:00 Themes and Takeaways from the Conference 14:30 Our Big News 17:29 Closing Thoughts 18:31 Sponsor Message -
In this episode of the Modern Direct Seller Podcast, we're thrilled to have Ann Raulston, Head of Sales for LifeRegen. Ann shares the story behind the up-and-coming brand and provides valuable insights into maintaining genuine connections with customers. Tune in to learn about Ann's background as a multimillion-dollar business owner and discover insightful tips on how to stay relevant. Whether you're just starting out or already growing your business, this is a conversation you won't want to miss!
Connect with Ann at [email protected]. To learn more about LifeRegen's science and products, visit www.liferegen.com.
Time-based notes:
[00:02] Introduction
[01:15] Ann Raulston's background
[02:34] What is LifeRegen?
[08:16] Other products of LifeRegen
[08:47] What does start-up mode feel like?
[09:38] LifeRegen's Affiliate Program
[10:05] Business Partner Model
[10:20] Content Creator Program
[11:49] Event for Content Creators
[14:32] How drug sales are evolving
[18:45] How to stay relevant?
[20:47] What's Ann's favorite office supply?
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Today's episode of the Modern Direct Seller Podcast is all about avoiding social media burnout. Weâre sharing practical strategies aimed at keeping your social media game strong without feeling overwhelmed. Tune in for tips on setting boundaries, curating a positive feed, and using content planning tools to stay consistent and stress-free. Don't miss this episodeâit's packed with actionable advice to help you thrive online and enjoy your social media journey!
Time is ticking! Our highly anticipated Get Social This Summer Workshop is happening on Thursday, June 20th. We have limited spots remaining so make sure to sign up today at moderndirectseller.com/social.
Time-based notes:
[00:02] Introduction
[00:46] Get Social This Summer Workshop
[03:46] Modern Direct Seller Academy
[04:50] The challenge of comparison
[06:42] You don't need tons of followers to thrive
[07:00] Setting clear work hours
[09:58] Using CinchShare
[10:55] Practicing self-care
[13:54] Letting go of expectations
[14:19] Digital detox
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Today's episode of the Modern Direct Seller Podcast is all about social media and some of the most common pitfalls direct sellers face. We'll discuss how to find the right balance between personal and business posts, why keeping all your content private might be holding you back, and the importance of active engagement with your audience. Tune in for actionable tips to level up your social media game!
P.S. Our Get Social This Summer Workshop is just around the corner. Join us on June 20th from 9 to 11 am PST to optimize your social media presence!
Time-based notes:
[00:02] Introduction
[02:42] Disclaimer
[04:10] Don't keep your posts private
[05:51] Why you should post public content
[07:58] Hesitations in publishing public content
[09:50] Types of social media accounts
[10:23] Stop posting about business only
[11:47] The 80-20 Rule
[14:23] Stop avoiding engagement
[15:34] Posting and Praying
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In this episode of the Modern Direct Seller Podcast, we're sharing some behind-the-scenes magic on how we build our brand on social media. We'll chat about practical tips and fresh strategies to elevate your social media game, including three tactics we're excited to try out this summer. Whether these tips are familiar or brand new, you'll find some great takeaways to boost your business. Plus, don't miss details about our upcoming Get Social This Summer Workshop on June 20th, where we'll dive deeper into rocking your social media presence.
Sign up for our brand-new workshop, "Get Social This Summer" that kicks off on June 20th from 9 to 11 am PST.
Time-based notes:
[00:47] Introduction
[02:07] Get Social This Summer Workshop
[03:25] Social Media is an Evolving Landscape
[05:07] Whatâs Changed in Social Media
[06:45] 12 Tips to Build Your Brand on Social Media
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In this special episode of the Modern Direct Seller Podcast, we sit down with Amanda Herlan, a go-getter direct seller, proud mom, and mental health advocate. Amanda shares her journey, from navigating career changes to overcoming hardships like the loss of her husband and her own health battles. She brings an inspiring message of resilience and the importance of mental health awareness, encouraging listeners to break the stigma and seek support when needed. Listen in to learn more about Amanda's journey, her advocacy, and the incredible work she does!
Follow Amanda on Facebook and on Instagram @spagirlmandy. Click here to donate to Amandaâs fundraiser aimed at raising awareness of Mental Illness during Mental Health Awareness Month.
Time based notes:
[00:02] Introduction
[01:33] Amanda's Background
[02:20] The Significance of Lemongrass Spa to Amanda
[04:15] Amanda's Advocacy
[06:29] Amanda's Wish
[08:35] How NAMI New York State has Helped Amanda's Kids
[09:54] Breaking the Stigma of Mental Health
[12:24] Mental Health Days and Healing
[16:23] How to Donate to NAMI-NYS
[18:46] How to Connect with Amanda
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In todayâs episode of the Modern Direct Seller Podcast, we're getting real about growing your customer baseâno fluff, just practical tips you can apply right away. Get ready for advice on how to keep your loyal customers happy while also snagging the attention of potential new ones. Tune in to discover how to level up your social media game and make the most of modern sales strategies.
What type of direct seller are you? Take our free quiz to find out: moderndirectseller.com/quiz. And if you want to be the first to access our Get Social This Summer Workshop this June, simply text the keyword "social" to 619-760-2300.
Time-based notes:
[01:33] Introduction
[01:59] Direct Seller Quiz Details
[04:26] How to Get Out of Your Comfort Zone
[04:45] Different Circles of Customers
[06:19] The Chicken List
[08:30] One-on-One Conversation
[09:50] Network Acquaintances List
[10:55] The Lazy Girl Method
[12:57] Customers' Friends Circle
[17:18] Getting Audience from Fundraisers
[18:18] Creating Band New Connections
[22:45] Upcoming Training on June
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In this episode, we are joined by Sarah Shadonix, the founder and CEO of Scout & Cellar. Her journey to entrepreneurship is nothing short of inspiring. With a mission for quality and sustainability, she left her career as a lawyer to become a sommelier and turn her passion for wine into a thriving business. Listen in to learn how Sarah has been able to reach new markets and the valuable lessons sheâs learned along the way. Letâs dive into the world of wine, entrepreneurship, and the power of pursuing your passions!
To learn more about Scout & Cellar visit their website, or follow them on Instagram @scoutandcellar.
Time-based notes:
[00:02] Intro
[01:08] Sarah Shadonix's background
[02:52] What Sarah learned about the wine industry
[03:47] âUncommercializableâ Wine
[04:29] Launching Scout & Cellar in direct selling
[06:33] Sarah's coffee business
[09:02] Sarah's direct sales model/strategy
[10:56] Scout Wild brand ambassador program
[14:52] Why the Scout Wild program is really powerful
[16:18] Sarah's advice/tips for direct sellers
[18:09] How to add value as a direct seller
Get the full show notes â hereâ .
CinchShare is the #1 social media scheduler for direct sellers and online creators, and theyâre offering our listeners a free 30-day trial with code GAMECHANGER! Get started through the app or by visitingâ CinchShare.comâ .
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In today's episode, we're diving into the reasons why attending your company conference is an absolute must! We've gathered insights directly from YOU: Our amazing Modern Direct Seller community. Are you ready for this? Listen in to hear 10 unique perspectives on why investing in your company's conference is a game-changer for your business and personal growth. Let's dive in!
Time-based notes:
[00:02] Becky launder intro
[00:49] 10 reasons why you have to go to your company conference
[01:30] 1st reason from Tisha Seeley
[02:35] 2nd reason from Angie Robertson & Kelli Knight
[04:20] 3rd reason from Sheri Stoeckel Friederichs
[05:36] 4th reason from Heather Bullinger and Kristine Burgess Hoffman
[07:04] 5th reason from Jacklyn Norvell
[08:11] 6th reason from Mandy Wilson
[09:16] 7th reason from Jennifer Schreiber
[11:57] 8th reason from Tiffany Brooks Currie
[12:51] 9th reason from Ashley Doddridge
[14:20] 10th reason from Lindsey Bouquin
Get the full show notes here.
CinchShare is the #1 social media scheduler for direct sellers and online creators, and theyâre offering our listeners a free 30-day trial with code GAMECHANGER! Get started through the app or by visiting CinchShare.com.
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